Scribd Logo
Upload

Welcome to Scribd!

  • 68 views

    Czech Republic Media Landscape 2022

    Uploaded by

    M. Waqas Abdullah
    The Czech Republic has a relatively free media landscape with high living standards. TV is the most consumed traditional media, with public broadcaster Czech TV and private channels Nova and Prima being the top stations. Radio is still popular, with over 80% of Czechs listening weekly, especially at work. Print saw declines but some titles increased digital subscriptions during the pandemic. Digital consumption is rising rapidly, with Czechs spending most time on YouTube and social media usage up nearly 9% in 2022. The media operate freely without undue government influence in the Czech Republic.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Czech Republic Media Landscape 2022

    Uploaded by

    M. Waqas Abdullah
    68 views14 pages
    The Czech Republic has a relatively free media landscape with high living standards. TV is the most consumed traditional media, with public broadcaster Czech TV and private channels Nova and Prima being the top stations. Radio is still popular, with over 80% of Czechs listening weekly, especially at work. Print saw declines but some titles increased digital subscriptions during the pandemic. Digital consumption is rising rapidly, with Czechs spending most time on YouTube and social media usage up nearly 9% in 2022. The media operate freely without undue government influence in the Czech Republic.

    Original Description:

    Czech Republic Media Landscape 2022

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The Czech Republic has a relatively free media landscape with high living standards. TV is the most consumed traditional media, with public broadcaster Czech TV and private channels Nova and Prima being the top stations. Radio is still popular, with over 80% of Czechs listening weekly, especially at work. Print saw declines but some titles increased digital subscriptions during the pandemic. Digital consumption is rising rapidly, with Czechs spending most time on YouTube and social media usage up nearly 9% in 2022. The media operate freely without undue government influence in the Czech Republic.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    68 views14 pages

    Czech Republic Media Landscape 2022

    Uploaded by

    M. Waqas Abdullah
    The Czech Republic has a relatively free media landscape with high living standards. TV is the most consumed traditional media, with public broadcaster Czech TV and private channels Nova and Prima being the top stations. Radio is still popular, with over 80% of Czechs listening weekly, especially at work. Print saw declines but some titles increased digital subscriptions during the pandemic. Digital consumption is rising rapidly, with Czechs spending most time on YouTube and social media usage up nearly 9% in 2022. The media operate freely without undue government influence in the Czech Republic.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 14

    CZECH REPUBLIC

    MEDIA LANDSCAPE
    Country Overview
    THE CZECH REPUBLIC IS CONSIDERED AN ADVANCED ECONOMY WITH HIGH LIVING STANDARDS

    On Jan. 1, 1993, Czechoslovakia Machinery, engineering, electronics, Czechs are the country’s largest ethnic
    dissolved, and two separate nations automobile manufacturing and group, and Moravians, Slovaks and Poles
    formed, the Czech Republic and brewing are major industries while are other significant groups. While Czechs
    Slovakia. The Czech Republic today tourism and agriculture are also don't tend to be particularly religious,
    is a parliamentary democracy. industrially significant. Roman Catholicism is the most popular
    faith among religious citizens.
    Media Consumption Overview
    THE MEDIA OPERATE RELATIVELY FREELY AND WITHOUT UNDUE GOVERNMENT CURBS

    Confidence in specific types of media in the Czech Republic

    62% of Czechs listen to


    TV has the highest
    the radio, daily
    reach

    Print has declines over Digital consumption is


    the years but still witnessing a rapid
    reaches millions increase
    TV Consumption
    TV IS THE MOST CONSUMED TRADITIONAL MEDIA

    Weekly Reach 2021


    • Commercial television has a major place
    in the Czech media landscape and
    attracts almost half of the total
    advertising spend. Czech TV (ČT)
    operates two public broadcast channels:
    mainstream CT1 and cultural channel CT2

    • The leading private TV channels Nova and


    Prima broadcast nationally

    • 2020 saw the biggest increase in


    viewership in Generation Z audience,
    aged 15-24. It was 54% higher than a
    year earlier and averaged over 1.5 hours
    daily
    TV Consumption
    TOP TV CHANNELS

    ČT1 CT2

    Czech Television is a public television ČT2 broadcasts documentaries and nature-


    broadcaster in the Czech Republic, oriented shows such as documentary films
    broadcasting seven channels. ČT1 is a by David Attenborough. This channel also
    generalist channel, showing family-oriented frequently shows foreign films in the
    television, Czech movies, children's original versions with Czech subtitles,
    programming, news and documentaries. including many English-language movies.

