PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.

org/wiki/PepsiCo

PepsiCo
From Wikipedia, the free encyclopedia

PepsiCo Inc. (NYSE: PEP (http://www.nyse.com/about/listed PepsiCo Inc.

/quickquote.html?ticker=pep) ) is an American multinational corporation
headquartered in Purchase, Harrison, New York, United States, with
interests in the manufacturing, marketing and distribution of grain-based
snack foods, beverages, and other products. PepsiCo was formed in 1965
with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo Type Public
has since expanded from its namesake product Pepsi to a broader range of Traded as NYSE: PEP (http://www.nyse.com
food and beverage brands, the largest of which include an acquisition of /about/listed
Tropicana in 1998 and a merger with Quaker Oats in 2001 – which added /quickquote.html?ticker=pep)
the Gatorade brand to its portfolio as well.[3] NASDAQ: PEP
(http://quotes.nasdaq.com
As of 2009, 19 of PepsiCo's product lines generated retail sales of more
/asp/SummaryQuote.asp?symbol=PEP&
than $1 billion each,[4] and the company’s products were distributed across
more than 200 countries, resulting in annual net revenues of $43.3 billion. selected=PEP)
Based on net revenue, PepsiCo is the second largest food & beverage S&P 500 Component
business in the world.[5] Within North America, PepsiCo is ranked (by net Industry Food and Beverages
revenue) as the largest food and beverage business.[5] Founded North Carolina, U.S. (1986)

Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since Founder(s) Donald Kendall, Herman Lay
2006, and the company employed approximately 285,000 people
Headquarters Purchase, New York, U.S.
worldwide as of 2010.[6] The company’s beverage distribution and bottling
is conducted by PepsiCo as well as by licensed bottlers in certain Area served Worldwide
regions.[7] PepsiCo is a SIC 2080 (beverage) company. Key people Indra Nooyi
[1]
(Chairman & CEO)

Products See list of PepsiCo products

Contents Revenue US$ 57.838 billion (2010)[2]

1 History Operating US$ 8.332 billion (2010)[2]

2 Products and brands income
3 Areas of business Net income US$ 6.338 billion (2010)[2]
4 Corporate governance
5 Sustainability practices Total assets US$ 68.153 billion (2010)[2]
6 See also Total equity US$ 21.476 billion (2010)[2]
7 References
8 External links Employees 294,000 (2010)[2]

Divisions PepsiCo Americas Foods; PepsiCo

Americas Beverages; PepsiCo Europe;
History PepsiCo Asia, Middle East & Africa

Subsidiaries List of subsidiaries

Origins
Website PepsiCo.com
The recipe for Pepsi, the soft drink, was first developed in the 1890s by a (http://www.pepsico.com/)
New Bern, North Carolina pharmacist and industrialist, Caleb Bradham,
who named it "Pepsi-Cola" in 1898. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and
registered a patent for his recipe in 1903.[8] The Pepsi-Cola Company was first incorporated in the state of Delaware in 1919.[9]
Ownership of this company traded hands several times throughout the 1920s and 1930s, and in the early 1960s its product line
expanded with the creation of Diet Pepsi and purchase of Mountain Dew.[10]

Separately, the Frito Company and H.W. Lay & Company – two American potato and corn chip snack manufacturers – began
working together in 1945 with a licensing agreement allowing H.W. Lay to distribute Fritos in the Southeastern United States. The
companies merged to become Frito-Lay, Inc. in 1961.[11]

In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc., the company it is known as at present. At
the time of its foundation, PepsiCo was incorporated in the state of Delaware and headquartered in Manhattan, New York. The
company's headquarters were relocated to its still-current location of Purchase, New York in 1970,[12] and in 1986 PepsiCo was
reincorporated in the state of North Carolina.[9]

1 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

Acquisitions and divestments

Between the late-1970s and the mid-1990s, PepsiCo expanded via acquisition of businesses outside of its core focus of packaged
food and beverage brands; however it exited these non-core business lines largely in 1997, selling some, and spinning off others
into a new company named Tricon Global Restaurants, which later became known as Yum! Brands, Inc..[13] PepsiCo also
previously owned several other brands that it later sold, in order to allow it to return focus to its primary snack food and beverage
lines, according to investment analysts reporting on the divestments in 1997.[14] Brands formerly owned by PepsiCo include:
Pizza Hut,[15] Taco Bell,[15] KFC,[15] Hot 'n Now,[16] East Side Mario's,[17] D'Angelo Sandwich Shops,[18] Chevys Fresh Mex,
California Pizza Kitchen,[19] Stolichnaya[20] (via licensed agreement), Wilson Sporting Goods[21] and North American Van
Lines.[22]

The divestments concluding in 2007 were followed by multiple large-scale acquisitions, as PepsiCo began to extend its operations
beyond soft drinks and snack foods into other lines of foods and beverages. PepsiCo purchased the orange juice company
Tropicana Products in 1998,[23] and merged with Quaker Oats Company in 2001,[24] adding with it the Gatorade sports drink line
and other Quaker Oats brands such as Chewy Granola Bars and Aunt Jemima, among others.[25]

In August 2009, PepsiCo made a $7 billion offer to acquire the two largest bottlers of its products in North America: Pepsi
Bottling Group and PepsiAmericas. In 2010 this acquisition was completed, resulting in the formation of a new wholly owned
subsidiary of PepsiCo, Pepsi Beverages Company.[7] Also in late 2010, the company made its largest international acquisition
when it purchased a majority stake in Wimm-Bill-Dann Foods – a Russian food company which produces milk, yogurt, fruit
juices and dairy products.[26]

Competition

The Coca-Cola Company has historically been considered PepsiCo’s primary competitor in the beverage market,[27] and in
December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies
began to compete. In 2009, the Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S.[3] In
the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in
product lines between the two companies.[3] As a result of mergers, acquisitions and partnerships pursued by PepsiCo in the 1990s
and 2000s, its business has shifted to include a broader product base, including foods, snacks and beverages. The majority of
PepsiCo's revenues no longer come from the production and sale of carbonated soft drinks.[28] Beverages accounted for less than
50 percent of its total revenue in 2009. In the same year, slightly more than 60 percent of PepsiCo's beverage sales came from its
primary non-carbonated brands, namely Gatorade and Tropicana.[3]

PepsiCo's Frito-Lay and Quaker Oats brands hold a significant share of the U.S. snack food market, accounting for approximately
39 percent of U.S. snack food sales in 2009.[3] One of PepsiCo's primary competitors in the snack food market overall is Kraft
Foods, which in the same year held 11 percent of the U.S. snack market share.[3]

Products and brands

PepsiCo’s product mix as of 2009 (based
on worldwide net revenue) consists of 63 Largest PepsiCo Brands (based on 2009 retail sales)
Brand
percent foods, and 37 percent
Pepsi  
beverages.[3] On a worldwide basis, the Mountain Dew  
company’s current products lines include Lay's potato chips  
several hundred brands that in 2009 were Gatorade  
estimated to have generated approximately Diet Pepsi  
$108 billion in cumulative annual retail Tropicana beverages  
sales.[29] 7UP (outside U.S.)  
Doritos tortilla chips  
The primary identifier of companies' main Lipton teas (PepsiCo/Unilever
 
brands within the food and beverage partnership)
industry are those which generate annual Quaker foods and snacks  
sales exceeding $1 billion, and 19 of Cheetos  
PepsiCo's brands met this description as of Mirinda  
2009: Pepsi-Cola, Mountain Dew, Lay's, Ruffles potato chips  
Gatorade, Tropicana, 7Up, Doritos, Lipton Aquafina bottled water  
Teas, Quaker Foods, Cheetos, Mirinda, Pepsi Max  
Ruffles, Aquafina, Pepsi Max, Tostitos, Tostitos tortilla chips  
Sierra Mist  
Sierra Mist, Fritos, and Walker's.[4][29]
Fritos corn chips  

2 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

Walkers potato crisps  

Areas of business
Source: 2009 Annual Report[29] $0 $5b $10b $15b
$20b
The structure of PepsiCo's global
operations has shifted multiple times in its
history as a result of international expansion, and as of 2010 it is separated into four main divisions:[30] PepsiCo Americas Foods,
PepsiCo Americas Beverages, PepsiCo Europe, and PepsiCo Asia, Middle East and Africa. As of 2009, 71 percent of the
company’s net revenues came from North and South America, 16 percent from Europe and 13 percent from Asia, the Middle East
and Africa.[31]

