HARAMAYA UNIVERSITY

HARAMAYA INSTITUTE OF TECHNOLOGY

DEPARTMENT OF CHEMICAL ENGINEERING

Entrepreneurship Business Plan

The Establishment of Perfume Making Small-Scale Industry

Prepared by: ID No
1. Hana seta 0800/11
2. Hanamariam Tadesse 0303/11
3. Hayat mudesir 0461/11
4. Hayat toyib 0560/11
5. Haymanot dagne 0705/11
6. Ibsa asfaw 0663/11
7. Jalene bedhasa 0412/11

Submitted to: Mr. Geda

Submission date:10/may/2023

Haramaya, Ethiopia
Table of Contents
1.Business Overview........................................................................................................................................................................................3
2. Perfume market in Ethiopia.........................................................................................................................................................................3
3. Our Products and Services............................................................................................................................................................................5
4. Our Vision Statement................................................................................................................................................................................6
5. Our Mission Statement.................................................................................................................................................................................6
6. Our Business/ Organizational Structure.......................................................................................................................................................6
7. Our Cinnamon and Frankincense Perfume Business Plan – SWOT Analysis.............................................................................................7
8. Cinnamon and Frankincense Perfume Business Plan Market Analysis.......................................................................................................8
8.1 Market Trends........................................................................................................................................................................................8
8.2 Our Target Market:.................................................................................................................................................................................9
8.3. Our Competitive Advantage..................................................................................................................................................................9
10. Marketing Strategy and Sales Strategy.....................................................................................................................................................10
11. Cinnamon and Frankincense Perfume Business Plan –.....................................................................................................................11
Publicity and Advertising Strategy.................................................................................................................................................................11
12. Problem solving method to prioritize own problem.................................................................................................................................12
13. Adding value to the product..............................................................................................................................................................12
14. BUSINESS GOALS.................................................................................................................................................................................13
15. ECONOMIC ANALYSIS........................................................................................................................................................................13
16. OUR PRICING STRATEGY...................................................................................................................................................................13
16.1. Sales Forecast...................................................................................................................................................................................14
16.2. Pre- Operating Activities................................................................................................................................................................14
16.3. Expense..................................................................................................................................................................................................14
16.4. Assets....................................................................................................................................................................................................16
Reference........................................................................................................................................................................................................21

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 1.Business Overview
Cinnamon and frankincense perfumes industry is said to be a $3billion revenue generating
industry, with a projected annual growth of 3.4%. This industry is one that is
capital intensive, which is due to the manufacturing equipment and machineries as well as
facilities. Most large-scale companies in this industry usually have a low scale of cost
especially as they use an automated system, which depends less on labor input.

2. Perfume market in Ethiopia

The total value of the cosmetics market in Ethiopia in 2014 was estimated to be worth
$106million according to figures from the country’s Ministry of Trade and Industry, with
the average growth rate over the last three years at 10%. Imported products account for
around 90% of the market, with the remaining 10% sourced from domestic manufacturers.
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 During the 2013-14 financial year Ethiopia imported cosmetics, perfume and toiletry
products with a total value of $89million, according to the country’s Revenue and Customs
Authority. As per their records, there was a 6% increase in the value of products imported
compared with 2012-13 ($84million). By taking 98,931kg/yr perfume import in
2015 (Samuel, 2016); which is assumed 90% of the total (109,923kg/yr) demand in this
case as a reference, for the coming 8 years the projected demand is shown in table below.

Table 1. 8 years the projected cosmetic demand of Ethiopia

Years Forecasted total Demand Existing Local Supply Supply gap (kg/yr)
(kg/yr) (kg/yr)

2015/16 109923 10992.3 98930.7

2016/17 116518.38 11651.838 104866.542

2017/18 123509.4828 12350.94828 111158.5345

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2018/19 130920.0518 13092.00518 117828.0466

2019/20 138775.2549 13877.52549 124897.7294

2020/21 147101.7702 14710.17702 132391.5932

2021/22 155,927.8764 155,92.78764 140335.0888

2022/23 165283.549 16528.3549 148755.1941

2023/24 175200.5619 17520.05619 157680.5057

2024/25 185712.5956 18571.25956 167141.336

3. Our Products and Services

Our plant intends to deal in all sorts of fragrances for both sexes. We will ensure that we
constantly carry out researches to make new rare fragrances that will stimulate the senses
of our various clients. However, we know that it is important as a company that we create
multiple sources of income through our offering of varied products and services to be shore
up our revenue base. We do not intend to carry out any illegal activities and so all our
source of making money will ensure that it properly follows with the laws and regulations
of the Ethiopia.

