Comsats University Islamabad, Lahore Campus

Digital Marketing

MBA 2 Semester
nd

Assignment SWOT Analysis 

Topic
Submitted To DR. Jawaria Shakeel
Submitted By Amara Javaid (FA22-RBA-001)
(

Strengths-S Weaknesses – W
1. Existing brand: 1. Brand perception:
J. perfume and Fragrances have an The brand perception of J. Perfume
established brand identity that is and fragrances may be a weakness
recognizable and trusted by if it is not positive or if it is not
customers. This provides a strong well-established in certain markets.
foundation for the company to build This could limit the brand's appeal
upon, and helps to differentiate it to potential customers and hinder
from competitors. growth.
J. 2. Existing customer base:
J. perfume and Fragrances has an
2. Intermediary use:
If J. Perfume and fragrances relies
Perfume existing customer base that is loyal heavily on intermediaries, such as
to the brand and its products. This retailers or wholesalers, to
& provides a reliable source of distribute their products, this could
revenue for the company, and a be a weakness. This can lead to
Fragrances base of support that can be higher costs and reduced control
leveraged to drive sales and growth. over the distribution process, which
3. Existing Distribution: can impact the brand's profitability
J. perfume and Fragrances has an and growth potential.
existing distribution network that 3. Technology/skills:
enables it to reach customers across If J. Perfume and fragrances lacks
different channels and geographies. the necessary technology and skills
This provides the company with a to keep up with industry trends and
broad reach and makes it easier to changes, this could be a weakness.
expand into new markets. This could result in outdated
products, ineffective marketing
strategies, and a reduced ability to
compete with other brands.
4. X-channel support:
If J. Perfume and fragrances does
not have sufficient support for
cross-channel marketing and
distribution, this could be a
weakness. This can limit the brand's
ability to reach customers through
different channels, such as social
media or e-commerce, which can
impact sales and growth.
Opportunities – O SO Strategies WO Strategies
1. Cross-selling: 1. Build a strong brand identity: 1. Improve brand perception:
One opportunity for J. Perfume and To address the weakness of brand J. perfumes and fragrances can
fragrances is to cross-sell its perception, J. Perfume and work on improving its brand
products to existing customers. For fragrances could focus on building perception by creating a consistent
example, the company could a strong brand identity that brand identity, developing a strong
promote complementary fragrances resonates with its target customers. social media presence, creating
or other beauty products to This could involve developing a engaging content, partnering with
customers who have already consistent visual and messaging influencers and celebrities, and
purchased one of its products. This strategy across all marketing participating in events and trade
can help to increase sales and channels, investing in brand shows.
customer loyalty. awareness campaigns, and engaging 2. Utilize technology and skills:
2. New markets: with customers on social media and J. perfumes and fragrances can
J. Perfume and fragrances could other platforms. invest in technology and skilled
also look to expand into new 2. Leverage existing customer personnel to create better products,
markets, such as emerging base: improve customer experience, and
economies or new geographies. J. Perfume and fragrances could enhance marketing efforts. This can
This could provide new growth further leverage its existing include using AI and machine
opportunities and access to new customer base by developing learning to personalize
customer segments. loyalty programs, referral recommendations, using 3D
3. New services: programs, and personalized printing technology to create unique
J. Perfume and fragrances could marketing campaigns. This can help packaging, and hiring data analysts
explore new services that to increase customer retention and to optimize marketing strategies.
complement its existing product generate new sales through word- 3. Enhance X-channel support:
range, such as fragrance of-mouth referrals. J. perfumes and fragrances can
customization or personalized 3. Expand into new markets: enhance its cross-channel support
beauty consultations. This can help To capitalize on the opportunity of by creating a seamless experience
the company differentiate itself expanding into new markets, J. for customers across all channels,
from competitors and provide Perfume and fragrances could including brick-and-mortar stores,
additional value to customers. conduct market research to identify online stores, and social media
4. Alliances/co-branding: new geographies or customer platforms. This can be done by
J. Perfume and fragrances could segments to target. The company providing consistent branding,
consider forming alliances or could then develop tailored offering the same products and
partnerships with other brands, such marketing and distribution services across channels, and
as fashion or lifestyle brands, to co- strategies to penetrate these new ensuring that customer service is
brand or cross-promote products. markets. available across all channels.
This can help to increase brand 4. Offer new services: 4. Reduce intermediary use:
awareness and reach new To address the opportunity of J. perfumes and fragrances can