PepsiCo Americas Foods

PepsiCo Americas Foods consists of the company’s food and snack operations in North and South America. This operating
division is further segmented into Frito-Lay North America, Quaker Foods & Snacks, Sabritas, Gamesa and Latin America Foods.
Food and snack sales in North and South America combined contributed 48 percent of PepsiCo’s net revenue in 2009.[5][29][32]

Frito-Lay North America, the result of a merger in 1961 between the Frito Company and the H.W. Lay Company, produces the top
selling line of snack foods in the U.S. Its main brands in the U.S., Canada and Mexico and include Lay's and Ruffles potato chips,
Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese flavored snacks, Fritos corn chips, Rold Gold pretzels, Sun
Chips and Cracker Jack popcorn. Products made by this division are sold to independent distributors and retailers, and are
transported from Frito-Lay's manufacturing plants to distribution centers, principally in vehicles owned and operated by the
company.[33]

Quaker Foods North America, created following PepsiCo’s acquisition of the Quaker Oats Company in 2001, manufactures,
markets and sells Quaker Oatmeal, Rice-A-Roni, Cap'n Crunch and Life cereals, as well as Near East side dishes within North
America. This division also owns and produces the Aunt Jemima brand, which as of 2009 was the top selling line of syrups and
pancake mixes within this region.[3][34]

Sabritas and Gamesa are two of PepsiCo’s food and snack business lines headquartered in Mexico, and they were acquired by
PepsiCo in 1966 and 1990, respectively. Sabritas markets Frito-Lay products in Mexico, including local brands such as Poffets,
Rancheritos, Crujitos and Sabritones. Gamesa is the largest manufacturer of cookies in Mexico, distributing brands such as
Emperador, Arcoiris and Marías Gamesa.[35]

PepsiCo’s Latin America Foods (Spanish: Snacks América Latina) operations market and sell primarily Quaker- and Frito-
Lay-branded snack foods within Central and South America, including Argentina, Brazil, Peru and other countries in this
region.[36] Snacks América Latina purchased Peruvian company Karinto S.A.C. including its production company Bocaditas
Nacionales (with three production facilities in Peru) from the Hayashida family of Lima in 2009, adding the Karito brand to its
product line, including Cuates, Fripapas, and Papi Frits.[37]

PepsiCo Americas Beverages

This division contributed 23 percent of PepsiCo’s net revenue as of 2009,[29] and involves the manufacture (and in some cases
licensing), marketing and sales of both carbonated and non-carbonated beverages in North, Central and South America.[38] The
main brands distributed under this division include Pepsi, Mountain Dew, Gatorade, 7 Up (outside the U.S.), Tropicana Pure
Premium orange juice, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice and Izze. Aquafina, the
company’s bottled water brand, is also marketed and licensed through PepsiCo Americas Beverages.[1]

PepsiCo also has formed partnerships with several beverage brands it does not own, in order to distribute these or market them
with its own brands.[1] As of 2010, its partnerships include: Starbucks (Frappuccino, DoubleShot and Iced Coffee), Unilever’s
Lipton brand (Lipton Brisk and Lipton Iced Tea), and Dole (licensed juices and drinks).

The company started a new market strategy to sell their Pepsi Cola product in Mexico, stating that about about one third of the
population has difficulty pronouncing "Pepsi". They started manufacturing and selling their product under the label 'Pecsi', the
advertisement campaign features the Mexican soccer celebrity Cuauhtemoc Blanco. This is not the first time it has happened, back
in 2009, PepsiCo used the same strategy successfully in Argentina.[39]

PepsiCo Europe

PepsiCo began to expand its distribution in Europe in the 1980s, and in 2009 it made up 16 percent of the company's global net
revenue.[29] Unlike PepsiCo’s Americas business segments, both foods and beverages are manufactured and marketed under one
umbrella division in this region, known as PepsiCo Europe. The primary brands sold by PepsiCo in Europe include Pepsi-Cola
beverages, Frito-Lay snacks, Tropicana juices and Quaker food products, as well as regional brands unique to Europe such as

3 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

Walkers crisps, Copella, Paw Ridge, Snack-a-Jack, Duyvis and others. PepsiCo also distributes the soft drink 7UP in Europe via
license agreement.[1] PepsiCo's European presence expanded with its acquisition of Russian juice and dairy product brand
Wimm-Bill-Dann Foods in December 2010.[40]

PepsiCo Asia, Middle East & Africa

The most recently created operating division of PepsiCo covers Asia, the Middle East and Africa.[28] In addition to the production
and sales of several worldwide Pepsi-Cola, Quaker Foods and Frito-Lay beverage and food product lines (including Pepsi and
Doritos), this segment of PepsiCo’s business markets regional brands such as Mirinda, Kurkure and Red Rock Deli, among
others.[1] While PepsiCo owns its own manufacturing and distribution facilities in certain parts of these regions, more of this
production is conducted via alternate means such as licensing (which it does with Aquafina), contract manufacturing, joint
ventures and affiliate operations. PepsiCo’s businesses in these regions, as of 2009, contributed 13 percent to the company’s net
revenue worldwide.[29]

Corporate governance
Headquartered in Purchase, New York, with research and development headquarters in Valhalla, New York, PepsiCo’s Chairman
and CEO is Indra Nooyi.[41] The board of directors is composed of eleven outside directors as of 2010, including Ray Lee Hunt,
Shona L. Brown, Victor Dzau, Arthur C. Martinez, Sharon Percy Rockefeller, Daniel Vasella, Dina Dublon, Ian M. Cook, Alberto
Ibargüen, James J. Schiro and Lloyd G. Trotter. Former top executives at PepsiCo include Steven Reinemund, Roger Enrico, D.
Wayne Calloway, John Sculley, Michael H. Jordan, Donald M. Kendall, Christopher A. Sinclair and Alfred Steele.

On 1 October 2006, former Chief Financial Officer and President Indra Nooyi replaced Steve Reinemund as Chief Executive
Officer. Nooyi remained as the corporation's president, and became Chairman of the Board in May 2007, later (in 2010) being
named No.1 on Fortune's list of the "50 Most Powerful Women"[42] and No.6 on Forbes' list of the "World's 100 Most Powerful
Women".[43] PepsiCo received a 100 percent rating on the Corporate Equality Indexreleased by the LGBT-advocate group Human
Rights Campaign starting in 2004, the third year of the report.[44]

Headquarters

The PepsiCo headquarters are located in Purchase, Harrison, New York. It was one of the
last architectural works by Edward Durell Stone. It consists of seven three story buildings.
Each building is connected to its neighbor through a corner. The property includes a
sculpture garden with 45 sculptures. Works include those of Alexander Calder, Henry
Moore, and Auguste Rodin. Westchester Magazine stated "The buildings’ square blocks
rise from the ground into low, inverted ziggurats, with each of the three floors having strips
of dark windows; patterned pre-cast concrete panels add texture to the exterior surfaces."
In 2010 the magazine ranked the building as one of the ten most beautiful buildings in
Westchester County.[45] PepsiCo headquarters

At one time PepsiCo had its headquarters in 500 Park Avenue in Midtown Manhattan, New
York City.[46] In 1956 Pepsico paid $2 million for the original building.[47] PepsiCo built the new 500 Park Avenue in 1960.[48] In
1966 Mayor of New York City John Lindsay started a private campaign to convince PepsiCo to remain in New York City.[49] In
1967 PepsiCo announced that it was moving to 112 acres (45 ha) of the Blind Brook Polo Club in Westchester County.[50] After
PepsiCo left the Manhattan building, it became known as the Olivetti Building.[48]

Charitable activities

PepsiCo has maintained a philanthropic program since 1962 called the PepsiCo
Foundation,[51] in which it primarily funds “nutrition and activity, safe water and water
usage efficiencies,[52] and education,” according to the foundation’s website.[53] In 2009,
$27.9 million was contributed through this foundation, including grants to the United
Way[54] and YMCA,[55] among others.

