Absl-Report v0.7.3
Absl-Report v0.7.3
Absl-Report v0.7.3
SERVICES SECTOR
IN ROMANIA
2020
Report prepared by
In cooperation with
Designed by
Digital Services
© ABSL 2020
All copyrights in this work are the property of ABSL. Unless otherwise stated by the relevant
provisions of law, any use, reproduction, duplication, modification, adaptation or retransmission of
this work, in whole or in part, in any manner, without the prior written consent of the copyright
holder, is a violation of copyright law.
CONTENTS
FOREWORD 5
Although we have easily adapted to the new situation in such a large percentage, our industry’s customers
in Europe, USA and Asia were affected, which had an impact on our sector. A lot of projects were put on
hold, others were cancelled, and others moved to Romania or grew. Clients domain or location made a
huge difference. If at the end of 2019 we estimated for 2020 a 10% increase, in the current context we
think we maintain the same level as last year. In the medium and long term, we will record an accelerated
growth as we expect the cost pressure the global economy will experience to be financed by the savings
that the outsourcing industry can produce.
For the last eight years, with the support of KPMG, we have conducted an annual survey of the outsourcing
companies operating in Romania This year we focused, in addition, on the impact that the new reality
brought upon the business as usual.
We have prepared this report based on the information provided by its participants in the form of a
completed questionnaire. For confidentiality reasons, the data processing was carried out by our strategic
partner, KPMG. This report is the most comprehensive study conducted in Romania on the outsourcing
industry and we are sure that established companies and investors will find useful information in its pages.
We would like to express our appreciation to all the companies which took the time to provide data that
made the preparation of this study possible.
INTRODUCTION
59
The report was
prepared on the basis
of responses from
companies hiring
approximately 29% of
the total number of
employees working in
the outsourcing
Companies participated
industry in Romania.
in the industry survey
48
Companies participated
in the salary survey
58%
before COVID-19 by commonly in Romania,
Romania.
mid 2021, while 37% France and Germany).
are reserved to
83%
FTEs Of the participants in
the survey have put in
The average headcount action plans that would
of the participants in allow them to maintain
Of the participants have
the survey. the current level of
maintained the same
turnover, limiting for
level of business space
the moment expansion
2011
as before COVID-19.
plans, while another
27% declared their
activity decreased.
Approximately 54% of
the participants have
been set up since.
IT Services
Finance &
Accounting
Customer
Operations
HR
26 languages 72% Procurement
Of the companies The average age of the The number of Language skills,
reported an average workforce, reported by personnel is expected especially German, are
level of seniority of less most of the companies to decrease by 6.4% by the most needed skills
than 3 years, employing surveyed. the end of the year, by as mentioned by the
in total approximately a further 4.4% by the participants in the
39% of the workforce of end of June 2021 and survey, followed by IT
the respondents.
12% by 7.2% by the end of
2021. The current
skills and a
combination between
88%
economic conditions language and IT skills.
The current attrition have completely shifted
rate by July 2020, while the expected trends, as
22% was the average presented in the prior
Of the companies
for the past three years. year’s report which
reported between 75%
showed a positive
- 100% work from
trend.
61%
home environments.
39%
29% of the total
Of personnel employed headcount provide
by the participants in Customer Operations,
the survey are located 28% IT Services and
Expect to return 100%
in Bucharest. In 17% Finance &
to the traditional way of
addition, companies Accounting.
working from an office.
located in Cluj Napoca
account for 8%, while
LEVEL OF
AUTOMATION
Robotic Process
Automation
83% 80%
Basic Process
Automation
The setup of
44%
automation
departments
REMUNERATION AND
EMPLOYEE BENEFITS
48 25 Gross monthly
salary
Relocation
Meal tickets bonuses
Annual
Private Housing
performance
Healthcare allowances
bonuses
Work from home1 School
Extra holiday
Flexible hours days Car allowances
1
Before the pandemic, Work
from Home was considered a
benefit.
BUSINESS
ENVIRONMENT
Government
grants
Local tax
8.3
Business
exemptions
Environment
31 59
Internal units /
Captive centers
companies
Total number of
17.7 thousand FTEs companies that took
part in the industry
47% of FTEs survey.
37.5 thousand
19
Commercial
providers /
Outsourcing
centers
37% of FTEs
9
Hybrid
models
16% of FTEs
BY NUMBER OF FTEs
21 15 9 14
Less than 200 Between 201 Between 501 More than 1,000 FTEs
FTEs and 500 FTEs and 1,000 FTEs
37 12 8 1
1 location 2 locations 3 locations 4 locations
1
5 locations
18 18
Romania has a long
history of centralizing
services, as is proved by
the fact that many
participants in the
survey have had
operations for several
years. The oldest
company started
operations in 1994.
14
Approximately 31% of
the participants have
been set up since 2016,
while approximately
24% were set up
between 2011 and
2015.
2
Fig 2: Split of
participants based on
year of establishment
(number of companies)
Before 2000 2001 - 2005 2006 - 2010 2011 - 2014 After 2015
SUCEAVA
IASI
CLUJ-NAPOCA PIATRA-NEAMT
BACAU
TARGU MURES
TIMISOARA SIBIU
BRASOV
RAMNICU VALCEA
PLOIESTI
MIOVENI
BUCHAREST
Head Office 27 Head Office 3 Head Office 2 Head Office 2 Head Office 3
Main Location 13 Main Location 2 Main Location 3 Main Location 1 Main Location 1
Secondary 1 Secondary 2 Secondary 1 Secondary 1 Secondary 2
Location Location Location Location Location
BRASOV PLOIESTI
Several companies provide services from less common locations, such as Bacau, Mioveni, Piatra Neamt,
Ramnicu Valcea, Suceava and Targu Mures.
EUROPE 41
Romania 10 Netherlands 1
NORTH AMERICA 13 France 7 Austria 1
13
USA Germany 7 Hungary 1
UK 6 Luxembourg 1
Switzerland 3 Norway 1
Italy 3
ASIA 4
1
South Korea
3
India
SOUTH AMERICA 1
1
Brazil
19
Other sectors
Automotive, Software Development &
Consultancy, Office Environment & Furniture
11
82%
Of the parent
Banking, Insurance and
8 companies are active in
Financial Services
only one sector (forty
eight out of fifty nine
companies participating
Industrial & Consumer Goods 7 in the survey).
Consumer services
Including Media, Retail, Travel and Leisure
3 9%
Of the parents are
active in two sectors
Transport 3 (i.e. five companies).
9%
Energy, Utilities and Raw Materials 2
Consumer Services 16
Including Media, Retail, Travel and Leisure
Other 9
Automotive, Manufacturing, Entertainment & others
Transport 9
Health Care 8
Real Estate 3
Public Sector 1
8
External demand decrease 39%
Companies reported an
Client internal factors 1 33% increase in operations.
31
New business areas 33%
Companies reported no
External demand increase 30% impact on their
business, number of
clients or services in
scope.
14
Other drivers 12% Companies had a
decrease in operations.
