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    Mkt744 Assessment Global Marketing and Sales Development International Marketing Evaluation & Strategy (100% Coursework)

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    Zubair Afzal Khan
    This document provides instructions for an assignment evaluating the international marketing strategies of an allocated company. Students will research and analyze the company's marketing approaches in two culturally different international markets, how effective they have been, and how strategies differ across markets. The evaluation should demonstrate how a company's product offerings vary based on cultural differences internationally. The 3,500 word assignment is due on December 18th and must follow guidelines for citations, formatting, and focusing on the allocated company and markets without exception.

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    Mkt744 Assessment Global Marketing and Sales Development International Marketing Evaluation & Strategy (100% Coursework)

    Uploaded by

    Zubair Afzal Khan
    59 views2 pages
    This document provides instructions for an assignment evaluating the international marketing strategies of an allocated company. Students will research and analyze the company's marketing approaches in two culturally different international markets, how effective they have been, and how strategies differ across markets. The evaluation should demonstrate how a company's product offerings vary based on cultural differences internationally. The 3,500 word assignment is due on December 18th and must follow guidelines for citations, formatting, and focusing on the allocated company and markets without exception.

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    This document provides instructions for an assignment evaluating the international marketing strategies of an allocated company. Students will research and analyze the company's marketing approaches in two culturally different international markets, how effective they have been, and how strategies differ across markets. The evaluation should demonstrate how a company's product offerings vary based on cultural differences internationally. The 3,500 word assignment is due on December 18th and must follow guidelines for citations, formatting, and focusing on the allocated company and markets without exception.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    59 views2 pages

    Mkt744 Assessment Global Marketing and Sales Development International Marketing Evaluation & Strategy (100% Coursework)

    Uploaded by

    Zubair Afzal Khan
    This document provides instructions for an assignment evaluating the international marketing strategies of an allocated company. Students will research and analyze the company's marketing approaches in two culturally different international markets, how effective they have been, and how strategies differ across markets. The evaluation should demonstrate how a company's product offerings vary based on cultural differences internationally. The 3,500 word assignment is due on December 18th and must follow guidelines for citations, formatting, and focusing on the allocated company and markets without exception.

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    MKT744 ASSESSMENT GLOBAL MARKETING AND

    SALES DEVELOPMENT

    International Marketing Evaluation & Strategy (100% Coursework)

    You will be allocated a company/brand by your seminar tutor. Dependent on this


    you may wish to identify a particular product within the company you have chosen
    and indeed specific markets to focus your evaluation on. You are required to
    conduct an evaluation of the international marketing undertaken by this company.
    You will be required to research and identify what the company profile internationally
    looks like, the marketing choices made and competitive landscape amongst others.
    Through the use of theory, you will be required to evaluate what the company has
    done internationally, how effective this has been, how it differs across international
    markets they operate in and any examples of best practice or things that did not
    work etc. The end product of this assignment is an evaluation of your chosen
    company in two or more international markets, how they have achieved success in
    these and overcame market and competitor challenges. Ultimately you want to,
    through this assignment, demonstrate how market offerings within a company can
    differ based on the international market. This brief will be discussed in more detail in
    class.
    PLEASE NOTE – Ideally you should select international markets to review which are
    considered to be culturally different which will provide you will greater opportunity to
    research and discuss the focus of the assignment brief. While selecting countries
    please make sure following points:
    a) They are culturally different
    b) Make sure you are not selecting your allocated company’s own country (e.g.,
    for L’Oréal you are not selecting France, similarly for Toyota don’t select
    Japan)
    c) Make sure the product/category is available in your both selected countries

    Submission: 18th December 2022 Midnight Online - 3500 words ideally

    Plagiarism is a serious offence and if detected will be dealt with according to the
    UUBS policy. All coursework will be monitored for the detection of plagiarism using
    Turnitin.

    The module leader will make use of feed forward in preparation for coursework. In
    addition, a discussion area will be used within Blackboard Learn, whereby students
    may support each other with regard to coursework, facilitated by the module leader.
    General feedback from assignments will be given, and students may make
    appointments to receive individual feedback. Individual written feedback will be given
    for all assignments along with marks as outlined above.

    Guidelines for ASSIGNMENT Submission


    1. All sources of information must be referenced correctly. Students must
    ensure references are included in a bibliography at the end of your
    assignment and follow the UUBS Referencing Guide on the Harvard System
    of Referencing; poor citation of references will result in loss of marks. This
    applies to all academic, practitioner and online company/product information
    sources without exception.
    2. All documents must be presented using Arial Size 12 font and double line
    spaced.
    3. Students should pay particular attention to grammar and spelling.
    4. Assessment submissions must adhere to UU guidelines as set out in your
    course handbook.
    5. Please note you must ensure that your assignment focuses on the country
    and product/service that you have been allocated WITHOUT EXCEPTION.

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