Some of our intended products and services are:

 Production and sale of Eau de Perfume

 Production and sale of pure perfumes
 Production and sale of Eau de Toilette
 Production and sale of Eau de Cologne
 Business consultancy and advisory services

 Trainings

 Franchise

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 4. Our Vision Statement

Our vision is to have our fragrance in every household and be the referral perfume
production business in, around Ethiopia, and in extension the world.

5. Our Mission Statement

Our mission is to ensure that we produce fragrances that not only exceed our domestic
customer’s expectations but also intrigue the senses of our business customers and make
them strive to build a sustainable relationship with us.

6. Our Business/ Organizational Structure

As a business that knows the intention for which we was established, we intend to ensure
that everything as regards our business structure is gotten right because we know how
important this aspect is to a business, and why getting it right will save us from
many futuristic challenges that might crop up.

Due to our vast production plans and services we intend to offer, we intend to employ
several hands that will perform assigned tasks that is aimed at ensuring that the company
becomes one to be reckoned with in the industry.

The business structure we intend to build for Cinnamon and Frankincense Perfume
production is listed below
 Chief Executive Officer
 Purchasing Manager
 Chemist
 Marketing Executive
 Human Resources
 Customer Service Executive
 Accountant
 Security Guard
 Truck Driver

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 Owners/partners

General Manager

Production Manager Marketing and Administration (HR)

(chemist,) Accounting

Figure 1.1 Organizational Structure

7. Our Cinnamon and Frankincense Perfume Business Plan – SWOT

Analysis
Every strategy created for any business must take into account the strengths and
weaknesses of the business and if it will bear positively or negatively on the strategies. In
order to ensure that we get an honest SWOT analysis. We hired a business consultant who
conducted a thorough market research on our existing customers, the results that were then
used to thoroughly create a good picture of how our business is perceived in the
marketplace. In addition, the essence of the analysis was to ensure that we become a better
brand than we currently are. In addition, the analysis will help in deciding if this is a
suitable business, how our growth should be paced and what sustainability measures would
be best for us in Ethiopia as a whole.

Below are the SWOT analysis that was conducted for Cinnamon and Frankincense
Perfume Production:

Strengths:

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 Our strengths are numerous and lie in the fact that our excellent customer service is top
notch as we run one that is not only flexible but also personal to each client’s leading to a
high retention rate for our company. In addition, we have employed professional hands
who have specialist skills added to vast experience that will not only help in
ensuring the company operates efficiently but also grow to enviable heights.

Weakness

Due to the rising costs of production, financial resources might act as an impediment to our
fast growth. In addition, since we are relatively new in the industry, and with the stiff
competition in Ethiopia, our weakness lies in the fact that we do not yet have an
established reputation. To combat this, we would need to roll out effective publicity and
advertising strategies that will ensure that we garner positive attention.

Opportunities

The opportunities in this field are numerous. The internet is one of the opportunities we
intend to explore for our perfume business and to use in penetrating the market. There is
also boundless opportunity in the business aspect, as important personalities and celebrities
are looking to create a Cinnamon and Frankincense perfume as a venture for themselves.
Ethiopia has many of such people and we are poised to take our share of these market.

Threats

Threats always abound for any business either new or existing. The arrival of new
competitors to same location, the emergence of imitation and a downturn in the economy
are all threatening factors that are likely to affect our business. However, there are
strategies in place to combat these threats.

8. Cinnamon and Frankincense Perfume Business Plan Market

Analysis

8.1 Market Trends

The perfume industry is one that looks a bit saturated with only few perfumes and brand
names making it to the top in the industry. Because of this fact, we intend to ensure that we
constantly engage in research and development that will see to the growth of not only for
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our fragrance line but also for the company as a whole. Another trend is in ensuring that
we do not produce only one range but we will, produce others as well, for clients who like
a whole range or who prefer other fragrances that are not perfumes alone. Knowing what to
produce will be done after we carried out a feasibility study and a thorough market survey.

