2022 Invest Atlanta Annual Report

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2022 INVEST ATLANTA ANNUAL REPORT

Building a

Gre AT L if e
Together

investatlanta.com
#TeamIA

133 Peachtree Street NE | Suite 2900 | Atlanta, GA 30303 | 404-880-4100


INTRODUCTION
A Joyful Life

Gre AT L if e
Commitment to Equity
Economic prosperity and competitiveness in Atlanta starts with equity – equitable
S
CONTENT access to opportunity and pathways to wealth creation. Equity is more than a goal
– it is a guiding principle that drives us. We advance our work through this lens to
kens
A tlant a M ayor Andre Dic ementich ensure that all Atlantans are positioned to benefit from economic investments in our
5 Letter from
esident and CEO Dr. Eloisa Kl
st Atlanta Pr
6 Letter from Inve city, regardless of their ZIP code.
s
7 2022 Highlight
d Jobs
13 Creation of Goo We are committed to responsibly utilizing the resources, economic incentives,
Jobs
23 Access to Good
programs and financial tools available to us to increase sustainable living-wage
29 Small Business
Investment jobs and affordable housing; reducing income and wealth gaps across racial
43 Neighborhood
sing and social-economic lines; and helping ensure all Atlanta neighborhoods and
51 Affordable Hou
Updates
59 Organizational residents have the assets they need to thrive.
ials
65 Financ

2022 INVEST ATLANTA ANNUAL REPORT 2


INTRODUCTION

Our Values

We treat our constituents, partners, vendors and each other with respect.
We recognize the contributions of our employees.
We are responsible for each other’s success.
We empower our employees to be creative and think big.
We have an uncompromising commitment to honesty and integrity.
We create a culture of excellence in everything we do.
We are good stewards of financial resources.
We set the standard for leadership in economic development.
We deliver a world-class level of customer service to everyone we encounter. Mission & Vision
We positively impact the lives of the residents of Atlanta.

Gre AT L if e
We believe economic prosperity and competitiveness starts with equity for all Atlantans.

n:
Missio
To adv a n ce A tl anta’s glo
bal
rowing
Vision:
o mp e tit iv eness by g
c ilding To make Atlanta
s tr o n g economy, bu the
a nd
n t co m munities a most economica
vib ra
c
lly
g economi dynamic and
increasin antans.
er it y f or all Atl
pro sp competitive city
in
the world.

2022 INVEST ATLANTA ANNUAL REPORT 4


Atlanta Mayor Andre Dickens

INTRODUCTION
Dr. Eloisa Klementich, CEcD

Every day, Atlantans wake up in pursuit of a great life. These are the foundations of a great life, and the
It’s a tremendous honor to be part of an organization pages of this year’s annual report share our many
that offers the programs and support to help them successes in 2022. Most importantly, this report
achieve their dreams. highlights community members – your friends,
CI T Y OF AT L AN TA neighbors, family and small business owners –
55 TRINITY AVE. S.W. As the economic development agency for the City whose lives we’ve impacted.
300
ATLANTA, GEORGIA 30303-0 of Atlanta, Invest Atlanta helps to bring the city’s
TEL (404) 330-6100 economic engine to life. We are committed to equity While the economy isn’t perfect, our partnership
as a boots-on-the-ground, roll-up-our-sleeves agency, with Mayor Dickens and City leadership is moving
long called working closely with communities, city leadership Atlantans forward, so we all can achieve a great life.
that I’ve
ht future, and my vision for the city
Atlanta is one city with one very brig and our public, private and philanthropic partners to
opportunity for all.
home is simple: To build a city of help more Atlantans live a prosperous life. Our work I’m grateful to be in a position to impact so many
nomic mobility.
a visi on built upo n an exp ansive culture of equity that is driven by eco impacts real people in tangible ways. lives and work alongside my Invest Atlanta
This is ents in our small
rdable housing, purposeful investm colleagues. They are true professionals who so
It is rooted in a commitment to affo
deliver a workforce of the future. With Mayor Andre Dickens’ priorities and the City’s diligently carry out this good and important work
businesses and a charge to build and
Economic Mobility Plan as a guide, we are paving the for the people of Atlanta.
and represent the hard
d to say thes e are amo ng the very priorities that drive my agenda way for equitable growth and long-term resiliency for
I am prou ity and economic
lead ersh ip and Inve st Atla nta take on every single day. With equ
work that city areas that positively impact generations of Atlantans. #IamIA
further honing our attention on key
mobility as our North Star, we are programs, neighborhood
These include education and youth
the quality of life for all Atlantans. government integrity to
ty and emp owe rme nt, sma ll bus iness support, and sustainability and We embolden small-, woman- and Black-owned
safe
businesses through grants and resource programs.
name a few.
lem-solving, focused
order – one that requires creative prob
Creating a bright future for all a tall nta’s sweet spot, and
We train and prepare a workforce to fill the good
stm ents and circles of sup port throughout the city. This is Invest Atla and promising jobs that are coming to Atlanta.
inve mplish in 2022.
ense ly prou d of our part ners hip and what we have been able to acco
I am imm
epreneurship. It beckons We create and preserve housing affordability, so
c ecosystem of innovation and entr
Atlanta has given rise to a dynami creative class, and has
bus ines s, wor ld-c lass eve nts like the FIFA World Cup 2025, a global everyone has a place to call home.
big
cational infrastructure.
cultivated a highly competitive edu
We enrich and empower our communities,
recognized Atlanta at the
am pleased that Money magazine
Among many accolades in 2022, I of person you are, Atlanta
so all Atlantans, no matter their ZIP code, have pride
of its 202 2 “Be st Plac es to Liv e” list, citing “No matter what kind
top a place where you can in place.
e. And, just as important, it is also
is a place where you can feel at hom efforts to build a highly
ent in Black-owned businesses, our
find a job.” It also noted our investm on housing affordability.
’s continued growth and our focus And we create equal access to job opportunities
trained workforce to support the city
and pathways to wealth creation, which drive
essly to ensure
a tremend ous amo unt of wor k to do, and Invest Atlanta is working tirel economic mobility.
We have moving Atlanta forward –
to grow and thrive. Together, we are
all Atlantans have the opportunity ryone.
best place to live and work – for eve
ensuring our great city remains the

Andre Dickens

2022 INVEST ATLANTA ANNUAL REPORT 6


2022 Highlights
$
Distributed 7 Million to more than

450+ Atlanta’s small businesses and nonprofits


through the Resurgence Fund.

ATLANTA
OPEN FOR BUSINESS
FUND
Launched
$
20 Million
Program in partnership with Wells Fargo and United
Way of Greater Atlanta to help minority
small businesses through asset-building.

WORKFORCE

5
DEVELOPMENT

10x 1 23
Opened
Residents Small
receiving Business in
job training Resource
increased compared to Centers
Registered Businesses
2021 a community-level source for
one-on-one business consultations. in the city received financial
support or technical assistance.

2022 INVEST ATLANTA ANNUAL REPORT 8


ATL HIGHLIGHTS

NEIGHBORHOOD
INVESTMENT
More than

$
323.6
Million
in capital investment went to
disinvested neighborhoods.

A Vision for Atlan


ta

e b r ig h t fu tu re. A city of
o n
“One city with ig hborhoods wit
h
,c o n n e c t e d ne
safe, healthy ity, empowering
cult u r e of e qu
an expansive on for
it y a n d fu ll par ticipati
upward mob il ment AFFORDABLE HOUSING
, em br a c in g youth develop
all residents le government
ti ve , d ep e n d ab
and an innova Funding was provided to create or rehabilitate
rd, together.”

1,637
s
t a fo r w a Mayor Andre Dicken
moving At la n affordable
multifamily
housing units.

2022 INVEST ATLANTA ANNUAL REPORT 10


ATL HIGHLIGHTS
To tal Ec o n o mi c
2022 Highlights

$708.5M New Capital Investment


Impact
of Dollars Invested Went Directly
45.7% to Disinvested Neighborhoods

10,978 Jobs Created or Retained

1,637 Affordable Housing Units Funded

1,925 Small Businesses Assisted

163 Homeowners Assisted

2.4
$
Billion
With a focus on creating good
jobs, accessing jobs, small business
development, neighborhood
investment and affordable housing,
Invest Atlanta is impacting Atlanta.
Total Economic Output

2022 INVEST ATLANTA ANNUAL REPORT 12


Cre ation of CREATION OF GOOD JOB
S R E S U LT S

Good Jobs > 69% of new jobs created are “good jobs” that pay a living
wage and include employee-provided health insurance
benefits. Invest Atlanta helped to bring 3,297 new good jobs to the
city in 2022, more than tripling our impact from the previous year.

> Job growth was fueled through the attraction of 15 new mid- to large-
size businesses, including: Xebia, Intel, Airbnb, Cash App, Anduril,
Sovos and others.

We attract and retain businesses that


provide good jobs and are committed i gh l i ght s
I nv e s t m e nt H
to workforce development.  
ttracted
15 New businesses a
With a pipeline of highly skilled and diverse talent, collaborative partnerships
tained
Jobs created or re
with local colleges and universities, a vibrant ecosystem of innovation and
entrepreneurship, resources designed to support small businesses and a coveted 10,978
quality of life, Atlanta stands among the most competitive cities in the world to do
New jobs created
business. Home to the world’s busiest and most efficient airport, Hartsfield-Jackson
Atlanta International Airport and a pro-business environment, Atlanta is anchored
4,795
New good jobs
3,297
by a diverse economy of globally recognized brands, small businesses, researchers
and entrepreneurs in growing industries, including fintech, cybersecurity, film and
television, life sciences and supply chain and logistics.

