Microsoft Teams

Role-Specific Guide

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 Using Microsoft Teams for Different Roles

TABLE OF CONTENTS
Engineering - Triage bug resolution for development teams .....................................................................................................................2
Engineering - Conduct virtual daily standup meetings..................................................................................................................................3
Engineering - Empower DevOps with a chat-based workspace .................................................................................................................4
Finance - Plan and manage department budgets............................................................................................................................................6
Finance - Get ready for your next earnings release! .......................................................................................................................................8
Finance - Manage your monthly/quarterly/annual closing ....................................................................................................................... 10
Marketing - Manage your marketing event with Microsoft Teams........................................................................................................ 12
Marketing - Get ready for your next product launch! ................................................................................................................................. 14
Marketing- Plan and manage your public relations activities .................................................................................................................. 16
Sales - Plan and coordinate Account Management team activities ....................................................................................................... 18
Sales - Prepare and manage your next RFP/Proposal Generation ......................................................................................................... 20
Sales - Prepare and manage your Sales Planning team activities ........................................................................................................... 22

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 Using Microsoft Teams for Different Roles

ENGINEERING - TRIAGE BUG RESOLUTION FOR DEVELOPMENT TEAMS

When software bugs and issues are reported by end users or identified by quality assurance
(QA) testers, development teams need to quickly discuss technical details with team members
and coordinate their resolution efforts. Microsoft Teams provides a chat-based workspace in
Office 365 that allows team members to move quickly from conversations to content and
tasks, with context, continuity, and transparency to the entire team. Teams enables real-time
communications and rich collaboration between team members, so that bugs and issues can
be resolved more efficiently. This guide will help you organize your team activities as you
track software bugs and manage your development team using Teams, the chat-based workspace.
Once you’ve created your Bug Resolution team (or channel) in Teams, you can add some content so that your
team members don’t see a blank page the first time they log in. For example, you might start a new conversation
by posting a few questions or topics in the General channel to get a discussion started and @mention specific
team members to pull them into the conversation.
Team members can ask each other questions using Conversations and respond easily when they are online. The
Meet Now feature in Teams allows team members to quickly meet on-the-fly – without having to schedule a
meeting or reserve a conference room – using an interface optimized for face-to-face video chat. These features
often reduce the need for in-person meetings, allowing for faster and more productive communication –
particularly among geographically dispersed teams.
You can also connect to external content such as a bug tracking system, so that all relevant content is available in
Teams, regardless of whether its source is an internal or external application or service. Here are some tabs you
might use for your Bug Resolution team:

• Conversations can be used to discuss bugs and possible solutions using persistent chat, which allows team
members to collaborate quickly, across time zones, and message each other – even when one party is
temporarily unavailable. Conversations are automatically saved and can be reviewed at any time to help offline
team members quickly get caught up and provide context.

• Files can be used to create, manage, and collaborate on documents and other artifacts, such as bug reports,
release notes, and wireframes. You can also add tabs that link directly to specific files that will be frequently
referenced by the team.

• Notes can be used for various meetings, brainstorming, and whiteboarding sessions between team members
as they work toward resolution of a critical bug or issue. You can easily add photos and organize notes with
different tabs inside OneNote.

• Other Services can be added to provide team members with easy access to important apps, services, and
third-party content. For example, a Visual Studio Team Services tab or a tab that links to a web-based
ticketing system, might be useful to team members.

