Who he Thomas H. Davenport?

He is American inventor of the first commercially electric motor to

power number of establishment invention.

Thomas H. Davenport and others at Babson College’s Working Knowledge Research Center found
three key attributes among analytics competitors: use of modeling, multiple applications, and support
from top management.

1. Use of Modeling: Data modeling and analytics help in the creation of a more complex and
competitive product that much better satisfies client needs. This also implies that the analytics
conducted on the requirements data allow for much better interpretation of the results.

 For example, a data model for an eCommerce (activity that sells or buys product through online)
business will contain vendors, products, customers, and sales. A business rule could be that each
vendor needs to supply at least one product.

2. Multiple Applications, applies analytics not only to tracking the movement of packages, but also to
examining usage patterns to try to identify potential customer defections so that salespeople can
make contact and solve problems.

- These data sets could come from sources such as social media, sensor data, website logs, consumer
reviews, etc. Businesses are investing a lot of money in big data applications to find hidden patterns,
undiscovered associations, market trends, consumer preferences, and other important business data.

- In public services, Big Data has an extensive range of applications, including energy exploration,
financial market analysis, fraud detection, health-related research, and environmental protection.

3. Support from the Top. A company wide embrace of analytics impels changes in culture, processes,
behavior, and skills for many employees. And so, like any major transition, it requires leadership from
executives at the very top who have a passion for the quantitative approach.

Big Data: What It Is, How It’s Used

- A recent study says the store of the world’s information will reach 163 zettabytes in size by 2025, 60
percent of which will be generated and managed by businesses. Digital technology developments
have made it easier to gather, store, and process ever-growing amounts of data. This data explosion
has the potential to significantly increase productivity, efficiency, innovation, and ultimately economic
and social value.

- Big Data analytics the process of examining large amounts of data of a variety of types to uncover
hidden patterns, unknown correlations, and other useful information. Among some of the uses of Big
Data analytics are the following:

Analyzing consumer behavior and spurring sales. Online behavior can be analyzed “to create ads,
products, or experiences that are most appealing to consumers—and thus most lucrative to
companies,”

Example: Target used big data analytics to more accurately market product offers to a specific
category of shopper by linking its Guest ID program with its baby shower registry.

Improving hiring and human resource management.

One of the best ways for a business to guarantee employee satisfaction, productivity, and future
growth is to have a strong HR department supported by competent leadership. A successful business
is built on a happy workforce, and HR management is the glue that ties it all together.

Example:
Effectiveness of HR software, Cost of HR per employee, and turnover
Tracking movie, music, TV, and reading data. When it comes to implementing new technologies, the
media and entertainment sectors have typically been at the forefront. The need to lower operating
costs in an environment that is becoming more competitive and, at the same time, the need to
generate revenue from delivering content and data through a variety of platforms and products are
the main business issues that are pushing media companies to look at big data capabilities.

Example:
Netflix, twitter, spotify, Universal media group, videoplaza, and pubmatic

Advancing health and medicine. To enhance the services they offer, numerous public and private
sector industries produce, store, and analyze big data. Hospital records, patient medical records, test
findings, and internet of items devices are some of the big data sources used in the health care sector
on Enhancing medical imaging, improved patients predictions, staffing and personnel management,
and risk and disease management.

Aiding public policy. Big data is a constantly developing topic that has huge prospects when studied
and used to discover profound data insights. A lot of information is made publicly available through
public sector transactions, employment, education, industry, and agriculture, to mention a few.
Applications of big data analytics can assist the government increase efficiency and fight fraud in
addition to enhancing productivity and growth.

Like for example: abortion, air pollution, animal rights, and bullying.