    TV Nova Prima

    TV Nova is a Czech commercial Prima televize is a Czech private television


    television station. It began broadcasting station. TV Prima is the oldest private TV
    in February 1994, as the first privately channel in the Czech Republic and the
    held nationwide Czech TV station. It is second-most-watched, after TV Nova. It is
    the biggest commercial TV channel in the flagship channel of FTV Prima, a Czech
    the Czech Republic. commercial broadcaster.
    Radio Consumption
    RADIO IS STILL A POPULAR MEDIUM FOR CZECHS

    Radio consumption by device type (%)

    • 86.5% of the population will listen to radio


    during the week.

    • 22 - 23% of these people will listen to a


    station of Czech Radio

    • Most Czechs listen to radio at work (36%)

    • In September 2020, Czech Radio launched


    10 new DAB + transmitters, increasing
    population coverage from 85% to 95%
    Radio Consumption
    TOP RADIO STATIONS

    Czech Radio Evropa 2

    Český rozhlas (ČRo) is the public radio Evropa 2 is a private, commercial


    broadcaster of the Czech Republic, radio station in the Czech Republic. It
    operating since 1923. The service was the first private station since
    broadcasts throughout the Czech 1989, beginning broadcasting on 21
    Republic nationally and locally. Its four March 1990. The station's target
    national services are Radiožurnál, audience is listeners aged 12–29
    Dvojka, Vltava and Plus. years.

    Radio Impuls Radio Beat

    Radio Impuls is a private radio station Radio Beat is a Czech radio station,
    founded in the Czech Republic in broadcasting from Prague. It plays
    1999. The station broadcasts mostly classic rock.
    Czech music, news, traffic
    information, and entertainment.
    Print Consumption
    PRINT SAW A DECLINE DUE TO THE PANDEMIC, HOWEVER THERE WERE SOME PROMISING TRENDS

    • The print market saw a decline due to the


    pandemic, however there were some
    promising trends; A new economic weekly
    Hrot was launched in May (the first new
    such title for many years), and publisher A11
    expanded its portfolio of regional and
    metropolitan street papers titled Our Region

    • Several titles and publishers reported a


    marked increase in digital subscriptions,
    including the youngest Czech daily – Deník
    N (launched in 2018), that had reached
    20,000 subscribers by the beginning of
    2021, making a major step towards financial
    sustainability
    Print Consumption
    TOP PRINT TITLES

    Blesk Mladá fronta Dnes (MF Dnes)


    Circulation: 199,000 Circulation: 116,000

    Blesk is a daily tabloid newspaper The liberal daily Mladá fronta Dnes has
    published in Prague, the Czech Republic. one of the highest circulation of all the
    The largest market share among the serious newspapers in the Czech
    Czech newspapers is held by the tabloid Republic. In addition to its main editorial
    Blesk daily, followed by MF Dnes. department in Prague it also has 14 local
    editing departments with their own local
    sections.

    Denik Lidove noviny


    Circulation: 107,000 Circulation: 32,000

    The liberal daily Denik is published every day Lidové noviny is a daily newspaper published in
    except Sundays in 73 different regional Prague, the Czech Republic. It is the oldest Czech
    versions, all with a general news and daily still in print. It is a national news daily
    commenary section that is produced in covering political, economic, cultural and
    Prague. scientific affairs, mostly with a center-right,
    conservative view.
    Digital Consumption
    THE NUMBER OF INTERNET USERS IN CZECHIA INCREASED BY 1.3% BETWEEN 2021 AND 2022
    Digital Consumption
    CZECHS SPEND MOST OF THEIR TIME ON YOUTUBE
    Digital Consumption
    THE NUMBER OF SOCIAL MEDIA USERS IN CZECHIA INCREASED BY 8.9% BETWEEN 2021 AND 2022
    Outdoor Sites
    CZECH REPUBLIC
    Let’s Discuss
    Tel: +971 4 425 3300
    Email: [email protected]
    Website: www.themediavantage.com
    Location: 8th Floor, Reef Tower, Cluster O, JLT, Dubai,
    UAE

    You might also like