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    Denim Timeline

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    Leoni
    Denim was accidentally invented in France in 1600 as a durable cotton fabric. In the early 1900s, it became popular workwear in the US, especially after Levi's added metal rivets. By the 1950s, denim jeans had become casual leisurewear endorsed by celebrities. In the 1960s, jeans came to represent political and social movements as rebellious self-expression.

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    Denim Timeline

    Uploaded by

    Leoni
    45 views1 page
    Denim was accidentally invented in France in 1600 as a durable cotton fabric. In the early 1900s, it became popular workwear in the US, especially after Levi's added metal rivets. By the 1950s, denim jeans had become casual leisurewear endorsed by celebrities. In the 1960s, jeans came to represent political and social movements as rebellious self-expression.

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    Denim Timeline (1)

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    Denim was accidentally invented in France in 1600 as a durable cotton fabric. In the early 1900s, it became popular workwear in the US, especially after Levi's added metal rivets. By the 1950s, denim jeans had become casual leisurewear endorsed by celebrities. In the 1960s, jeans came to represent political and social movements as rebellious self-expression.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    45 views1 page

    Denim Timeline

    Uploaded by

    Leoni
    Denim was accidentally invented in France in 1600 as a durable cotton fabric. In the early 1900s, it became popular workwear in the US, especially after Levi's added metal rivets. By the 1950s, denim jeans had become casual leisurewear endorsed by celebrities. In the 1960s, jeans came to represent political and social movements as rebellious self-expression.

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    © All Rights Reserved
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    You are on page 1of 1

    The History of Denim

    1600
    Weavers in Nimes, France, accidentally

    INVENTION
    invent the first modern denim, a coarse,
    sturdy, cotton fabric, while trying to
    replicate the process of producing another
    popular heavy duty fabric called serge.

    In the early 20th century, denim was adopted as the preferred workwear

    1900
    fabric choice for western cowboys, miners, farmers in the US. Not only

    INNOVATION
    was the fabric cheap, but denim was more durable and sturdy than
    regular trousers.
    Levi’s & Strauss patented the metal rivets to make them more hard-
    wearing, they began producing the iconic denim blue trousers that
    became a common feature among working men. This marks the
    innovation of one of the worlds most widely worn garments.

    1940
    During the war, American soldiers brought their beloved denim pairs with

    AFFORDABLE
    them overseas. Although the production of denim workwear (or waist
    overalls as they were known at the time) declined during the war, due to
    shortage of the raw materials needed to produce them, the end of the
    war marked a change in their perception. The denim jean became less
    associated with workwear and more closely linked to leisure wear.

    CELEBRITY ENDORSED
    The dark hue and stiffness of denim made it a popular fabric for trousers

    1950
    in the 1950s. Zippers were incorporated for the first time in 1954 and the
    younger generation began to wear denim trousers as leisurewear. As
    more and more you people began wearing denim they began referring
    to them as ‘jeans’ rather than denim overalls. Meanwhile, movie star icons
    such as Marilyn Monroe were reimagined the denim jean as an
    empowering style.
    POLITICAL MOVEMENT

    By the 1960s, denim was readily associated with rebelliousness,

    1960
    individuality and self-expression. Students began wearing jeans to
    college and the humble jean trouser became an unofficial uniform at
    protests, discos and all range of social activities. At the same time,
    women were starting to embrace liberation with their clothing. Jeans
    came to reflect this spirit as they wore bolder styles with slimmer waists
    and wider, ‘bell-bottoms’

    As demand grew for flared and bell bottom styles, the trend spread from

    1970
    the US to Europe and was no longer associated with the niche hippie
    movement.
    SUSTAINING INNOVATION

    Denim jeans became the go-to style for youths in all areas of life.
    Decorated denim also rose in popularity as people chose to customise
    their jeans with sequin, embroidery, paint or beads. Denim jeans became
    a sartorial route to individuality.

    1980
    In the 1980s, denim managed to sneak itself into other subcultures such as
    punk, grunge and rock. New finishes such as acid wash became popular
    and the denim skirt and ripped jeans make their mark in the sector too.
    The 1980s was also a pivotal point for denim as more fashion designers
    began incorporating the fabric into their collections.

    1990
    POP CULTURE

    The 1990s ushered in another era in denim culture and styling with the
    emergence of baggy jeans and dungarees. Pop groups such as TLC, the
    Spice Girls and Destiny’s Child helped boost these styles amongst their
    fans. The 1990s also saw the rise of the ‘boot cut’ – a slimmer, more subtle
    denim flare more suitable for daily wear

    In the 2000s, customised denim became a hot trend since it enabled


    wearers to express themselves creatively through their style, a big part of the
    Millennial mind-set. Ripped jeans, embroidered and pinned together – DIY

    2000
    jeans were officially in. High-rise styles gave way to low-rise ultra-skinny
    models, as seen on the likes of Paris Hilton, Nicole Richie and Jarvis Cocker.

    The 2010s have also seen a the return of raw selvedge denim – which
    requires wearing in – as well as light, softer denim created using
    environmentally friendly technologies. Utility and workwear are once again
    becoming key trends and denim-focused menswear brands such as Jack &
    Jones are honing in on this demand for value, price and comfort.

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