2022 INVEST ATLANTA ANNUAL REPORT 14


Creating High Quality Jobs
The Ford Motor Company is opening The Ford Atlanta Research and Innovation
Center to inspire innovation and creativity as the company leads a new era of
automated, connected and electrified vehicles. The center is focused on attracting and
developing high-tech, high-demand talent and increasing Black, Hispanic and female
jo b s a re defined as
Good le
rovide stab
representation in software engineering and high technology careers.
jo b s th a t p
nt, middle -
employme
d benefits,
Ford will also bring its next City: One Challenge to Atlanta. The crowd-sourcing platform,
w a g e s a n
created by Ford, helps cities identify mobility solutions designed to address systemic class re
h il e p r o m ising jobs a
mobility inequity, accessibility, safety and sustainability issues. It offers up to $150,000 w
entr y-level
in grants to startups and entrepreneurs to pilot mobility solutions with Atlanta residents. defined as hich most
n s fr o m w
positio
n reach a
workers ca .
Exotec, a global robotics company that builds scalable warehouse robotic solutions, d jo b w it h in 10 years
goo
is ramping up its North American operations with an Atlanta-based headquarters. The
19,300-square-foot headquarters includes a demonstration showroom of its robotic
systems for prospective clients, a control center to monitor the operations of robots in
real-time, offices, conference rooms and a storage warehouse. The French company
plans to hire 100 new employees and is another example of Atlanta steadily drawing
European tech companies.

Global management consulting firm McKinsey & Company is scaling and diversifying


its workforce in Atlanta. Over the next three years, the company will grow its number
of Atlanta-based colleagues from 800 to 1,500 – expanding its Digital Capability Creating High
Center and creating a new Technology and Innovation Hub.
Quality Jobs
k e d a t cities  had
loo anta
“One of Invest A

“As we the globe, Atl


tlanta’s core
tenets is helping

across l mix of both l


Atlantans build
Invest Atlanta is one careers through
a o
of 20 jurisdictions good, middle-
a magic and a large po rby
across the U.S. parti income jobs. Goo
a
cipating in the d jobs are not
diversity talent from ne ur
Results for Americ only the founda
a’s Good Jobs tion to building
o
of tech ies, including f ges
& Equity Project – generational w
an initiative ealth, they
t e
universi ally Black coll
that helps state, loca also fortify loca
l economies,
l and tribal
historic rsities.”
strengthen our
governments use fe communities an
deral recovery d
e
and univ
narrow the equi
investments to impr ty gap.” 
ove job quality and
advance workforce Dr. Eloisa K
equity.  lementich
is
Steve Re P resident a
nd CEO
ar tner
Senior P Invest Atlan
ta
i n s ey & Company
McK

2022 INVEST ATLANTA ANNUAL REPORT 16


“Atlanta is home
to the
busiest airport in
the
world and top-ra
CREATION OF GOOD JOBS

nked
universities, mak
ing
it a great market
for
accessibility, tech
talent
and work-life ba
lance.”
Colleen Schagel
Chief Talent Officer
Sovos

Global tax software provider Sovos is moving its


office from the outskirts of Atlanta to the heart of the
city to attract diverse talent that will fill new roles in
sales, technology and finance. The company plans to
expand its local team by 10-20% in the next year.

e
a s t h e p e rfect choic
erged
“Atlanta em u b b e c ause of its
Tech H
for our new r a s tructure a
nd
catio n a l in f
strong edu d t o s upporting
comm it t e
institutions
Airbnb is opening an Atlanta Tech Hub in West

of color.”
Midtown to serve as the home for one of its product
m u n it ie s
com so n
development teams and the regional base for new
Dave Stephen technical and non-technical roles. The hub represents
ial Officer
Chief Financ the first step in a broader commitment to a long-term
presence in the area.
Airbnb

2022 INVEST ATLANTA ANNUAL REPORT 18


Keepi ng I t
Local

CREATION OF GOOD JOBS


Restaurateur Marcelino Solis was not impressed with the tortillas available in the
marketplace back in the 1970s. So much so that he started his own business – La Chiquita
Tortilla Manufacturer – to provide high-quality tortillas and chips to his restaurants.  

Marcelino claims to make the best tortillas and chips on Atlanta, the company has embarked on a
the market. “Our hot-pressed flour tortillas are soft as $22 million expansion to its Atlanta facility. The project
pillows yet thick and pliable, which limit breakage and will increase La Chiquita Tortilla’s manufacturing space
tearing,” he says. “And, our hand-cut chips minimize by 35%, housing new production lines and state-of-
sticking and clumping, which result in a more fryer- the-art tortilla making equipment. 
friendly, crispier chip.”   
“It’s a symbiotic relationship,” says Steve Bright, La
Others agree. In fact, Marcelino’s tortillas became Chiquita Tortilla’s Atlanta plant manager. “Invest
biotic
“It’s a sym
so popular that he began focusing all his efforts on Atlanta is helping us expand our existing facility, grow

n s h ip . I n v est Atlanta expanding the business. More than 40 years later, the the business and bring more employees into the La
relatio r
s expand ou
family-owned business continues to thrive, making the Chiquita Tortilla family.” 
is h e l p in g u highest quality tortillas in different sizes, weights, colors

g f a c il it y , grow the
existin
and flavors. La Chiquita Tortilla even makes custom, Working with Invest Atlanta, La Chiquita Tortilla

bring more
color-specific blends, representing the American flag, expects to hire 68 new employees with the assistance
s in e s s a n d
bu the Mexican flag, Valentine’s Day, Saint Patrick’s Day of Goodwill and Second Chance hiring programs by
into the La
employees and even breast cancer awareness.  the time construction is complete in the spring of 2023.

T o rt il l a family.” 
Chiquita
“The support we’ve received from Invest Atlanta allows
As one of the largest suppliers of tortillas in the United us to keep it local and bring jobs to our community,”
Steve Bright States, La Chiquita Tortilla has manufacturing facilities says Steve. “Invest Atlanta has played a huge role in
Atlanta Plant Manager in Orlando and Atlanta. And, with help from Invest helping us enter this next phase of growth.” 

La Chiquita Tortilla
2022 INVEST ATLANTA ANNUAL REPORT 20
or
adquar ters f

D o i n g We l l
e g l ob a l h e
n th
where to ope
CREATION OF GOOD JOBS

ev a l u a t i n g it y th a t r e f lected the
“When c
t as a gem of a er
l lo q u y, A t la n t a s t o o d o u
e r e bu i ld i n g. An epicent
Ca ew
he co mpany w led
culture and
va lu e s o f t
p o ol a n d an unparalle

by
le n t
t i o n , a r ic h ly diverse ta a s t h e clear choic
e.
of i n n ov a Atl a n t a w
n g t o m ake change, e.”
history of w
o r k i
ett e r pl a c e to call ho m

D o i ng Go o d
ed a b
h ave envisio n
AVID CARTER
I c o u ld n o t
D
CEO
FOUNDER AND
CALLOQUY
al mission,”
tup, and “We’re a for-profit company with a soci
Calloquy is a different kind of star to justice,
n just he says. “Our goal is to accelerate access
its intentionality runs far deeper tha roach to
. but we’re also very deliberate in our app
disrupting the global legal system
create the kind of company we want to be.”
y is
Born out of pandemic necessity, Calloqu of the
perfecting Calloquy team members are a reflection
building the legal system of the future by sion and
company’s stated value of diversity, inclu
the remote litigation experience. From team TQ+
ns, belonging and comprise many in the LGB
meetings and witness interviews to mediatio itional
custom- community. Talent is valued beyond trad
arbitrations and depositions, Calloquy’s l.
in a post- work experience to include future potentia
built platform facilitates legal proceedings big, put
And, employees are challenged to think
pandemic, work-from-anywhere model. h
their ideas into action and actively help eac
is taken
ansion, other succeed. What’s more, great care
Since 2021, the startup has seen rapid exp where
counting. to provide good and promising careers
growing from two employees to 60 and
new employees can grow.
A steady stream of resumes flow in, and
But
employees are onboarded every week. ecosystem
a demand Nathan says Atlanta incubates an ideal
Calloquy’s success doesn’t just stem from and train
very of tech talent that allows Calloquy to hire
for remote litigation, it’s also driven by the ndance
been built. the very best. “We’re lucky to have an abu
foundation upon which the company has n to our
of high-quality applicants who are draw
r for our
g values and beliefs, which is a differentiato
According to Nathan Regan, chief operatin you can
for company,” he says. “Calloquy is proof that
officer at Calloquy, the company is working
rnally. do well by doing good.”
the collective good both internally and exte

2022 INVEST ATLANTA ANNUAL REPORT 22


Ac c es s to
ACCESS TO GOOD JOBS

Good J o bs
R E S U LT S

> Through WorkSource Atlanta and the ARP-funded Jobs


Program for Vulnerable Populations, Invest Atlanta trained and
prepared residents to fill good and promising jobs in Atlanta,
enrolling 957 residents in training and helping 315 clients
gain employment to achieve a brighter economic future.