Acquisition 3%
1 *
Fig 7: Impact of COVID-19 over
Company reported no
business, number of clients and
services in scope (% of change in the number
companies) of their clients, yet a
decrease of 70% in the
Note: The total percentage volume of transactions
exceeds 100%, as some of the processed.
companies’ have selected more
than one option based on the
answers from 34 companies
1
closing manufacturing area,
client operation impacted by
COVID-19 and so on
Decreased Decrease
9 9
Fig 8: Impact of COVID-19 on office space (number of companies) Fig 9: Impact of COVID-19 on turnover (number of companies)
COVID-19 has accelerated the trend towards Furthermore, out of the total pool of respondents
working from home, but it has also revealed its estimating the impact of the pandemic over their
limitations – an organization’s success may depend turnover (i.e. forty nine), 69% (i.e. thirty three)
on face-to-face interaction, collaboration and stated that their turnover is not expected to
socialization. change, while 17% (i.e. nine companies) estimated
Forty-seven out of fifty-seven companies stated a decrease in turnover ranging between 5% and
that COVID-19 had had no impact over their office 30%. More fortunate estimations foresee a
space, while nine of the participants had decreased turnover increase for 14% of the companies (i.e.
their office space. seven), between 5% and up to 50%.
On the economic front, the COVID-19 crisis presents the greatest challenge in a
decade for the companies surveyed. Business recovery is expected to mainly
happen during 2021, as detailed in the graph below.
Q4 2020 15%
Q1 2021 19%
Q2 2021 19%
Q3 2021 5%
Q4 2021 5%
Other1
37%
1
Responses ranged from not Note: Based on the information
able to estimate to the years provided by 38 participants
after 2021
Disaster Recovery Plans / Business Continuity Plans ensure that the business is
able to survive a critical incident, such as COVID-19. It permits an immediate
response to crisis in order to shorten recovery time and mitigate impact.
54%
Of the participants stated
that they have a Disaster
Recovery Plan / Business
Continuity Plan in place.
11%
Of the respondents have
such a document, yet it
does not address current
circumstances generated
by the pandemic.
35%
Of the companies surveyed
do not have a Disaster
Recovery Plan / Business
Continuity Plan.
4
Companies provide only
one type of service.
23
Companies provide five
to nine types of
services.
10
Companies providing a
minimum of ten types
of services.
IT Services Banking
41 9
2
Application Lifecycle Management General Ledger & Reporting
23 28
Fulfillment
15
HUMAN RESOURCES
Payroll
24
Recruitment
23
Talent Management
17
Fig 13: Split of participants
based on type of services
Mobility provided (number of companies)
15
Note: The total number of
answers exceeds the number of
Compensation & Benefits respondents, because some of
the companies providesmore
14 than one service
18 35 26 8
Companies deliver Companies deliver Maximum number of Average number of
services in at least ten services in at least five languages spoken in languages spoken.
languages. languages. one company.
Spanish Bulgarian
35 8
Russian Serbian
24 8
Polish Slovak
21 7
Dutch Arabic
20 6
Hungarian Croatian
20 6
Fig 14: Split of participants
based on languages used in
Portuguese Hebrew delivering services (number of
companies)
20 6
Swedish Slovenian
13 3
Note: The total number of
answers exceeds the number of
Czech Ukrainian respondents, because the
companies provide services in
12 3 more than one language
56%
Customer Operations
29%
31%
Finance & Accounting (F&A)
17%
Other services
13%
9%
1%
Fig 16: Employment structure by types of services provided by organization type (percentage of companies)
Thirty one internal units provided information These companies employ a total of approximately
about their employment structure. These seventeen thousand full time employees.
companies employ a total of approximately Seven companies that function as hybrid models
eighteen thousand full time employees. provided information about their employment
Seventeen commercial providers shared structure. These companies employ a total of
information about their employment structure. approximately four thousand full time employees.
9
Companies participating in the survey were asked
to estimate if they have employees residing in companies
other cities (other than the cities where the main
offices exist), on full remote setup.
Declared that in 2019
The following percentages were calculated based they had employees
on the answers received from fifty three residing in other cities.
companies which provided information on
this subject.
35
We can observe that the number of companies
which have employees residing in other cities companies
increased a lot due to the context of the pandemic,
the work from home environments established as
Declared in 2020 that
well as the diversification of talent pools due to the
they had employees
lack of resources.
residing in other cities.
22.2%
Of the surveyed
companies expect a
headcount decrease
(i.e. twenty two
companies).
29.620
Actual FTE no.*
20.4%
Of the surveyed
companies expect no
change in the current
number of employees
*54 respondents (i.e. eleven companies).
Companies participating in the survey were asked to estimate their Note: The variation compared
to previous years’ results is due
employment evolution for the end of 2020 and the next two years. to the different pool of
The percentages were calculated based on the answers received from fifty respondents
FOREIGNERS
EMPLOYED Main characteristics
of the workforce
37
% of foreigners
employed
companies
less than
1%
Have hired foreign
personnel (out of 57
respondents).
26 companies 22 Internal Units
12 Commercial Providers
3 Hybrid Models
employing in total
950
1-5% 40%
Foreign employees , out
23 companies of the total headcount
of 37,115 for
companies which
employ foreigners.
5-10% 40%
12%
178 in Hybrid Models
7 companies
65%
Of respondents hire
more than foreigners.
10%
1 companies
2.6%
The share of foreigners
Fig 18: Percentage of foreigners employed based on organizational employed at business
model (number of companies)
services centers.
Other important
21%
reasons for the import
of personnel are:
encouraging diversity,
offering opportunities
for professional Shortage of talent in
development, the Romania1
company's direction
and global relocation.
17%
Note: The percentage exceeds
Implementing a new 100%, as some of the companies
process have multiple reasons for hiring
foreign employees
Based on the information
provided by 38 participants
21% 1
Lack of relevant technical
skills / years of experience
Other reasons2 2
Such as: encourages diversity,
seniority and experience,
company policy
39% male
61% female
AVERAGE AGE
1 company
50 companies
more than
35 years old
7 companies
22% 12%
2017 - 2019 Jan - Jul 2020
53 respondents 55 respondents
more than
201 501
less than more than
- -
200 500 1000 1000
FTEs FTEs FTEs FTEs
more than
Note: Based on the information Fig 22: Attrition rate by employment range (% of companies)
provided by 53 participants
more than
41% 0% 6% 0%
Note: Based on the information provided by 55 participants Fig 23: Early attrition rate by organizational model (% of companies)
The attrition rate in 2020 compared to the average of the past 3 years shows a positive impact due to the
economic conditions. The companies surveyed have faced more stability in their employee base, 57% of
the internal units declaring lower than 10% attrition. The same trend is visible for the service organizations
and hybrid models, where historically there was a high percentage of companies in the 20-40% range.
201 501
less than more than
- -
200 500 1000 1000
FTEs FTEs FTEs FTEs
more than
41% 0% 7% 0% 0%
The average level of seniority was calculated based An average level of seniority of between 3 and 5
on the information provided by thirty-six years was reported by 28% of the companies,
companies which employed in total approximately employing in total 27% of the FTEs (i.e. 7.6
27.8 thousand FTEs. thousand employees).
6% of the companies reported an average level of More than 5 years’ average seniority is reported by
seniority of less than 1 year, employing in total 22% of the companies, employing in total
approximately 12% of the workforce of the approximately 22% of the workforce (i.e. 6.1
respondents (i.e. 3.4 thousand employees). thousand employees).
44% of the companies reported an average level of
seniority of between 1 and 3 years, employing in
total approximately 39% of the workforce of the
respondents (i.e. 10.7 thousand employees).
less than
1 year
2 companies
1-3 years
16 companies
3-5 years
10 companies
more than
5 years
Note: Deviation from the total
panel represents the
non-responding companies / not
8 companies applicable data
The rapidly developing COVID-19 pandemic has generated confusion and uncertainty. It
is hard to know how to act and what to do as a business to get through these times and
to come up with the best solutions for you and your employees.