8.2 Our Target Market:

Everyone wants to reek of a good fragrance as this is what stands them out and boosts
their confidence as well, and so our target market will not be restricted to just a few people.
We intend to produce fragrances for everyone who loves to smell good and even for those
who want to try out fragrances that are adventurous. Our location in Addis Ababa makes us
quite suitable to ensure that our vision for this materializes. Knowing how important it is to
stand out in this market and be amongst the top leading brands, we have conducted a thorough market
survey to know what will be required from us by our target market. We have identified our target market
and broken them down into definable categories that will help our marketing and customer care executives
had better attend to them whilst carrying out their tasks.

Our target market includes

 men,
 Women,
 Celebrities,
 Business People,
 Corporate Executives,
 Sporting Personalities and Students.

8.3. Our Competitive Advantage:

Because there are several perfumes production companies in existence, achieving our
vision of becoming a leading brand in the world will not come easy. It is due to this fact
that we have drafted several competitive advantage strategies that will ensure that we
not only compete favorably with our competitors in the same field but that we achieve our
goals and objectives as well. We intend to ensure that our customer service is the best and
so we intend to employ professionals who not only have a vast knowledge of the perfume
industry but

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 also are also equipped with listening ears and an attention span that would ensure that all
customers are patiently attended. Our customer care executives would ensure that our
customers’ database is always updated, that way we can always send out information to all
our customers when we need too.

9. Cinnamon and Frankincense Perfume Business Plan – Sales and

marketing strategy

9.1 Sources of Income

Cinnamon and Frankincense perfume plant sole’s aim of establishment is to make profit
in the different fragrance it intends to produce. Knowing the market well, we intend to
ensure that our Cinnamon and Frankincense fragrance caters to all segment of the market
as we intend to produce perfumes for men and women of different age groups.

Cinnamon and Frankincense perfume plant intends to generate its income through
sales from the following sources;
Production and sale of pure perfumes
 Production and sale of Eau de Perfume
 Production and sale of Eau de Toilette
 Production and sale of Eau de Cologne
 Business consultancy and advisory services
 Trainings
 Franchise

10. Marketing Strategy and Sales Strategy

Marketing is a very important aspect of any business because without it your wonderful
business is likely to crash, especially as marketing helps generates revenue to help make
the business a going concern. It is therefore important that effective marketing strategies
be drafted to help shore up revenue base for the company. The intention of marketing
strategies

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is to ensure that our perfume products and other services that are likely to be offered meet
with the needs of our customers, whilst also maintaining our sustainability and expansion
goals and objectives. Our strategies are also flexible enough to be able to accommodate
changing customer trends and lifestyles.

Our marketing strategies will leverage on the following strategies to ensure that our
perfumes and other products and services are effectively marketed.

 Ensure that our perfume business is adequately advertised in beauty magazines, local
newspapers as well as on radio and television stations
 Make use of our official website to market our business as well as advertising our
business on other relevant websites
 Ensure our perfume business is listed in online and offline directories
 Launch our company with a pageantry show that will attract clients and generate
interest for our company
 Empower our marketing team to engage in direct marketing
 Share our fliers and handbills in various strategic areas
 Encourage our loyal customers to participate in our referral program
 Use our social media platforms such as Face book and Google Plus to sell
our products and sales
 Ensure we give out free samples anytime we create a new fragrance

11. Cinnamon and Frankincense Perfume Business Plan –

Publicity and Advertising Strategy

As a company, we know the importance of constantly publicizing and advertising one’s

company. Engaging in these two acts help increase the awareness of potential customers
about the business, increase the retention rate of existing customers, and also make more
money for the company as a whole. We intend to strongly communicate our brand through
publicity.

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 The various platforms that will be adopted to effectively communicate and advertise our
brand are:
 Advertise vigorously in beauty and lifestyle magazines
 Sponsor community and school pageants by giving out our perfumes to winners
 Vigorously use the internet such as our official website to promote our products and
services
 Place adverts on radio and television stations as well as local newspapers
 Ensure that our fliers and handbills are distributed in target areas
 Ensure that our employees have customized our Perfume plant tee shirts and that all
our official cars and our distribution trucks are branded with our unique logos.

12. Problem solving method to prioritize own problem

Our company uses the problem solving method to prioritize own problem through:
Stating what appears to be the problem.
 Gathering facts, feelings and opinions and restating the problem
 Identifying the alternative solutions and evaluating the alternatives
 Finally Implement the decision and Evaluate the results

13. Adding value to the product

Adding value to the product, through:

 Activity Analysis: First, it identify the activities that undertake to deliver own product
or service,
 Value Analysis: Second, for each activity, it think through what it would do to add the
greatest value for our customer and
 Evaluation and Planning: Thirdly, company evaluate whether it is worth making
changes, and then plan for action. Before initiating the development of a process, at
various stages in its development and before attempts the design of a process and
plant it is the responsibility of the chemical engineer to make economic evaluation.

