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    Thunderbolt Glass Recycling

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    savannahnow.com
    The Upcycling Company will launch a glass recycling program called "Recycle Glass Here" on April 22nd at an Earth Day event in Thunderbolt, Georgia. The program will provide drop-off locations for residents to recycle glass separately from other recyclables. The Upcycling Company plans an education campaign using social media, websites, and community events to inform residents about the new program and proper glass recycling practices. The goal is to increase glass diversion from landfills and support domestic glass manufacturing.

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    Thunderbolt Glass Recycling

    Uploaded by

    savannahnow.com
    392 views5 pages
    The Upcycling Company will launch a glass recycling program called "Recycle Glass Here" on April 22nd at an Earth Day event in Thunderbolt, Georgia. The program will provide drop-off locations for residents to recycle glass separately from other recyclables. The Upcycling Company plans an education campaign using social media, websites, and community events to inform residents about the new program and proper glass recycling practices. The goal is to increase glass diversion from landfills and support domestic glass manufacturing.

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    Thunderbolt Glass Recycling

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    The Upcycling Company will launch a glass recycling program called "Recycle Glass Here" on April 22nd at an Earth Day event in Thunderbolt, Georgia. The program will provide drop-off locations for residents to recycle glass separately from other recyclables. The Upcycling Company plans an education campaign using social media, websites, and community events to inform residents about the new program and proper glass recycling practices. The goal is to increase glass diversion from landfills and support domestic glass manufacturing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    392 views5 pages

    Thunderbolt Glass Recycling

    Uploaded by

    savannahnow.com
    The Upcycling Company will launch a glass recycling program called "Recycle Glass Here" on April 22nd at an Earth Day event in Thunderbolt, Georgia. The program will provide drop-off locations for residents to recycle glass separately from other recyclables. The Upcycling Company plans an education campaign using social media, websites, and community events to inform residents about the new program and proper glass recycling practices. The goal is to increase glass diversion from landfills and support domestic glass manufacturing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    THE UPCYCLING COMPANY

    CLEAN GLASS RECYCLING THAT


    SUPPORTS U.S. MANUFACTURING
    YOU STAY GLASSY, THUNDERBOLT!
    PROGRAM LAUNCH DATE: APRIL 22ND @ Earth Day Event
    COLLECTION METHOD: Drop Location
    POPULATION SERVED: 2,600 (7,000 daytime)
    CURRENT CURBSIDE: single-stream, no glass

    HOW WE'LL CONNECT & EDUCATE


    Targeted Campaigns to Residents / Use Your Drop Centers
    Face to Face Education / Groups, Schools, HOAs etc
    The Upcycling Company / Thunderbolt Social Media
    TheUpcyclingCompany.com
    RecycleGlassHere.com
    #RecycleGlassHere Campaign

    KEY MESSAGING
    Where Can Residents Drop Their Glass
    Why Glass Needs To Be Collected in a Clean 'Glass Only' Stream
    Common Contaminants
    How Contaminants Devalue Material
    Clean & Dry! Messaging
    When in Doubt, Throw it Out!
    Your Glass is Supporting Local Glass Manufacturing

    Our County and Municipal partners typically


    see a 10% increase in diversion of glass
    from their landfills in the first year
    -Derrick Standley / CEO
    YOU STAY GLASSY,
    THUNDERBOLT
    GLASS RECYCLING LOCATIONS
    3236 Russell St, Savannah, GA 31404

    ACCEPTABLE GLASS NON-ACCEPTABLE GLASS


    Bottles and Jars Ceramics
    Clear, Brown, Green, or Blue in Color Mirrored or Tempered Glass
    With or Without Labels Windshield Glass

    YOU STAY GLASSY,


    AMERICA

    RECYCLEGLASSHERE.COM
    FOLLOW US
    THEUPCYCLINGCOMPANY.COM
    MARKETING + EDUCATION
    HOW WE'LL REACH RESIDENTS

    SOCIAL LIKE CAMPAIGN


    Target residents to follow and like The Upcycling Company on social platforms.

    TARGET ADS
    Target educational ads to residents to generate / increase participation / 24k-72k month.

    LEAVE BEHINDS
    Face to face educational event leave behinds.

    VIDEO + CONTENT CREATION


    Custom video + digital content creation for social media and other platforms.

    STAY GLASSY STICKERS


    Variety of waterproof 'Stay Glassy' stickers to be handed out at face to face events.

    LOCAL PR
    Connect with local outlets for video and written interview pieces.

    SOCIAL INFLUENCERS
    Social media educational campaigns through social media influencer profiles.

    STAY GLASSY TSHIRTS


    Variety of t-shirt designs to be used at collection events and to promote awareness.

    RECYCLEGLASSHERE.COM
    FOLLOW US
    THEUPCYCLINGCOMPANY.COM
    MARKETING + EDUCATION
    ROLLOUT NOTES

    TEAM
    Robert (Bob) Milie
    Elizabeth Rhoades
    MaryAnn

    #glassonly drop location rollout


    launch date / earth day 4/22 at Thunderbolt event
    bring tees, stickers, and a few paper take aways
    put website code on container to enter contest

    RECYCLEGLASSHERE.COM
    FOLLOW US
    THEUPCYCLINGCOMPANY.COM
    CONTENT CALENDAR
    SOCIAL POSTS

    HASHTAGS
    recycleglasshere glassonloy glass circulareconomy madeinusa
    recycleyourglass recycle glassrecycling earthdayeveryday

    recycleright upcycle sustainability ecofriendly

    TIPS WHEN EDUCATING FOR COLLECTION


    Residents relate to pounds over tons.
    When in Doubt, Throw it Out!
    Keep your material Clean and Dry!

    CONTENT ROLL OUT

    WEEK 1
    APRIL 4TH - (video) Glass Recycling is COMING! (mention address of new location)
    APRIL 5TH - (video) Why #glassonly?
    WEEK 2
    APRIL 10TH - (video) What Happens to Bottles + Jars after they go in the bin?
    APRIL 12TH - (graphic) Drop Location Map / TUC Map
    WEEK 3
    APRIL 17TH - (graphic) What Glass is Accepted?
    APRIL 19TH - (video) #glassonly Benefits to Collection Communities
    APRIL 22, 2023 - LAUNCH + RIBBON CUTTING @ EARTH DAY
    WEEK 4
    APRIL 24TH - (graphic) What Glass is Not Accepted?
    APRIL 26TH - (video) Your Glass Creates Jobs
    WEEK 5
    MAY 1ST - (video) #glassonly Thunderbolt Drop Locations
    MAY 3RD - (video) #glassonly Benefits to U.S. Glass Manufacturers
    DATE TBD - POST TONNAGE UPDATE

    RECYCLEGLASSHERE.COM
    FOLLOW US
    THEUPCYCLINGCOMPANY.COM

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