In 2009, PepsiCo launched an initiative which the company calls the Pepsi Refresh
Project,[56] in which individuals submit and vote on charitable and nonprofit
Headquarters of Pepsi-Cola collaborations.[57] The main recipients of grants as part of the refresh project are
Venezuela (ES) community organizations with a local focus and nonprofit organizations, such as a high
school in Michigan which – as a result of being selected – received $250,000 in 2010
towards construction of a fitness room for high school students.[58] Following the Gulf of Mexico oil spill which occurred in the

4 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

spring of 2010, PepsiCo donated $1.3 million to grant winners in determined by popular vote.[59] As of October, 2010, the
company had provided a cumulative total of $11.7 million in funding, spread across 287 ideas of participant projects from 203
cities in North America.[60] In late 2010, the refresh project was reported to be expanding to include countries outside of North
America in 2011.[61]

Sustainability practices
According to its 2009 annual report, PepsiCo states that it is “committed to delivering sustainable growth by investing in a
healthier future for people and our planet”,[29][62] which it has defined in its mission statement since 2006 as “Performance with
Purpose”.[63][64] According to news and magazine coverage on the subject in 2010, the objective of this initiative is to increase the
number and variety of healthier food and beverage products made available to its customers,[65] employ a reduction in the
company’s environmental impact,[66] and to facilitate diversity and healthy lifestyles within its employee base.[63] Its activities in
regards to the pursuit of its goals – namely environmental impacts of production and the nutritional composition of its products –
have been the subject of recognition from health and environmental advocates and organizations, and at times have raised
concerns among its critics. As the result of a more recent focus on such efforts, “critics consider (PepsiCo) to be perhaps the most
proactive and progressive of the food companies", according to former New York Times food industry writer Melanie Warner in
2010.[67]

Environmental record

Water usage (India, U.S., U.K.)

PepsiCo’s usage of water was the subject of controversy in India in the early and mid 2000s in part because of the company’s
alleged impact on water usage in a country where water shortages are a perennial issue. In this setting, PepsiCo was perceived by
India-based environmental organizations as a company that diverted water to manufacture a discretionary product, making it a
target for critics at the time.[68]

As a result, in 2003 PepsiCo launched a country-wide program to achieve a “positive water balance” in India by 2009.[69] In 2007,
PepsiCo’s CEO Indra Nooyi made a trip to India to address water usage practices in the country, prompting prior critic Sunita
Narain, director of the Centre for Science & Environment (CSE), to note that PepsiCo "seem(s) to be doing something serious
about water now."[68] According to the company’s 2009 corporate citizenship report,[62] as well as media reports at the time,[67]
the company (in 2009) replenished nearly six billion liters of water within India, exceeding the aggregate water intake of
approximately five billion liters by PepsiCo’s India manufacturing facilities.[62]

Water usage concerns have arisen at times in other countries in which PepsiCo operates. In the U.S., water shortages in certain
regions resulted in increased scrutiny on the company’s production facilities, which were cited in media reports as being among
the largest water users in cities facing drought – such as Atlanta, Georgia.[70][71] In response, the company formed partnerships
with non-profit organizations such as the Earth Institute and Water.org, and in 2009 began cleaning new Gatorade bottles with
purified air instead of rinsing with water, among other water conservation practices.[72] In the United Kingdom, also in response
to regional drought conditions, PepsiCo snacks brand Walkers' reduced water usage at its largest potato chip facility by 45 percent
between the years 2001 and 2008. In doing so, the factory employed machinery which captured the water naturally contained in
potatoes, and used that water to largely offset the need to bring in outside water to the factory.[73][74]

As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of water
worldwide,[75] compared to its 2006 water usage. Environmental advocacy organizations including the Natural Resources Defense
Council and individual critics such as Rocky Anderson (mayor of Salt Lake City, Utah) voiced concerns in 2009, noting that the
company could conserve additional water by refraining from the production of discretionary products such as Aquafina.[76] The
company maintained its positioning of bottled water as “healthy and convenient”, while also beginning to partially offset
environmental impacts of such products through alternate means, including packaging weight reduction.[76]

Pesticide regulation (India)

PepsiCo’s India operations were met with substantial resistance in 2003 and again in 2006, when an environmental organization in
New Delhi made the claim that, based on its research, it believed that the levels of pesticides in PepsiCo (along with those from
rival Coca-Cola Company), exceeded a set of proposed safety standards on soft drink ingredients that had been developed by the
Bureau of Indian Standards.[77] PepsiCo denied the allegations, and India's health ministry has also dismissed the allegations –
both questioning the accuracy of the data compiled by the CSE, as it was tested by its own internal laboratories without being
verified by outside peer review.[78][79] The ensuing dispute prompted a short-lived ban on the sale of PepsiCo and Coca-Cola
Company soft drinks within India's southwestern state of Kerala in 2006;[80] however this ban was reversed by the Kerala High

5 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

Court one month later.[81]

In November, 2010, the Supreme Court of India invalidated a criminal complaint filed against PepsiCo India by the Kerala
government, on the basis that the beverages did meet local standards at the time of the allegations. The court ruling stated that the
“percentage of pesticides” found in the tested beverages was “within the tolerance limits subsequently prescribed in respect of
such product,” since at the time of testing “there was no provision governing pesticide adulteration in cold drinks.”[82][83] In 2010,
PepsiCo was among the 12 multinational companies that displayed “the most impressive corporate social responsibility
credentials in emerging markets”, as determined by the U.S. Department of State.[84] PepsiCo's India unit received recognition on
the basis of its water conservation and safety practices and corresponding results.[85]

Packaging and recycling

Environmental advocates have raised concern over the environmental impacts surrounding the disposal of PepsiCo’s bottled
beverage products in particular, as bottle recycling rates for the company’s products in 2009 averaged 34 percent within the
U.S.[86] The company has employed efforts to minimize these environmental impacts via packaging developments combined with
recycling initiatives. In 2010, PepsiCo announced a goal to create partnerships that prompt an increase the beverage container
recycling rate in the U.S. to 50 percent by 2018.[87]

One strategy enacted to reach this goal has been the placement of interactive recycling kiosks called “Dream Machines” in
supermarkets, convenience stores and gas stations, with the intent of increasing access to recycling receptacles.[88][89] The use of
resin to manufacture its plastic bottles has resulted in reduced packaging weight, which in turn reduces the volume of fossil fuels
required to transport certain PepsiCo products. The weight of Aquafina bottles was reduced nearly 40 percent, to 15 grams, with a
packaging redesign in 2009. Also in that year, PepsiCo brand Naked Juice began production and distribution of the first 100
percent post-consumer recycled plastic bottle.[90]

Energy usage and carbon footprint

PepsiCo, along with other manufacturers in its industry, has drawn criticism from environmental advocacy groups for the
production and distribution of plastic product packaging, which consumed an additional 1.5 billion gallons of petrochemicals in
2008. These critics have also expressed apprehension over the production volume of plastic packaging, which results in the
emission of carbon dioxide.[91] Beginning largely in 2006, PepsiCo began development of more efficient means of producing and
distributing its products using less energy,[92] while also placing a focus on emissions reduction.[91] In a comparison of 2009
energy usage with recorded usage in 2006, the company’s per-unit use of energy was reduced by 16 percent in its beverage plants
and 7 percent in snack plants.[62]

In 2009, Tropicana (owned by PepsiCo) was the first brand in the U.S. to determine the carbon footprint of its orange juice
product, as certified by the Carbon Trust, an outside auditor of carbon emissions.[93] Also in 2009, PepsiCo began the test
deployment of so-called “green vending machines,” which reduce energy usage by 15 percent in comparison to average models in
use. It developed these machines in coordination with Greenpeace, which described the initiative as “transforming the industry in
a way that is going to be more climate-friendly to a great degree.”[93]

Product nutrition

Product diversity

From its founding in 1965 until the early 1990s, the majority of PepsiCo’s product line consisted of carbonated soft drinks and
convenience snacks. PepsiCo broadened its product line substantially throughout the 1990s and 2000s with the acquisition and
development of what its CEO deemed as “good-for-you” products, including Quaker Oats, Naked Juice and Tropicana orange
juice.[94] Sales of such healthier-oriented PepsiCo brands totaled $10 billion in 2009, representing 18 percent of the company’s
total revenue in that year. This movement into a broader, healthier product range has been moderately well received by nutrition
advocates; though commentators in this field have also suggested that PepsiCo market its healthier items as aggressively as
less-healthy core products.[95]

In response to shifting consumer preferences and in part due to increasing governmental regulation, PepsiCo in 2010 indicated its
intention to grow this segment of its business, forecasting that sales of fruit, vegetable, whole grain and fiber-based products will
amount to $30 billion by 2020.[96][97] To meet this intended target, the company has said that it plans to acquire additional health-
oriented brands while also making changes to the composition of existing products that it sells.[97]

