LICEO DE LA SALLE SENIOR HIGH SCHOOL

SECOND SEMESTER | QUARTER 4

SY 2020 – 2021 | DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL
SCIENCE

NAME & SECTION __________________________

TEACHER Ms. Honney Jane Laurenia_____

MODULE 6
DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL SCIENCE

1. Learning Competencies

After reading and answering this module, I can …

1. Identify the goals and scope of communication (HUMSS_DIASS 12-Ih-28)

2. Explain the principles of communication (HUMSS_DIASS 12-Ih-29)
3. Describe the elements and levels of the communication process. (HUMSS_DIASS 12-
Ih-31)

2. Specific Learning Objectives

After reading and answering this module, I can …

• To describe the transmission of the communication process.

• To explain the different elements that make up the communication process.
• To analyze day-to-day communication activities according to the elements involved.
• To describe the different functions that communication performs in society.

3. PERCEPTION CHECK
To jump-start this lesson, read and examine the statements in the "Anticipation Guide". In the
Before Learning Column, encircle "A" if you AGREE and "D" if you DISAGREE with the
statements. Do not search for the correct answer in any references. Your answer should be based
purely on what you know and understand in your previous class. You will complete the "after
learning” column in the succeeding part of this lesson.
BEFORE AFTER
STATEMENTS
LEARNING LEARNING
A D Praying is a form of communication A D

A D
People communication only through words A D
A D Children learn the social values of society like love of A D
country through the communication processes that take
the place in their families.
Through communication, people are mobilized to take
A D A D
part in political processes
When messages are sent to large audience by an
A D A D
institution, mass communication is taking place
A D Mass communication usually involves standardized A D
content

PAGE 1 OF 3
MODULE 1 | THE DISCIPLINE OF COUNSELING | SHS HUMSS 11
 LICEO DE LA SALLE SENIOR HIGH SCHOOL
SECOND SEMESTER | QUARTER 4
SY 2020 – 2021 | DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL
SCIENCE

NAME & SECTION __________________________

TEACHER Ms. Honney Jane Laurenia_____

THE DISCIPLINE OF COMMUNICATION

4. TRANSMISSION MODELS OF COMMUNICATION

The early definitions of communication regard it as a process by which message is moved or

transmitted from one point to another. These definitions fall under the so-called transmission model
of communication and contain all or most of the following elements:

Sender or source: person, groups, or institutions that create or produce the message; also
referred to as encoder.
Message: the ides or meanings, expressed in verbal or nonverbal means, that is transmitted
from the source to the receiver.
Channel: the medium used to transmit the message
Receiver: the person, group, or institution to whom the message is intended; also referred to
as decoder.
Encoding and decoding: Encoding refers to the way the communication source creates the
message into a form that can be understood by the receiver. Decoding refers to the processing
of the message by the receiver so that her or she is able to understand and react to it.
Noise: Interference that prevents a message from being accurately understood or interpreted.
Noise can be physical or psychological
Context: the situation in which the communication takes place and may include sociocultural
factors, the status and roles of the communicators, rules, and the like.
Feedback: the response or reaction of the receiver to the message received.
Effect: refers to the consequence or result- or lack or result, for that matter- of a communicative
act.

5. FUNCTIONS OF COMMUNICATION AND MEDIA

1. Surveillance: refer to the news and information role of communication media such as
the new media.
2. Interpretation: refer to the transmission of values and culture within a society and also
to the education functions of communication and the media. The mass media is thought
to play an important role in socialization in that they provide models of appropriate
behavior and attitudes which are the basis of common social values in the society.
3. Entertainment: refers to functions related to relaxation, reward, diversion, and reduction
of tension.
4. Mobilization: refers to the communication and media’s ability to generate public action
about a social issue, for instance, a relief effort after a disaster.

6. LEVELS OF COMMUNICATION

Communication is also described along so-called “levels”. The distinction between levels are based
on characteristics such as (1.) number of people involved in the communication act, (2.) the location
of the communicators, (3.) immediacy of the communication exchange, (4.) the communication
context, (5.) the sensory channels involved.

PAGE 2 OF 3
MODULE 1 | THE DISCIPLINE OF COUNSELING | SHS HUMSS 11
 LICEO DE LA SALLE SENIOR HIGH SCHOOL
SECOND SEMESTER | QUARTER 4
SY 2020 – 2021 | DISCIPLINE AND IDEAS IN THE APPLIED SOCIAL
SCIENCE

NAME & SECTION __________________________

TEACHER Ms. Honney Jane Laurenia_____

LEVELS OF COMMUNICATION
1. Intrapersonal communication- is an internal communication process taking place within
the individual.
2. Interpersonal communication- involves two persons or a small group. The number of
participants define interpersonal communication and hence this may be further classified
as:
✓ Dyadic communication- when two persons are involved
✓ Group communication- when there are three or more persons communicating
face-to-face and able to give immediate responses or feedback, such as in a
meeting or in a class session.
✓ Public communication- involves in a large group. In such situations there is a
source who delivers a message in a monologue style and the feedback is minimal
or restricted.
3. Mass communication- involves the transmission of messages to large audiences using
technology of communication. The communication is act is mediated by a mass medium
or technology of communication such as radio or television.
4. Computer-mediated communication- refer to any communication taking place using the
computer and internet-based technologies. The communication may be synchronous or
asynchronous, that is, occurring in real time or not. More importantly, computer-
mediated-communication may take place along several levels: one-to-one, one-to-many,
or many-to-many. Moreover, computer mediated communication differs from the other
communication forms along the following characteristics: relative anonymity, reduced
importance of physical appearance and physical distance, greater control over the time
and pace of interactions, absence of visual cues from communication partners such as
eye gaze, voice inflection, and the like.

REFERENCES

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MODULE 1 | THE DISCIPLINE OF COUNSELING | SHS HUMSS 11