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    MIS Assignment 01

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    Ibrahim Ibrahimch
    The document discusses how Pizza Hut achieves competitive advantage in Pakistan using Michael Porter's five forces model, noting that Pizza Hut has brand recognition, fast delivery, and good taste compared to competitors, while also addressing potential new entrants, power of suppliers and customers, and threats of substitutes. It provides examples for each of the five forces to illustrate how Pizza Hut gains an edge over rivals.

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    MIS Assignment 01

    Uploaded by

    Ibrahim Ibrahimch
    34 views3 pages
    The document discusses how Pizza Hut achieves competitive advantage in Pakistan using Michael Porter's five forces model, noting that Pizza Hut has brand recognition, fast delivery, and good taste compared to competitors, while also addressing potential new entrants, power of suppliers and customers, and threats of substitutes. It provides examples for each of the five forces to illustrate how Pizza Hut gains an edge over rivals.

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    MIS_Assignment_01

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    The document discusses how Pizza Hut achieves competitive advantage in Pakistan using Michael Porter's five forces model, noting that Pizza Hut has brand recognition, fast delivery, and good taste compared to competitors, while also addressing potential new entrants, power of suppliers and customers, and threats of substitutes. It provides examples for each of the five forces to illustrate how Pizza Hut gains an edge over rivals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    34 views3 pages

    MIS Assignment 01

    Uploaded by

    Ibrahim Ibrahimch
    The document discusses how Pizza Hut achieves competitive advantage in Pakistan using Michael Porter's five forces model, noting that Pizza Hut has brand recognition, fast delivery, and good taste compared to competitors, while also addressing potential new entrants, power of suppliers and customers, and threats of substitutes. It provides examples for each of the five forces to illustrate how Pizza Hut gains an edge over rivals.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 3

    COMSATS University Islamabad, Lahore Campus

    Introduction to ICT – Theory

    Name: Mohammad Ibrahim Chaudhary

    Class SP20-BBA-027 Semester 5th


    Section C Instructor Tayyaba Fatima
    th
    Assignment-01 (Individual) Due Date: Tuesday, 8 Mar, 2022

    Problem Statement:
    • Select any firm/organization and explain how they achieve competitive
    advantage using Michael Porter’s competitive forces model.
    • Justify your answer with examples.

    Answer:

    The firm is Pizza hut a multinational food chain which is doing business in Pakistan
    market. We will use Michael Poters competitive force model that how the pizza hut can achieve
    competitive advantage in Pakistan. Pizza hut is a multinational food chain which is operating in many
    countries and mostly they are famous due their signature pan pizza and garlic bread. Competition in
    an industry can depends on Five forces which are:

    1. Competitors
    2. Potential of new entrants
    3. Power of Suppliers
    4. Power of Customers
    5. Threat of Substitutes

    The Pizza Hut can achieve competitive advantage because they have brand name due to which
    they are famous for and their taste. They have done marketing of their product in different
    Hollywood movies due to which more pizza lovers or pizza consumer have interest in buying
    their product. Now comparing it with the competitors the pizza hut has very fast delivery
    service of their product to the customers and they are good in taste which other doesn’t offer.
    Example: Customers buy pizza hut because of their premium taste.

    There is Potential entry of new entrants because pizza business does not require lot of capital
    to start its operation. It is cheap business for new entrants to open their outlets in their town or
    city. Many new entrants selling homemade pizza to the customers with the help of foodpanda
    sevice.
    Example: Pizza seller now don’t need any delivery setup they can use food panda service to
    deliver the pizza from home or from their outlet and it is very cost effective for new business.
    The power of suppliers is very important for any business because without supplier business
    cannot run its day to day operations. If company have good liquidity in terms of capital and
    paying history to its creditors than suppliers will easily supply their goods because they know
    they have good reputation in business and they will pay them on time. So pizza hut suppliers
    will easily supply their products to them because of their strong liquidity.
    Example: Pepsi who is supplier of pizza hut will not supply their beverages if pizza hut fail to
    pay their liabilities.

    The Threat of Substitutes is very important because if pizza hut fail to give customers good
    taste, quality and better pricing than customers will not buy from them and will shift to the
    substitutes who are offering low price and good quality.
    Example: Substitutes like pizza max and homemade pizza seller sell in low price to their
    customers

    Power Of customer is the decision of the customer who decides whether to buy the product or
    not. Pizza hut was firs brand who introduce itself to the customers by entering into the market
    by selling its franchise in city due to which it became easy access for customers to get their
    pizza with help of dinning, take way and delivery.
    Example: Customers whenever order to buy pizza they first think of pizza hut due to
    psychological effect of the brand in their mind.

    Dominos, Papa Johns, Broadway

    Traditional competitors
    Pizza Max

    New market entrants


    Substitute products Pan pizza, Garlic Bread, Lasagna, Pasta

    and services
    ,Childern kids,OldAgeAdultand youth
    Customers
    Pepsi,Admas Cheese, Knor ketchup
    Suppliers

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