Ingredient changes

6 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

Public health advocates have suggested that there may be a link between the ingredient makeup of PepsiCo’s core snack and
carbonated soft drink products and rising rates of health conditions such as obesity and diabetes. The company aligns with
personal responsibility advocates, who assert that food and beverages with higher proportions of sugar or salt content are fit for
consumption in moderation by individuals who also exercise on a regular basis.[98]

Changes to the composition of its products with nutrition in mind have involved reducing fat content, moving away from
trans-fats, and producing products in calorie-specific serving sizes to discourage overconsumption, among other changes.[65] One
of the earlier ingredient changes involved sugar and caloric reduction, with the introduction of Diet Pepsi in 1964 and Pepsi Max
in 1993 – both of which are variants of their full-calorie counterpart, Pepsi. More recent changes have consisted of saturated fat
reduction, which Frito-Lay reduced by 50% in Lay's and Ruffles potato chips in the U.S. between 2006 and 2009.[98] Also in
2009, PepsiCo’s Tropicana brand introduced a new variation of orange juice (Trop50) sweetened in part by the plant Stevia, which
reduced calories by half.[98] Since 2007, the company also made available lower-calorie variants of Gatorade, which it calls
“G2”.[99]

Distribution to children

As public perception placed additional scrutiny on the marketing and distribution of carbonated soft drinks to children, PepsiCo
announced in 2010 that by 2012, it will remove beverages with higher sugar content from primary and secondary schools
worldwide.[100] It also, under voluntary guidelines adopted in 2006, replaced “full-calorie” beverages in U.S. schools with “lower-
calorie” alternatives, leading to a 95 percent reduction in the 2009 sales of full-calorie variants in these schools in comparison to
the sales recorded in 2004.[101] In 2008, in accordance with guidelines adopted by the International Council of Beverages
Associations, PepsiCo eliminated the advertising and marketing of products that do not meet its nutrition standards, to children
under the age of 12.[102][103]

In 2010, First Lady Michelle Obama initiated a campaign to end childhood obesity (titled Let's Move!), in which she sought to
encourage healthier food options in public schools, improved food nutrition labeling and increased physical activity for children.
In response to this initiative, PepsiCo, along with food manufacturers Campbell Soup, Coca-Cola, General Mills and others in an
alliance referred to as the "Healthy Weight Commitment Foundation", announced in 2010 that the companies will collectively cut
one trillion calories from their products sold by the end of 2012 and 1.5 trillion calories by the end of 2015.[104]

See also
Pepsi Stuff
Cola wars
List of assets owned by PepsiCo

References
1. ^ a b c d e "Profile: PepsiCo, Inc. (PEP)" publicationSubCategoryId=77) . The Philippine Star.
(http://www.reuters.com/finance/stocks http://www.philstar.com/Article.aspx?articleId=636216&
/companyProfile?symbol=PEP) . Reuters. publicationSubCategoryId=77. Retrieved 6 December 2010.
http://www.reuters.com/finance/stocks 5. ^ a b c "PepsiCo, Inc. (NYSE:PEP) : Second Quarter 2010
/companyProfile?symbol=PEP. Retrieved 7 December 2010. Earnings Preview" (http://www.istockanalyst.com/article
2. ^ a b c d e f "2010 Form 10-K, PepsiCo, Incorporated" /viewarticle/articleid/4311403) . IStock Analyst. 15 July 2010.
(http://www.sec.gov/Archives/edgar/data/77476 http://www.istockanalyst.com/article/viewarticle/articleid
/000119312511040427/d10k.htm) . United States Securities and /4311403. Retrieved 11 December 2010.
Exchange Commission. http://www.sec.gov/Archives/edgar 6. ^ "Company Profile" (http://pepsico.com/Company
/data/77476/000119312511040427/d10k.htm. /Our-History.html) . PepsiCo. http://pepsico.com/Company
3. ^ a b c d e f g h "2009 PepsiCo, Inc. SEC Form 10-K" /Our-History.html. Retrieved 13 December 2010.
(http://investing.businessweek.com/research/stocks/financials 7. ^ a b Kaplan, Andrew (April 2010). "What PepsiCo hopes to
/drawFiling.asp?docKey=136-000119312510036385-428PJSET gain from the merger with its two largest bottlers"
I3DN5AU9703KE6JML7&docFormat=HTM&formType=10- (http://www.pepsico.com/Download
K#D10K_HTM_TOC44581_1) . Businessweek. doi:23 /Beverage_World_Cover_Story_0410_(2).pdf) . Beverage
February 2010 (http://dx.doi.org/23+February+2010) . World. http://www.pepsico.com/Download
http://investing.businessweek.com/research/stocks/financials /Beverage_World_Cover_Story_0410_(2).pdf. Retrieved 14
/drawFiling.asp?docKey=136-000119312510036385-428PJSET December 2010.
I3DN5AU9703KE6JML7&docFormat=HTM&formType=10- 8. ^ Bellis, Mary. "The History of Pepsi Cola / Caleb Bradham"
K#D10K_HTM_TOC44581_1. Retrieved 12 December 2010. (http://inventors.about.com/library/inventors/blpepsi.htm) .
4. ^ a b Dy, Ronaldo (5 December 2010). "Is exporting food a About.com Inventors. http://inventors.about.com/library
sound strategy?: Where do we stand vs our neighbors?" /inventors/blpepsi.htm. Retrieved 14 December 2010.
(http://www.philstar.com/Article.aspx?articleId=636216& 9. ^ a b "PepsiCo Company Description (as filed with the SEC)"

