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    المسار المتميز

    Uploaded by

    marwa
    The document discusses the branding and visual identity for an organization called "Special Way". It includes sections that: 1) Present different logo designs and color schemes featuring shades of blue. 2) Explore the psychological effects of the color blue and how light and dark blues can convey different moods. 3) Introduce the brand colors as light blue, blue-green, and teal. It also outlines the fonts, patterns, icons, stationery, and uniforms that will be used to create a cohesive visual brand identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    المسار المتميز

    Uploaded by

    marwa
    27 views16 pages
    The document discusses the branding and visual identity for an organization called "Special Way". It includes sections that: 1) Present different logo designs and color schemes featuring shades of blue. 2) Explore the psychological effects of the color blue and how light and dark blues can convey different moods. 3) Introduce the brand colors as light blue, blue-green, and teal. It also outlines the fonts, patterns, icons, stationery, and uniforms that will be used to create a cohesive visual brand identity.

    Original Description:

    branding

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    © © All Rights Reserved

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    The document discusses the branding and visual identity for an organization called "Special Way". It includes sections that: 1) Present different logo designs and color schemes featuring shades of blue. 2) Explore the psychological effects of the color blue and how light and dark blues can convey different moods. 3) Introduce the brand colors as light blue, blue-green, and teal. It also outlines the fonts, patterns, icons, stationery, and uniforms that will be used to create a cohesive visual brand identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views16 pages

    المسار المتميز

    Uploaded by

    marwa
    The document discusses the branding and visual identity for an organization called "Special Way". It includes sections that: 1) Present different logo designs and color schemes featuring shades of blue. 2) Explore the psychological effects of the color blue and how light and dark blues can convey different moods. 3) Introduce the brand colors as light blue, blue-green, and teal. It also outlines the fonts, patterns, icons, stationery, and uniforms that will be used to create a cohesive visual brand identity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    ‫اﻟﻤﺴــﺎر‬

    ‫اﻟﻤﺘﻤﻴﺰ‬
    ‫اﻟﻤﺴــﺎر‬
    ‫اﻟﻤﺘﻤﻴﺰ‬
    MOOD BOARD

    #5069b2 #69cef6 #6dc49e


    LOGO SHAPS AND COLORS

    ARABIC
    ‫اﻟﻤﺴــﺎر اﻟﻤﺘﻤﻴﺰ‬ SPECIAL WAY ENGLISH

    SPECIAL WAY ‫اﻟﻤﺴــﺎر اﻟﻤﺘﻤﻴﺰ‬

    ‫اﻟﻤﺴــﺎر‬ SPECIAL
    ‫اﻟﻤﺘﻤﻴﺰ‬ WAY

    ‫اﻟﻤﺴــﺎر‬ SPECIAL
    ‫اﻟﻤﺘﻤﻴﺰ‬ WAY

    ‫اﻟﻤﺴــﺎر اﻟﻤﺘﻤﻴﺰ‬ SPECIAL WAY


    SPECIAL WAY ‫اﻟﻤﺴــﺎر اﻟﻤﺘﻤﻴﺰ‬
    LOGO COLOR

    How does the color blue make you feel? People have long believed that certain
    colors can evoke different moods and feelings, and some research has supported
    the idea that colors can have psychological effects.1

    Blue is a color often found in nature such as the pale blue of a daytime sky or the
    rich dark blue of a deep pool of water. It is for this reason perhaps that people
    often describe the color blue as calm and serene. Yet as a cool color, blue can
    sometimes seem icy, distant, or even cold.

    Blue works well for calm, friendly and logical.

    light blue reflect the ice color.

    blue green appears when the sun reflecting on the ice.


    BRAND COLORS

    ‫اﻟﻤﺴــﺎر‬
    ‫اﻟﻤﺘﻤﻴﺰ‬

    #5069b2 #69cef6 #6dc49e


    FONT

    ENGLISH
    DIN NEXT LT ARABIC
    ABCDEFGHIJKLMNOPQRSTUVWXYZ
    abcdefghijklmnopqrstuvwxyz

    DIN NEXT LT ARABIC ARABIC

    ‫ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ‬
    ‫ع غ ف ق ك ل م ن ه و ي‬
    PATTERN

    Pattern Pattern
    ICONS
    STATIONARY
    STATIONARY
    ‫‪uniform‬‬

    ‫اﻟﻤﺴــﺎر‬
    ‫اﻟﻤﺘﻤﻴﺰ‬

    ‫اﻟﻤﺴــﺎر اﻟﻤﺘﻤﻴﺰ‬
    ‫‪SPECIAL WAY‬‬
    ‫اﻟﻤﺴــﺎر‬
    ‫اﻟﻤﺘﻤﻴﺰ‬

    ‫اﻟﻤﺴــﺎر‬
    ‫اﻟﻤﺘﻤﻴﺰ‬

    ‫اﻟﻤﺴــﺎر‬
    ‫اﻟﻤﺘﻤﻴﺰ‬
    ‫اﻟﻤﺴــﺎر اﻟﻤﺘﻤﻴﺰ‬
    ‫‪SPECIAL WAY‬‬
    uniform
    THANK YOU

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