> Over ten times as many residents received training
in 2022 compared to 2021 with 957 clients enrolled in
workforce training compared to 92 the previous year.
This includes 759 people supported by the Jobs Program
We provide the tools, training and for Vulnerable Populations.

pathways to access good and


promising jobs in growing industries.  i gh l i ght s
I nv e s t m e nt H
Creating good jobs and filling those jobs with a competitive workforce go hand in hand.
programming
Working alongside Invest Atlanta, WorkSource Atlanta serves the hiring needs of Atlanta’s
people served via workforce
2,615 Total
employers by building a pipeline of qualified workers proficient in high-demand skills. It’s
a strategy designed to equip individuals to enter the workforce, retain employment and
training
advance in skill and wage levels to reach family sustainability and self-sufficiency. Clients enrolled in
h: 76
Adults: 881 / Yout
957
Through WorkSource Atlanta, eligible participants have access to job readiness resources.
training
This includes career coaching or approved training programs to obtain a certificate, Clients completed
72
Adults: 97 / Youth:
license or degree in high-demand industries that help to build a strong workforce pipeline.
169
Additionally, Atlantans who prepare for the GED test can attend GED preparation classes
oyment
at no cost through state-approved adult education programs. nts w ho were helped to gain empl
Clie
assistance
h: 98
er f o rg e t t h e 315 Adults: 217 / Yout
“I will nev helped me
a n d h o w it
I received
l is h m y c a reer goals.”
accomp
Megan connected with WorkSource Atlanta for training in the TV/
Film industry. The staff helped her attend Atlanta Technical College,
ee
Megan AcAt where she earned a degree in Design and Media Production.
2022 INVEST ATLANTA ANNUAL REPORT 24
GED
“I enrolled in the youth program to get my
ses,
with my disability. While attending GED clas
never
I had been taking GED practice tests, but
eless
passed one. In that process, I became hom
with no family support.

e in
“Ms. Allen and her staff would let me com
a
to get off the streets and helped me get into
e test
shelter. I recently took another GED practic
my Shuwanda
and passed it. I am now scheduled to take
them
first official GED test. I am thankful for
Alexander
do it,
because everyone always told me I couldn’t
life.”
but them. That was the happiest day of my

Becoming Job-Ready

Launched in April 2022, the Jobs Program for Vulnerable Population initiative, funded
by the American Recovery Plan Act, provides job training for 759 disadvantaged residents
through a partnership with Goodwill of North Georgia and First Step Staffing. To date, 66
residents have been placed in jobs through the program.

The initiative assists significantly marginalized and disadvantaged City of Atlanta residents
– including individuals experiencing homelessness, underemployment and those previously
incarcerated – in becoming job-ready and securing paid work experiences, apprenticeships
and/or middle-wage jobs. One of the pathways to employment is Operation Clean Sweep –
an initiative led by the City of Atlanta Public Works Department to reduce neighborhood blight.

g my goals
“The support for achievin A T L A N TA
’S
a sense of C E
was overwhelming. I felt
U R
WOR K S O R O D U CED:
were in AU D I T P
community and knew others A N N UA L e d t o 13 in 2021.
success. pa r
my corner, rooting for my 1. Th r e e f i n d ings, co m
ro m 2021
.
new skills,
In the program, I developed n d i n g s f
ver fi
d  o carryo
current ones, networked an
2. N
refi ne d my lo wed costs
.
ding l
le a
knowledge from people lea
Malcom Stee 3. No d i s
y gai ne d
ing my
sit
my industry. Before complet
r
Emory Unive
e nt in
ded my
g em
certification program, I lan
Project Man a
d not be
career in tech, and I coul
Professiona l
urney.”
more thankful for this jo 2022 INVEST ATLANTA ANNUAL REPORT 26
Spr eading
L ove
ACCESS TO GOOD JOBS

Cedric Kennedy and his family are impacting In the fall, Gia and Cedric distribute school supplies
countless lives through a concept as simple – and backpacks to students, and a community barber
and as powerful – as clean clothes. shows up to give free haircuts. There’s even a Christmas
wish box during the holidays, which are fulfilled
“Clean clothes provide dignity and a good first by Cedric, Gia and a host of family, friends and
impression; they uplift your spirit and confidence,” community members.
explains Cedric. “When you feel good about
your appearance, you can take care of yourself “It almost brings me to tears when we see the items
and others.” people wish for,” says Cedric. “They’re simple things
that make life just a little bit better, like slippers, a
Cedric runs a full-time construction business, but his microwave or a gift card to take their family to dinner.”
Cedric Kenn
edy wife, Gia, and sister also operate ATL Coin Laundry as
ATL Coin La a direct gateway to reach those in need. Surrounded ATL Coin Laundry’s impact is as expansive as it is
undry
by the hum of washers and dryers, they provide a life-changing – helping struggling families, men
space to connect those who want to help with those transitioning from the prison system, veterans, the
who need help. homeless and kids trying to earn their GED – many of
“IT DOESN’T whom are finding a path forward through WorkSource
TAKE MUCH Whether you’re a paying customer or just dropping Atlanta. In fact, Gia and Cedric promote WorkSource
TO HELP in, there’s always hot coffee and someone who cares. Atlanta’s job training services in their facility and
In addition to laundry services – often provided free provide free laundry services for its participants.
SOMEONE IN of charge – Gia and Cedric collect donated clothing
NEED. LITTLE and are working to offer showers and shelter for Cedric says as a society, we sometimes fail to realize
THINGS CAN the homeless. On Sunday mornings, Gia brings in that people struggle for different reasons, which causes
MAKE A BIG breakfast sandwiches, and a local volunteer fires up them to make decisions they wouldn’t otherwise make.
the BBQ grill on the Fourth of July and Memorial Day. “It’s important to give back and do what we can,” he
DIFFERENCE
.” says. “We are just a family trying to spread love and
connect with people in need. It comes back to us in
ways we know and in ways we don’t know, but we’ve
made a difference just the same.”

2022 INVEST ATLANTA ANNUAL REPORT 28


Small S M A L L B U S I N E S S R E S U LT
S

B u siness > The Resurgence Grant Fund delivered $7.1million of federal


American Rescue Plan Act dollars to 454 small businesses, including
$3.6 million to 242 businesses in disinvested neighborhoods.

> Invest Atlanta supported about 1 in every 23 registered businesses


in the city—investing over $9.6 million in capital and providing over
2,350 hours of technical assistance. In total, 724 unique small businesses
enrolled in formal funding and technical assistance programs.

> Staff conducted one-on-one consultations with an additional


1,201 entrepreneurs and business owners to share information about
our programs and offerings.

i gh l i ght s
I nv e s t m e nt H

1,925 Small businesses


assisted

grants
We provide the resources to help startups and $7.2M In small business

small businesses launch, adapt and thrive.  $1.9M In small business


loans

at $484K
l assistance valued
Hours of technica
Small businesses are at the heart of every community and major job creators for
the city. Invest Atlanta provides the funding, resources and support to help them
2,358
ned
s assisted were ow
prosper. No matter their size, specialty or stage of growth, Atlanta is stronger Of small businesse
because of the 20,000 small businesses that make this city home. 86.7% by women or peop
le of color

2022 INVEST ATLANTA ANNUAL REPORT 30


S M A L L B U S I N E S S R E S U LT S D E M O G R A P H I C S “While the city of Atlanta continues to steadily
recover from the effects of the COVID-19
pandemic, many of our small businesses owners
and nonprofits need capital to continue to grow
1%
12% and serve their communities. The Resurgence
Grant Fund is a lifeline for our small businesses
Atlanta Mayor
and nonprofits who will use these funds to
reinvest in their businesses and our people.”
Women Andre Dickens
Men
Gender Non-Binary
28%
Not Provided Recovery & Resilience
59%
The Resurgence Grant Fund is one of the most The Resurgence Grant Fund program supports
extensive programs in Invest Atlanta’s history. Atlanta’s Economic Mobility Plan objectives, including
Originally created in 2020 to support economic assistance for small businesses in disinvested
growth and recovery from the effects of the pandemic, neighborhoods and low median-income census
the fund was designed to help Atlanta businesses tracts. Grant awards reimburse small businesses and
2% pay for COVID-related business changes and costs nonprofits for COVID-related expenses, including
3% 2%
through grants up to $40,000, plus a credit up to personal protective equipment, cleaning supplies
$10,000 in technical assistance. and other health measures to protect employees and
7% customers, commercial rent and payroll.
Black or African American The fund, administered by Invest Atlanta on behalf of
Not Provided the City of Atlanta, is an American Rescue Plan Act-
17% White funded program. Receiving American Rescue Plan Act
Race Hispanic funding in 2022, Invest Atlanta relaunched the fund
Asian and expanded it to include nonprofits and payroll as
Other an eligible item for reimbursement. Invest Atlanta was
69%
able to grant more than $7 million to over 450 of
Atlanta’s small businesses and nonprofits.

ity
o u r e c o nomic mobil
w data team
a n d
e m ic , it’s been
o u r n e a s , we are t th e p a n d
“W it h rse r v e d a r e “Throughou
e ntifies unde ure e to continue
ind e x t h a t id
in g o u r r e sults to ens so importa n t f o r m
r
e n l y f o c u s ed on measu g f u l impact, m p l o y e e s who can’t
ke am e a n in paying e
o r k is having s w ithout this
th a t o u r w
w h o n e e d us most.” support th e m s e l v e
to the citize
n s
gr a nt freed me
especially jobs progra
m . T h is
to Davi
d Kowalski
g r a t e f u l
orry. I’m
on
Bonika Wils
from that w
er Founder
a nd I nclusion Offic
ed it.”
Chief Equ ity
have receiv
Brick + Mortar
ta
Invest Atlan

2022 INVEST ATLANTA ANNUAL REPORT 32


Building Resiliency
Working in partnership, United Way of Greater Atlanta Commercial Down Payment Assistance
Atlanta and Invest Atlanta launched the Atlanta Loan Program: Provides small businesses
Open for Business Fund to help Atlanta businesses with direct loans of up to 20% of commercial
SMALL BUSINESS

keep their doors open and build a resiliency that property costs up to $200,000 to acquire
withstands unforeseen economic challenges. commercial property.