We interviewed the participants and asked them what business actions were taken in
response to the ongoing situation and centralized the most important ones:
50%
% work from home
100%
Of the companies stated
30 companies that their employees are
working remotely on all
21,539 FTEs
working days.
75% - 100%
23 companies
38%
12,794 FTEs Of the companies
declared that their
employees are working
remotely between 75%
and 100% of the time.
50% - 75%
4 companies
7%
475 FTEs
0%
3 companies
2,727
5%
FTEs
Fig 26: Structure of companies by approach to work from home during pandemia
Of the companies
People are working remotely because social distance is an stated that their
important way to fight with this virus. Working from home has employees are going to
plenty of benefits, but also some big challenges. Organizations, the office.
teams and people had to adapt to the imposed virtual work.
13%
% work from home
100%
Of the respondents will
7 companies
continue with a 100%
work from home option.
5,743 FTEs
75% - 100%
3 companies 48%
449 FTEs
Of the respondents are
taking into
consideration hybrid
50% - 75%
approaches for the
11 companies near future.
5,522 FTEs
25% - 50%
39%
4 companies
Of the respondents say
1,778 FTEs
that working from
home is difficult to be
implemented, or is not
0% - 25% considered an option
9 companies by management.
6,741 FTEs
Note: 6% of the companies did
not respond to this question
Based on the information
Fig 27: Structure of companies by approach to work from home going forward provided by 56 participants
The extraordinary work all the participants have For some of the companies, there is no way back to
done in the past months to adapt to the new reality the old type of working. This is the reason why
of work is a proof of maturity and agility which these companies will make several steps towards
enables the services industry today to talk more to a new office culture as the experience of the last
confidently about a hybrid type of work going months has demonstrated that working 100% from
forward. home can be as inconvenient as working 100%
We cannot afford to have full teams in a single from the office.
place anymore, in order to avoid exposing
everyone at the same time, therefore it is crucial to
plan and manage hybrid teams.
Language & 6% 4% 6%
IT
Fig 28: Split of participants based on top skills required (% of Note: The percentages are calculated as a ratio of a certain category
companies) of answer within the total number of 48 answers received as per each
Top layer
When employers hire, one of the top skills they IT related skills are second in terms of ranking,
look for in candidates is the language proficiency. mainly programing skills (Java, C++ etc.). RPA skills
The trend observed in the reports of the last few are still sought after as in the previous year.
years is maintained, German is in high demand as Several companies also say that they are looking
well as other languages including French, Polish, for staff with an appropriate mix of language
Italian, Spanish and Dutch. proficiency and technical competences, mainly IT
or finance.
All employees benefit from continuos development Companies should craft a talent strategy that
- regardless of their specific skill set, specialty, or develops employees’ critical digital and cognitive
focus, their roles and responsibilities are constantly capabilities, their social and emotional skills, and
changing, and thus require the employee to evolve their adaptability and resilience.
and adapt to these challenges. Both employees and employers can focus on them
together.
Fig 30: Level of process automation Note: The total percentage exceeds 100%, as some of the companies’
have multiple levels of process automation
The pandemic made shareholders rethink digital Compared to last year, we observed a decrease of
transformation and the role advanced technologies robotic process automation (simple rules),
could play in the near future of business. autonomic process automation, cognitive RPA,
cognitive automation and advanced process
Digital transformation and the adaptation of new
automation, on the account of an increase in the
technologies, closely linked to the revision of
basic process automation (i.e. from 71% at 84%).
processes and operations both inside and outside
the company, are becoming a matter of survival for
When looking into the preference towards server
many businesses. The coronavirus pandemic can,
based or desktop based automation, 41 companies
therefore, be said to have contributed to the
provided a response. Out of these, almost half of
acceleration of digitalization and intelligent
have both server-based and desktop-based
automation.
automation (i.e. 49%, twenty companies). Only
server-based automation is mentioned by 32% of
the respondents (i.e. 13 companies), while
Note: Based on the information provided by fifty six participants to
the first question and 41 participants to the second question desktop-based by 20% (i.e. 8 companies).
In house center of
38%
excellence
Recruiting new
26%
technology-savvy staff
Other 4%
Fig 31: Sourcing staff to develop intelligent automation (% of Note: The total percentage exceeds 100%, as some of the companies
companies) uses multiple forms of sourcing staff
70% of the fiftythree respondents declared they Ten companies declared that they are not currently
are using internal employees for development of building an IA capability.
intelligent automation competencies (i.e. thirty When asked about the preference for internally
seven companies), either by forming internal developed or market acquired solutions, thirtyeight
centers of excellence, or by various internal respondents have provided their view, as follows:
initiatives. 42% of the respondents opted for market acquired,
36% of the companies leverage on the knowledge 32% opted for a mix of market acquired and
of third party solution providers (i.e. nineteen internally developed while 26% developed
companies). internally own software.
11% 11%
Obtained Obtained local
state aid tax exemptions
6% 6%
Obtained EU Tax
grants deferral
Fig 33: Means of public support accessed (% of companies) Note: The total number of
answers exceeds the number of
respondents, because some
companies provided multiple
options of public support
45%
The participants in the survey were asked to rate
the level of competition in the locations where they
have the majority of their headcount, from 1 (very
weak) to 10 (very strong).
Very strong
Thirty nine of the respondents have location in competition
Bucharest, five of the participants have location in
Cluj and also five of the participants in Iasi.
45%
For the Bucharest participants, the average rate of
competition is perceived on average at 8.4.
For the other Romanian cities except Bucharest,
the overall results shows that Cluj-Napoca and Iasi
Strong competition
are rated as having the strongest level of
competition.
In cities that are growing, competitiveness has
begun to be tight.
10%
Weak and very weak
Note: Based on the information provided by fifty eight participants competition
INVESTING IN Business
ROMANIA environment
100%
to the fact that there are a lot of opportunities for
the future: eight Internal Units, nineteen
Commercial Providers, twenty nine Hybrid Models.
The companies surveyed maintain a high degree of
confidence in the local business environment.
YES
Note: Based on the information provided by forty one companies
38
survey. Data collection was carried out through a
questionnaire prepared and submitted to participants by companies
ABSL representatives. For reasons of confidentiality,
completed questionnaires were provided by the
Surveyed
respondents directly to KPMG, exceptions to this rule
being made only based on the respondents taking sole
responsibility.
Processing of information received was carried out by
KPMG only, for the same reasons of confidentiality.
The salary analysis contained in the final survey results is based only on
11
responses that cumulated at least five responses for each position. For
comparability reasons, the survey shows the minimum, maximum and median companies
salary for each position.
Participating in the
The median salary represents that remuneration separating the higher half by industry survey did not
the lower half of a series of salaries per position. The median is not influenced participate in the salary
by the highest and lowest values in the series. survey.
Human Resources
IT & Software Marketing Top Management
Development
When completing the salary survey information, The salary information presented in this report is
the companies were asked to include in the gross generally accepted to be accurate, using
monthly salary, if appropiate, the salary bonus that information provided by the respondents.
covers the difference in the social contributions However, we cannot monitor the speed with which
that were tranferred from the employer to the these records are updated or changes which have
employee two years ago. appeared in the market following autumn 2020.