7 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

(http://quotes.nasdaq.com 8260) . The New York Times. http://query.nytimes.com

/asp/SummaryQuote.asp?symbol=PEP&selected=PEP) . /gst/fullpage.html?res=950DE7DF1038F932A15751C0A96F94
NASDAQ. http://quotes.nasdaq.com 8260. Retrieved 15 December 2010.
/asp/SummaryQuote.asp?symbol=PEP&selected=PEP. 22. ^ "Norfolk Southern Corp. to Acquire North American Van
Retrieved 15 December 2010. Lines" (http://articles.latimes.com/1998/jan/13/business
10. ^ "PepsiCo, Inc. Company History" /fi-7695) . The Los Angeles Times. 13 January 1998.
(http://www.fundinguniverse.com/company-histories/PepsiCo- http://articles.latimes.com/1998/jan/13/business/fi-7695.
Inc-Company-History.html) . Funding Universe. Retrieved 15 December 2010.
http://www.fundinguniverse.com/company-histories/PepsiCo- 23. ^ Hays, Constance L. (26 July 1998). "Pepsico Buys Tropicana"
Inc-Company-History.html. Retrieved 14 December 2010. (http://www.nytimes.com/1998/07/26/weekinreview/july-19-25-
11. ^ "Frito-Lay Company History" pepsico-buys-tropicana.html) . The New York Times.
(http://www.fundinguniverse.com/company-histories/FritoLay- http://www.nytimes.com/1998/07/26/weekinreview/july-19-25-
Company-Company-History.html) . Funding Universe. pepsico-buys-tropicana.html. Retrieved 12 December 2010.
http://www.fundinguniverse.com/company-histories/FritoLay- 24. ^ "Pepsi Buys Quaker in $13.4B Stock Deal"
Company-Company-History.html. Retrieved 14 December (http://abcnews.go.com/Business/story?id=88989&page=1) .
2010. ABC News. 4 December 2000. http://abcnews.go.com/Business
12. ^ Antman, Rachel A. (29 September 2006). "The Donald M. /story?id=88989&page=1. Retrieved 12 December 2010.
Kendall Sculpture Gardens" (http://travel.nytimes.com/2006/09 25. ^ Herper, Matthew; Schiffman, Betsy (2 August 2001). "Pepsi
/29/travel/escapes/29trip.html) . The New York Times. Bought Quaker. Now What?" (http://www.forbes.com/2001/08
http://travel.nytimes.com/2006/09/29/travel/escapes/29trip.html. /02/0802topnews.html) . Forbes. http://www.forbes.com
Retrieved 15 December 2010. /2001/08/02/0802topnews.html. Retrieved 12 December 2010.
13. ^ "Yum! Brands, Inc. Company History" 26. ^ Chazan, Guy; Cimilluca, Dana; McKay, Betsy (3 December
(http://www.fundinguniverse.com/company-histories 2010). "Pepsi Juices Up in Russia" (http://online.wsj.com/article
/Yum-Brands-Inc-Company-History.html) . Funding Universe. /SB10001424052748703377504575650252777195806.html) .
http://www.fundinguniverse.com/company-histories The Wall Street Journal. http://online.wsj.com/article
/Yum-Brands-Inc-Company-History.html. Retrieved 15 /SB10001424052748703377504575650252777195806.html.
December 2010. Retrieved 15 December 2010.
14. ^ Stevenson, Tom (24 January 1997). "PepsiCo to spin off Pizza 27. ^ Pyke, Jim (31 October 2010). "Cola Wars: Considering a
Hut and KFC" (http://www.independent.co.uk/news/business Coke and Pepsi Pairs Trade" (http://seekingalpha.com/article
/pepsico-to-spin-off-pizza-hut-and-kfc-1284827.html) . The /233645-cola-wars-considering-a-coke-and-pepsi-pairs-trade) .
Independent (U.K.) (London). http://www.independent.co.uk Seeking Alpha. http://seekingalpha.com/article/233645-
/news/business/pepsico-to-spin-off-pizza-hut-and- cola-wars-considering-a-coke-and-pepsi-pairs-trade. Retrieved
kfc-1284827.html. Retrieved 15 December 2010. 15 December 2010.
15. ^ a b c "Pepsico Picks Name For Planned Spinoff" 28. ^ a b "PepsiCo CEO Discusses Q3 2010 Results -Earnings Call
(http://www.nytimes.com/1997/06/28/business/pepsico-picks- Transcript" (http://www.thestreet.com/story/10883014/pepsico-
name-for-planned-spinoff.html) . The New York Times. 28 June ceo-discusses-q3-2010-results--earnings-call-transcript.html)
1997. http://www.nytimes.com/1997/06/28/business/pepsico- (Transcript). The Street / Seeking Alpha. doi:7 October 2010
picks-name-for-planned-spinoff.html. Retrieved 14 December (http://dx.doi.org/7+October+2010) . http://www.thestreet.com
2010. /story/10883014/pepsico-ceo-discusses-q3-2010-results--
16. ^ Hamstra, Mark (28 April 1997). "PepsiCo sells Hot 'n Now, earnings-call-transcript.html. Retrieved 15 December 2010.
eyes other divestitures" (http://findarticles.com/p/articles 29. ^ a b c d e f g h "PepsiCo Annual Report 2009"
/mi_m3190/is_n17_v31/ai_19355892/) . Nation's Restaurant (http://pepsico.com/annual09/downloads
News. http://findarticles.com/p/articles/mi_m3190/is_n17_v31 /PEPSICO_ANNUAL_REPORT2009_8MB.pdf) (PDF).
/ai_19355892/. Retrieved 15 December 2010. PepsiCo, Inc.. p. 13. http://pepsico.com/annual09/downloads
17. ^ Johnson, Greg (27 February 1997). "Marie Callender Parent /PEPSICO_ANNUAL_REPORT2009_8MB.pdf. Retrieved 13
Buys East Side Mario's Chain" (http://articles.latimes.com December 2010.
/1997-02-27/business/fi-32847_1_marie-callender) . The Los 30. ^ "PepsiCo, Inc. Company Overview"
Angeles Times. http://articles.latimes.com/1997-02-27/business (http://investing.businessweek.com/research/stocks/private
/fi-32847_1_marie-callender. Retrieved 15 December 2010. /snapshot.asp?privcapId=32854) . Capital IQ / Standard &
18. ^ Hamstra, Mark (25 August 1997). "Papa Gino's to buy Poor's. doi:6 December 2010 (http://dx.doi.org
D'Angelo sub chain" (http://findarticles.com/p/articles /6+December+2010) . http://investing.businessweek.com
/mi_m3190/is_n34_v31/ai_19708289/) . Nation's Restaurant /research/stocks/private/snapshot.asp?privcapId=32854.
News. http://findarticles.com/p/articles/mi_m3190/is_n34_v31 Retrieved 15 December 2010.
/ai_19708289/. Retrieved 15 December 2010. 31. ^ "Company Snapshot: PepsiCo, Inc."
19. ^ Collins, Glenn (4 July 1997). "Pepsico Selling California (http://investing.businessweek.com/research/stocks/snapshot
Pizza Kitchens to Investment Fund" (http://www.nytimes.com /snapshot_article.asp?ticker=PEP:US) . Businessweek.
/1997/07/04/business/pepsico-selling-california-pizza-kitchens- http://investing.businessweek.com/research/stocks/snapshot
to-investment-fund.html) . The New York Times. /snapshot_article.asp?ticker=PEP:US. Retrieved 6 December
http://www.nytimes.com/1997/07/04/business/pepsico-selling- 2010.
california-pizza-kitchens-to-investment-fund.html. Retrieved 15 32. ^ Bagh, Carl (21 May 2010). "Key facts about PepsiCo"
December 2010. (http://www.ibtimes.com/articles/24534/20100521/pepsi-
20. ^ Ogg, Jon (2 December 2010). "Pepsi Acquisition of WBD coca-cola-china.htm) . International Business Times.
Goes Much Deeper Into Russia" (http://247wallst.com/2010/12 http://www.ibtimes.com/articles/24534/20100521/pepsi-
/02/pepsi-acquisition-of-wbd-goes-much-deeper-into-russia- coca-cola-china.htm. Retrieved 15 December 2010.
pep-wbd/) . 24/7 Wall Street. http://247wallst.com/2010/12 33. ^ "Frito-Lay North America, Inc. Company Profile"
/02/pepsi-acquisition-of-wbd-goes-much-deeper-into-russia- (http://biz.yahoo.com/ic/48/48009.html) . Yahoo! Finance.
pep-wbd/. Retrieved 15 December 2010. http://biz.yahoo.com/ic/48/48009.html. Retrieved 15 December
21. ^ Freudenheim, Milt (21 February 1989). "Amer Group to 2010.
Acquire Wilson Sporting Goods" (http://query.nytimes.com 34. ^ Troester, Maura; Salamie, David (2002). "Company History:
/gst/fullpage.html?res=950DE7DF1038F932A15751C0A96F94 Quaker Foods North America" (http://findarticles.com/p/articles