The fund is made possible by a $20 million donation Atlanta Wealth Building Initiative Property
from Wells Fargo to help the owners of Atlanta Ownership Program, plus Technical Assistance
small businesses own more of their businesses’ powered by ATLinBusiness: Provides a shared
assets – including property and equipment – and space incubator and secures permanently
fund physical upgrades to their facilities. Several affordable commercial space for growing
programs have been launched as part of the Atlanta small businesses that they can occupy for 5 to
Open for Business Fund, including: 7 years under a shared ownership model. The
Technical Assistance program provides no-cost
Atlanta Recovery Loan Program: Provides technical assistance (consulting services) to help
3% interest loans to small businesses interested in small business owners complete grant and loan
acquiring tangible business assets. applications and become application-ready.

Commercial Property Improvement Grant:


Provides grants for small businesses of up to
$50,000 for exterior and interior enhancements to
their business.

w
o p l e i n the ne
s e y e h e lps p e
h o u r s and get
“Bill re billa
ble
y c a p t u
t h e y p rovide.
econo m e
h e servic
d f a i rly f o r t
s f o r m an idea
pa i a n
n a m a z ing to tr v e support
It’s b e e an d h a
t angible
n t o s o m e t h i n g
l o n g t h e way.”
i a
n v e s t Atlanta
from I

or
Alcide Hon
Co-Founder
Billseye
2022 INVEST ATLANTA ANNUAL REPORT 34
c r e AT L
In Busi ness

SMALL BUSINESS
ATLinBusiness provides entrepreneurs with
everything they need to plan, start, manage
and grow a business in Atlanta. The program Supporting Atlanta’s Creatives
is about mobilizing and serving its clients in
their communities. Its technical assistance, Working with the Mayor’s Office of Film and Entertainment, Invest Atlanta is accelerating
satellite resource centers and Startup Space the economic recovery and growth of Atlanta’s independent content creators and creative
provide better and greater access to the entrepreneurs – professionals who represent one of the city’s most important industries.
communities that need this support the
most. Featuring five small business resource Invest Atlanta launched the creATL Relief Fund to support Atlanta’s independent creative
centers, the online portal taps into a network industry workforce during COVID-19. Grants in the amount of $1,000 were awarded to
of local business experts to provide no- those who lost work during the pandemic and were ineligible for unemployment benefits
cost, one-on-one business consulting and from their employer. Thirteen creATL grants were distributed to workers in the film, television,
coaching services. media, music, eSports and digital entertainment industry.

Perhaps most beneficial, these experts meet Launched in 2017 as the Creative Industries Loan Fund, the program was converted to the
aspiring business owners where they are in Creative Industries Grant Fund with $725,000 available to support creatives as they
“Our studio wa continue to recover from the economic effects of the COVID-19 pandemic.
s
marketing and provided
the process and help shape their business
dreams into reality. This layered approach
guidance thro social media to extending its reach into the City of F IR S T TIME AS
ug E
learning sessio h a series of Atlanta helps to ensure the city is providing “FOR TH
, I H A D E N OUGH
n
staff. We are s to train our convenient options for small business AN ARTIST O M P L ETE A
n T O C
of managing ow capable owners and entrepreneurs no matter where FUNDING J U S T E N O UGH’
so NOT ‘
platfoms and cial media they are located.
PROJECT. T O M AKE IT
h
marketing pla ave a strategic G H
OR ‘ENOU O U G H . T HAT’S
n UT EN
of the year. I for the rest
The City of Atlanta and Invest Atlanta

n launched ATLinBusiness in 2022 with WORK,’ B A RTIST IF


received consu addition, we K A N Y
lta
funding from the American Rescue Plan. The HUGE. AS D THAT
to improve our tions on how V E R H A
b
program has already provided more than
THEY’VE E
brand and bus usiness website, 2,350 hours of free technical assistance
EXPERIEN
CE.”
in
in general. W ess operations services to Atlanta small businesses in its first
e
pleased with are very i ns o n
year in operation.  
Devin Rob
th
have enjoyed e results and Alejandra M. Dunphy Actor and
Creative
w
ATLinBusiness orking with the A-D Studio
program.”
2022 INVEST ATLANTA ANNUAL REPORT 36
el
e n e u r s often fe
SMALL BUSINESS

entre p r
“Start-up m o u r p eers, but
ro
not just f pal
isolated, te munici
The Pow e r of also from
entities in
local
ge n e r
a
a l
n d
.  O
fl
s

e
t

d
a
ften, our
g l i n g, and we
are still
ventures to

Wome n a c h i e v e d enough
we’ve
don’t feel s p a c e s and ma
ke
in certa i n
show up d. 
e s a n d n eeds hear
our voic
k
w up, pic
The Women’s Entrepreneurship Initiative (WEI) was founded
c a n s h o
ow I
I now kn il
to help women build thriving, successful businesses. As part of Invest
e o r s e n d an ema
on
up the ph
Atlanta, WEI is the only municipally funded program of its kind in the
n
nation focused on women’s entrepreneurship for early-stage startups.
h o g i v e s a damn o
ew
to someon t h a t person i
s
side .  A n d
the other Atlanta. 
In 2022, Invest Atlanta doubled its investment in WEI, paving the way
I n v e s t
d with
affiliate
for two cohorts in one year for the first time since its launch in 2015.
Backed by research and findings from leading institutions on women
business owners, and with local women entrepreneurs serving as
a p e r s o n like me
UGE for
This is H om, with
thought leaders, WEI provides participants with a range of resources
o l o r , a m
n of c
– a woma
to carry out their entrepreneurial vision.
d a s p i r a tions of
ams an
huge dre p a n y t hat will
ing a co m
establish t e g eneration
al
y ge n e r a
eventuall .”
t h f o r m y family
wea l
Ameerah Bello
Founder
Mathematician, Jr.

2022 INVEST ATLANTA ANNUAL REPORT 38


A l u m n a e Achieve ments 2022 Cohorts
Cohort 2 Cohort 4
> Brown Toy Box Featured on >S  mall Bites Adventure Club
Cohort 4 Entrepreneurs Cohort 5 Entrepreneurs
“Oprah’s Favorite Things” for Holiday 2022 Official partner of Partnership for Healthier
> Ameerah Bello, Mathematician Jr. > Anike Mlemchukwu, Lapapoe

SMALL BUSINESS
> SmithBrown Marketing America, helping to create the criteria for a new
> Carnellia Ajasin, Mind Katalyst > Ceandrys Black, R.A.W. Perfumes, Inc.
Inc. 5000 for 2022.  national icon to identify vegetable-forward
> Chastity Oakes, Arise Health Institute > Elissa Russell, READI Consulting
> Skylar Security Onboarded 467 recipes and co-create social media and
> Claudine Miles, Restore More > Glenda Shaw, Hillendell Medical Training
hand-picked security guards to service marketing content for 2023.
> Destiny Brewton, A House Called Hue > Jillian Anderson, HERide
brand-sensitive clients in Atlanta, > Restore More Two policies passed in Atlanta
> Erin Croom, Small Bites Adventure Club > JoDeanah Noble, Jo David Design Studio
exceeding pre-COVID numbers. Public Schools on Restorative Practices.
> Jeannette Flores-Katz, Kosher Guacamole > KaCey Venning, Helping Empower Youth
> Inclusivv One of four finalists in the 2022
Corporation Incorporated (HEY!)
SHRM Better Workplaces Challenge Cup! Cohort 5
> Karen Oettl, Save Face > Kacie Willis, Could Be Pretty Cool
and raised over $500,000 in funding from > Hillendell Medical Training
> Krishna Chapatwala, Wine Shoe > Melissa Brogdon, Fourth Party LLC
the New Orleans Angel Network, First CAN school in the state of Georgia to
> Mamie Harper, Carrie’s Closet of Georgia > Monique Alveranga, Pretty Luxe Picnics
Tie ACCESS and Atlanta Seed Company. initiate online learning; responsible for the
> Patricia Morgan, The Executive Learning Lab > Nancy President, Commercial Quality & Food
certification and inclusion of more than
> Rochelle Porter, Rochelle Porter Design Safety Solutions (CQFSS)
Cohort 3 2,000 healthcare employees.
> Skánia Florestal, HBCUMADE > Patricia Marsh, Ask Me Your MD, Inc.
> Wundergrubs and My Panda >A  sk Me Your MD, Inc. Dr. Patricia Kelly
> Tia Robinson, Vertical Activewear > Sara Sullivan, Art In The Paint Corporation
TechStars ATL Social Impact Graduates Marsh, MD, CEO and cofounder, chosen as
> Tiffani Neal, Barlow’s Foods > Shanise Thomason, Kore Beauty Co. LLC
> Beautiful Curly Me and Wundergrubs a national Leader of Impact by the American
> Shaquana Teasely, Agate Solutions, LLC
TEDxWomen ATL speakers in November 2022 Heart Association.
> My Panda and Travelsist Venture Atlanta

“With over 1,000 jobs created


(showcase companies) October 2022
> The William Pleshette Co (SwemKids) Su cc es se s Fa r an d Wide
Grown to instruct over 600 students for the City of Atlanta and
over $7.3 million in capital
weekly at two metro Atlanta locations,
employing a team of 32, with four full-time
investments for women-
employees, which are the majority from the $29.5 M Total revenue generated by WEI
businesses
led startups, it’s no wonder
communities it serves.