customers. offering new services, J. Perfume reduce intermediary use by
and fragrances could explore the developing a direct-to-consumer
development of fragrance model. This can include creating an
customization or personalized online store, using social media
beauty consultations. This can help platforms to sell products, and
to differentiate the company from partnering with subscription box
competitors and provide additional services.
value to customers. 5. Introduce new products and
5. Partner with other brands services:
and influencers: J. perfumes and fragrances can
To capitalize on the opportunity of introduce new products and
alliances and co-branding, J. services to attract new customers
Perfume and fragrances could form and retain existing ones. This can
partnerships with other fashion or include expanding its product line
lifestyle brands, or work with to include skincare products,
influencers and celebrities to candles, and home fragrances, or
promote its products. This can help introducing a fragrance subscription
to increase brand awareness and service.
reach new customers.
Threats- T ST Strategies WT Strategies
1. Customer choice: 1. Increase brand recognition: 1. Improve brand perception:
With the availability of a wide J. perfumes and fragrances can J. perfumes and fragrances can
range of fragrance options, increase brand recognition by work on improving its brand
customers have the freedom to investing in marketing campaigns perception by creating a consistent
choose from various brands and that focus on the company's unique brand identity, developing a strong
products, which poses a threat to J. value proposition, developing a social media presence, creating
perfumes and fragrances. The strong social media presence, and engaging content, partnering with
company needs to focus on creating partnering with influencers and influencers and celebrities, and
unique and high-quality fragrances celebrities to promote their participating in events and trade
that resonate with their target products. shows.
audience to stay competitive. 2. Offer incentives to customers: 2. Invest in technology and
2. New entrants: Offering incentives such as skills:
The fragrance industry attracts new discounts, free samples, loyalty J. perfumes and fragrances can
entrants, which poses a threat to programs, and referral programs invest in technology and skilled
established brands like J. perfumes can help attract new customers and personnel to create better products,
and fragrances. New entrants may retain existing ones. This can improve customer experience, and
offer unique fragrances, innovative encourage customers to try J. enhance marketing efforts. This can
packaging, and lower prices, perfumes and fragrances products include using AI and machine
making it challenging for J. and help build brand loyalty. learning to personalize
perfumes and fragrances to 3. Expand distribution network: recommendations, using 3D
compete. Expanding the distribution network printing technology to create unique
3. New competitive products: can help J. perfumes and fragrances packaging, and hiring data analysts
The introduction of new reach new customers and increase to optimize marketing strategies.
competitive products, such as sales. This can be done by 3. Address channel conflicts:
natural and organic fragrances or partnering with new retailers, J. perfumes and fragrances can
fragrances with unique expanding online sales channels, address channel conflicts by
formulations, can pose a threat to J. and exploring new markets. developing a strong distribution
perfumes and fragrances. The 4. Develop new products: strategy, ensuring that products are
company needs to stay up-to-date J. perfumes and fragrances can available through all channels, and
with industry trends and respond to develop new products to attract new developing a pricing strategy that
changes by innovating and adapting customers and retain existing ones. encourages customers to purchase
its product line. This can include expanding the products through the brand's official
4. Channel conflicts: product line to include skincare website or brick-and-mortar store.
Channel conflicts can arise when products, candles, and home 4. Develop cross-selling
different retailers or distribution fragrances, or developing a opportunities:
channels compete for the same fragrance subscription service. J. perfumes and fragrances can
customers. For example, a customer 5. Focus on customer service: develop cross-selling opportunities
may purchase a J. perfume from an J. perfumes and fragrances can by bundling products, offering
online retailer instead of the brand's focus on providing excellent promotions that encourage
official website or brick-and-mortar customer service to build brand customers to purchase
store. J. perfumes and fragrances loyalty and retain customers. This complementary products, and
should develop a strong distribution can be done by offering fast and creating a product line that includes
strategy to avoid channel conflicts efficient shipping, easy returns, and fragrances, skincare products,
and ensure that customers can responsive customer support. candles, and home fragrances.
easily purchase their products.

5. Form alliances with other

brands:
J. perfumes and fragrances can
form alliances with other brands in
the fragrance industry to reach new
customers, develop new products,
and increase brand recognition.