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NICKY NG CHEN WEI

12A-15-7,AZURIA CONDOMINIUM,
11200,TANJUNG BUNGAH,
PULAU PINANG
Phone : 01110380902
Email : [email protected]

PROFESSIONAL SUMMARY

High-spirited and immaculately presented. Possess strong verbal,


listening and written skills in English, Bahasa Malaysia and
Chinese. Independently devised and show great enthusiasm
towards education, consultancy and marketing related jobs.
Adept at CRM tools.

Experienced marketing management professional who


consistently delivers high-quality and results-focused marketing
content. In-depth knowledge of social media marketing with
expertise in identifying emerging market trends.

Sales expert driven to inspire customer confidence and foster


business growth. Experience implementing advanced financial
and technical skills in complex customer environments.

EXPERIENCE
2011-2014 FOSSIL TIME MALAYSIA SDN BHD KUALA
LUMPUR

Central Region Area Manager

 Retained clients to build brand awareness and generate leads


while managing internal and external marketing campaigns
and programs.
 Managed marketing budget and associated market P&L to
develop and execute marketing strategies, budgets, and sales
plans for business segments.
 Developed creative sales tools, including presentations, trend
reports, kitted assets, and product data sheets.
 Reduced marketing costs by streamlining marketing roles,
leveraging communications materials, monitoring budgets,
and developing protocol.
 Increased sales and exposure by developing new packaging,
collateral, and sales materials and optimizing target audience
reach.
 Collaborated with senior sales, and other business
development executives to create best practices marketing
initiatives and media positioning for vertical markets.
 Promoted from Team Leader to Assistant Manager within 14
months.
 Interviewed job candidates and made staffing decisions.
 Counted cash drawers and made bank deposits.
 Assigned employees to specific duties to best meet the needs
of the store.
 Reordered inventory when it dropped below predetermined
levels.
 Instructed staff on appropriately handling difficult and
complicated sales.
 Hired, trained and evaluated personnel in sales and
marketing.
 Planned budgets and authorized payments and merchandise
returns.

2014-2015 MAXIS TELECOMMUNICATION KUALA


LUMPUR

Senior Cooperate Sales & Marketing Executive

 Led sales forecasting, market trend evaluation and segment


strategies.
 Led cross-functional teams to create impactful messaging,
demand-generation programs and sales tools.
 Negotiated prices, terms of sales and service agreements.
 Managed a portfolio of 35 accounts totaling RM280k in
sales.
 Examined marketing material with the consumer perspective
in mind to increase sales and expand key client base.
 Identified and qualified customer needs, developed sales
strategies and negotiated and closes profitable projects with a
85% success rate.
 Consistently hit and exceeded sales goals by 20%.

2
2016 – 2021 DESPARK COLLEGE PENANG

Senior Business Development Executive

 Develop new database for northern region


 Develop new marketing plan
 Attend event organised for secondary schools students
 Event speaker for career talk and oppoturnity talk for students
in northern region
 Student affair & counselling for career pathway and study
pathway
 Training for telemarketer and sales person on producted
offered
 Managing the flow ofsales department inclusive monthly
target and future planning for marketing department
 Sales forecasting, market trend evaluation and segment
strategies
 To create campus visibility and supportive campus
environment to new students
 To expand support and interact with first cohort of students
thus provide them with administrative and academic
guidance.
 To work alongside potential prospects, providing course
counselling and generate sales growth within national market
(Selangor,Melaka,Sabah and Pulau Pinang campuses).
 To assist in partner school account management; to generate
leads from schools within northern region
 To develop and sustain relationships with school counsellors,
to conduct workshops/participate in school fairs when
necessary
 To work closely with head of departments and served as a
guide for students on scholarships/sponsorships application
 . To support market intelligence and information gathering of
competitors' offerings.

3
2021 – Current Organic & Fresh Food Industry Sdn Bhd

Area Sales Manager

 Led cross-functional teams to create impactful messaging,


demand-generation programs and sales tools.
 Negotiated prices, terms of sales and service agreements.
 Managed marketing budget and associated market P&L to
develop and execute marketing strategies, budgets, and sales
plans for business segments.
 Developed creative sales tools, including presentations, trend
reports, kitted assets, and product data sheets.
 Reduced marketing costs by streamlining marketing roles,
leveraging communications materials, monitoring budgets,
and developing protocol.
 Increased sales and exposure by developing new packaging,
collateral, and sales materials and optimizing target audience
reach.
 Collaborated with senior sales, and other business
development executives to create best practices marketing
initiatives and media positioning for vertical markets.
 Promoted from Team Leader to Assistant Manager within 14
months.
 Interviewed job candidates and made staffing decisions.
 Counted cash drawers and made bank deposits.
 Assigned employees to specific duties to best meet the needs
of the store.
 Reordered inventory when it dropped below predetermined
levels.
 Instructed staff on appropriately handling difficult and
complicated sales.

EDUCATION
2004-2009 SMJK(C) Sam Tet IPOH

2010-2011 POLITEKNIK UNGKU OMAR IPOH


 Diploma in Business Study and Management

4
SKILLS

 Strategic marketing
 Product marketing specialist
 Marketing plan development
 Researched sales leads
 Sales analysis
 Brand Management
 Expert in financial analysis, financial planning and investments.
 Financial Advisory Certification
 Excellent customer service skills
 Personnel development
 Customer relations
 Strategic thinker

REFERENCES

 Jason Ong Center Manager 01110909288


 Sam Cham Senior Education Consultant 0124116066
 Shirley Wang Senior Education Consultant 0169228689

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