Atlanta’s most celebrated $7.3 M Capital investments accumulated


by WEI founders
thought leaders join us
with a 2023 podcast to tell
1,003 Atlanta jobs created by WEI busin
esses

the world ‘Why Atlanta?’ is


6
the best place to thrive for
WEI businesses reaching over $1
million in sales

Monica Delores Hooks inclusive


entrepreneurship.”
Executive Director
Women’s Entrepreneurship Initiative

2022 INVEST ATLANTA ANNUAL REPORT 40


an essential business
Since plumbing was deemed
Head
Like so many, Khadija J. during the pandemic, one of
the first things Khadija
ent e Grant, which not
had a life-changing mom did was apply for a Resurgenc

A Fa mi l y Le g a c y
ke payroll and cover
only helped the company ma
during the pandemic. expenses during the uncertain
time, it also paved
SMALL BUSINESS

am with the addition


iate basketball coach the way for a new revenue stre
The career athlete and colleg
ed in the sport she of a septic truck.
had spent her entire life immers
basketball being
loved. But since there was no est Atlanta was
of COVID-19, she Khadija says working with Inv
played during the early days t she later jumped
dove into the family such a positive experience tha
returned home to Atlanta and te in the inaugural
at the opportunity to participa
plumbing business. Business Cohort.
Reimagine Opportunity Small
rned how
the bus iness Du ring the 10-week program, Khadija lea
ding of
“I gained a greater understan nci al statements provide insight into
the overall
l it is,” say s Kh ad ija. fina
and just how unique and specia lth of a business and the importanc
e of serving
con trib ute to hea
“It was my first opportunity to et audience. “My main takea
way was that
my fam ily for so a targ
the legacy that’s provided for port,” she says. “Being
you really need a tribe of sup
many years.” s empowered me to
exposed to other entrepreneur
81, Head’s Plumbing think bigger.”
Founded by her parents in 19
ployed four
Sales and Service Inc., has em tage of the
and is the oldest Khadija has also taken advan
generations of family members nects small business
ny in Georgia. ATLinBusiness portal, which con
Black-owned plumbing compa h consultants who
rked alongside her owners and entrepreneurs wit
For years, her grandfather wo functions, including
her brother, Odari, specialize in various business
parents, and now Khadija and rketing, human
two sons are also finance, business planning, ma
manage the business. Odari’s opment. 
resources, legal and web devel
learning the trade.
adija says Invest
l cliff and decided Every step along the way, Kh
“I jumped off the metaphorica n and possible as
outlive me,” says Atlanta has made her feel see
to invest in something that will ate for businesses no
on that took me too an entrepreneur. “They advoc
Khadija. “It was the best decisi position you for
matter what phase you’re in and
long to make.” en a great partner
success,” she says. “They’ve be
ing Sales and Service.
and investor in Head’s Plumb
Khadija J. Head I’m so appreciative of their sup
port.”
Head’s Plumbing Sales
f a n d d ecided
lif
and Service, Inc.
e t a p h orical c e . I t was
t h e m tliv e m
ed off will ou
“I jump t h a t ke.”
t i n s o m ethin g
t o o l o n g to ma
to inves n t h a t took m
e
deci s i o
the best

2022 INVEST ATLANTA ANNUAL REPORT 42


NEIGHBORHOOD INVEST
M E N T R E S U LT S

>B
 rought over $323.6 million of investment to disinvested
neighborhoods, including the creation over 750 new jobs

N ei g hb or ho o d > T hrough neighborhood investment programs, including


TADs and the Atlanta Emerging Markets, Inc. funding, Invest
Atlanta enriched and empowered communities with more

In vestme nt
than $227.6 million of new capital investment.

We invest in underinvested communities to reduce H i gh l i g ht s


t m e n t
ve s
barriers and create access to economic opportunities. In
2022
The city of Atlanta has more than 240 unique neighborhoods – each with their own estment in
%
45.7
ap ita l inv ods
distinct character. Utilizing tax allocation districts (TAD) grants and New Markets Tax Of total c e sted neighborho
in v
went to dis
Credit (NMTC) allocations, Invest Atlanta supports transformative organizations in
their work to foster safe, vibrant communities throughout the city. t in
l c ap ital investmen s
Tota ood
neighborh
$323.6M d isin ve ste d

d
al from TAD an ding
New cap it
arkets, Inc. fun
$227.6M
erging M
Atlanta Em

2022 INVEST ATLANTA ANNUAL REPORT 44


Community Investments

Atlanta Tax Allocation Districts 


Invest Atlanta tailors its investment strategies
Arts & Creative Industry Program

NEIGHBORHOOD INVESTMENT
for each of Atlanta’s 10 Tax Allocation Districts
Business Development (TADs) to address specific challenges, including
economic progress, community development,
Community Development downtown revitalization, infrastructure enhancement,
sustainability and open spaces.
Homeownership Programs

Small Business Assistance Construction has begun on the Sweet Auburn


Hero Walk – a 1.1-mile path through the Historic
Sweet Auburn District that pays homage to Atlanta’s
notable spiritual, civic and political leaders.
Sweet Auburn Hero Walk
Sweet Auburn Grande will be a live-work
development with new multifamily housing units and
affordable commercial space. The original building,
constructed in 1908, housed the Atlanta State
Savings Bank, the first Black-owned bank in Atlanta
and Georgia’s first state-chartered Black bank.

Motel Atlanta, LLC is renovating and converting 54


rooms into supportive housing micro units and will be
renamed the Ralph David House Project. 
oject
h D av id Ho u s e P r
Ralp The Simpson will feature 139 new units of
affordable multifamily housing in Vine City.

Renovations have been completed at the Historic


Oakland Cemetery, including the iconic 1899
Oakland Bell Tower, which features two floors of
event space, outdoor balconies overlooking the
cemetery and Atlanta skyline and exterior porches
on the ground floor.

Scan this QR code to


view an interactive
Historic version of our
Oakland
Cemetery
investments map.

2022 INVEST ATLANTA ANNUAL REPORT 46


M issi o n- Dr iv e n
Investm ent
NEIGHBORHOOD INVESTMENT

Atlanta Emerging Markets Inc. (AEMI), an affiliate 2022 Civic Impact Loan Fund Recipients
agency of Invest Atlanta, received a $45 million
New Markets Tax Credit (NMTC) allocation from TruDiary offers equitable, quality prenatal care,
the U.S. Department of the Treasury – its second providing Social Determinants of Health services,
consecutive allocation – bringing a total of $95 such as food security, mental health support,
million in additional economic development funding lactation services and transportation.
to Atlanta within the last two years. AEMI is one of
only four community development entities in the state Helping Empower Youth (HEY!) equips youth to
of Georgia to receive an award this year. be leaders through three initiatives – S.T.E.A.M., a
leadership academy and reading program, and
AEMI and the Center for Civic Innovation (CCI) devises needs-based programming focused on
invested $185,000 into four mission-driven ventures providing alternatives and options for area youth.
to expand their impact in the communities they serve.
Make Music Count is a math curriculum and app
Since launching in 2017, the Civic Impact Loan taught through playing the piano. Students improve
Fund has provided more than $900,000 in loans math skills live and online guided by tutors playing
to 20 early-stage businesses focused on community the latest popular songs with its STEAM and SEL
engagement, the arts, food security, wellness and curriculum and app for 2nd-12th grade students.
education. To date, 80% of those loans have funded
Black entrepreneurs, and 80% of all loans have SAVE Institute is an alternative to high school
gone to women. that allows students to learn through projects, life
c a n s ee it in
I
experiences, agriculture, vocational training and
o o d b e cause b ecause
do e s g t u f f
“HEY! other s ch me
implementing business enterprises.
ed the d o i n g m e t e a
as co
me. I w ve anyone to
tablish
et
er I m
e s s e s
t
r
f
C o ng
A
to
in 2000 All four entrepreneurs are recent
h a a y .  
I didn’t nother
w f that
r o g r a m
NMTC p
ment to
a re as
m e a n g a l l o
and sho
w ped doi
s t graduates of the Center for Civic
go and
n v e
p
i
attract
n income
and
,   I s t o t o
e y la c e
Ms. KaC
Innovation’s Civic Innovation
t
some p
a
ust ou
m e d i
with low
loyment
. The
I h a d m n o t j
e and I a
becaus
u n e m p ty Fellowship program, which invests in
high ate equi
o b e
ace t y own.”
pr iv
somepl
t ak e s and amplifies the work of community
program
investor
s and
ff o n m AD, 16
ing stu
y
o
b leaders, entrepreneurs and movement
d
t e d
contribu
n t o ga p financi
ng
h e r e
turns it
i . builders who are actively solving
o p m e nt projects
vel inequality in Atlanta.
for rede

