ENTREP (G2) - Frostwich Ice Cream Sandwich Business Plan

Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
SCHOOLS DIVISION OF QUEZON
QUEZON NATIONAL HIGH SCHOOL
M.L. TAGARAO STREET, IBABANG IYAM, LUCENA CITY
Business Plan
April 2023
TAM-ES DE LANSANGAN
PROPONENTS:
ARANDELA, RONALYN G.
BALEIN, MELVIN E.
BERINGUEL, JELANIE G.
DE CASTRO, ANGELA A.
GONZALES, DONNA H.
LERUM, JORINA A.
PALINO, MARK ANTHONY A.
PILARCA, AIZA R.
TARRONAS, EUNICE MAY L.
GRADE 11- EIM A
Quezon National High School

Address: M.L. Tagarao Street, Ibabang Iyam, Lucena City
Contact No.: (042) 373-7369 (Principal’s Office); (042) 373-7662 (Department Head’s Office)
Email Address: [email protected]
I. EXECUTIVE SUMMARY
Tam-es De Lansangan is a street food themed pastillas which aim to give high quality
delicacy at a low cost. We are aiming to provide a traditional tasting delicacy designed to look
like street food which are popularly sold at the streets at a low price. We are aiming sell our
product to the most accessible customers we can imagine such as students, teachers, school
personnel, and other citizens commonly roaming dose to campus grounds. Since it is our
first time entering the food industry, and in order to have an edge against our competitors
with the same product we are selling, we decided to manipulate our product's presentation
to look like "isaw, betamax, dynamite, hotdog, fishballs, kikiam kwek-kwek, and other street
foods alongst improving the flavor or a traditional pastillas. In order for consumers to be
aware of our product, we plan to advertise it on social media platforms, especially Facebook,
since our target consumers are mostly engaged in this platform than any others. Moreover,
we also plan to advertise it in person, especially within our friends and family, to build up
sales and seek help in spreading our products reputation.
II. INTRODUCTION
1.1. Proposed Name of the Business
The name of our business is “Tam-es De Lansangan” came from the Filipino's
native language "Tam-Es" means "sweets" and "lansangan" a native tagalog word more
common for "road is a Spanish-derived "kalsada" and "calle". "Street foods that are
popular foods from the Philippines.
1.2. Address of the business

The location of our business can be found at Quezon National High School,
address M. Tagarao Street, Brgy. Ibabang lyam, Lucena City.

1.3. Name of the Owners

The owners of this business “Tam-es De Lansangan” are:
ARANDELA, RONALYN G.- Business Leader
Ms. Arandela had prior cooking experience due to her Technology and
Livelihood Education (TLE) subject in Grade 9. During the pandemic, she has
been focusing on improving her cooking skills. Until now, she has occasionally
served as the cook in their home. With those abilities, she can successfully
perform her duties as sous-chef.
BALEIN, MELVIN E.
Mr. Balein has experience mixing different kinds of juice or alcohol. He is

assigned to the beverage field because he has enough knowledge and skills
about it. Moreover, his family has a business in Lucena City where they can
take orders for different foods and drinks. Melvin can also cook different types
of dishes because his father has taught him for the past few years. With all of
his experiences and skills combined, Mr. Balein can contribute to the business
by being a beverage manager.
BERINGUEL, JELANIE G.
Ms. Calubayan has more than three (3) years of sales experience, which
is why she is skilled when it comes to this sector. Currently, she is taking a
part-time job in Paseo de Lucena since her relatives have a shawarma stall in
the aforementioned food garden. She is assigned in making the shawarma as
well as being the cashier of the shop. She identifies the sales goals of Amadeo's
Shawarma, the name of the shop. She was able to hone her strategic sales
skills, product understanding skills, communication skills, as well as time
management skills. Thus, she can help DonLynd's to be viable and thrive by
being designated in the sales management field.

DE CASTRO, ANGELA A.
Ms. De Castro has seven (7) years of experience in the kitchen. She had
prior cooking experience ever since she was 4 years old due to her aunt being a
chef at Max's Restaurant in Batangas. Her aunt taught her unconventional and
marvelous cooking skills. She has been the primary cook in their home for the
longest period of time, at irregular intervals, inventing her own recipes. She
also cooks for every occasion and is definitely considered the best among the
other family members who can also cook. She can successfully satisfy the taste
buds of DonLynd's customers with her cooking skills and experiences, and she
can supervise the daily food preparation at DonLynd's.
Management and Personnel Components

Finance Manager- GONZALES, DONNA H.
Marketing and Promotions Manager- LERUM, JORINA A.
Purchasing Manager - PALINO, MARK ANTHONY A.
Head Chef- DE CASTRO, ANGELA A.
Sous-chef- ARANDELA, RONALYN G.

Beverage Manager- BALEIN, MELVIN E.
Sales Manager - BERINGUEL, JELANIE G.
Production Manager - PILARCA, AIZA R.

TARRONAS, EUNICE MAY L.

1.4. Description of the Business
1.4.1 Nature and Form of the Business

"Tam-es De Lansangan" is a general partnership business arrangement
in which the nine (9) members agree to share in all assets, profits, and
liabilities. This business aims to provide products to the consumers in the food
industry. A traditional pastillas delicacy designed to look like a street food
commonly sold beside the streets.
1.4.2 Business Logo and Tagline
Tagline
"Unang kagat, Tam-es agad"
1.5. Vision, Mission, Goals and Objectives
Vison
The company is directed to be the most customer centric company to provide
good and delicious food delicacies products, and to have customer's happy bites
within their mouth.

Mission
Produce budget-friendly and hazard free product that will suffice the
consumers’ satisfaction and expectations.
Goal and Objectives

Our goal is to make sure that our product will be enjoyed by our customers and
give them assurance that it is safe to eat. Moreover, we also anticipate our company's
success and further accomplishments that will be remembered by our customers.
We are also hoping and will be doing our best that the time and resources we
invested in this business won't go to waste
1.6. Funding Requirement and Source of Funds

This part discusses the amount of funds we need in order for this business
plan to come to life. As of now, our group is expecting an expense requirement of at
least P1,500 in order to acquire the ingredients we need to make our product. Being
an independent company, we are ready to sacrifice a generous amount of money from
our personal savings to fund this business alone.



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Republic of the Philippines

GRADE 11- EIM A

Quezon National High School

1.2. Address of the business

Quezon National High School

1.3. Name of the Owners

Mr. Balein has experience mixing different kinds of juice or alcohol. He is

Quezon National High School

Management and Personnel Components

Sous-chef- ARANDELA, RONALYN G.

Sales Manager - BERINGUEL, JELANIE G.

Production Manager - PILARCA, AIZA R.

Quezon National High School

1.4. Description of the Business

1.4.1 Nature and Form of the Business

1.4.2 Business Logo and Tagline

1.5. Vision, Mission, Goals and Objectives

Quezon National High School

Goal and Objectives

1.6. Funding Requirement and Source of Funds

Quezon National High School

Quezon National High School

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