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 The evaluation determines whether one should undertake the project, abandon
it, continue with it (but with further research) or take it to the pilot plant stage.

14. BUSINESS GOALS

In the next five (5) years or more, our assessment of the business environment and the
resources at our disposal taking into account of setting goals in the area of:
 Marketing: The sales growth of the business in the next five (5) years in terms of
marketing will be 50% of annual sales growth; customer services, new product
development, quality product and price will increase greatly.
 Production: During the planning period, the state of production facilities and
utilization will be improved upon.
 Personnel: Training programs will enable the employees to acquire new skills to
improve quality of workmanship and increase in productivity to avoid hazards.
 Financial: There shall be an increase in capital base of the business.
 Public Responsibility: Taxes shall be paid to the government, preservation of the
environment, special packages to orphanage homes and consumer protection.
 Profitability: 30% and more return on investment and 50% and more increase in net
profit over a period.
 Growth: Through diversification and expansion

15. ECONOMIC ANALYSIS

Before initiating the development of a process, at various stages in its development and
before attempts the design of a process and plant it is the responsibility of the chemical
engineer to make economic evaluation. The evaluation determines whether one
should undertake the project, abandon it, continue with it (but with further research) or take
it to the pilot plant stage.

16. OUR PRICING STRATEGY

We intend to produce the rarest and best quality of fragrances and as such will need to
ensure that we get the right price that will cover all costs – overhead and operating, which
includes packaging and inventory. We would ensure that our pricing packages are
categorized so that it would be affordable to the clients that fall into that category.
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 16.1. Sales Forecast
The sale forecasting for the five years is presented in the table below

Table 2. Sales Forecast

Year 1 Year 2 Year 3 Year 4 Year 5
Revenue

Product 1 1800000.00 1836000.00 1909440.00 2024006.40 2185926.91

Product 2 1012003.20 1092963.46
900,000.00 918,000.00 954,720.00

Product 3
375,000.00 382,500.00 397,800.00 421,668.00 455,401.44

Total 3075000 3136500

3261960 3457677.60 3734291.81

16.2. Pre- Operating Activities

We have listed the following activities before we began our business

1. Registering the business……………….1month
2. Preparing the business plan……………. 1.5 month
3. Applying for a loan and approval………3month
4. Contacting equipment suppliers…………4 week
5. Constructing the factory……………… 5month
6. Hiring label ……………………………1 month
7. Installing the equipment……………… 6month
8. Purchasing raw materials……………. 3 week
9. Trial production……………………… 2 weeks

16.3. Expense
Table 3. Expense

EXPENSES

Operating expenses

Sales and marketing

20,000.00 20,400.00 21,216.00 22,488.96 24,288.08

Depreciation
470,000.00 141,440.00 144,213.33 146,986.67 149,760.00

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 Insurance
10,000.00 10,200.00 10,608.00 11,244.48 12,144.04

Payroll and Payroll Tax

25,000.00 25,500.00 26,520.00 28,111.20 30,360.10

Property taxes
2,500.00 2,550.00 2,652.00 2,811.12 3,036.01

Maintenance, repair, and overhaul

500.00 27,000.00 32,000.00 35,000.00 45,000.00

Utilities
15,000.00 15,300.00 15,912.00 16,866.72 18,216.06

Administrative fees
150,000.00 153,000.00 159,120.00 168,667.20 182,160.58
1752934.9 1593249.9 1418394.8 1226928.4 1017272.8
Interest expense on long-term debt
6 3 2 7 3

Other
5,000.00 5,100.00 5,304.00 5,622.24 6,072.02

2450934.9 1993739.9 1835940.1 1664727.0 1488309.7

Total operating expenses
6 3 5 6 0

Non-Recurring Expenses

Unexpected Expenses
2,000.00 25,000.00 2,100.00 13,000.00 12,000.00

Other expenses
1,500.00 3,000.00 1,000.00 2,000.00

Total Non-Recurring Expenses

2,000.00 26,500.00 5,100.00 14,000.00 14,000.00

2452934.9 2020239.9 1841040.1 1678727.0 1502309.7

TOTAL EXPENSES
6 3 5 6 0

TAXES
-
Income Tax
60,895.49 84,520.52 166,577.35 259,419.25 360,153.84

Other Tax (specify)