BUSINESS ANALYSIS Responsible for gathering user requirements and writing specifications
Business Analyst 3-5 Works independently, requires little or no supervision 6,106 13,277 9,109
Senior Business Responsible for part of the process, helps more junior
5+ 7,979 17,953 11,769
Analyst colleagues
Transition
3-5 Manages the entire transition process
Manager 9,858 20,512 16,500
Continuous
2-3 Improves processes based on regular assessment 4,273 14,562 10,057
Improvement
GENERAL LEDGER Creating simple reports, e.g. cash flow; month closing, preparing VAT declarations
Accountant 1-3 Works independently, requires little or no supervision 4,600 9,968 6,999
Process Manager
/ SME
- Responsible for the whole process 10,900 33,182 13,491
(manages min 20
FTEs)
Accountant 1-3 Works independently, requires little or no supervision 4,600 9,190 6,530
Process Manager
/ SME
- Responsible for the whole process 9,246 19,512 14,296
(manages min 20
FTEs)
Accountant 1-3 Works independently, requires little or no supervision 4,600 8,500 6,000
Team Leader
- Acts as a point of escalation for the most complicated 6,600 15,147 9,623
(manages 5-10 FTEs)
issues
Process Manager
/ SME
- Responsible for the whole process 7,502 33,182 12,850
(manages min 20
FTEs)
FINANCIAL CONTROLLING Responsible for all of the day-to-day operations in the finance department
Financial
Responsible for all of the day-to-day operations in the
Controller/
5+ finance department, reporting directly to the finance 7,000 21,800 14,500
Financial
director
Operating Officer
FINANCIAL ANALYSIS Establishing and maintaining business and financial processes critical to the company's scalability
and financial reporting and analysis
CREDIT AND COLLECTIONS Credit management, dispute management, collections, and related business processes
CUSTOMER SERVICE Communicating with customers by phone, e-mail or chat, answering questions, providing
information
Specialist 1-3 Works independently, requires little or no supervision 2,700 9,671 5,467
Senior Specialist Responsible for part of the process, helps more junior
3+ 3,300 19,284 6,555
/SME colleagues or Tier 2
Team Leader
- Acts as a point of escalation for the most complicated 3,931 11,167 8,700
(manages 5-10 FTEs)
issues
Process Manager
/ SME
- Responsible for the whole process 5,602 17,100 11,400
(manages min 20
FTEs)
CUSTOMER TRAINING Collects customer needs for product training, creates user accounts for the online learning platform
ADMINISTRATION assigns training as required, user support and reporting
Specialist 1-3 Works independently, requires little or no supervision 5,500 13,000 6,226
ORDER MANAGEMENT Entering and processing all incoming customer orders, preparing the necessary documentation and
ensuring high data quality
Specialist 1-3 Works independently, requires little or no supervision 3,222 8,518 6,500
Team Leader
- Acts as a point of escalation for the most complicated 5,731 14,104 8,679
(manages 5-10 FTEs) issues
Process Manager
(manages min 20 - Responsible for the whole process 8,713 24,943 14,375
FTEs)
PROCUREMENT Responsible for Source to Contract and Procure to Pay processes, including Master Data activities
MANAGEMENT
Specialist 1-3 Works independently, requires little or no supervision 5,237 8,263 6,555
MASTER DATA Processing data entry and data change requests for materials, vendors and customers, ensuring
MANAGEMENT high data quality and integrity
Specialist 1-3 Works independently, requires little or no supervision 5,172 8,719 6,555
Process Manager
(manages min 5 - Responsible for the whole process at company level 3,964 18,409 13,654
FTEs)
ORDER TO CASH Receiving and processing customer sales orders for goods and services and their payment
Junior Specialist 0-1 Works under the supervision of more senior staff 4,000 6,218 5,139
Specialist 1-3 Works independently, requires little or no supervision 5,000 8,120 6,703
Team Leader
- Acts as a point of escalation for the most complicated 6,061 15,727 11,107
(manages 5-10 FTEs)
issues
HR generalist /HR
Responsible for the whole process. This person is
BP
- seen as a resource within the company, trainer, HR 5,900 21,257 11,928
(manages min 20
FTEs)
strategy
RECRUITMENT Recruiting and selecting the talent needed to support the company business objectives
HR Business
Stakeholder management, understanding recruitment
Partner/ Senior
3+ business needs, internal recruitment, managing 6,746 16,157 10,891
talent acquisition
referrals
specialist
COMPENSATION & BENEFITS Designing, developing, implementing and managing compensation & benefits packages
Team Leader 4+ Supervises and co-ordinates the payroll operations 7,000 15,103 10,900
Senior Unix/Linux Responsible for part of the process, helps more junior
3-5 11,091 22,400 15,674
Admin colleagues
Microsoft Server
1-3 Works independently, requires little or no supervision 5,883 11,642 6,800
Admin
Senior Microsoft Responsible for part of the process, helps more junior
3-5 5,988 21,000 12,000
Server Admin colleagues
Database
1-3 Works independently, requires little or no supervision 5,500 11,709 9,975
Administrator
Senior Database Responsible for part of the process, helps more junior
3-5 6,200 21,000 14,105
Administrator colleagues
Team Leader
- Acts as a point of escalation for the most complicated 7,200 25,375 17,454
(manages 5-10 FTEs) issues
BUSINESS APPLICATIONS Evaluating informational and automation needs of the business, gathering user requirements,
writing specification, liaising with third party software provider for implementation
Business
Drives automation projects for specific
Applications 3-5 10,800 25,756 15,384
functions/areas of the business
Functional Lead
Process manager
(manages min 5 FTEs) -
Responsible for the whole process at company level 9,500 30,000 22,600
USER SUPPORT / SERVICE Providing support to end users for all the company’s systems and IT infrastructure
DESK
JAVA SOFTWARE Responsible for translating specifications into code, testing it and writing documentation
DEVELOPMENT:
Software
3-5 Works independently, requires little or no supervision 7,266 16,242 11,194
Developer
Senior Software Responsible for part of the process, helps more junior
5+ 13,286 20,086 19,272
Developer colleagues
SOFTWARE DEVELOPMENT: Responsible for translating specifications into code, testing it and writing documentation
MOBILE
Software
3-5 Works independently, requires little or no supervision 10,932 19,000 11,732
Developer
Senior Software Responsible for part of the process, helps more junior
5+ 15,018 21,000 19,272
Developer colleagues
AUTOMATION TESTER Responsible for the quality of software, ensuring that it is free of bugs and performs as intended.
Writing scripts to execute test cases automatically
Automation
3-5 Works independently, requires little or no supervision 7,521 12,370 10,598
Tester
MANUAL TESTER Responsible for the quality of software, ensuring that it is free of bugs and performs as intended.
Preparing and executing test cases manually
Manual Tester 3-5 Works independently, requires little or no supervision 7,351 12,370 11,391
PRODUCT MANAGEMENT Responsible for a specific product category, managing launching campaigns,organising and
attending tradeshows/ webinars, collecting customer feedback and liaising with product
development
TOP MANAGEMENT Set and ensure execution of the entire business strategy
SSC /
Account/Location
Lead - E2E leadership of a customer / SSC 14,000 54,000 33,000
(manages 60-200
FTEs)
Senior SSC Lead - E2E leadership of an SSC with span 200-500 20,881 50,000 27,144
Executive(COO
- Leading 500+ FTES 20,171 50,000 43,617
level), SSC/BPO
5,000
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
Thirty companies participating in the salary survey Nine companies offer incentives for more than ten
stated that they offer monthly language bonuses languages. However only twenty-seven of the
for the employees that have specific language companies disclosed the value of bonuses.
proficiency. Eighteen of these companies are The gross monthly language bonus offered is
paying bonuses for at more than five languages. shown as minimum, maximum and median, only
for language bonuses paid by at least three
companies.