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ENGINEERING - CONDUCT VIRTUAL DAILY STANDUP MEETINGS

Daily standup meetings are a brief, but integral, part of the Agile
Software Development project methodology. The format of the daily
standup – an informal meeting among team members (lasting no more
than 15 minutes) to discuss what’s been done, what needs to be done,
and what potential roadblocks exist – has been widely adopted by
organizations for all types of projects.
Microsoft Teams provides a chat-based workspace in Office 365
designed to allow team members to move quickly from conversations to
content and tasks with context, continuity, and transparency to the entire
team. This guide will help you to conduct Daily Standups using Teams,
the chat-based workspace.
Daily Standups can be run from an existing project team in Teams. The product manager or person running the
daily standup can start the meeting directly from Teams by either scheduling a meeting or by using the Meet
Now button. Team members can easily join and see each other using video optimized for face to face
conversation. They can also chat in the meeting or access information needed for context during the meeting
direct within Teams.
The right information and context is important for a successful Daily Standup. You can connect to external
content such as an existing third-party task management system, development management software, bug
tracking software, or Quality Assurance software so that all relevant content is available in Teams, regardless of
whether its source is an internal or external application or service. Here are some helpful tabs that you might use
for your Daily Standup team:
Conversations
The Conversations tab is where the Daily Standup would occur. It can also be used to discuss tasks using persistent
chat, which allows team members to collaborate quickly, across time zones, and message each other – even when one
party is temporarily unavailable. Conversations are automatically saved and can be reviewed at any time to help offline
team members quickly get caught up and provide context.
Files
The Files tab can be used to create, manage, and collaborate on documents and other artifacts or project
deliverables. You can also add tabs that link directly to specific files that will be frequently referenced by the team.

Notes
The Notes tab can be used for meeting minutes, brainstorming, and whiteboarding sessions. You can easily add
photos and organize notes with different tabs inside OneNote.

Other
Other tabs that can be added include an existing SharePoint document library, Office document, PDF, website,
Stream or Office 365 Video, PowerBI, or Planner.

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ENGINEERING - EMPOWER DEVOPS WITH A CHAT-BASED WORKSPACE

DevOps requires real-time collaboration and communication between teams of software developers and other
information technology (IT) professionals to enable rapid, frequent, and reliable software delivery and
infrastructure changes. Microsoft Teams provides a chat-based workspace in Office 365 designed to allow team
members to move quickly from conversations to content and tasks, with context, continuity, and transparency to
the entire team, that can supplement existing DevOps tools.
DevOps teams are often comprised of people working around the
world, making it challenging to keep everyone informed when fast-
paced changes occur. This guide will help you organize your team
activities as you prepare and manage your organization’s budgets
using Teams as a chat-based workspace. Some typical team-based
DevOps activities might include:
▪ Sprint Planning and Retrospectives
▪ Work Items
▪ Project Management
▪ Infrastructure and Operations (I&O)

Once you’ve created your DevOps team in Teams, you can add a
few channels and seed those channels with content so that your Team Members don’t see a blank page the first
time they log in. For example, you might start a new conversation to clarify a development task by posting a few
questions or topics in each channel to get a few discussions started and @mention specific team members to pull
them into the conversation. You can also connect to external content such as a third-party task management
system (like Asana, Pivotal Tracker, or Trello), development management software (such as Visual Studio Team
Services, GitHub, or JIRA), or links to developer forums, so that all relevant context is available in Teams,
regardless of whether its source is an internal or external application or service. A few channels for a DevOps
team might include:

Sprint Planning and Retrospectives Channel

This channel can be used for team activities associated with planning and executing the
sprints associated with a specific software development project. Planner tabs can be easily
added to items in the various backlogs and Notes tabs are helpful for Sprint Planning and
Retrospective meetings. Under Files, you can add relevant documents such as:
▪ Sprint planning meeting notes
▪ Product backlog
▪ Sprint backlog
▪ Sprint retrospective meeting notes

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Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.

