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    Perch Darbinyan S Resume

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    Vladyslav Havrylov
    Perch Darbinyan is an experienced growth marketing lead and strategist with over 5 years of experience in marketing roles focusing on content creation, social media management, digital strategies, and community building. He is currently a marketing strategist at Hedgepie where he runs campaigns across various social platforms and works on educational content. In previous roles, he specialized in growth marketing, product marketing, content marketing, and founded his own blog The Social Grabber focused on marketing theories and strategies.

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    Perch Darbinyan S Resume

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    Vladyslav Havrylov
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    Perch Darbinyan is an experienced growth marketing lead and strategist with over 5 years of experience in marketing roles focusing on content creation, social media management, digital strategies, and community building. He is currently a marketing strategist at Hedgepie where he runs campaigns across various social platforms and works on educational content. In previous roles, he specialized in growth marketing, product marketing, content marketing, and founded his own blog The Social Grabber focused on marketing theories and strategies.

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    Perch Darbinyan is an experienced growth marketing lead and strategist with over 5 years of experience in marketing roles focusing on content creation, social media management, digital strategies, and community building. He is currently a marketing strategist at Hedgepie where he runs campaigns across various social platforms and works on educational content. In previous roles, he specialized in growth marketing, product marketing, content marketing, and founded his own blog The Social Grabber focused on marketing theories and strategies.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views3 pages

    Perch Darbinyan S Resume

    Uploaded by

    Vladyslav Havrylov
    Perch Darbinyan is an experienced growth marketing lead and strategist with over 5 years of experience in marketing roles focusing on content creation, social media management, digital strategies, and community building. He is currently a marketing strategist at Hedgepie where he runs campaigns across various social platforms and works on educational content. In previous roles, he specialized in growth marketing, product marketing, content marketing, and founded his own blog The Social Grabber focused on marketing theories and strategies.

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    Perch Darbinyan

    Growth Marketing Lead


    [email protected] www.thesocialgrabber.com

    SUMMARY Hi, I am Perch Darbinyan, an experienced marketing specialist who likes writing and creating a lot. I
    have 5+ years of experience in creating marketing campaigns, SEO analyses, creative writing,
    website content analysis, growth strategies, crypto marketing plans and more. My blog's name is
    "The Social Grabber" where I write blog posts about different marketing theories, presenting
    unique corners of these complex theories. One of my hobbies is running the youtube channel of The
    Social Grabber, where I present my approach to growth hacking and marketing.

    CAREER

    Hedgepie MARKETING STRATEGIST


    2022 JULY- PRESENT

    Creating a Telegram community, engaging users.


    Website updates, and new educational content.
    Creating a buzz on Reddit, Reddit answers. Involving in Reddit discussion, bringing the traffic.
    Twitter promotions, creating key content, increasing the number of the followers
    Cross-promotion tactics, engaging different token owners and investors in the platform.
    Pinterest promotion, creating an account, and pinning interesting images.
    Campaigns creation, making crypto lovers engaged with campaigns.
    Discord promotion, community creation.

    Ucraft GROWTH MARKETER, PRODUCT MARKETING


    2020 DECEMBER - 2022 MAY

    Working with vast user data. Examining user journeys and loops. Suggesting development
    strategies to product and marketing teams. Using tools like Mixpanel, Hotjar, Google Analytics,
    and Intercome.

    Creating email flows for different users based on customer research, covering users segments
    like newcomers, the leavers, first onboarding, logo maker.

    Getting deep into competitor research. Analyzing their main marketing and user acquisition
    ways. Analyzing their SEO, digital marketing strategies, and advertising campaigns.
    Managing the team of Ucraft.fr. Doing link building, posting on reddit.com, editing the main
    pages (headings, descriptions), deep Seo analysis, and conducting PPC campaigns on Facebook
    and Google.

    Ui/Ux research of Ucraft.com. Suggesting new pages like "dropshipping" and a new menu style
    with trending pages. Providing key ideas about blocks of landing pages like Ucraft.com.

    Support go-to-market activities by creating product messaging and positioning, and customer
    use cases to showcase the company's value.
    Creating strategic buyer personas, brand positioning plans.

    Dexatel CONTENT MARKETER, STRATEGIST


    2020 MART- 2020 DECEMBER

    Writing content for our main website pages. UI/UX design ideas for new coming pages like
    "Industry" and "Solutions".
    Conducting competitor research based on customer reviews. Revealing main advantages and
    disadvantages of our direct competitors.
    Writing blog posts about marketing strategies, and checking key guest blogs.
    Develop and implement A/B testing across email templates, optimizing them for greater
    engagement and conversions.
    Work with marketers to write compelling copy for marketing campaigns, including engaging
    CTAs and landing page copies.
    Running and posting content for the social media accounts of Dexatel. Instagram, Facebook,
    Linkedin, and Twitter accounts.

    TheSocialGrabber FOUNDER , GROWTH MARKETER

    2018 SEPTEMBER- PRESENT

    Writing key blog posts concerning marketing theories, and doing keyword research for the blog
    writing team.
    Author of 2 ebooks about buyer personas and brand archetypes. Have sold more than 1000+
    ebooks at thesocialgrabber.com website.
    Conducting a team of 6 people of video makers, content writers, and ebook writers. Publishing 3
    blogs per week. Reaching 60k organic users per month.
    Creating educational videos covering marketing strategies and growth hacking tips. The videos
    present different brands and their advertising tactics.
    Develop comprehensive keyword research documentation and strategic keyword evaluations;
    Prepare and execute on-page optimization strategies to achieve organic visibility for our clients;
    Staying abreast of SEO algorithm updates and trends with active engagement in the SEO
    community.
    EDUCATION
    2019 - 2021 UNIVERSITÉ JEAN MOULIN (LYON III)
    Masters of marketing

    2009 - 2013 UNIVERSITÉ JEAN MOULIN (LYON III)


    Bachelor of Marketing

    1999 - 2009 QUANTUM COLLEGE


    High school

    CERTIFICATIONS

    2020 MAR MARKETING PSYCHOLOGY


    Breavis

    2018 JULY UI/UX DESIGN


    Indian - Armenian center
    2017 DECEMBER DIGITAL MARKETING
    DMS
    2022 MAR GET YOUR FIRST 1,000 CUSTOMERS
    Udemy

    2022 MAR UNDERSTANDING STRATEGIC MARKETING


    Udemy

    VOLONTEERING
    ijgd
    GERMANY BERLIN 2013 AUGUST, 2 MONTHS

    Grenzelos

    AUSTRIA VIENNA 2015 JULY 1 MONTH

    International volonteer
    MADRID SPAIN 2016 JULY 1 MONTH

    SKILLS

    CREATIVE WRITING STRATEGIC PLANNING

    CONTENT MARKETING RESEARCH

    TEAM LEADING ANALYTICS

    IDEA GENERATION TEAM BUILDING

    UI/UX MARKETING STRATEGY

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