2022 INVEST ATLANTA ANNUAL REPORT 48


A Home w ith

Good

NEIGHBORHOOD INVESTMENT
S p i r it
use on the street.
nce wo rds wh en she say s she once had the ugliest ho
Betty Barnes doesn’t mi
when she learned
t of co de ,” she say s. Betty considers it a blessing
d ou Rehab
“It was all clunked up an ab ou t the Inv est Atlanta Owner Occupied
ew. When I see it I ha ve
“Now it looks snap-brand-n pro gra m, wh ich helps long-time Atlanta
residents
re, and I shout, ‘Th an k
to remind myself that I live he make needed repairs so the
y can safely remain in
you Lord!’” those repairs involved
their homes. In Betty’s case,
window
ch for ne w ins ula tion, siding, exterior painting,
anta Village ran
Betty has lived in her East Atl rep lac em en ts and the removal of bee nests
and
sed her four childr en ,
53 years. It’s where she rai ss numbers.
da y ter mit es. Sh e even received new addre
urned to each
and it was the refuge she ret
to support her family.
after working multiple jobs Be tty say s pe ople don’t even recognize
her house
od spirit,” say s Be tty.
“It’s a peaceful home with go wh en the y drive by now, not to mention it’s
up to
flips off the back po rch
“I remember my kids doing code and her utility bills are
much lower.
ee l do wn the sidew alk . It’s
and riding their big wh
lot of love.”
seen a lot of growth and a “This program is just wonderf
ul,” she says. “Us
d we don’t
Atl an ta sen ior s ha ve worked our whole lives, an
s watched East unities to go
Over the decades, Betty ha wa nt to giv e up our homes and comm
r, transforming into a
Village grow up around he live in a nu rsing home – we want to stay.
I pray
new houses, res tau ran ts
vibrant community with big pe op le lea rn about this program and pu
rsue it.”
e, her own ho me
and a library. During that tim
emind
began to deteriorate, but mo
ney to address the
n I s e e it I have to r
“Whe
ays hard to come by. here, and I
necessary repairs was alw
myself that I live
u t, ‘Th a n k you Lord!’”
sho
s
Betty Barne
2022 INVEST ATLANTA ANNUAL REPORT 50
Af f ordable A F F O R DA B L E H O U S I N G R
E S U LT S

Housing
> Reducing cost-burdened households: 516 of the 1,637
funded in 2022 are units where residents will pay no more
than 30% of their income for housing.

> 103 low- to mid-income residents were able to


purchase a single-family home through Invest Atlanta’s

We invest in affordable housing to help families Down Payment Assistance program.

generate wealth through homeownership and ease


the pressures of gentrification for legacy residents. I nv e s t m e nt H
i gh l i ght s

From workforce housing and multifamily housing developments to making the dream
ed
housing units fund
of homeownership a reality, one of Invest Atlanta’s top priorities is helping more
Atlantans have access to safe, affordable places to call home.
1,730 Total multifamily

its funded
amily housing un
In alignment with Mayor Andre Dickens’ efforts to produce and preserve 20,000 1,637 Affordable multif
)
cost-burden units
affordable units by 2026, the City of Atlanta’s housing strategy guides Invest Atlanta % of income (zero
to work at creating pathways to affordable and equitable housing opportunities for 516 Units capped at 30

every Atlantan. It’s a multipronged strategy that strengthens communities throughout ted
Homeowners assis
the city and includes creating and preserving affordable developments, providing 163 Down Payment Ass
istance: 103
repairs for long-time residents through forgivable loans and offering down payment Rehab: 60
assistance for first-time homebuyers. Owner-Occupied

And, by layering incentives and solutions from community partners like the City of
Atlanta Office of Housing and Community Development, Atlanta Housing and the
Atlanta Land Trust, Invest Atlanta can deepen levels of affordability and expand
accessibility for more Atlantans.

2022 INVEST ATLANTA ANNUAL REPORT 52


A F F O R D A B L E H O U S I N G R E S U LT S No Place Like Home
The Atlanta Heritage Owner-Occupied Rehab program helps legacy residents at or below 60% Area
9,172 94.6%
Affordable units in 2022 over
Median Income (AMI) remain in their homes amid rising property values. Providing needed health and
Total Housing Units safety repairs through forgivable loans, the program touches lives in communities throughout Atlanta,
(2018-Present) 57.3% in 2018. That’s a whopping
prioritizing senior households aged 55+, military veterans, disabled head of households and those who
65% increase over the past 5 years.
have been in their homes for 15+ years. Two additional programs – Westside Heritage and Choice

6,956 76%
Total Affordable Units
Neighborhoods Heritage – operate in neighborhood-specific areas within the city.

Units financed by Invest Atlanta


(2018-Present) since 2018 have been affordable.

5-Year Trend: Affordable Housing Creation at Invest Atlanta


Affordable Units Market Rate Units Under construction in the Adamsville
community, Juanita H. Gardner
100% 5.4%
42.7% 44.5% 16.3% 17.0%
94.6% Village is a 108-unit apartment
80% 83.7% 83.0% complex designed to include
features, services and amenities
60%
57.3% 55.5% suitable for seniors, as well as rent
40% Ju an it a H. Ga rd ne r Vi affordability for households at or
ll ag e
below 60% AMI.
20%

0%
2018 2019 2020 2021 2022

HOMEOWNER DEMOGRAPHICS

3%

6%

29%

Gender Race
y P a rk
Mc Au le
71%
91%
McAuley Park will feature 170 multifamily housing units in the historic Sweet Auburn neighborhood,
including 30 units at 30% AMI, 101 units at 60% AMI and 29 units at 80% AMI. In addition,
Saint Joseph’s Mercy Care Services will support 10 respite units within the development for patients
Women Black or African American
who need affordable housing near the clinic for healthcare services.
Men Not Provided
White
2022 INVEST ATLANTA ANNUAL REPORT 54
Improving Families and Communities

Invest Atlanta offers a wide range of down payment


assistance programs to help Atlantans build wealth

A F F O R DA B L E H O U S I N G
through homeownership. This assistance, provided
in the form of forgivable loans, is often the essential
g t h e p e r f e ct house was
n
bridge between renting and owning. “While findi nce
u o u s pr o c e s s, my experie
a n a rd the lender w
as
In 2022, Invest Atlanta expanded its down payment A t la n t a a n d
with Invest represents
assistance to include the 30PLUS program, which . M y h o m e
a s y
provides eligible homebuyers at 120% area median amazingly e tirement . Th
e
a b i l it y i n r e
income (AMI) with $30,000 toward down payment financial st ble
a b le t o l iv e in afforda
and/or closing costs. Buyers at 80% AMI or below fact that I’m to
can layer 30PLUS with the Atlanta Affordable t h e c it y a n d accessible
housing – in nt and
Homeownership Program for a total of $50,000
h o sp it a l s , enter tainme
the airpor t , e.”
in assistance.  
r e a s e s m y q uality of lif
spor ts – inc
“Down payment is really ERROL HORNE
N PAYMENT
RECIPIENT, DOW
the Achilles’ heel as to OGRAM
ASSISTANCE PR
why most people can’t buy
,
a home – especially with “As the sole provider
ntain a
fluctuating home prices it’s difficult to mai
thousands
household and save
and interest rates. The Invest
to purchase a home.
ctor for
assistance I received from Atlanta was a key fa
wner and
Invest Atlanta bridged that me becoming a homeo
of making
represents the hope
gap and allowed me access me true.
my life-long dream co
e that
to the American dream of My son once told m
tside,
homeownership.” every time he goes ou
se and
he looks at the hou
believe
says, ‘Wow, I can’t
e happy.”
Clarence Jeffries Jr. this!’ That makes m
Recipient, Down
Keisha Fairley 
Payment Assistance ent
Recipient, Down Paym
Program
Assistance Program

2022 INVEST ATLANTA ANNUAL REPORT 56


Todd Wind has spent his career building affordable
housing throughout Florida and Georgia and says these
developments are affordable but not inferior in quality.
A F F O R DA B L E H O U S I N G

“So many people have old ideas about affordable


housing and associate it with inferior quality, and
that’s just not the case today,” explains Todd, who is

A S oc i a l G o o d
managing partner at Timshel Development Group, LLC.
“We adhere to very high standards and benchmarks
that include sustainable materials, energy-efficient
products, exterior aesthetics and green space features
so residents can live in safe, quality homes.” 

Timshel Development Group, along Hill Tide Partners,


are currently developing Juanita H. Gardner Village – a
108-unit apartment complex for seniors located in the
Adamsville community. The development is designed to
include features, services and amenities suitable for seniors,
as well as rent affordability for households at or below 60%
of the average median income.

The Invest Atlanta Urban Residential Finance Authority


provided a $12.5 million tax-exempt loan to help finance
Juanita H. Gardner Village – a funding structure that allows
developers like Timshel to lower the amount of debt they
take on for construction costs and increase the standard of
was
r years when I
affordable housing in Atlanta and across the country.
l an d dr u gs fo
“I used alcoho ge t m y li fe b ack and finally
anted to
younger, but w s er io us about my re
covery According to Todd, the low-income tax credit program
. I w as
went to rehab V ie w in 2007 - away
from represents the best kind of public-private partnership that
C ap it o l
and moved to vi o u s neighborhood.
fulfills a critical need for so many – especially at a time
m y p re
the triggers o f
o d to m e, de s pite the flaws when inflation, interest rates and home prices are all on the
been go
This place has au s e it ’s helped me in
my rise. “Timshel was founded on providing affordability and
ys , b ec
in the early da ts h o w far I’ve come.”
is managed by people who respect and value the people
p re s en
recovery and re who live at our properties,” he says. “Knowing that we
nemore provide a social good drives us.” 
Stephanie Ken
esident
Capitol View R

2022 INVEST ATLANTA ANNUAL REPORT 58


U pdates
C OM M U N I T Y E N GAG E M E
N T R E S U LT S

> Invest Atlanta implemented new processes to collect and incorporate


feedback directly from residents and business owners in the city.
Invest Atlanta Is Growing
•Online/Chat Service Rating: 4.78 out of 5
Invest Atlanta has added new skills and capabilities to its offerings to
expand its reach and better serve Atlantans. •Resurgence Grant: Net Promoter = 56.9, Satisfaction Score = 4.1 out of 5
•ATLinBusiness: Net Promoter = 51.1, Satisfaction Score = 4.0 out of 5
Two entirely new teams have been created, including one to administer •Women’s Entrepreneurship Initiative (WEI): Net Promoter = 66.7
the federal American Rescue Plan funds, as well as a Data Team
dedicated to effective workflows and precise reporting and enabling
data-driven, equity-led decision-making at all levels of the organization.