Work Items Channel

This channel can be used to notify team members (using the Visual Studio Team Services
connector), for example, when there is a change to a work item, when a build is completed, or
when a release is scheduled. The persistent chat functionality in Teams allows team members
to collaborate easily across time zones, and allows them to message each other – even when
one party is temporarily unavailable. Under Files, you can add relevant documents such as:
▪ Work item histories (these documents can be automatically pulled from Visual Studio
Team Services)
▪ Use cases
▪ Sprint activity logs
▪ Release schedules

Project Management Channel

This channel can be used to collaborate on overall development project tasks and progress.
Under Files, you can add relevant documents such as:
▪ Project schedule (via a connector tab, for example, to Microsoft Project)
▪ Release notes
▪ Project charter
▪ Business and technical requirements
▪ Statements of Work (SOWs)

Infrastructure and Operations (I&O) Channel

This channel can be used to track and manage infrastructure and operations issues related to
the dev/test environments. DevOps enables rapid self-provisioning of system resources and
deployment of new software to the production environment. However, close coordination
among DevOps team members is essential to minimize downtime and mitigate potential
security risks. Under Files, you can add relevant documents such as:
▪ Change Advisory Board (CAB) requests and approvals
▪ Dev/test environment configurations
▪ Deployment checklists
▪ Maintenance schedules

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FINANCE - PLAN AND MANAGE DEPARTMENT BUDGETS

Budgets are used to exercise financial control within an organization. Budget planning requires extensive
collaboration within and across departments throughout the organization. Budget management is a continuous
process that occurs throughout the year. Both activities involve close communication, task management,
coordination, and collaboration between department managers with fiduciary responsibilities and the finance
department. Microsoft Teams provides a chat-based workspace in Office 365 designed to allow team members
to move quickly from chats to content and tasks, with context, continuity, and transparency to the entire team.
This guide will help you successfully organize your team activities as you prepare and manage your organization’s
budgets using Teams, the chat-based workspace.
Some typical team-based activities associated with budget planning and
management might include:
▪ Marketing & sales forecasts
▪ Capital expenditures (CAPEX) budgets
▪ Operating expense (OPEX) budgets
▪ Budget reporting

Once your team owner invites you to join the Department Budget Planning & Management Team in Teams,
you can log in and familiarize yourself with how it is organized. Your team owner may already have created a few
channels, such as the examples below, and added some content. Check under the Conversations and Wiki tabs to
see if there are any discussions or topics that you need to participate in or questions that you need to answer for
the team. There may also be connectors to external content such as a third-party task management system (like
Asana, Pivotal Tracker, or Trello), an Excel spreadsheet template, or a PowerBI dashboard with financial data.
The following examples are channels that your team owner may have created for your team (Tip: Use the General
channel to suggest creating any other channels that may be helpful to the Department Budget Planning &
Management team):

Marketing & Sales Forecast Channel

The budget process for every company will be unique, but often begins with a marketing and
sales forecast. In addition to the marketing and sales budgets, these forecasts drive
headcount, payroll, operations, and IT budgets, among others. The team responsible for
preparing these forecasts must effectively communicate with company executives, research
and development teams, product launch teams, production department managers, and others
which can be done using Conversations. Important inputs and discussions for this team will

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include company financial goals, new product releases, product pricing or service billing rates,
and marketing and sales plans. Under Files, you can work with relevant documents such as:
▪ Marketing and sales forecasts (quarterly or monthly)
▪ Product pricing or approved service billing rates
Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently referenced by the team .

CAPEX Budgets Channel

This channel is used to create the CAPEX budgets for individual departments, which require
extensive planning to ensure accurate budgeting for capital projects. Team members will need
to prepare IRR, NPV, and/or ROI calculations (as appropriate) for proposed capital projects,
and detailed budgets with price quotes for projects. Under Files, you can work with relevant
documents such as:
▪ Prescriptive guidance for capital budgets
▪ Spreadsheets and templates (for example, IRR, NPV, and ROI)
▪ Capital projects bill of materials (BOM) and quotes
▪ Capital budgets (by department)

OPEX Budgets Channel

This channel is used to create the OPEX budgets for individual departments. Close
coordination among team members and across departments is necessary to ensure the
information is accurate, correct, and complete. Conversations help with coordination, and
under Files, you can work with relevant documents such as:
▪ Prescriptive guidance for operating expense budgets
▪ Spreadsheets and templates
▪ Production & headcount forecasts
▪ Prior year operating expense budgets (if historical budgeting is used)
▪ Operating expense budgets (by department)

Budget Reporting Channel

Throughout the year, department managers must provide various budget performance reports
to the finance department. Conversations can be used to get information from various
individuals within the department and throughout the organization. A PowerBI dashboard can
be added as a tab to display performance reports. Under Files, you can work with relevant
documents such as:
▪ Approved department budgets
▪ Budget to actual comparisons
▪ Variance reports

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FINANCE - GET READY FOR YOUR NEXT EARNINGS RELEASE!