8 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

/mi_gx5202/is_2002/ai_n19123190/?tag=content;col1) . (http://select.nytimes.com
International Directory of Company Histories. /gst/abstract.html?res=F50713FF3458117B93C4A81789D85F438685F9
http://findarticles.com/p/articles/mi_gx5202/is_2002 ." The New York Times. 16 February 1967. Retrieved on 2
/ai_n19123190/?tag=content;col1. Retrieved 15 December February 2011. "Pepsico. said last Friday that it planned to
2010. move its international headquarters from the Pepsi-Cola
35. ^ Gould, Jens Erik (13 July 2010). "Pepsi's Mexico Chief Sees Building, 500 Park Avenue at 59th Street,[...]"
Sales Climbing 4% This Year as Economy Recovers" 47. ^ "$2,000,000 IS PAID FOR CITY BUILDING; 500 Park Ave.
(http://www.bloomberg.com/news/2010-07-13/pepsi-sees-2010- Auctioned to Pepsi-Cola, Which Will Build a New
mexico-sales-in-line-with-economic-growth-padierna- Headquarters (http://select.nytimes.com
says.html) . Bloomberg L.P.. http://www.bloomberg.com /gst/abstract.html?res=FB0A15FA345F177A93C1A8178DD85F428585F9
/news/2010-07-13/pepsi-sees-2010-mexico-sales-in-line- ." The New York Times. 1956. Retrieved on 2 February 2011.
with-economic-growth-padierna-says.html. Retrieved 15 48. ^ a b D. J. "The Bunshaft style (http://select.nytimes.com
December 2010. /gst/abstract.html?res=F2081EF93E5E127A93C1AB178CD85F468785F9
36. ^ Doherty, Jacqueline (30 November 2009). "At Pepsi, the ." The New York Times. 23 July 1972. Magazine SM12.
Glass Is Half Full" (http://online.barrons.com/article Retrieved on 2 February 2011. "In 1960, the PepsiCo (now
/SB125937646278467513.html) . Barrons. Olivetti) Building went up at 500 Park Avenue, and a year after
http://online.barrons.com/article/SB125937646278467513.html. that the imposing Chase Manhattan Building went much farther
Retrieved 15 December 2010. up[...]"
37. ^ Flores, Clorinda (19 April 2009). "Dueña de Pepsi Cola 49. ^ Reeves, Richard. "Mayor Tried to Halt Move; CITY
compra fábrica Karinto" (http://correoperu.pe/correo ATTEMPTED TO DISSUADE PEPSI
/nota.php?txtEdi_id=4&txtSecci_id=80&txtSecci_parent=0& (http://select.nytimes.com
txtNota_id=41759) . Correo Lima. http://correoperu.pe/correo /gst/abstract.html?res=F20A14F73A58117B93C3A81789D85F438685F9
/nota.php?txtEdi_id=4&txtSecci_id=80&txtSecci_parent=0& ." The New York Times. 11 February 1967. Retrieved on 2
txtNota_id=41759. Retrieved 22 February 2011. February 2011.
38. ^ Gorham, Philip (8 October 2009). "Pepsi's Beverage Business 50. ^ Folsom, Merrill. "Pepsi-Cola Planning to Leave City for
Flat in 3Q" (http://www.morningstar.com/1/3/59104-pepsis- Westchester; New Use for Club Fought Pepsi-Cola Plans Move
beverage-business-flat-3q.html) . Morningstar. From City (http://select.nytimes.com
http://www.morningstar.com/1/3/59104-pepsis-beverage- /gst/abstract.html?res=F10914F73A58117B93C3A81789D85F438685F9
business-flat-3q.html. Retrieved 11 December 2010. ." The New York Times. 11 February 1967. Retrieved on 2
39. ^ Breakmedia "Pepsi now selling as 'Pecsi' in Mexico" "Pepsi February 2011.
now selling as 'Pecsi' in Mexico" (http://www.tuvez.com/Videos 51. ^ "PepsiCo Foundation Announces Support for Sustainable
/pepsi-now-selling-as-pecsi-in-mexico/) Accessed 8 May 2011. Water Initiatives" (http://foundationcenter.org/pnd/news
40. ^ "PepsiCo to buy stake of Wimm-Bill-Dann for $3.8B" /story.jhtml?id=201400006) . Philanthropy News Digest. doi:23
(http://www.msnbc.msn.com/id/40469089/ns/business- January 2008 (http://dx.doi.org/23+January+2008) .
us_business/) . MSNBC / Associated Press. 2 December 2010. http://foundationcenter.org/pnd/news
http://www.msnbc.msn.com/id/40469089/ns/business- /story.jhtml?id=201400006. Retrieved 7 December 2010.
us_business/. Retrieved 15 December 2010. 52. ^ Winston, Megan. "Irrigation project success in Mali"
41. ^ Morris, Betsy (19 February 2008). "The Pepsi challenge" (http://blogs.ei.columbia.edu/2010/07/22/irrigation-project-
(http://money.cnn.com/2008/02/18/news/companies success-in-mali-2/) . Columbia University Earth Institute Blog.
/morris_nooyi.fortune/index.htm) . Fortune. http://blogs.ei.columbia.edu/2010/07/22/irrigation-project-
http://money.cnn.com/2008/02/18/news/companies success-in-mali-2/. Retrieved 7 December 2010.
/morris_nooyi.fortune/index.htm. Retrieved 12 December 2010. 53. ^ "PepsiCo Foundation" (http://www.pepsico.com/Purpose
42. ^ Shambora, Jessica; Kowitt, Beth (30 September 2010). "50 /PepsiCo-Foundation.html) . PepsiCo, Inc..
Most Powerful Women" (http://money.cnn.com/galleries http://www.pepsico.com/Purpose/PepsiCo-Foundation.html.
/2010/fortune/1009/gallery.most_powerful_women.fortune Retrieved 8 December 2010.
/index.html) . Fortune. http://money.cnn.com/galleries 54. ^ Ferrell, O.C.; Ferrell, Linda. "PepsiCo’s Journey Toward an
/2010/fortune/1009/gallery.most_powerful_women.fortune Ethical and Socially Responsible Culture"
/index.html. Retrieved 10 December 2010. (http://danielsethics.mgt.unm.edu/pdf/PepsiCo%20Case.pdf)
43. ^ "The World's 100 Most Powerful Women" (PDF). Daniels Fund Business Ethics Initiative, University of
(http://www.forbes.com/wealth/power-women/list) . Forbes. New Mexico. http://danielsethics.mgt.unm.edu
2010. http://www.forbes.com/wealth/power-women/list. /pdf/PepsiCo%20Case.pdf. Retrieved 13 December 2010.
Retrieved 10 December 2010. 55. ^ "YMCA, PepsiCo Join Forces to Promote a Healthier
44. ^ Henneman, Todd (12 October 2004). "In Good Companies" America" (http://foundationcenter.org/pnd/news
(http://books.google.com/?id=BWUEAAAAMBAJ& /story.jhtml?id=134900008) . Philanthropy News Digest. 10
lpg=PA38&dq=pepsico%20corporate%20equality%20index& March 2006. http://foundationcenter.org/pnd/news
pg=PA44#v=onepage& /story.jhtml?id=134900008. Retrieved 12 December 2010.
q=pepsico%20corporate%20equality%20index&f=false) . The 56. ^ Grinton, Claire (17 February 2010). "Pepsi's Refresh
Advocate: 44. http://books.google.com Everything Vs. Coke's Live Positively: Which Soda Wins The
/?id=BWUEAAAAMBAJ&lpg=PA38& War?" (http://www.huffingtonpost.com/2010/02/17/pepsis-
dq=pepsico%20corporate%20equality%20index& refresh-everything_n_464712.html) . The Huffington Post.
pg=PA44#v=onepage& http://www.huffingtonpost.com/2010/02/17/pepsis-refresh-
q=pepsico%20corporate%20equality%20index&f=false. everything_n_464712.html. Retrieved 12 December 2010.
Retrieved 2 October 2009. 57. ^ Davis, Lucia (20 October 2010). "PepsiCo's Bonin Bough on
45. ^ "Our 10 Most Beautiful Buildings performance with purpose" (http://www.imediaconnection.com
(http://www.westchestermagazine.com/Westchester-Magazine /summits/coverage/27820.asp) . IMedia Connection.
/December-2010/Our-10-Most-Beautiful-Buildings/) ." http://www.imediaconnection.com/summits/coverage
Westchester Magazine. 17 November 2010. Retrieved on 1 /27820.asp. Retrieved 13 December 2010.
February 2011. 58. ^ "Mich. school wins grant to build weight room"
46. ^ King, Seth S. "AMERICAN CAN CO. WILL LEAVE CITY; (http://abclocal.go.com/wtvg/story?section=news/local&
Plans to Go to Greenwich Olin Mathieson Completes id=7546272) . ABC News Affiliate WTVG-TV [Toledo, OH]. 9
Arrangements to Move American Can Co. Plans to Leave City

9 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

July 2010. http://abclocal.go.com/wtvg/story?section=news 2010.