German Finnish
20 5
French Turkish
15 5
Italian Arabic
14 4
Spanish Slovak
14 4
Dutch English
12 3
Portuguese Croatian
11 3
Polish Serbian
10 3
Czech Bulgarian
8 3
Russian Hebrew
7 3
Hungarian Greek
7 3
Swedish Japanese
6 1
Norwegian Chinese
6 1
Fig 35: Split of participants based on extra days of annual holiday granted (number of companies)
Possibility to work from home Keeping the benefits during maternity leave
48 23
47 25
Fifty one out of the fifty three companies participating at the survey have responded that they are offering
various types of non-financial benefits to their employees, both in the operational role and managerial
roles. The main benefit offered this year by the companies surveyed was the possibility to work from
home which moved five positions up, followed by the top five from previous years: meal tickets, private
medical subscriptions, extra holiday days granted on top of legal requirements, the option to have flexible
working hours and the possibility to participate to different bonuses schemes.
WFH was classified as benefit in kind in the benefit packages offered by the companies, however the new
reality transformed this benefit into a real advantage for all the outsourcing industry (both companies and
employees), having minimal disruption to the performance of the services.
more than
6 10
8 34
19 5
Fig 37: Split of companies based Fig 38: Split of companies based
on the percentage of the benefits on the value of meal tickets per
budget compared to the gross day (number of companies)
salary (number of companies)
Thirty four companies responded to the question Forty nine of the companies participating in the
on how the budget allocated for benefits compares survey responded that they offer meal tickets to
to the gross salaries offered. According to the their employees, with a value of maximum 20
responses, nineteen companies grant up to 10% of RON/day. Most of the companies (thirty four) are
the gross salaries to the benefits budget, eight offering meal tickets with a value of between 13
companies allocate a benefit budget between 10% and 16 RON / working day.
and 15% of the gross salaries, while six companies
have more than 15% of the gross salaries
dedicated to benefits.
Housing allowance 13
School allowance 8
Car allowance 6
Utilities allowance 3
Sixteen companies participating in the salary survey mentioned that they have
expats and they offer certain benefits to them.
The common benefit offered by the companies (all sixteen) is a relocation
bonus for moving to Romania, followed by a housing allowance (thirteen
companies) and a car allowance (six companies).
Sales employees
7 companies
Other types of
employees
14 companies
Both
Sales and other types of
employees
4 companies
Thirty five companies responded that they offer an extra payment or bonus.
Most of the companies (thirty) paying for the overtime hours worked by their
employees, followed by the payment for worked legal holidays (twenty two
companies), weekends (nineteen companies), night hours (eighteen
companies) and on-call shift hours (seventeen companies). Also, five
companies are paying to the employees a bonus for the discomfort caused by
shift work.
Overtime 30
Weekend shift 19
Night shift 18
On-call shift 17
In additional to the payments for special worked hours, five companies are
paying a bonus for employees who have roles requiring niche skills.
Twenty two of the companies participating in the survey responded that they
offer a Christmas and/or Easter bonus to their employees.
Fifty two out of fifty three companies participating to the survey have
responded to the question about the new business reality of COVID-19
pandemic. Based on the responses to the COVID-19 questionnaire, the
companies applied several measures to ease the financial and operational
impact over the pandemic period.
Holiday Usage
Backlog
3 companies
Up to 5 days
4 companies
5 to 10 days
6 companies
Up-to-date entitled
4 companies
The most frequently encountered measures In order to manage the problems generated by the
(seventeen companies) was the utilization of the COVID-19 pandemic, the companies surveyed
employees’ unused holidays. While some of the applied financial measures like cancellation of
companies (three) used only the holidays from bonuses (nine companies), salary reduction (seven
previous years, most of the companies encouraged companies) or reduction of working hours through
the employees to take their holidays in advance. various schemes (five companies).
Freeze on hiring
Fig. 43: Other measures taken for
business continuity (number of
companies)
Furthermore, some of the companies (twenty) At the same time, the companies offered financial
applied several other measures needed for support to employees in need, counselling sessions
business continuity and to protect employees. In or the possibility to have days off in advance.
relation to the employees’ salary package, some of Some of the companies also used other internal
the measures taken included the postponement of measures to manage the effects of the pandemic,
salary increases, reduction of salaries or like using the technical unemployment grants from
cancellation of bonuses. the government, a freeze on hiring for vacant
positions or reallocation of tasks.
Senior leaders around the world now recognize the importance of corporate culture to building an
engaged workforce, and ultimately, to a company’s financial performance. This study offers insight into
how senior leaders think about and actively manage elements of their culture to create and maintain a
high-performing organization.
Our Research
21%
Only
Of senior leaders we
surveyed said their own
corporate culture is strong.
Past Success – elements of the culture worked First, assess your leadership team’s attitude
before, or else they wouldn’t have become part of toward corporate culture and the culture you
it…it’s human nature to hold onto what “got you to currently have.
where you are”.
Do leaders realize the importance of protecting
corporate culture right now?
Mergers & Acquisitions – when multiple cultures
come together, they can merge, co-exist, or one Can your leadership team agree on what the
can dominate. Making sure the intended culture culture is today and are they able to describe
wins out is a big task. it? Does it reflect the values you want it to?
THE CHANGING
EXTERNAL
Past Change in
ENVIRONMENT Success Leadership Industry
Consolidation
Mergers
CORPORATE Acquisitions
New
Competitors CULTURE Price
Pressures
Diverse Emerging
Social Workplace
Changes in Cultures Development Disruptive
Demand Innovations
Attitudes
35%
Percentage of Senior Leaders Who Agree
92%
67%
CC Leaders
Actions
84%
Top 5 Areas of Focus for High-Performing Cultures According to CC Leaders
57%
49%
57%
51%
At Dale Carnegie, we invigorat e your employees by uncovering t heir nat ural st rengt hs,
and building t he courage and conf idence t hey need t o t ake command of t heir role.
www.dalecarnegie.ro
RECRUITMENT THEN AND NOW
81%
company needs to work on most. The amount of
contact that people are having with their managers
also appears to be decreasing, with 34% saying that
the amount of contact they have with their manager is
now less than before lockdown began. A fifth of Of hiring managers say
employers report feeling more distant from their team the best candidates
during lockdown, and 39% of employees say they feel come from proactive
more distant from their colleagues. searching.
24%
Source:
#1
Hays UK, What workers want, 2020
source of
high-quality
candidates is
through referral or
word of mouth.
Considering this data in relation to the new model With millions of CVs and resumes in circulation,
of recruitment - the way organizations connect, securing the right candidate, at a time when they
communicate and recruit, it is important that are looking for confidence and stability rather than
businesses are adapting to the changes. The necessarily a salary increase, can be a tough
traditional model of “Advertise & Apply ”, widely proposition. Even when promising candidates are
used for decades to source and select candidates, found, it may not be easy to encourage them to
is being transformed into a new approach, “Find & apply, or even return a call or an email, particularly
Engage”, which is significantly changing the way if they are not active in the job market.
employers search for top-quality talent.
In the Accounting & Finance sector, the Because of the continuously changing
exceptional times we are currently living in mean environment, many trends are influencing the way
that no business sector is unaffected, including in businesses operate in the Supply Chain sector,
finance. Key industry players are now focusing on with procurement’s activities mainly now centered
implementing the right technologies and around cost saving. In 2020, there is increased
automation to support all processes remotely. demand for highly skilled multilingual candidates
Considering this, the perfect candidate profile with an understanding of global challenges.
required by employers has changed. If until now However, due to the challenges of remote working,
the candidate’s professional background and candidates are putting the stability of a company
advanced English skills were the main criteria for and role ahead of any thoughts of increasing their
hiring, now employers appreciate technical skills financial earnings at the moment.
more, as well as logical and analytical thinking
competencies and a flexible and adaptable nature.