Preparing for a successful earnings release requires close communication, task management, coordination, and
content collaboration. Microsoft Teams provides a chat-based workspace in Office 365 designed to allow team
members to move quickly from chats to content and tasks, with context, continuity, and transparency to the entire
team. This guide will help you successfully organize your team activities as you prepare for your next earnings
release using Teams, the chat-based workspace.
Some typical team-based activities associated with an earnings release in a
public company might include:
▪ Creating the Annual Report
▪ Submitting Securities Commission Filings
▪ Conducting the Earnings Call
▪ Coordinating overall Program Management
Each of these activities involve different individuals, teams, and departments, all
working together within firm deadlines.
Once your team owner invites you to join the Earnings Release team in Teams, you can log in and familiarize
yourself with how it is organized. Your team owner may already have created a few channels, such as the
examples below, and added some content.
Check under the Conversations and Wiki tabs to see if there are any discussions or topics that you need to
participate in or questions that you need to answer for the team. There may also be connectors to external
content such as a third-party task management system (like Asana, Pivotal Tracker, or Trello), Twitter feeds, or RSS
news feeds.
The following examples are channels that your team owner may have created for your team (Tip: Use the General
channel to suggest creating any other channels that may be helpful to the Earnings Release team):

Annual Report Channel

The team responsible for preparing the annual report must effectively communicate key
company information with current and potential investors. Important inputs and discussions
for this team will include the legal review, management statement to investors, financial
forecasts, and other information. Under Files, you can work with relevant documents such as:
▪ Annual report (prior year)
▪ Quarterly reports (current year)
▪ Marketing toolkit
▪ Marketing brand guide

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Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.

Earnings Call Channel

The earnings call requires extensive preparation in advance of the actual call. Team members
will need to produce the earnings call slide deck, the call script, and the question and answer
document, among others. Additionally, scheduling and invitations, press releases, and other
important activities must be carefully coordinated, including numerous minute-by-minute
activities that occur before, during, and after the call. Under Files, you can work with relevant
documents such as:
▪ Earnings call slide deck
▪ Call script
▪ Call agenda
▪ Draft press releases

Securities Commission Filing Channel

This channel focuses on activities associated with mandatory securities commission filings,
such as the collection of the financial data and audits, and preparation of the forms and
reports to be submitted. Close coordination among team members is necessary to ensure the
information is accurate, correct, and complete, and that it is submitted in accordance with all
regulatory requirements. Under Files, you can work with relevant documents such as:
▪ Financial data tables
▪ Securities commission filings (previous years)
▪ Report templates
▪ Filing deadlines

Program Management Channel

Within each of the other channels, each team is responsible for maintaining its own project
tasks. However, program oversight is required to find critical path dependencies and maintain
a master plan for the overall Earnings Release team. Under Files, you can work with relevant
documents such as:
▪ Project charter
▪ Project plan
▪ Issues and risks logs