“What excites me most is the opportunity to H i gh l i ght s


translate data into action, both within Invest
events
Atlanta as an organization and within the diverse online community outreach
369 In-person and
communities we serve throughout the city. Data events
med via community outreach
is more than just numbers on a screen, it’s a Anum Ali Moham d
17,953 People engage
tor
Assistant Direc
powerful catalyst for change.” views
Data Operations Recorded webinar
1,299
per month
the Invest Atlanta website
38k+ Average visitors on
Other new positions have been added as well, including: a
Multifamily Project Manager, Homeownership Anti-Displacement
wers”
Manager, Small Business Loan Underwriter, Small Business Loan
Processor, Commercial Property Improvement Grant Program Manager
22k+ Social Media Follo

and Assistant Director of Ecosystem Development.

2022 INVEST ATLANTA ANNUAL REPORT 60


I N V E S T AT L A N TA U P DAT E S

p
For the second consecutive year, Atlanta

AL i f t U
Magazine featured both Dr. Eloisa
Klementich and Dawn Luke Arnold on its
Atlanta 500 list recognizing Atlanta’s most
by her work
influential civic and business leaders. 
em p a th y, V ic key is inspired
Leading with she helps.
n she thinks im pre ssion on those
erts gets emotional whe and leaves a la stin g
as an older
Dr. Eloisa Klementich was named one of Vicke y R o b
ha ve helped her
along
er so n, ea rlier in her career, w
about all the p
eo ple who One such p by the
“Georgia’s Most Influential Latinos”
s giving back in
her
ho se lin o le um floor had ripped
she’ gentleman w
her life’s journe
y. N ow , . Not satisfied
by the Georgia Hispanic Chamber of vest Atlanta. in g a tripping hazard
thro ug h her work at In doorway, p re se nt
to advocate
Commerce for 2022. ow n wa y
a l re p a ir, V ic key continued
with the initi lly,
erienced ro per ly, and aesthetica
f fo ur , Vickey has exp for him until the
floor w a s p
As a single m o ther o up, he just
The National Association of Local Housing
. Th er e was a time w
hen
“W he n I w en t back to follow
a lot of ups and
d ow ns secured. ys Vickey.
Finance Agencies recognized Invest Atlanta
ho o l, floated from ho
use to
g a ve m e a thumbs up,” sa
she was in and
o ut o f sc smiled and f, I knew
and Vickey Roberts with its prestigious
rself homeless fo
r a brief
ee n in a si m ila r situation mysel
Award of Multifamily Excellence for house and ev en fo un d he
arents “Having b .”
oices that my p at meant to him
the Capitol View Apartments project. period. “I ma d e so m e life ch
while,” exactly what th
nd I ha d it tough for a
did not agree w ith, a e hand-outs
lw a ys seemed to co
me in
ys In ve st A tlanta doesn’t giv
p eo p le a Vickey sa help others
The Urban Land Institute (ULI) Atlanta selected she says. “But moment. I’m pro
of that if
t up , a nd she’s grateful to
th e rig ht but rather a lif ple
Jennifer Fine to participate in its third and help me at just
u just neve r know what peo
cceed.” rk. “Y o
giv e up, you can su through her wo s are,” she
Women’s Leadership Initiative (WLI) cohort, yo u d on’t
th roug h a nd what their storie
have bee n people I
The Leaders, created as a resource for women
her way. She w
orked hard,
y no t p er so na lly meet all the
fo un d says, “I m a their
in real estate development. Vickey even tu a lly
as able m a kes a difference in
d ip lo m a , la nd ed a job and w help, but I know
m y w o rk
earned her the Urban
he r fir st ho m e with help from lives.”
to purchase e City of
Fina nc e A ut ho rity (URFA) of th
Residential ery penny
Since 2020, Invest Atlanta has deployed over w a s a ro un d C hristmas and ev
Atlanta. “It bers.
$25 million in grants to small businesses and is o in g to th at ho use,” she remem
I had was g URFA at
currently deploying another $20 million to be
e [w ho w a s a n employee with
“Shermain ppliances,
awarded through 2025. Through the Resurgence
t o nl y he lp ed me get basic a
the time] no buy gifts
Grant Fund, our organization has gone from 17%
m ily us ed th ei r own money to
the URFA fa eir kindness
of grants and loans to disadvantaged communities
s a nd fo o d fo r the holiday. Th
in 2020 to over 53% in grants being deployed to for my kid
me.”
disinvested communities in 2022. really stuck with
FA as a
fa ct , w a s hi re d to work at UR
Invest Atlanta has also increased technical Vickey, in ecame part of
a sh o rt tim e later – which b
assistance hours in disadvantaged neighborhoods secretary later,
nt a in 19 9 7. Now, 27 years
by adding local small business HUBs throughout Invest Atla ultifamily
ct o r o f Invest Atlanta’s M
the city in neighborhoods with the greatest need Vickey is d ire voice for r ts
she serves as a Robe ily
and successfully graduated over 20 businesses Housing B o nd s, w he re
Vick
e y
u lt ifam
,M
erable. ctor
from Reimagine Opportunity, a 15-week cohort those most vuln Di r e nds
that supported increased knowledge in profit and si n g Bo
Ho u
loss, leveraging artificial intelligence, protecting the
business from cyber-attacks and using technology
to expand clients and marketplace.
2022 INVEST ATLANTA ANNUAL REPORT 62
2022 Board of Directors

The Honorable Andre Dickens


Mayor of Atlanta

The Honorable The Honorable The Honorable Chris Ahrenkiel


Jason Dozier Lee Morris Michelle Olympiadis

Barry Givens , Jr. Eunice Glover Dr. Lakeysha Hallmon Fred Smith

Outgoing Board Members


Randy Hazelton – July 2014 to July 2022
Todd Greene – October 2018 to October 2022

Thank you for


your service!
Randy Hazelton Todd Greene

2022 INVEST ATLANTA ANNUAL REPORT 64


Statement of Net Position Statement of Net Position

Assets Liabilities
Current Assets Business-type Activities Component Units Current Liabilities Business-type Activities Component Units
Cash and cash equivalents $54,739,718 $9,992,252 Accounts payable and accrued liabilities $9,934,945 $9,420,223
Restricted cash and cash equivalents 150,387,634 2,484,506 Bonds, notes, and loans payable, current portion 15,185,000 7,218,369
Other receivables 2,964,765 5,800,369 Accrued interest payable 8,960,351 6,840,575
Prepaid items 119,103 278,210 Unearned revenue 4,296,273 1,027,679
Due from other governments - - Funds held in escrow 54,547 -
Due from the BeltLine Tax Allocation District - - Due to primary government - 2,272,687
Due from the Atlanta BeltLine Partnership - - Due to City of Atlanta 13,006 -
Due from component units 2,368,959 - Due to Atlanta Housing Opportunity, Inc. 264,405
Due from the City of Atlanta, current portion 6,313,914 - Due to the BeltLine Tax Allocation District - 1,008,825
Due from Atlanta Housing Opportunity, Inc., current portion 3,955,510 - Other liabilities - 12,000
Total Current Assets 220,849,603 18,555,337 Total current liabilities 38,708,527 27,800,358

Noncurrent Assets
Noncurrent liabilities:
Due from the City of Atlanta $351,387,122 -
Advances from component units - $15,004,833
Due from Atlanta Housing Opportunity, Inc. 43,464,300 -
Advances from the City of Atlanta Tax Allocation Districts 7,679,275 -
Loans receivable, net of allowance 3,857,074 -
Loan payable to the City of Atlanta - 1,209
Other receivable, net of allowance 1,157,833 -
Due to others 5,580,445 -
Lease receivable 952,814 -
Accrued rent 891,426 604,717
Real estate held for development - 200,869
Unearned revenue 2,297,042 2,983,781
Other assets - development projects 8,141,445 577,889
Lease liability 2,245,307 1,401,426
Capital assets, nondepreciable 114,749,986 210,909,021
Bonds, notes and loans payable 414,057,440 70,216,570
Capital assets, net of depreciation 1,133,514 21,779,836
Total noncurrent liabilities 432,750,935 90,212,536
Righ-to-use lease asset, net of amortization 2,324,705 1,136,720
Total liabilities 471,459,462 118,012,894
Advances to component units - 14,986,702
Other assets - 7,895,459
Deferred Inflows of Resources: Deferred gain on leases – GASB 87 958,576 -
Total noncurrent Assets 527,168,793 257,486,496
Deferred gain on bond refunding 684,702 -
Total assets 748,018,396 276,041,833