/local&id=7546272. Retrieved 15 December 2010. 70. ^ Glennon, Robert Jerome (2009). Unquenchable: America's
59. ^ "Oil Spill Aid Is Small, but Some Companies Step Up" Water Crisis and What To Do About It (http://books.google.com
(http://www.nytimes.com/2010/08/03/business/media /?id=DRT07ltvmYsC&lpg=PA25&
/03adco.html) . The New York Times. 2 August 2010. dq=gatorade%20plant%20water%20use%20atlanta&
http://www.nytimes.com/2010/08/03/business/media pg=PA25#v=onepage&q&f=false) . Island Press. pp. 25.
/03adco.html. Retrieved 27 October 2010. ISBN 978-1597264365. http://books.google.com
60. ^ Trigg, Delania (14 November 2010). "Animal food bank puts /?id=DRT07ltvmYsC&lpg=PA25&
Pepsi grant to good use" (http://www.gainesvilleregister.com dq=gatorade%20plant%20water%20use%20atlanta&
/local/x967715008/Animal-food-bank-puts-Pepsi-grant- pg=PA25#v=onepage&q&f=false.
to-good-use) . Gainesville Daily Register. 71. ^ Wheatley, Thomas. "Tap water wears a bow tie when it's put
http://www.gainesvilleregister.com/local/x967715008/Animal- in a bottle and sold" (http://clatl.com/atlanta/tap-water-wears-
food-bank-puts-Pepsi-grant-to-good-use. Retrieved 14 a-bow-tie-when-its-put-in-a-bottle-and-sold
December 2010. /Content?oid=1271054) . Creative Loafing Atlanta.
61. ^ Marshall, Jack (8 September 2010). "Pepsi Re-Ups 'Refresh,' http://clatl.com/atlanta/tap-water-wears-a-bow-tie-when-its-put-
Extends Project Overseas" (http://www.clickz.com/clickz in-a-bottle-and-sold/Content?oid=1271054. Retrieved 7
/news/1732083/pepsi-re-ups-refresh-extends-project-overseas) . December 2010.
ClickZ. http://www.clickz.com/clickz/news/1732083/pepsi- 72. ^ Gardner, Sarah (19 November 2008). "Pepsi conserves water
re-ups-refresh-extends-project-overseas. Retrieved 14 with Gatorade" (http://marketplace.publicradio.org/display
December 2010. /web/2008/11/19/pepsi/) . Marketplace / Public Radio.
62. ^ a b c d "2009 Sustainability Report Overview" http://marketplace.publicradio.org/display/web/2008/11/19
(http://www.pepsico.com/Download /pepsi/. Retrieved 11 December 2010.
/PepsiCo_2009_Sustainability_Report_Overview.pdf) (PDF). 73. ^ "PepsiCo to Recycle Potato Water"
PepsiCo, Inc.. 2009. http://www.pepsico.com/Download (http://www.environmentalleader.com/2010/06/07/pepsico-
/PepsiCo_2009_Sustainability_Report_Overview.pdf. Retrieved to-recycle-potato-water/) . Environmental Leader. doi:7 June
13 December 2010. 2010 (http://dx.doi.org/7+June+2010) .
63. ^ a b Das, Aman Singh. "Pepsi & Timberland Take the Stage: http://www.environmentalleader.com/2010/06/07/pepsico-
Help Us Help Our Brand (Become Sustainable)" to-recycle-potato-water/. Retrieved 2 December 2010.
(http://www.vault.com/wps/portal/usa/blogs/entry-detail 74. ^ Confino, Jo (26 May 2010). "The water margin"
/index?blog_id=1462&entry_id=11491) . In Good Company: (http://www.guardian.co.uk/sustainable-business/pepsico-water-
Vault CSR Blog. doi:16 June 2010 (http://dx.doi.org usage-potatoes-maung) . The Guardian (U.K.) (London).
/16+June+2010) . http://www.vault.com/wps/portal/usa/blogs http://www.guardian.co.uk/sustainable-business/pepsico-water-
/entry-detail/index?blog_id=1462&entry_id=11491. Retrieved usage-potatoes-maung. Retrieved 2 December 2010.
11 December 2010. 75. ^ "PepsiCo releases water report" (http://www.ibtimes.com
64. ^ "2006 Annual Report" (http://www.pepsico.com/Download /articles/60475/20100908/pepsico-water-recycling-
/2006-Annual-English.pdf) (PDF). PepsiCo, Inc.. pp. 2–3. doi:5 environment-sustainability-indra-nooyi-frito-lay.htm) .
March 2007 (http://dx.doi.org/5+March+2007) . International Business Times. 8 September 2010.
http://www.pepsico.com/Download/2006-Annual-English.pdf. http://www.ibtimes.com/articles/60475/20100908/pepsico-
Retrieved 9 December 2010. water-recycling-environment-sustainability-indra-nooyi-frito-
lay.htm. Retrieved 15 December 2010.
65. ^ a b "Pepsi gets a makeover" (http://www.economist.com
/node/15772138) . The Economist. 25 March 2010. 76. ^ a b Gunther, Marc (25 April 2007). "Bottled water: No longer
http://www.economist.com/node/15772138. Retrieved 3 cool?" (http://money.cnn.com/2007/04/24/news/economy
December 2010. /pluggedin_gunther_water.fortune/index.htm) . Fortune / CNN
66. ^ Clancy, Heather (19 May 2010). "PepsiCo practices Money. http://money.cnn.com/2007/04/24/news/economy
performance with purpose in sustainability push" /pluggedin_gunther_water.fortune/index.htm. Retrieved 10
(http://www.smartplanet.com/business/blog/business-brains December 2010.
/pepsico-practices-performance-with-purpose-in-sustainability- 77. ^ Bremner, Brian (10 August 2006). "India: Pesticide Claims
push/7129/) . Smart Planet. http://www.smartplanet.com Shake Up Coke and Pepsi" (http://www.businessweek.com
/business/blog/business-brains/pepsico-practices-performance- /globalbiz/content/aug2006/gb20060810_826414.htm) .
with-purpose-in-sustainability-push/7129/. Retrieved 15 Bloomberg Businessweek. http://www.businessweek.com
December 2010. /globalbiz/content/aug2006/gb20060810_826414.htm.
Retrieved 11December 2010.
67. ^ a b Warner, Melanie. "Good News! PepsiCo’s Indra Nooyi
78. ^ Reeves, Philip (29 August 2006). "Pesticide Scare Cripples
Solves the Obesity Crisis" (http://www.bnet.com/blog/food-
Coke and Pepsi in India" (http://www.npr.org/templates/story
industry/good-news-pepsico-8217s-indra-nooyi-solves-
/story.php?storyId=5729752) . NPR. http://www.npr.org
the-obesity-crisis/677) . BNet. doi:29 April 2010
/templates/story/story.php?storyId=5729752. Retrieved 12
(http://dx.doi.org/29+April+2010) . http://www.bnet.com
December 2010.
/blog/food-industry/good-news-pepsico-8217s-indra-nooyi-
79. ^ Bremner, Brian (24 August 2006). "Behind the Coke-Pepsi
solves-the-obesity-crisis/677. Retrieved 4 December 2010.
Pesticide Scare" (http://www.businessweek.com/globalbiz
68. ^ a b Brady, Diane (31 May 2007). "Pepsi: Repairing a Poisoned
/content/aug2006/gb20060824_932216.htm) . Bloomberg
Reputation in India" (http://www.businessweek.com/globalbiz
Businessweek. http://www.businessweek.com/globalbiz/content
/content/may2007/gb20070531_868198_page_5.htm) .
/aug2006/gb20060824_932216.htm. Retrieved 11 December
Businessweek Asia. http://www.businessweek.com/globalbiz
2010.
/content/may2007/gb20070531_868198_page_5.htm. Retrieved
80. ^ Majumder, Sanjoy (9 August 2006). "Indian state bans Pepsi
11 December 2010.
and Coke" (http://news.bbc.co.uk/2/hi/south_asia/4776623.stm)
69. ^ Chadha, Sanjeev. "Why PepsiCo is Building Dams in India"
. BBC News. http://news.bbc.co.uk/2/hi/south_asia
(http://www.greenbiz.com/blog/2010/04/27/why-pepsico-
/4776623.stm. Retrieved 23 September 2006.
building-dams-india#ixzz162RRjkV9) . Green Biz. doi:27 April
81. ^ Bhattacharjee, Ashok (22 September 2006). "Coca-Cola,
2010 (http://dx.doi.org/27+April+2010) .
PepsiCo Win Ruling Overturning India Ban"
http://www.greenbiz.com/blog/2010/04/27/why-pepsico-
(http://www.bloomberg.com/apps/news?pid=newsarchive&
building-dams-india#ixzz162RRjkV9. Retrieved 13 December