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FINANCE - MANAGE YOUR MONTHLY/QUARTERLY/ANNUAL CLOSING

Efficient monthly, quarterly, and annual closing processes are critical to every business for the timely and accurate
preparation of financial statements. These processes require departments throughout the organization to work
together closely on a daily basis to ensure important tasks and reports are completed quickly and correctly.
Microsoft Teams provides a chat-based workspace in Office 365 designed to allow team members to move
quickly from chats to content and tasks, with context, continuity, and transparency to the entire team. This guide
will help you successfully organize your team activities as you manage your organization’s closing processes using
Teams, the chat-based workspace.
Some typical team-based activities associated with monthly, quarterly, and
annual closings might include:
▪ Accounts Receivable (AR)
▪ Accounts Payable (AP)
▪ Financial Reporting
▪ Management Review
Each of these activities involve different teams working together throughout
the various closing processes to ensure efficient and accurate financial
reporting.
Once your team owner invites you to join the Monthly, Quarterly, and Annual Closing Team in Teams, you can
log in and familiarize yourself with how it is organized. Your team owner may already have created a few channels,
such as the examples below, and added some content.
Check under the Conversations and Wiki tabs to see if there are any discussions or topics that you need to
participate in or questions that you need to answer for the team. There may also be connectors to external
content such as a third-party task management system (like Asana, Pivotal Tracker, or Trello), Excel spreadsheet
templates for easy access, or a PowerBI dashboard with financial data.
The following examples are channels that your team owner may have created for your team (Tip: Use the General
channel to suggest creating any other channels that may be helpful to the Monthly, Quarterly, and Annual
Closing team):

Accounts Receivable Channel

This channel is used to track team activities associated with collecting revenue from
customers. The accounting system is used to create journal entries, but a great deal of
collaboration between different departments, such as sales, operations, and customer se rvice
is required beyond the financial details of the transaction itself. Under Files, you can work with
relevant documents such as:
▪ Pending transaction details
▪ Invoice information

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▪ Customer information
Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.

Accounts Payable Channel

This channel is used to track team activities associated with paying invoices to vendors. P rior
to an invoice being paid, a department or line of business (LOB) manager must typically
approve the invoice, including verifying accuracy and receipt, as well as reconciling the invoice
to a budget line item and purchase order. You can use Conversations to quickly answer
questions (such as a question about a vendor or the accuracy of specific data). Under Files,
you can work with relevant documents such as:
▪ Images of purchase orders and invoices
▪ Vendor information
▪ Vendor compliance guides

Financial Reporting Channel

This channel is used to prepare the various financial reports and create the financial
statements for management review. Team members within the finance department may
require additional information from their AR or AP counterparts, or from department and LOB
managers about specific transactions, which can be accomplished using conversations. Under
Files, you can work with relevant documents such as:
▪ General and subsidiary ledger reconciliations
▪ Trial balances
▪ Income statement
▪ Balance sheet

Management Review Channel

The team responsible for management review typically consists of the CFO and other senior
finance managers that are not directly involved in the other parts of the closing processes.
This process can be taken out of email into Teams conversations to facilitate quick
collaboration. Under Files, you can work with relevant documents such as:
▪ Financial statements (preliminary)
▪ Income statements
▪ Supporting documentation (such as ledgers and spreadsheets)

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MARKETING - MANAGE YOUR MARKETING EVENT WITH MICROSOFT

TEAMS
Planning and executing a marketing event is a complex project that requires close coordination between different
departments and teams. Successful marketing events are critical to the company brand and image because they
are often public-facing events, such as customer appreciation events, new product launches, training seminars,
and various conferences Microsoft Teams provides a chat-based workspace in Office 365 designed to allow team
members to move quickly from chats to content and tasks, with context, continuity, and transparency to the entire
team. This guide will help you successfully organize your team activities as you prepare for your next marketing
event using Teams, the chat-based workspace.
Some typical team-based activities associated with event planning might include:
▪ Budget
▪ Logistics and Scheduling
▪ Venue
▪ Budget
Once your team owner invites you to join the Event Planning team in Teams, you
can log in and familiarize yourself with how it is organized. Your team owner may
already have created a few channels, such as the examples below, and added some
content. Check under the Conversations and Wiki tabs to see if there are any discussions that you need to
participate in or questions that you need to answer for the team. There may also be connectors to external
content such as a third-party task management system (like Wunderlist or Trello), Twitter feeds, or RSS news
feeds.
The following examples are channels that your team owner may have created for your team ( Tip: Use the General
channel to suggest creating any other channels that may be helpful to the Event Planning team):

