Marketing

1.
2 Product background
Company History after graduating from a French chemical engineering program, a young
chemist with entrepreneur spirit, Eugene Schueller. It all began when Eugene Schueller created
a hair dye with colours that Parisian hairstylists couldn't get enough of. The one-product business
he started in 1909 has since developed into L'Oreal, the biggest cosmetics corporation in the
world. L'Oreal started expanding internationally in the second part of the 20th century, and it today
has 130 countries where it sells hair care, hair color, skin care, makeup, and perfumes.
These are "Le Grand L'Oréal's" formative years, from 1957 until 1983 (On the road to
Grand L’oreal). The Group begins to grow worldwide at the Chairman François Dalle's initiative.
A period of extraordinary expansion for the corporation begins with strategic brand acquisitions,
and embematic goods are created. L'Oreal adopts the phrase "Savoir saisir ce qui begin" (seize
new opportunities) as its motto. In 1984-1987 (Beauty is a scientific journey) (Beauty is a scientific
adventure). François Dalle is succeeded by research and development pioneer Charles Zviak.
Recent years have been a time of tremendous growth, largely as a result of the enormous
expenditures in research group has undertaken. Strategic product introductions that not only
break new ground but also succeed in enhancing the Group's brand image go hand in hand with
these efforts.
Thereafter, L'Oreal rose to the top of the beauty sector from 1988 to 2005. Through the global
presence of the brands and strategic acquisitions, L'oreal group would dramatically alter its scope
under Lindsey Owen-Jones' leadership to become the global leader in cosmetics. L'Oreal,
Garnier, and Maybelline, which are common in pharmacies, are among the 23 names, along with
more expensive ones like Yves Saint Laurent, Redken, and the Kiel's skin care line. By purchasing
the retail chain The Body Shop and the dermatological beauty care business Skinceuticals in
2005 and 2006, respectively, L'Oreal recently widened its product offering. Across eight
departments, including operations, finance, information systems and technology, marketing,
business and sales, communication, human resources, and research and development, the
corporation currently employs more than 65,000 people.
Next, Jean-Paul Agon serving as its Chief Executive Officer since 2006, L'Oréal has committed
to the path of universalization with a clear mission statement: Beauty for All. By embracing
diversity and inclusion in the global growth plan, L'Oreal enters the 21st century with a portfolio
of potent multinational brands. The new L'Oréal is distinguished by its ethical and socially
responsible efforts in addition to its business aspect. In addition to carrying out activities that are
socially, environmentally, and digitally responsible, L'oreal continues to make additional
acquisitions to meet the wide range of cosmetic demands around the world, supporting the goals
of sustainable development for all.
1.3 Product logo and symbol
Product logo
L'Oréal S.A., the biggest cosmetics firm in the world, is headquartered in the Clichy
neighbourhood of Paris' northwest. The company works in a variety of industries, including tissue
engineering, biopharmaceutical research, fragrances, make-up, and hair colour.
1909 saw the creation of the first logo. The brand's initial logo, created by L'Oreal
designers when the business first started, is an image of a signboard. It was a sizable, dark-brown
oval with the letters "L'Oreal" written on it. The term was written in rose-colored sans serif type.
The first 'L' character in this font was small, but the subsequent letters were expanded as if you
were looking through a loop.
Next, from 1910 to 1911. All that was placed was a nameplate with no background. The
lettering was written in a delicate serif typeface. These were all black people. That name was
expanded from 1911 to 1914, but much earlier. Its typography was also made bolder.
thereafter from 1914 to 1962. In 1914, the phrase underwent another revision. Now, the
typeface was fat and black with a larger-than-normal 'O' character. Because to its popularity, this
iteration remained with the brand for many more years. The 'L'Oreal' inscription is shown in the
1962 wordmark as a narrow sans serif with straight lines. Although not as much as it was in the
previous logotype, the letter "O" is enlarged on the background of other characters.
Product symbol
In actuality, the L'Oreal logo is only a wordmark and neither an image nor a sign. Because
of this, the very type and presentation of each character are crucial to the overall visual impact.
The corporate name is capitalised on each letter. It's interesting that they come in two sizes: the
bigger letters are "L" and "O," while the smaller letters are for the "actual" inscription. So, while
capitalising every character, the designers were nevertheless able to adhere to grammatical
conventions.
The story behind the phrase in the emblem
In a 1973 L'Oreal commercial, the line "Because I'm Worth It" first debuted. Ilon Specht, a
23-year-old copywriter of McCann Erickson, wrote it. The New Yorker even wrote an entire story
about the term in 1999 due to how well-liked it ended up being.
Font
The L'Oreal wordmark's font is very readable and distinct. Each character appears just as
they would have in a blog post or magazine article. The symbol maintains its high level of
recognizability and leaves no room for dispute as to who it belongs to thanks to the straightforward
and simplistic font.
Colour
Basically, the L'Oreal logo is a blend of white and black. The corporate logo is presented
with a white wordmark and a black background (negative). The opposite is also permissible,
though. This sophisticated and timeless combination represents innate flair as well as purity
(white) and mystery (black). It's also important to note that, depending on the visual context, the
insignia may be shown in a variety of other colours. Most frequently, it has golden tones, perhaps
with a 3D impression.

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The story behind the phrase in the emblem

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