Revised - 04/12/2022: 15 January 2023 12 A.M

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Revised - 04/12/2022

INDUSTRIAL TALK (20%)

Kod Kursus/ Course Code: AFT3093 Nama Kursus: Keusahawanan Korporat


Course Name: Corporate Entrepreneurship

Fakulti/ Pusat: Fakulti Keusahawanan dan Perniagaan Jabatan: Keusahawanan


Faculty/ Centre: Faculty of Entrepreneurship and Business Program /Programme: FKP, FHPK, FSE, FBKT, FIAT, FSB & FPV

Report for Industry Talk (20%)


This assignment is worth 20% of the total assessment. The purpose of this assignment is to expose students to the latest development in the corporate entrepreneurship subject matter discussed
by academicians and practitioners worldwide.

Instructions:
For this Individual Assignment, you are required to provide an industrial report on the tittle of Ways to Reinforce Workforce Mr. Muhammad Asbil Zulkifli from Celcom Berhad.

Prepare a report based on the sharing session given by the speaker.

Evaluate and report this sharing session by covering the listed parts below. Discuss your answer based on the corporate entrepreneurship knowledge, particularly on the concept of corporate
entrepreneurship and strategies implementation to foster this concept in an organization.

1. Topics covered in the industry talk:

 Encouraging Intrapreneurship and Corporate Venturing

 Current Issues in Corporate Entrepreneurship

2. Prepare a written report based on the format given:

 Introduction - Recommend 300 words

 Explains the background of company

 Explains the background speaker

 Content & Discussions - Recommend 800 -1,000 words

 Justify at least three (3) points discuss in the given topics.

 Conclusion - Conclusion must conclude all the points given. - Recommend 200 words

 References & Appendices - List the sources of references by using APA style. Any pictures, figures and information.

3. Formatting:

 You must use font Arial, size 11, spacing 1.5, justify. Target length of report is 1,300 – 1,500 words.

 Cover page given by a respective lecturer – Optional

 Quality of information - Information relates to the main topic. It includes supporting details and or examples for all points.

 Writing Style- Report is coherently organized and the logic is easy to follow. There are NO spellings errors and terminology are clearly defined. Writing is clear and

concise and persuasive.


4. The report needs to be submitted in softcopy (e-Campus) before or by 15 January 2023 (not later than 12 A.M.). Marks will deduct for any LATE submission.

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