Marketing Channel
This channel can be used to plan activities, such as promoting the event, creating event
collateral, planning the timing for marketing communications, and responses to event
questions. The Conversations tab can be used to help with these tasks by providing up-to-the
minute communication between team members. Connectors can be used to add relevant
information to the Conversations tab, and can also be shared in chat and used to track event
mentions. A few helpful tabs to use in this channel might include:
▪ Twitter connector (so you can follow specific accounts or hashtags related to your
event)
▪ Facebook connector (so you can track and draft responses to wall posts and private
messages)

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▪ Files (Store and collaborate on drafts of marketing collateral or track attendees and
sponsors in Excel spreadsheets)
Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.

Budget Channel
This channel can be used to track the event budget and actual expenses. Team members can
use Conversations to post questions about purchase requests for a quick response, and
quickly update other team members if cost contingencies emerge. Under Files, you can work
with relevant documents such as:
▪ Budget templates (to ensure that all budget documents stay consistent and accurate)
▪ Previous event budgets (for comparison)
▪ Purchase requests and authorizations
▪ Approved budget (actual budget document, which can be co-authored)

Logistics and Scheduling Channel

This channel can be used to ensure that all the various departments and teams stay in sync
and on task with the logistics surrounding the event. Some features that may be useful to the
Event Planning team include:
▪ A Planner tab to track, assign, and manage tasks
▪ A Wiki tab to store and share meeting minutes
▪ An Excel tab showing the setup/teardown schedules

Venue Channel
This channel can be used to track venue information. You can use relevant information such
as:
▪ Venue Maps, in a PDF tab
▪ Venue Pricing, in the Files tab
▪ Venue contact information, in an Excel tab for easy access
Tip: Team members can easily access event planning information during the event via the Teams and OneDrive
mobile apps.

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MARKETING - GET READY FOR YOUR NEXT PRODUCT LAUNCH!

Developing an effective go-to-market (GTM) strategy for a new product or service launch requires
communication, collaboration, task management, and coordination across diverse teams. Your GTM strategy is an
action plan that will define, deliver, and communicate your unique value proposition to customers and help you
achieve competitive advantage. Microsoft Teams provides a chat-based workspace in Office 365 to allow team
members to move quickly from chats to content and tasks, with context, continuity, and transparency to the entire
team. This guide will help you successfully organize your team activities as you prepare for your next GTM plan
using Teams, the chat-based workspace.
Some typical team-based activities associated with developing a GTM strategy
might include:
▪ Collecting and analyzing market research
▪ Developing messaging pillars
▪ Building communications plans
▪ Creating collateral materials
Each of these activities involve different individuals, teams, and departments, all
working together toward the product launch date.
Once your team owner invites you to join the GTM team in Teams, you can log in and familiarize yourself with
how it is organized. Your team owner may already have created a few channels, such as the examples below, and
added some content. Check under the Conversations and Wiki tabs to see if there are any discussions that you
need to participate in or questions that you need to answer for the team. There may also be connectors to
external content such as a third-party task management system (like Asana, Pivotal Tracker, or Trello), Twitter
feeds, or RSS news feeds.The following examples are channels that your team owner may have created for your team
(Tip: Use the General channel to suggest creating any other channels that may be help ful to the GTM team):

Market Research Channel

The team responsible for market research determines what research is needed and what
resources are available to conduct the research. The team will then coordinate the various
research activities and projects, including contracting and scheduling third-party survey
and/or research services, if needed. Finally, the team collects, organizes, analyzes, and presents
the research to other team members, as appropriate. Under Files, you can work with relevant
documents such as:
▪ SWOT analysis
▪ Competitive research
▪ Focus group surveys and research results
▪ Syndicated research reports
▪ Value prop and messaging research

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Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team, for example the SWOT analysis.