10 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

sid=a5Hk.1Xj0ZVw) . Bloomberg L.P.. 93. ^ a b Martin, Andrew (21 January 2009). "How Green Is My
http://www.bloomberg.com/apps/news?pid=newsarchive& Orange?" (http://www.nytimes.com/2009/01/22/business
sid=a5Hk.1Xj0ZVw. Retrieved 11 December 2010. /22pepsi.html?_r=2) . The New York Times.
82. ^ "PepsiCo cheers verdict" (http://www.business-standard.com http://www.nytimes.com/2009/01/22/business
/india/news/pepsico-cheers-verdict/415459/) . Business /22pepsi.html?_r=2. Retrieved 8 December 2010.
Standard (Mumbai). 19 November 2010. http://www.business- 94. ^ Mangalindan, JP (27 April 2010). "PepsiCo CEO: 'If all
standard.com/india/news/pepsico-cheers-verdict/415459/. consumers exercised...obesity wouldn't exist'"
Retrieved 12 December 2010. (http://money.cnn.com/2010/04/27/news/companies
83. ^ Singh, Sanjay (19 November 2010). "Pepsi gets reprieve in /indra_nooyi_pepsico.fortune/index.htm) . CNN Money /
pesticide case" (http://economictimes.indiatimes.com Fortune. http://money.cnn.com/2010/04/27/news/companies
/news/news-by-industry/cons-products/food/Pepsi- /indra_nooyi_pepsico.fortune/index.htm. Retrieved 12
gets-reprieve-in-pesticide-case/articleshow/6951357.cms) . The December 2010.
Economic Times (India). http://economictimes.indiatimes.com 95. ^ Moore, Angela (6 December 2007). "Indra Nooyi's Pepsi
/news/news-by-industry/cons-products/food/Pepsi- challenge" (http://www.marketwatch.com/story/indra-nooyi-
gets-reprieve-in-pesticide-case/articleshow/6951357.cms. puts-her-brand-on-pepsis-pressing-global-
Retrieved 12 December 2010. challenges?pagenumber=1) . MarketWatch.
84. ^ "Ambassador Roemer Honors GE India and PepsiCo India" http://www.marketwatch.com/story/indra-nooyi-puts-her-brand-
(http://newdelhi.usembassy.gov/pr121310.html) . Embassy of on-pepsis-pressing-global-challenges?pagenumber=1. Retrieved
the United States – New Delhi, India. doi:13 December 2010 14 December 2010.
(http://dx.doi.org/13+December+2010) . 96. ^ Wells, Melanie (10 August 2010). [Why PepsiCo Must Sit
http://newdelhi.usembassy.gov/pr121310.html. Retrieved 15 Out The Super Bowl "Why PepsiCo Must Sit Out The Super
December 2010. Bowl"]. Forbes. Why PepsiCo Must Sit Out The Super Bowl.
85. ^ "GE, PepsiCo praised for CSR in emerging markets" Retrieved 14 December 2010.
(http://www.warc.com/News/TopNews.asp?ID=27221) . Warc. 97. ^ a b Confino, Jo (26 May 2010). "PepsiCo's 'big hairy
10 September 2010. http://www.warc.com audacious goals'" (http://www.guardian.co.uk/sustainable-
/News/TopNews.asp?ID=27221. Retrieved 13 December 2010. business/pepsico-background-sustainability-programme) . The
86. ^ "PepsiCo Uncaps Bottle Recycling Plan, Starbucks Still Guardian (U.K.) (London). http://www.guardian.co.uk
Brewing" (http://www.greenbiz.com/news/2010/03/26/pepsico- /sustainable-business/pepsico-background-sustainability-
uncaps-bottle-recycling-goal-starbucks-still-brewing) . programme. Retrieved 14 December 2010.
GreenBiz. doi:26 March 2010 (http://dx.doi.org
98. ^ a b c Byrnes, Nanette (14 January 2010). "Pepsi Brings In the
/26+March+2010) . http://www.greenbiz.com/news/2010/03/26
Health Police" (http://www.businessweek.com/magazine
/pepsico-uncaps-bottle-recycling-goal-starbucks-still-brewing.
/content/10_04/b4164050511214.htm) . Bloomberg
Retrieved 9 December 2010.
Businessweek. http://www.businessweek.com/magazine/content
87. ^ Nusca, Andrew. "PepsiCo unveils smart ‘Dream Machine’
/10_04/b4164050511214.htm. Retrieved 13 December 2010.
recycling kiosks" (http://www.smartplanet.com/business
99. ^ "Pepsi unveils low-calorie Gatorade 'G2'"
/blog/smart-takes/pepsico-unveils-smart-dream-machine-
(http://money.cnn.com/2007/09/07/news/companies
recycling-kiosks/6260/) . SmartPlanet. doi:22 April 2010
/pepsi_newproducts/index.htm) . CNN Money. 7 September
(http://dx.doi.org/22+April+2010) .
2007. http://money.cnn.com/2007/09/07/news/companies
http://www.smartplanet.com/business/blog/smart-takes/pepsico-
/pepsi_newproducts/index.htm. Retrieved 13 December 2010.
unveils-smart-dream-machine-recycling-kiosks/6260/.
100. ^ Hack, Greg (16 March 2010). "Pepsi to pull sugar-sweetened
Retrieved 9 December 2010.
drinks from schools" (http://economy.kansascity.com/?q=node
88. ^ "PepsiCo to Roll Out Recycling Kiosks"
/6516) . The Kansas City Star. http://economy.kansascity.com
(http://supermarketnews.com/news/pepsico_recycling_0422/) .
/?q=node/6516. Retrieved 12 December 2010.
Supermarket News. 22 April 2010. http://supermarketnews.com
101. ^ "PepsiCo yanking sugar from schools worldwide"
/news/pepsico_recycling_0422/. Retrieved 10 December 2010.
(http://www.crainsnewyork.com/article/20100316
89. ^ "PepsiCo, Coca-Cola Roll Out Recycling Initiatives"
/FREE/100319922#) . Crains New York / Associated Press. 16
(http://www.environmentalleader.com/2010/06/03/pepsico-
March 2010. http://www.crainsnewyork.com/article/20100316
coca-cola-roll-out-recycling-initiatives/) . Environmental
/FREE/100319922#. Retrieved 14 December 2010.
Leader. 3 June 2010. http://www.environmentalleader.com
102. ^ Fredrix, Emily. "Pepsi Plans To Stop Selling Sugary Drinks In
/2010/06/03/pepsico-coca-cola-roll-out-recycling-initiatives/.
Schools Worldwide" (http://www.huffingtonpost.com/2010/03
Retrieved 9 December 2010.
/16/pepsi-outdoes-cocacola-pl_n_501868.html) . The
90. ^ Schwartz, Ariel (10 July 2009). "Naked Juice Brings PET
Huffington Post. doi:16 March 2010 (http://dx.doi.org
Bottles to the Mainstream" (http://www.fastcompany.com
/16+March+2010) . http://www.huffingtonpost.com/2010/03
/blog/ariel-schwartz/sustainability/naked-juice-brings-
/16/pepsi-outdoes-cocacola-pl_n_501868.html. Retrieved 14
pet-bottles-mainstream) . Fast Company.
December 2010.
http://www.fastcompany.com/blog/ariel-schwartz/sustainability
103. ^ Gilbert, Sarah. "Is Pepsi's Removal of Sodas from Schools
/naked-juice-brings-pet-bottles-mainstream. Retrieved 12
Just a Publicity Stunt?" (http://www.dailyfinance.com/story
December 2010.
/company-news/is-pepsis-removal-of-sodas-from-schools-
91. ^ a b Geller, Martinne (30 March 2009). "PepsiCo tests "green" really-just-a-publicity/19405032/) . DailyFinance.
vending machines" (http://www.reuters.com/article http://www.dailyfinance.com/story/company-news/is-pepsis-
/idUSTRE52T0QD20090330) . Reuters. removal-of-sodas-from-schools-really-just-a-publicity
http://www.reuters.com/article/idUSTRE52T0QD20090330. /19405032/. Retrieved 14 December 2010.
Retrieved 12 December 2010. 104. ^ Black, Jane (19 May 2010). "Food firms take up first lady's
92. ^ Bruce, Bill (29 November 2010). "Consumer goods industry challenge" (http://www.post-gazette.com/pg/10139
initiatives on climate protection" (http://www.foodbev.com /1059133-84.stm#ixzz16hFddmAh) . Pittsburgh Post-Gazette /
/news/consumer-goods-industry-initiatives-on-climate- The Washington Post. http://www.post-gazette.com/pg/10139
protection) . FoodBev. http://www.foodbev.com /1059133-84.stm#ixzz16hFddmAh. Retrieved 14 December
/news/consumer-goods-industry-initiatives-on-climate- 2010.
protection. Retrieved 13 December 2010.

11 of 12 01-09-2011 19:35
PepsiCo - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/PepsiCo

External links
Official website (http://www.pepsico.com)
PepsiCo Canada (http://www.pepsico.ca/en/index.html)
PepsiCo India (http://www.pepsiindia.co.in/)
PepsiCo UK (http://www.pepsico.co.uk)
PepsiCo Benelux (Belgium/Netherlands/Luxembourg) (http://www.pepsico.nl) (Dutch)
PepsiCo France (http://www.pepsico.fr) (French)
PepsiCo Germany (http://www.pepsico.de) (German)
PepsiCo Spain (http://www.pepsico.es) (Spanish)
Yahoo! – PepsiCo, Inc. Company Profile (http://biz.yahoo.com/ic/11/11166.html)
Retrieved from "http://en.wikipedia.org/wiki/PepsiCo"
Categories: Companies listed on the New York Stock Exchange | Companies listed on NASDAQ | Beverage companies of the
United States | Companies established in 1986 | Companies based in Westchester County, New York | Multinational food
companies | Multinational companies headquartered in the United States | PepsiCo

This page was last modified on 30 August 2011 at 07:24.

Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. See Terms
of use for details.
Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.

12 of 12 01-09-2011 19:35