Coursera Week 2 Materials W2-1-04

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The key takeaways are to review project documentation like charters to identify tasks, break deliverables into smaller tasks, define each task clearly, and assign tasks to team members.

Some goals are to increase revenue, visitor time, and email collection. Deliverables include new photos, content, online ordering, loyalty program, and third-party platform integration.

Strategies suggested are to review goals, deliverables, dependencies, time estimates, and milestones to identify tasks.

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1. As a project manager starting a new project, one of your main 1 / 1 point


responsibilities is to identify all project tasks. Often, you need
to analyze documentation, such as project charters, emails,
and old project plans, to identify tasks for your team. In this
exercise, you will review a project charter and list possible
tasks. Are you ready?

I’m ready!

Correct
Great! Compare your answers to the feedback provided
below.

2. Start by writing at least two strategies to identify and define 1 / 1 point


tasks. For example, one strategy is to review the deliverables
in the project charter and ask yourself, “What steps does the
team need to take in order to achieve this?”

1. Review the project charter and identify the deliverables.


2. Ask yourself, "What steps does the team need to take in order to achieve this?"
3. Break the deliverables down into smaller tasks.
4. Define each task by writing a brief description of what needs to be done.
5. Assign each task to a specific team member.
Correct
Thank you for your response. There are no right or wrong
answers, but here are a few strategies to consider:

Review goals in the charter.


Review deliverables in the charter. Ask yourself,
“What steps does the team need to take in order to
achieve this?”
Review project task dependencies. What steps are
missing?
Identify project tasks by the time you expect them to
take.
Identify project tasks by their “done” factors.
Make a list of all items that have milestones
associated with them.
Define project tasks in one or two sentences.

3. Next, review the sample project charter: 1 / 1 point

Project Charter: Website Redesign for a Restaurant

Project Summary: Launch a website redesign that now


features online ordering to expand ordering options and
increase revenue.

Goals of Project:

Increase revenue by 15% in the first six months


Increase visitor time on the website by 10% in the first
three months
Increase customer email collection by 50% in the first 12
months
Expand online ordering to four third-party delivery
platforms in the first three months
Resolve all urgent technical issues reported by
customers in the first three months

Deliverables:

Digital photograph collection of food and business


location
Online content archive, including written content and
existing graphics/media
Online ordering embedded in the landing page
Online ordering loyalty program
Available on third-party delivery platforms (e.g., Uber
Eats, Postmates, DoorDash, and GrubHub)
Staff training on new ordering process

Scope and Exclusion:

In-scope:

New design of website


Add new photos to website
Add rewritten and new content to website
Online ordering functionality and payment options
Staff training
Information and content for third-party delivery platforms

Out-of-scope:

Social media management


Rebranding of the company logo and colors
Implementing online chat
Online-only menu

Benefits and Costs

Benefits:

New options for customers to order food


Increase in sales through this new medium of online
ordering
Persuade more customers to purchase food with better
quality photos and copy
Increase search engine rankings with website
improvements
Grow email list from opt-ins to online promotions
Increase online awareness through third-party delivery
platforms

Costs:

Website designer: $6,500


Photographer: $1,000
Staff training: $250

I’ve reviewed the charter!

Correct
4. As a project manager overseeing the launch of the website 1 / 1 point
redesign, use the strategies outlined in question two and the
charter above to write at least five tasks for the project.

1. Review the project charter and identify the deliverables.


2. Ask yourself, "What steps does the team need to take in order to achieve this?"
3. Break the deliverables down into smaller tasks.
4. Define each task by writing a brief description of what needs to be done.
5. Assign each task to a specific team member.

Correct
Did you consider any of the following tasks?

Interview website designers and make a hire.


Interview website developers and make a hire.
Interview photographers and make a hire.
Schedule the food and restaurant photoshoot.
Work with restaurant owners to gather new content
ideas for the website.
Design and implement new content for the website.
Create online ordering loyalty program incentives.
Develop online ordering training for staff.
Execute the online ordering training.
Test the new website and ordering system.
Add website analytics software to monitor visitor
activity.
Sign up for third-party delivery platforms and add
menu content.

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