Messaging Pillars Channel

The team responsible for developing messaging pillars uses the inputs from the Market
Research channel to define the value proposition and identify the target market segment
(positioning). They can ask other team members for supporting bullet points for the
messaging pillars, for example, in the Conversations tab, or collaborate on documents with
other team members. Under Files, you can work with relevant documents such as:
▪ Messaging framework
▪ Brand guide
▪ Creative guide

Communications Plan Channel

The team responsible for the communications plan focuses on all activities associated with the
product or service launch including influencer outreach, promotion strategy, product
documentation, and social media. This team can coordinate marketing campaigns using the
Conversations tab, and manage all internal and external communications associated with the
launch by having files in one location. Under Files, you can work with relevant documents such
as:
▪ Social media plan
▪ Campaign creative
▪ Web page
▪ Customer mailing lists
▪ Draft press releases

Marketing Bill of Materials (BOM) Channel

The team responsible for the marketing bill of materials (BOM) manages the development,
creation, and distribution of all marketing collateral associated with the product or service
launch. Using inputs from the communications plan, this team can collabora tively produce all
collateral materials in accordance with the brand and creative guides, and ensure that they are
accurate and of acceptable quality. Under Files, you can work with relevant documents such
as:
▪ Pitch decks, demo scripts, and FAQs
▪ Collateral materials budget
▪ Vendor lists
▪ Production schedules

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MARKETING- PLAN AND MANAGE YOUR PUBLIC RELATIONS ACTIVITIES

Relevant news and information about companies, competitors, and industries, spreads quickly and can easily
become viral across an ever-growing variety of media. An effective public relations team must be able to
coordinate quickly and communicate in real-time among team members and with different company executives
and departments, to ensure timely and accurate information is provided to customers, shareholders, and the
public at large. Microsoft Teams provides a chat-based workspace in Office 365 designed to allow team members
to move quickly from chats to content and tasks, with context, continuity, and transparency to the entire team.
This guide will help you successfully organize your team activities as you plan and manage your public relations
activities using Teams, the chat-based workspace.
Some typical team-based activities associated with public relations might include:
▪ Creating and collaborating on company Press Releases
▪ Collecting, reviewing, and sharing relevant News and Updates
▪ Verifying details and Fact Checking information, whether its source is
internal or external

Once your team owner invites you to join the Public Relations team in Teams, you
can log in and familiarize yourself with how it is organized. Your team owner may
already have created a few channels, such as the examples below, and added some content. Check under the
Conversations and Wiki tabs to see if there are any discussions that you need to participate in or questions that
you need to answer for the team. There may also be connectors to external content.
The following examples are channels that your team owner may have created for your team ( Tip: Use the General
channel to suggest creating any other channels that may be helpful to the Public Relations team):

Press Releases Channel

This channel is used to create and store current and past company press releases. You can use
Conversations to get alignment on key messages for upcoming press releases and share
updates with the team. Under Files, you can work with relevant documents such as:
▪ Draft press releases (an easy way to review and co-author press releases)
▪ Press release guidelines (clear and concise rules for the team to follow when creating
press releases)
▪ Brand templates (company branded press release templates)
▪ Historical press releases (these can be mined for content or referenced for questions and
posterity)
Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.
News and Updates Channel
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This channel is used to share and comment on third-party news stories about your company,
your product, your competitors, and your industry. Team members can use Conversations to
discuss and share relevant stories with each other. You can also work with helpful Connectors,
such as:
▪ Twitter (for example, you can follow specific accounts or hashtags, which will post
updates to the Conversations area immediately or in a daily digest)
▪ Facebook (for example, receive updates when a new post is created on Facebook pages
that you specify or when someone posts a new message to your page)
▪ Bing News (for example, a news digest can be posted once a day in the Conversations
tab, based on keywords or topics you define)
▪ RSS Feed (for example, you can subscribe to any news source and post to the
Conversations area when a new article is posted)

