Stages in Planning Cycle

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Stages in the Planning Cycle

The stages in the planning cycle

Define objectives

The first, and most crucial, step in the planning process is to determine what is to be
accomplished during the planning period. The vision and mission statements provide long-
term, broad guidance on where the organization is going and how it will get there. The
planning process should define specific goals and show how the goals support the vision and
mission. Goals should be stated in measurable terms where possible. For example, a goal
should be “to increase sales by 15 percent in the next quarter” not “increase sales as much as
possible.”
Develop premises

Planning requires making some assumptions about the future. We know that conditions will
change as plans are implemented and managers need to make forecasts about what the
changes will be. These include changes in external conditions (laws and regulations,
competitors’ actions, new technology being available) and internal conditions (what the
budget will be, the outcome of employee training, a new building being completed). These
assumptions are called the plan premises. It is important that these premises be clearly stated
at the start of the planning process. Managers need to monitor conditions as the plan is
implemented. If the premises are not proven accurate, the plan will likely have to be changed.

Evaluate alternatives

There may be more than one way to achieve a goal. For example, to increase sales by 12
percent, a company could hire more salespeople, lower prices, create a new marketing plan,
expand into a new area, or take over a competitor. Managers need to identify possible
alternatives and evaluate how difficult it would be to implement each one and how likely
each one would lead to success. It is valuable for managers to seek input from different
sources when identifying alternatives. Different perspectives can provide different solutions.

Identify resources

Next, managers must determine the resources needed to implement the plan. They must
examine the resources the organization currently has, what new resources will be needed,
when the resources will be needed, and where they will come from. The resources could
include people with particular skills and experience, equipment and machinery, technology,
or money. This step needs to be done in conjunction with the previous one, because each
alternative requires different resources. Part of the evaluation process is determining the cost
and availability of resources.

Plan and implement tasks

Management will next create a road map that takes the organization from where it is to its
goal. It will define tasks at different levels in the organizations, the sequence for completing
the tasks, and the interdependence of the tasks identified. Techniques such as Gantt charts
and critical path planning are often used to help establish and track schedules and priorities.

Determine tracking and evaluation methods

It is very important that managers can track the progress of the plan. The plan should
determine which tasks are most critical, which tasks are most likely to encounter problems,
and which could cause bottlenecks that could delay the overall plan. Managers can then
determine performance and schedule milestones to track progress. Regular monitoring and
adjustment as the plan is implemented should be built into the process to assure things stay
on track.

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