These are becoming important competencies when
it comes to a final hiring decision.
In terms of candidates’ requirements, there aren’t
many changes compared to last year. They are
attracted by complex packages of benefits that
include meal vouchers, private medical insurance,
transportation allowance and wellbeing benefits.
Financial support is also appreciated to obtain
CECCAR, ACCA or CAFR certifications, or to
participate in various conferences or workshops in
the field. In this current era of work, a flexible
working schedule and a designated overtime policy
have become top priorities.
The COVID-19 pandemic has shone a light on A study published by Broadband Deals in April
working environments, particularly the possibilities 2020 revealed Romanian capital Bucharest as the
of working remotely. There are lots of ways that best city for remote working in the entire world,
remote working can offer businesses cost savings, based on criteria related to the Internet speed, the
and the most significant one is related to real availability of food delivery, the cost of a laptop, the
estate costs. Rent and utilities, cleaning services, cost of living. Said conclusion could be extended to
some benefits (e.g. food, massage) and taxes are most big cities in Romania that meet the same
some of the costs that could be reduced. criteria, such as Cluj-Napoca, Iași, Timișoara,
consolidating more than 90% of the country’s
revenue.
However, implementing teleworking has two sides:
it means also covering expenses required to set up
home offices, including costs to buy or relocate
work essentials to employees’ homes, such as
laptops, ergonomic chairs, headphones, software
licenses and other accessories. Data security
training needs to be provided for all employees,
which will impact cost savings. Employers may also
need to make some infrastructure changes to
support remote workers and prepare for any
remote technical support issues.
Usually, employees’ consent is mandatory, and The addendums or the employers’ decisions, as
it is materialized in an addendum to the the case may be, shall expressly regulate:
employment agreement.
the period of time and/or the days during which
However, during the state of alert, the legislator the employee works in a workplace organized
reduced the formalities for implementing by the employer;
teleworking through a simplified form of
employee consent, without necessarily signing the place where teleworking will be performed;
an annex/addendum to each individual
the timekeeping manner;
employment agreement. It is sufficient for the
employer to issue a decision to introduce the schedule for the employer’s inspection, as
teleworking and the employee, after receiving well as the way the inspection will be performed,
such decision (by e-mail, by post etc.), to simply the responsibilities of the parties, including
express its consent (by e-mail). those related to labor health and safety;
2 Registration with the Employees the conditions under which the employer
Electronic Registry covers the costs related to teleworking
The addendum to the employment agreement Failure of the employer to settle the
or the employer’s decision to state the above-mentioned aspects is sanctioned with
teleworking shall be registered with the fines of up to RON 10,000/person (the
Employees’ Electronic Registry. equivalent of Euro 2,150).
4 Specific employer’s
obligations in teleworking
The teleworking law establishes some specific Apart from the right of the employer to regularly
obligations for employers, such as: (a) to make check the activity of the employee, according to
available the necessary IT/ health and safety the teleworking law, the labor authorities, as well
equipment, unless otherwise agreed, (b) to as the trade union/the representatives of the
install, verify and maintain the necessary work employees, have the right to verify the working
equipment, unless otherwise agreed, (c) to conditions of the teleworker.
ensure all the conditions required in order to
offer the employee the possibility to benefit
from adequate information and instruction 6 Extra hours
regarding health and safety in the workplace.
Full time employees performing teleworking
Failure to observe these specific obligations can can do extra hours if such additional work is
trigger the application of fines of up to RON requested by the employer and accepted in
2,000 (the equivalent of Euro 430). writing by the teleworker.
5 The right to conduct inspections Teleworking is here to stay. Once the pandemic
ends, remote working is likely to continue. Tech
Managers have the right to control and companies such as Google have already
motivate their remote teams. It is considered announced that their employees will work from
that regular check-ins between managers and home until the summer of 2021. In the long run,
their teams and collaborating on video calls adapting to remote working should be an
rather than phone calls are key to ensure advantage if another health emergency, or
productivity. Research showed also that regular comparable situation, arises.
online meetings with no agenda are
recommended, like grabbing coffee or a drink.
After strong demand for office space during 2019, The onset of the COVID-19 pandemic did not put a
the Romanian market experienced the negative stop to the development of new office buildings.
impact of the COVID-19 pandemic towards the end The construction process continued for the
of Q1 2020 and more pronounced during Q2 2020. projects started before the pandemic. Thus, almost
500,000 sq m are awaiting delivery in Bucharest
The most significant effect for the office market and the main cities.
was a drop in total demand of almost 50%, from
250,000 sq m during the first half of 2019, to less Major cities in Romania, especially Bucharest,
than 128,000 sq m in H1 2020, counting Bucharest Cluj-Napoca, and Iasi, have attracted many
plus the 4 major regional markets: Cluj-Napoca, international players during the last 5 years, owing
Timisoara, Iasi and Brasov. to their large population and strong universities,
providing a continuous stream of skilled workforce.
Thus, the unemployment rate in these cities is far
During the same period, net demand decreased at below the national average, while the wages tend to
a similar rate, from 103,600 sq m in 2019, to 57,400 be considerably higher. This trend will most likely
sq m in 2020. continue for the medium and long term, although
the speed of the expansion might be reduced on
the short term because of the pandemic.
Macroeconomics
Following the onset of the COVID-19 crisis in Also in April, the International Monetary Fund
Romania in March, the economic growth prognosis expected Romania’s real GDP growth rate to fall to
for 2020 suffered drastic corrections. There are -5% in 2020, from 3.5%, as estimated in October
different estimations issued by several institutions 2019. However, the IMF also predicted that the
(from -6% to 0.3%), all showing decreases from recession will not last, as the 5% decline will be
previous estimates. followed by a 3.9% economic growth in 2021.
If in February 2020 the National Commission for The EU Commission's Spring 2020 Economic
Strategy and Prognosis forecasted a 4.1% real GDP Forecast, released in May, estimates for Romania a
growth rate for 2020, the same as in 2019, in April GDP contraction of -6% in 2020 (from 3.6% in the
this estimate was already negatively adjusted to Autumn forecast), followed by a quick recovery to
-1.9%. During the same month, the World Bank 4.2% in 2021.
reduced the country’s economic growth outlook for
2020 from 3.8% to 0.3%.
At a Glance
Thinking about today's office spaces, we face the challenge of adjusting them to post-pandemic next
normal, i.e. social distance and omnipresent precautionary measures. Currently, despite restrictive safety
rules, each office can be arranged so that it can be used up to 90 percent.
As restrictions may start to gear up, only a proportion of staff are returning to offices – and there’s every
indication this could mark a new era of workplaces with much lower density of occupancy.
For those sectors back in the office, space utilisation rates are topping out at 50% as companies de-densify
their workplaces to adhere to social distancing requirements. Yet even as remote working gains
popularity, the need for lower-density design through to the long-term is likely to keep office sizes similar
to pre-COVID levels.
In the last several years, offices have been de-densifying as trends for flexible working and workplace
wellness favoured floorplans with fewer assigned desks and more space for collaborative work and
communal amenities. Now with social distancing an urgent priority, the shift towards lower-density design
is accelerating – especially as the office increasingly becomes a space for employees to share ideas, spark
inspiration and experience company culture.
Replacing an open-plan zone with multifunctional work areas makes efficient use of floorplans that
require greater distance between workstations – and it offers more flexibility for staff.