1,000.00 2,000.00 2,500.00 3,000.00 3,500.00

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 -
TOTAL TAXES
59,895.49 86,520.52 169,077.35 262,419.25 363,653.84

-
NET PROFIT
143,089.47 195,214.55 386,180.49 602,311.57 836,858.97

16.4. Assets
Table 4. Asset

ASSETS

Initial
Current Assets Year 1 Year 2 Year 3 Year 4 Year 5
balance

Cash and short-term investments 2.00E+07 2.73E+07 3.47E+07 4.22E+07 4.99E+07 5.79E+07
Accounts receivable 150000.00 150000.00 150000.00 150000.00 150000.00 150000.00
Total inventory 1000000.00 1000000.00 1000000.00 1000000.00 1000000.00 1000000.00
Prepaid expenses 4000000.00 4000000.00 4000000.00 4000000.00 4000000.00 4000000.00
Deferred income tax - - - - -
Other current assets 1500000.00 1500000.00 1500000.00 1500000.00 1500000.00 1500000.00

Total current assets 2.67E+07 3.40E+07 4.13E+07 4.88E+07 5.66E+07 6.46E+07

Initial
Property and Equipment Year 1 Year 2 Year 3 Year 4 Year 5
balance

Buildings 50,000.00 50,000.00 50,000.00

50,000.00 50,000.00 50,000.00

Land 30,000.00 30,000.00 30,000.00

30,000.00 30,000.00 30,000.00
Capital improvements 2000000.00 2000000.00 2000000.00 2000000.00 2000000.00 2000000.00
Machinery and equipment 5000000.00 5000000.00 5000000.00 5000000.00 5000000.00 5000000.00
Less Accumulated depreciation
470000.00 611440.00 755653.33 902640.00 1052400.00
expense

Total Property and Equipment 7080000.00 6610000.00 6468560.00 6324346.67 6177360.00 6027600.00

Initial
Other Assets Year 1 Year 2 Year 3 Year 4 Year 5
balance

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 Goodwill 10,000.00 10,000.00 10,000.00
10,000.00 10,000.00 10,000.00
Deferred income tax - - - - - -
Long-term investments - - - - - -
Deposits - - - - - -
Other long-term assets 1000000.00 1000000.00 1000000.00 1000000.00 1000000.00 1000000.00

Total Other Assets 1.00E+07 1010000.00 1010000.00 1010000.00 1010000.00 1010000.00

TOTAL ASSETS 4.37E+07 4.16E+07 4.88E+07 5.62E+07 6.38E+07 7.16E+07

LIABILITIES
Initial
Current Liabilities Year 1 Year 2 Year 3 Year 4 Year 5
balance

Accounts payable 900000.00 900000.00 900000.00 900000.00 900000.00 900000.00

Accrued expenses 40,000.00 40,000.00 40,000.00
40,000.00 40,000.00 40,000.00
Notes payable/short-term debt 4500000.00 4500000.00 4500000.00 4500000.00 4500000.00 4500000.00
Capital leases 250000.00 250000.00 250000.00 250000.00 250000.00 250000.00
Other current liabilities 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00

Total Current Liabilities 5692500.00 5692500.00 5692500.00 5692500.00 5692500.00 5692500.00

Initial
Debt Year 1 Year 2 Year 3 Year 4 Year 5
balance

Long-term debt/loan 1.78E+07 1.83E+07 1.65E+07 1.45E+07 1.23E+07 9.84E+06

Other long-term debt 1.00E+06 1.20E+07 1.15E+07 1.10E+07 980000.00 760000.00

Total Debt 2.45E+07 3.60E+07 3.36E+07 3.12E+07 1.89E+07 1.63E+07

Initial
Other Liabilities Year 1 Year 2 Year 3 Year 4 Year 5
balance

Other liabilities (specify) 1200000.00 1200000.00 1200000.00 1200000.00 1200000.00 1200000.00

Other liabilities (specify) 2000000.00 2000000.00 2000000.00 2000000.00 2000000.00 2000000.00

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 Total Other Liabilities 3200000.00 3200000.00 3200000.00 3200000.00 3200000.00 3200000.00

