Dissemination of Information

1.
The following are the means of disseminating information to the intended audience
as belows.
 By use of mass media like Television and Radio

 Through by use verbal communication. Like face to face conversation
 Through by writing examples news paper, letter, by publishing project and research
 Through by using Social media / internet explorer like Facebook, Twitter, YouTube
and google chrome.
2. Dissemination of information.
is the process of sharing new or existing information with others. It can be done verbally,
through writing, or via technology. Dissemination is a key component of effective
communication as it ensures that information reaches its intended audience. The term is most
commonly used in the context of news media, but it can also apply to other forms of
communication, such as marketing or advertising.
The following are the ways or means of dessiminating information
 Use of Mass Media like Television and Radio. Because of the prevalence of technology
mass media is often overlooked as a way to disseminate information. However, for many
situations, such as weather alerts, emergencies and such, television, and radio broadcasts
provide the most effective means of communications. Mass communications, in
particular, has a high degree of trust. As many as 90 percent of people get their
information from mass media and indicate that they trust these sources the most. Even
though most stories won’t be broadcast on national television, local media outlets are
considered a viable route for disseminating crucial information.
 Through verbal communication, such as face-to-face conversations, phone calls, and
speeches.
 Through Written communication. This is another popular method of dissemination of
information and it can take the form of emails, letters, articles, or even books. In recent
years, technology has also played a big role in how information is disseminated. Example
publishing program or policy briefs, publishing project findings in national journals and
state wide publication.
 Through by using Social media / internet. Like use of Facebook, Twitter, YouTube and
TikTok social media is one of the best means of disseminating information because it
reach large audience
3. Advanatages of use mass media as means of disseminating information is that

 it helps to ensure that people have the knowledge they need to make informed
decisions.
 It raise awareness and encourages collaboration among members of the society
example president anouncemennt about being hard work so as to raise economy
of your country and yourself.
 It Solving Information Overload: In today’s world, there is an overwhelming
amount of information available. As such, it can be difficult for people to sort
through everything and find the information they need. Information
dissemination can help to solve this problem by making it easier for people to
access the information they need.
 It help to Resolving Inaccurate Information Issues: Another problem that
plagues the mass mdia is the presence of inaccurate information. This can be
harmful because it can lead people to make wrong decisions based on false
information. Information dissemination can help to combat this problem by
providing accurate and reliable information.
 It provide Solutions to issues arising due to Lack of Knowledge:In some
cases, people simply lack the knowledge needed to make informed
decisions.Information dissemination can help to bridge this gap by providing
people with the information they need to make informed choices
 It help to Contact with Families and Friends.Through use of mass media many
individuals may get in touch with relatives or friends of their heirs. Example
Radio provide people time to participate in corvesation.
Disadvantage of mass media as means of disseminating information as follows;
 It can provide untrustworthy news.

 Some information available in media are not appropriate for children, elders have to keep
a check on them.
 Long sitting infront of TV, could cause health issues. Like hearing and vision problem
 Empower the Already Powerful. Although the media may provide a platform for
everyone to tell their narrative, most of our mass media is bought. Also, since it was paid
for, individuals with money have a big say in what we see and hear.
 Sometimes it is Used for Spreading Misinformation and Hatred. How can you be sure
that what you read or hear in the media is reliable? While it is true that some sources of
information are more reliable than others, mass media, in general, lacks protection
against deliberate publicity and its lies.
The following are the Advantages of verbal communication as means of disseminating

information to the intended audience.
o It saves time in communication.

o It is quick in obtaining feedback once delivered.
o It provides complete understanding of communication delivered and there is chance to
make it more clear in case of doubts in interpretation of words or ideas.
o It is more reliable means of disseminating information
o It is powerful means of persuation and control.
Disadvantages of using Verbal Communication as means of disseminating information;
 It does not provide permanent record unless it is recorded with modern means of storage.
 It has a problem issues when communicating with distant people.
 It is difficult for certain people to understand speech due to various speech tones used in
verbal communication.
 This means of disseminating information is not suitable for lengthy message.
 There is chance of leak of secret information with the help of modern devices such as
polygraph or lie detector. Often secret information can be obtained while the person is
under the influence of alcohol.
The following are the Advantages of written communication as means of disseminating

information
 Written information helps in laying down apparent principles, policies and rules for
running of an organization.
 It is a permanent means of disseminating information. Thus, it is useful where record
maintenance is required.
 It is Easily to understanding because for the popularity of written communication is
easily understanding if you don’t understand something for the first time you have a huge
chance to see it next time which is not available in other means of disseminating
information like oral
The following are the Disadvantage of written as means of disseminating information
 Lack of secrecy. Written information is exposed to everyone who is concerned with the
message or information. So there is a chance of leakage of information from any
employees which may cause a huge loss to the organization.
 It is Expensive. Such means of disseminating information is expensive because It
involves expenditure in purchasing paper, .ink, typewriting, and printing machine as well
as the maintenance of such equipment and machines.
 it is Late Feedback. In written communication, the receiver opens the letter and reads it
very attentively taking more time. When he responds to the letter, he takes some
additional time to answer according to the requirement. For this reason, feedback is
delayed.
The following are the Advantages of use social media as means of disseminating
information
o It reach large audiences. In today world there is higher number of people who are using
smart phones internet data with they data they enter into various websites like google
chrome, youtube and facebook to check different news and entertainment.
o It is Cost effective. Social media it’s cheaper than any other means of disseminating
information in advertising and promotional activities. The costs of maintaining a social
media presence are minimal. If you choose to invest in paid advertising, you can spend as
much or as little as your budget allows.
o It help to increase Customer interaction. Through social media you can deliver improved
customer service and respond effectively to feedback. Positive feedback is public and can
be persuasive to other potential customers. Negative feedback highlights areas where you
can improve.
The following are the Disadvantage of social media as means of disseminating information
o It requires Resources. You will need to commit resources to managing your social media
presence, responding to feedback and producing new content. This can include hiring and
training staff, investing in paid advertising and paying for the costs of creating video or
image content
o It provide Ineffective use. Social media can be used ineffectively. For example, using
social media to push for sales without engaging with customers, or failing to respond to
negative feedback - may damage your reputation.
o Spending time on social media is a waste of time. Because majority of people use social
media platforms to unwind and kill time the majority affected are youths and student as
they remain share photos and videos and failed to take any steps toward a better future
and professional success.
o It cause distraction. As people are diverted from their life goals and objectives by social
media.
Finally, dissemination of information is the process by which facts are made available to the
general public .on how individual and other organizations communicate information has grown
more easy to disseminating due to technology. Information is disseminated so as to inform
targeted groups of people about issue, possibilities and problems of their interest.
There are many ways of disseminate information as elaborated above including tradition media
(television, radio, and print), new media ( social media and the internet) and word of mouth. No
one source of information is perfect but by consult multiple source to get the most accurate
picture.

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1.

 By use of mass media like Television and Radio

3. Advanatages of use mass media as means of disseminating information is that

Disadvantage of mass media as means of disseminating information as follows;

 It can provide untrustworthy news.

The following are the Advantages of verbal communication as means of disseminating

o It saves time in communication.

Disadvantages of using Verbal Communication as means of disseminating information;

The following are the Advantages of written communication as means of disseminating

The following are the Disadvantage of written as means of disseminating information

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