High-backed single-seater pods aid de-densification by demarcating larger – and protected – zones for
solo work, while bulkier seating such as armchairs instead of desk chairs encourages physical distance in
communal spaces, whether used for individual or collaborative work.
A simple rearrangament
Greenery is particularly
effective for creating
buffer zones to separate
work areas and de-densify
desking. Biophilia is a
great way to aid physical
distancing while bringing
a sense of wellbeing to
the workplace.
Photo: Biophilia at Fora, London, UK
While lower-density design is one key way to mitigate the spread of respiratory diseases like COVID-19,
researchers are also investigating innovative furniture materials or configurations that could reduce the
transmission of pathogens, allowing more people to safely return to the office.
For sure tomorrow’s workplace will be a space of wellbeing, creativity and collaboration. The COVID-19
pandemic has accelerated trends for flexible and employee-centred workplaces, creating an important
opportunity to reimagine the design of the office.
The modern office market in Bucharest reached Demand during the first half of 2020 came mainly
over 2.9 million sq m at the end of Q2 2020, divided from the Banking, Insurance & Financial sector,
in 11 major office sub-markets. with almost 29,500 sq m, or 29.6% of total demand,
the IT & C sector, with over 27,700 sq m or close to
28%, and the Computers & Hi-Tech sector, with
The largest office sub-markets are Floreasca –
almost 14,000 sq m, representing a 13.9% share.
Barbu Vacarescu, with 520,000 sq m, or almost 18%
of the total stock in Bucharest, followed by Dimitrie
Pompeiu and Center-West, each with roughly In terms of new office deliveries, approximately
440,000 sq m, or around 15% of the total stock. 108,000 sq m were brought to the market during
the first half of 2020.
Total office demand during the first half of 2020 in The largest deliveries were Ana Tower, with almost
Bucharest reached approximately 100,000 sq m, 35,000 sq m GLA, in the North-West Expozitiei
less than half of the total demand during the first sub-market, followed by the third phase of
half of 2019, of over 218,000 sq m. Globalworth Campus, adding approximately 34,000
sq m GLA to the Dimitrie Pompeiu sub-market, and
During the same period, net demand reached little
the third phase of The Bridge, with another 21,000
over 35,000 sq m, compared to almost 76,000 sq m
sq m GLA, in Center-West.
in 2019.
Average rent
Sub-market Stock (m²)
(Euro/m²/mth)
TOTAL 2,906,900
Iasi
Oradea
Cluj-Napoca
Timisoara Sibiu
Brasov
Galati
BUCHAREST
Craiova Constanta
Cluj-Napoca is the second largest office market in Cluj-Napoca is a strong IT&C hub in Romania and
Romania, after Bucharest. Existing modern stock in also concentrates many service providers.
the city reached almost 350,000 sq m GLA at the Gross office take-up reached 30,000 sq m during
end of H1 2020. Around two thirds of the existing the first half of 2020.
stock were developed between 2013 and 2020.
348,2 k 290 k 21 k 12 k
Total stock (m²) Delivered in the last 10 To be delivered in 2020 Under construction (m²)
years (m²) (m²)
Timisoara is one of the main office markets in The average net wage in Timisoara stood at
Romania. Existing modern stock in the city reached approximately €700 in Q1 2020, according to the
approximately 290,000 sq m GLA in H1 2020. Most official statistics. That is approximately 3% above
of the office stock in Timisoara was built during the the national average of €670.
last 10 years.
290 k 227,5 k 20 k 72 k
Total stock (m²) Delivered in the last 10 To be delivered in 2020 Under construction (m²)
years (m²) (m²)
Iasi is the largest office market in the North-Eastern The average net wage in Iasi stood at over €650 in
part of Romania. Existing modern stock in the city Q1 2020, according to the official statistics. That is
is estimated at around 220,000 sqm GLA at the end close to the national average of €670.
of H1 2020.
22 k 16 k 35% 6%
Total take-up Net demand Generated by BPO / SSC Vacancy
2018 - H1 2020 (m²) 2018 - H1 2020 (m²) & IT
Brasov is an important office market in Brasov hosts a wide range of high-tech providers
Transylvania. Existing modern stock in the city and also pharma and IT&C companies
totals approximately 140,000 sqm GLA and it is Gross office take-up reached over 8,000 sq m
rapidly increasing. during the first half of 2020.
The most important office delivery expected for Rents for A class office space in the city range
2020 is the first phase of AFI Park Brasov, between €12.5 and €13,5 per sq m per month.
developed by AFI Europe, adding 15,000 sq m to
the modern stock. The second phase of the project,
with another 10,000 sq m GLA is expected to be
delivered in 2022.
142 k 95 k 15 k 10 k
Total stock (m²) Delivered in the last 10 To be delivered in 2020 Under construction (m²)
years (m²) (m²)
20 k 18 k 40% 5%
Total take-up 2018 - Net demand 2018 - Generated by BPO / Vacancy
H1 2020 (m²) H1 2020 (m²) SSC & IT
Increased working from home doesn’t equate to less demand. Our research identifies four key factors that
will play a major role in shaping future office spaces.
Demand for office space is intrinsically linked to the economy; generally, in a downturn, office demand
drops off as employment levels fall and corporates move into cash preservation mode. The global
pandemic has undoubtedly pushed us into a global recession and in the short term this will have a direct
impact on office demand. However, considering the success of wholescale working from home, the
question is now being asked – over the longer term, will this be the catalyst for the end of the office?
This is not the straightforward equation it is often portrayed as; increased working from home does not
directly equal less demand for office space. There is a myriad of other factors which need to be looked at,
including density, financial returns, productivity and technology. Before examining these factors, it is
worth taking a step back to look at the function and purpose of the office from both the employer and
employee perspective.
Increase in
homeworking
Decrease in
demand for
office space
Accessing future office demand From an employee perspective the office provides
a place for face-to-face interactions that technology
will be more complex, with a
struggles to replicate, such as social interaction,
broad mix of factors at play face-to-face collaboration, mentoring and
managing. Even after the recent success of working
from home, employees still state they would like to
Employment levels be in the office for most of the week.
Public health situation
Government guidelines
Density of occupancy
2. Office design
There is little doubt that COVID-19 is going to A slower re-entry is likely in many of those cities.
accelerate some changes in office design. The most Some cities are pushing the benefits of cycling or
evident is occupational density. The upward trend walking. Over the longer term, face-to-face
has gone sharply into reverse as social distancing is interaction (both internal and external) is still
adhered to. However, once a vaccine or effective expected to gravitate toward centrally located and
treatment is available, there is likely to be a highly-amenitized urban centers. These factors will
movement back toward the densities recorded pre underpin demand and the value of urban,
COVID-19, but not all the way, as health and transit-served markets over the long term.
well-being will remain top of mind for occupiers. A
greater focus on spaces which emphasize The final piece of the puzzle is where office
face-to-face interaction is likely as office space is demand will be focused – the spatial patterns of
redesigned or repurposed away from individual office demand. The inherent attractions of cities in
full-day occupancy desks. terms of economic opportunities, social
connections and quality-of-life offer are likely to
prevail despite short-term concerns regarding
social distancing. The forces that were already
transforming our cities prior to COVID-19 will
3. Technology continue to drive change and boost office demand
- digitization and automation, the Responsible City
Technology on its own is unlikely to have a and globalization.
significant impact on overall leasing demand. Over
the short term, the adoption of new technologies The spatial logic of our cities and their surrounds
will both facilitate remote working and also ensure will evolve in response to digitization, new living
workers’ well-being and efficiency on their return to and workplace preferences, and demand for a
office buildings. Over the longer term, occupier more sustainable and resilient urban model. The
demand is expected to gravitate toward technology trend of ‘distributed urbanization’ will accelerate in
heavy smart office buildings, reflecting their ability the aftermath of the pandemic with the fast-track
to support companies’ environmental, evolution of digitally enabled, hyperconnected
sustainability, health and wellness initiatives. networks of cities that revolve around major cities
Therefore, reduced demand for lower-quality such as New York, Paris and Tokyo.
assets over the longer term seems likely.