Net Position (Deficit)


Deferred Outflows of Resources Net investment in capital assets $115,883,500 152,676,420
Deferred loss on bond refunding $870,554 0 Restricted for debt service 25,838,637 -
Restricted for programs 142,336,707 -
Unrestricted (deficit) (8,272,634) 5,352,519
Total net position (deficit) $275,786,210 $158,028,939

FINANCIALS
2022 INVEST ATLANTA ANNUAL REPORT 66
Statements of Revenues, Expenses and Changes in Statements of Cash Flows-Proprietary Funds
Fund Net Position-Proprietary Funds
Business-type — Enterprise Funds Business-type Activities — Enterprise Funds
Operating revenues: Administrative Fund Grants & Restricted American Urban Residential Downtown Nonmajor Funds Total Cash flows from operating activities: Administrative Grants & Re- American Urban Residential Downtown Nonmajor Total
Program Fund Rescue Plan Finance Authority Development Phoenix Loan Funds Fund stricted Program Rescue Plan Finance Authority Development Fund
Authority Fund Authority
Service, administration, and loan fees $12,022,997 $1,952,463 $10,350,000 $3,147,967 $- $33,230 $27,506,657 Receipts from customers and grantors $12,365,112 $2,861,881 $10,350,000 $6,690,708 $- $- $32,267,700
Developer fees - - - 23,414 - - 23,414 Receipts from third parties (rental income) - - - - 2,728,082 - 2,728,082
Rental income - - - 7,804 530,200 - 538,004 Receipts from other governments 13,998,392 - - - - 13,998,392
Income received from others for debt 8,845,568 - - 1,479,387 102,313,604 - 112,638,559 Receipts of interest on loans - - - 7,804 - 33,230 41,034
service payments Miscellaneous receipts 222,217 21 - 11,575,766 - 223 11,798,227
Receipts of developer fees - - - 23,414 - - 23,414
Intergovernmental revenue 3,695,303 - - - - - 3,695,303 Payments to/from other funds (212,312) 20,966 - (9,753) - - (201,098)
Other revenue 222,217 21 - 11,575,766 2,197,882 223 13,996,109 Payments to suppliers (10,088,383) - 57,056 (4,117,636) (3,236,058) - (17,385,020)
Total operating revenues 24,786,085 1,952,484 10,350,000 16,234,338 105,041,686 33,453 158,398,046 Payments to employees (5,599,177) - - - - (5,599,177)
Payments for programs 278,014 (165,663) (1,192,164) (394,640) (24,524,422) 45,666 (25,953,209)
Operating Expenses Net cash provided by (used in) operating activities 10,963,863 2,717,205 9,214,892 13,775,663 (25,032,397) 79,119 11,718,345
Interest on bonds, notes, and loans $9,723,013 - - $1,666,191 $3,547,772 - $14,936,976
Program expenses - 38,057 1,192,164 - 30,975,047 56,003 32,261,271 Cash flows from non-capital financing activities
Economic development 109,230 - - 305,094 - - 414,324 Receipts from the City of Atlanta to cover debt service on $8,845,568 - - $4,236,040 $10,484,873 - $23,566,481
Intergovernmental - transportation 31,481 - - - 31,481 revenue bonds issued on behalf of the City of Atlanta
Intergovernmental - stadium - - - - - - - Proceeds from issuance of bonds - - - 1,000,000 95,190,000 - 96,190,000
Depreciation and amortization 647,260 - - - - - 647,260 Paid bond issuance costs - - - - (1,706,062) - (1,706,062)
Right to interest expense 52,155 - - - - - 52,155 Payment of bond proceeds to AHOI for programs - - - (3,750,000) - - (3,750,000)
General and administrative 15,151,425 116,563 4,795 5,505,357 4,942,120 11,770 25,732,030 Payments for interest (9,845,640) - - (1,627,805) (1,677,098) - (13,150,544)
Total operating expenses 25,714,564 154,620 1,196,959 7,476,642 39,464,939 67,773 74,075,497 Repayment on bond principal related to revenue
Operating income (loss) 928,479 1,797,864 9,153,041 8,757,696 65,576,747 (34,320) 84,322,549 bonds issued on behalf of the City of Atlanta (16,507,769) - - - (3,515,340) - (20,023,109)
Repayment of advances to other funds 1,235,451 (1,235,626) - - 175 - -
Non-operating revenues (expenses) Repayment of advances to the City of Atlanta (3,312) - - - - - (3,312)
Interest income $32,003 $8,511 - - $82,064 - 122,578 Tax Allocation Districts
Total non-operating revenues 32,003 8,511 - - 82,064 - 122,578 Net cash provided by (used in) noncapital financing activities $ (16,275,702) (1,235,626) - (141,765) $98,776,547 - $81,123,454

Capital Contribution 350,000 - - (100) - - 349,900


Change in net position (546,476) 1,806,375 9,153,041 8,757,596 65,658,811 (34,320) 84,795,027
Net position (deficit) at beginning 145,483,786 10,782,421 - 7,208,092 26,804,720 712,164 190,991,183
of fiscal year
Net position at end of fiscal year $144,937,310 $12,588,796 $9,153,041 $15,965,688 $92,463,531 $677,844 $275,786,210

FINANCIALS
2022 INVEST ATLANTA ANNUAL REPORT 68
Statements of Cash Flows-Proprietary Funds
(Continued)

Cash flows from capital financing activities Administrative Grants & Re- American Urban Residential Downtown Nonmajor Fund Total
Fund stricted Program Rescue Plan Finance Authority Development
Fund Authority
Distributions - - - (100) - - (100)
“The fis
cal heal
th of th
Purchase of capital assets (1,986,772) - - - - - (1,986,772)

is a pill e City o
Net cash used in capital financing activities (1,986,772) - - (100) - - (1,986,872)

ar of ou f Atlant
r A dministr a
Cash flows from investing activities:

commit ation’s
ment to
Receipts of interest on bank accounts 32,003 8,513 - - 82,064 - 122,580

b e respo
Net cash provided by investing activities 32,003 8,513 - - 82,064 - 122,580

steward nsible
s of pu
Net increase (decrease) in cash (7,266,607) 1,490,092 9,214,892 13,633,798 73,826,214 79,119 90,977,508

blic res
Cash and cash equivalents at beginning of fiscal year 66,298,144 7,482,450 - 11,221,619 28,995,038 152,592 114,149,843

do right ources
Cash and cash equivalents at end of fiscal year $59,031,537 $8,972,542 $9,214,892 $24,855,417 $102,821,252 $231,711 $205,127,351

by thos and
Reconciliation to Statement of Net Position:
Cash and cash equivalents $6,238,945 $8,972,542 $9,214,892 $22,332,057 $7,749,571 $231,711 $54,739,718
e we se
Restricted cash and cash equivalents
Total Cash & cash equivalents at end of fiscal year
52,792,591
$59,031,536 $8,972,542
-
$9,214,892
- 2,523,362
$24,855,419
95,071,681
$102,821,252 $231,711
- 150,387,634
$205,127,352
rve.”
Atlanta
Mayor A
ndre Di
Reconciliation of operating income (loss) to net cash Administrative Grants & Restrict- American Urban Residential Downtown Nonmajor Fund Total ckens
provided by (used in) operating activities: Fund ed Program Fund Rescue Plan Finance Authority Development
Authority
Operating income (loss) $(928,479) $1,797,864 $9,153,041 $8,757,696 $65,576,747 $(34,320) $84,322,549
Adjustment to reconcile operating income (loss) to net 530,679
cash provided by (used in) operating activities:
Depreciation and amortization expenses, net 647,260 - - (78,439) (38,142) - (10,324,955)
Interest receipts reported in operating income (loss) (8,845,568) - - (1,479,387) - - 52,155
Right to use interest reported in 52,155 - - - - - 14,936,976
operating income (loss)
Interest payments reported in operating income (loss) 9,723,013 - - 1,666,191 3,547,772 - (10,317,674)
Receipts for debt service reported in - - - (10,317,674) - 1,706,062
operating income (loss)
Bond issuance costs reported in - - - - 1,706,062 - 555,182
operating income (loss)
(Increase) decrease in:
Other receivables 421,781 (548,364) - 681,765 - - 645,955

FINANCIALS
Loans receivable - 217,746 315,077 - 113,132 (952,814)
Lease receivable (604,800) - - (348,014) - - 329,179
Other assets - development projects 418,725 - - (89,546) - - 1,917,041
Prepaid items and other assets (26,950) 1,240,036 - 704,640 - - (201,098)
Due from (to) other funds (212,312) 20,966 - (9,753) 0 - (81,692,840)
Due from (to) the City of Atlanta 10,303,089 - (685) 0 (91,995,930) -
Increase (decrease) in:
Accounts payable and accrued expenses (509,185) (11,043) 62,536 2,097,606 6,488,767 307 8,128,989
Funds held in escrow - - - (5,761) - - (5,761)
Accrued rent (0) - - - - - (0)
Other payables - - - (1,336,085) - - (1,336,085)
Deferred gain on leases - GASB 87 600,000 - - 358,576 - - 958,576
Unearned revenue (74,866) - 2,541,098 2,466,231
Net cash provided by (used in) operating activities $10,963,863 $2,717,205 $9,214,892 $13,775,663 $(25,032,397) $79,119 $11,718,345
Non-cash capital financing activities:
Capital contribution $350,000 $- $- $- $- $- $350,000

2022 INVEST ATLANTA ANNUAL REPORT 70

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