TOTAL LIABILITIES 2.67E+07 2.72E+07 2.54E+07 2.34E+07 2.11E+07 1.87E+07

EQUITY

Initial
Year 1 Year 2 Year 3 Year 4 Year 5
balance
Owner's equity (common) 1.40E+07 1.40E+07 1.40E+07 1.40E+07 1.40E+07 1.40E+07
Paid-in capital 2500000.00 2500000.00 2500000.00 2500000.00 2500000.00 2500000.00
Preferred equity 50,000.00 50,000.00 50,000.00
50,000.00 50,000.00 50,000.00
Retained earnings 500000.00 550000.00 234000.00 620180.49 1222492.07 2059351.03

TOTAL EQUITY 1.71E+07 1.71E+07 1.68E+07 1.72E+07 1.78E+07 1.86E+07

TOTAL LIABILITIES AND EQUITY 4.37E+07 4.43E+07 4.22E+07 4.05E+07 3.89E+07 3.73E+07

16.5.Breakeven point projection

Table 5.break even
PRODUCT NAME VALUE REPRESENTED AS TOTAL
$
Cinnamon SELLING PRICE
295.00
P

BREAK-EVEN
Frankincense UNITS
X 43

BREAK- $
EVEN
S
Cologne SALES 12,632.41

FIXED COSTS
Table 6. Fixed cost

Rent for land $ 2,000.00

building $ 3,000.00

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 Other $ 4,000.00

insurance $ 500.00

Total 9500

VARIABLE COSTS
Table 7. Variable cost

VARIABLE COSTS (per Unit) $ per unit

Costs of Goods Sold 10

Labor 5

Overhead 3

Other 5

Total 25

Variable cost in percentage

Table.8 Variable cost in percentage

Per unit

Commissions 5.0%

Other 12.0%

TOTAL 17.0%

VARIABLE COSTS OVERVIEW

Table 9. Variable costs over view
REPRESEN
VALU FORMULA TOTAL
E TED
AS $
TOTAL VARIABLE COST (per Unit) V
73.1
5
CONTRIBUTION MARGIN (per Unit) CM P $
–V
221.8
1–V/P=
5 75.2%
CM / CONTRIBUTION MARGIN RATIO CMR
P

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 BREAK-EVEN POINT
Table 10.breakeven point
REPRESEN
VALU TED FORMULA TOTAL
E
AS

BREAK-EVEN UNITS X TFC / (P – V) 43

X*P= $
BREAK-EVEN SALES
S TFC / 12,632.41
CMR

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Conclusion
ABADCHGE perfume production factory is located at better place because there is
raw material and we can gates a customer by providing a qualified and quantified to the
market. As shown in the above the company constructs its profit is high but by considering
the pricing approach can reduce in order to have and attract the customer.

The employee in this organization will be unskilled and skilled worker but the
business founder will provide self-employee in this organization.

In order to facilitate sell of our product and to get to the customer we will use some method
like advertising through Billboards, Radio, F.M Channels, and Newspapers and also social
media like face book, by provide our own website. The factory will produce 200000 unit per
annum with complete skilled worker and reliable machines.

17. Business canvas model

Table 10. Business canvas model

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Key partners KEY ACTIVITIES VALUE PROPOSITIONS CUSTOMER CUSTOMER
 Brand management  Is affordable RELATIOSHIPS SEGMETS
• freelance perfumers  Event management  Make customer part  In store event(product  Budget
• marketing agency of a family, pamper launches, bring friend  Mass
 Marketing, content creating
• web agency them event)
 Formulation of new fragrance  Masstige
• Business People  An invitation to free
 Prototyping of the product  Mine is better  Prestige
• testimonials and trial of new perfumes
 Supply chai n management  fulfilling shopping  luxe
endorsers
 Digital communication platform experience  Super luxe
• Sporting
 Management of networked  Focused on selected
Personalities
manufacturing system target audience
• video production
agency KEY RESOURCE CHANNELS
 Know-how and trust  Website
 Brand  Amazon
 Network  physical mono
 Customer based branded store
 Developed projects  Chain of perfumeries

Cost structures REVENUE SYSTEM

 Employees  Subscription program
 suppliers  Direct sales
 advertising agencies  Franchising or licensing
 sales representatives  Personal shopper service
 production

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 Reference
1. www.encyclopedia .et
2. Stastics of Ethiopian trade ministry
3. Business plan by Hailay Gebre Tensay
4. Entrepreneur Hand out

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