Romania
Office Market
Final thoughts
The COVID-19 pandemic has been another Following the pandemic, the flexibility to work from
unforeseen extreme shock to our world with home will be seamlessly integrated into working
far-reaching consequences over the short and long life, benefiting both employees and employers
term. There will be an inevitable correction in the alike. A focus on well-being and some
short term as the economic impact of the de-densification, along with improvements to
pandemic flows through to corporate activity. design to encourage the interaction that is difficult
However, over the longer term the office will to facilitate at home, are all elements which may
remain a fundamental part of our corporate change and that are likely to offset a decline in
culture and will play an essential role in our work space as a result of increased homeworking. Office
and productivity. space will continue to evolve; it is far from over
and, as result of this crisis, is arguably going to play
an even greater role in driving corporate well-being
and productivity.
Total stock – all completed modern buildings, Prime office rent – represents the top
class A&B, built after 2000, vacant or occupied. open-market rent that could be achieved for an
office unit of the highest quality and specification in
the best location in a market, as at the survey date
Gross additions (deliveries) – the amount of sqm
(normally at the end of each quarter period).
delivered (ready for usage) during a certain period
of time with no consideration to the amount of
sqm taken out of use.
Net effective rent – the actual rental rate
achieved after deducting the value of all the
Take-up / Gross take-up / Demand – all lease incentives (rent free, fit-out contribution, relocation
signed, including new contracts signed by either cost) from the base rental rate.
new companies entering the market or companies
taking new space, extensions of their already
Vacancy rate: availability – the vacancy rate
existing spaces, relocations from other office
represents immediately vacant office floorspace in
buildings or from non-modern premises (villas,
all completed buildings within a market as at the
apartments) and renewals / renegotiations.
survey date (normally at the end of each quarter
period), expressed as a percentage of the total
Net take-up / demand – all leases signed which
stock. Does not include spaces available for
involves new space being taken in office buildings,
sub-lease, nor spaces which are close to expiry, not
being either new companies entering the market,
occupied, but still under contract.
new space being taken by existing companies,
extensions of spaces and relocations from
non-modern stock.
Flex office sector has risen over the years from the office market niche to the important market
component whose rise is fueled by COVID-19 pandemic and serving its optimization. As you maybe
already know, flexibility is the key for companies in terms of how they want to use their premises now and
bring this requirement to the table when renegotiating their current space or contracting a new one with
the landlords.
Starting from this idea, Skanska bought 100% share in Business Link, a provider of premium coworking
space in Poland and the Czech Republic, in 2019 as the company wants to provide wide choice of office
premises from long-term leases to flexible ones.
The concept of flexible offices and solutions can be divided into three types: flex offices (usually 90%
private offices), coworking spaces (up to 80 % open plan office) and hybrid offices (80% private offices
and 20% coworking space). The latter is the most frequent across Europe now.
Flexible offices can be found not only in office buildings, but also in retail and hospitality schemes
(restaurants, shopping malls, hotels). Examples: Galeria Młočiny in Warsaw and The Student Hotel in
Amsterdam.
Step by step, big corporations have started to use flexible offices. Firstly, as temporary solutions when
moving into new offices, later on when they wanted to find space for their decentralized agile teams.
Another reason is to provide employees with quality workplace on regular travelling on business across
regions.
Plug-in and play simplicity and convenience are the most advantages offered by flex offices. The company
pays for a tailor-made, right-in-size product, meaning a serviced space. Customer care is one of the key for
the client satisfaction factors when evaluating the flex offices.
Covid-19 pandemic has put some flex-office operators under pressure. However, the trend not only
remains, but due to the economic recession will even flourish as companies will require more and more
flexibility with their leases. Flex offices must not only now, but also in the future, meet requirements
regarding health and safety and comply with social distancing rules.
Flex offices are here to stay and complement the standard long-term lease agreements. As a matter of
fact, 30% of total office space is expected to be utilized in a flexible way by 2030. Flexible space is seen as
the fundamental aspect of the agile work strategies.
Ciprian Dan
President of the Board
Bogdan Pelinescu
Vice-President
Adrian Baron
Vice-President
Cristian Cilibiu
Vice-President
Country Manager at UniCredit Services
As the voice of the industry, ABSL is supporting the Partner at PwC Romania
member companies, as well as the ones looking to
settle their business in our country – the investors,
with benchmarking data and first-hand information
Cătălin Iorgulescu
about the realities of the labour market and talent
Spokesperson for ABSL
pool, legislative framework, office market as well as
General Manager at Deloitte
challenges and opportunities associated with those. Shared Service Center
• Promoting Romania as a Business • Enhance Industry dialogue and • Enhance Industry dialogue and
Services destination collaboration collaboration provide strong and
reliable information to ABSL members
• Facilitating Investors’ meeting with • Business Mixer - local events
and business community
our members and Partners • Professional Corner - expertise
• Outsourcing Industry Survey and
• Data Bank with collected studies, sharing events of small/medium size,
ABSL - KPMG report
reports, articles on the business hosted by member companies
services industry in Romania and • Insights on Compensation and
• Annual Conference – national event,
regional/WW trends Benefits in Business Service centers
more than 500 participants
• Contribute to the transformation of • Improving the Labor legislative • Strengthen relationship with
the Educational system in Romania framework in Romania – introducing Government institutions
CAEN/COR codes for the industry
• Improve the Quality of labor force • Develop and deepen cooperation
for the Business Services Industry • Transforming Business with authorities and other
environment in Romania by improving stakeholders (ex. students, teachers,
• Business Services Master - degree
knowledge sharing NGOs), including in 2nd tier cities
with University of Economic Studies
• Open Doors for Students - to • Central Government Connect -
• Open Doors for Professors -
present the industry, career success through consultation meetings
presenting the challenges envisioned
stories and advice for getting the right
by HR managers in finding the right • Press releases with information
job
employees and skills in the next 1-3 on industry, ABSL members and
years ABSL with key messages for the
state administration, universities,
and investors
When advancing a point of view and negotiating with See how you stand against the standards in the industry; learn
authorities; making our position heard and counted in about your competition
Raising your company profile in the Industry Raising your company profile in the Industry
Making yourself seen & heard Learn the trends and direction the industry is heading to
Educating the workforce through ABSL educational Being part of the largest community in Outsourcing
programs Industry
Business Services Master Program in collaboration with The Working along with the main players; being in the right place for
Bucharest University of Economic Studies generating the movement
Able to re-think strategies and plans in real time Access the valuable expertise of Strategic Partners and
members on business specific topics through knowledge
sharing events (Best Practices, Case Studies, and Networking)
STRATEGIC
PARTNERS
HR Human Resources
IT Information Technology
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[email protected] [email protected]
Mihaela Perianu
Founder & Managing Partner
Georgiana Grama
Recruitment Team Leader in SSC & BPO
Alexandru David
Research Analyst
+40 744 557 302 +40 747 333 003 +40 747 333 027
Alexandra Bucur
Marketing Manager
Catalin Micu
Partner