Fact Checking Channel

This channel is used to ensure that all information used in company press releases and
marketing materials is factually accurate. Team members can use Conversations to ask each
other questions and post answers, verify their facts and findings with subject matter experts
inside the company, and help each other reference and cite reliable third-party sources. Under
Files, you can work with relevant documents such as:
▪ Frequently Asked Questions (monitoring and maintaining an FAQ list ensures the PR
team always has the correct answers available to them)
▪ Guidelines from your legal department (such as procedures for disputing factually
inaccurate information published by third-party sources)
▪ Drafts of blog posts and other materials (which can be co-authored by subject matter
experts)

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 Using Microsoft Teams for Different Roles

SALES - PLAN AND COORDINATE ACCOUNT MANAGEMENT TEAM

ACTIVITIES
Account management teams are often geographically dispersed, frequently travel, and work remotely at customer
sites, which makes it challenging to communicate and collaborate with other team members when issues need to
be discussed and decisions need to be made. Microsoft Teams provides a chat-based workspace in Office 365
designed to allow team members to move quickly from chats to content and tasks, with context, continuity, and
transparency to the entire team. This guide will help you successfully organize your team activities as you plan and
coordinate your account management activities using Teams, the chat-based workspace.
Some typical team-based activities associated with account management might
include:
▪ Customer News and Updates
▪ Current Engagements
▪ New Opportunities
▪ Sales Playbook
Each of these activities involve different individuals, teams, and departments, all
working together within firm deadlines.
Once your team owner invites you to join the Account Management team in Teams, you can log in and
familiarize yourself with how it is organized. Your team owner may already have created a few channels, such as
the examples below, and added some content. Check under the Conversations and Wiki tabs to see if there are
any discussions that you need to participate in or questions that you need to answer for the team. There may also
be connectors to external content such as a third-party task management system (like Asana, Pivotal Tracker, or
Trello), Twitter feeds, or RSS news feeds.
The following examples are channels that your team owner may have created for your team ( Tip: Use the General
channel to suggest creating any other channels that may be helpful to the Account Management team):
Customer News and Updates Channels
Keeping abreast of the latest updates and changes in a customer’s business and industry is
pivotal for proactive, knowledgeable, and personalized customer relationship management.
This could mean sharing news (both formal and informal) with your team in the
Conversations tab, posting relevant articles and documents in the channel, or even
connecting to a customer’s Twitter feed. A few features that may be useful in this channel
include:
▪ Twitter Connector (for example, you can follow your customers’ accounts or hashtags
related to your customers)
▪ Facebook Connector (track your customers’ Facebook accounts and receive updates
when new things are posted)

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 Using Microsoft Teams for Different Roles

▪ Bing News (subscribe to news using your customers’ names to get news updates in the
Conversations tab
Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.

Current Engagements Channel

This channel can be used to collaborate and communicate with other team members about
potential issues and information affecting current opportunities with customers, so the
account manager always has the latest information. The Conversations tab allows account
managers and project managers to quickly share information and resolve issues. Under Files,
you can add relevant documents such as:

▪ Decks for Account Reviews of current engagements

▪ Status reports needed at the account level

New Opportunities Channel

This channel can be used to collaborate and communicate with other team members about
potential opportunities with customers. Some items that may be useful in this channel include:

▪ Dynamics 365 or SalesForce Connector (use this connector to automatically post to

Conversations when an opportunity is updated)

▪ Account Managers can pass along information to project leaders about account level
changes that may present new opportunities

Sales Playbook Channel

This channel is used to develop and collaborate on the creation of resources for the sales
playbook. Team members can discuss, for example, service offerings, competitor strategies,
and sales tips and advice. These conversations will be accessible on a mobile device using the
Teams app. Under Files, you can add relevant documents such as:

▪ Positioning guides and battle cards

▪ Sales methodology and training presentations

▪ Marketing brochures

▪ Approved customer references and case studies

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 Using Microsoft Teams for Different Roles

SALES - PREPARE AND MANAGE YOUR NEXT RFP/PROPOSAL

GENERATION
Organizations frequently generate Requests for Proposals (RFPs) or respond to RFPs from prospective customers.
Whether generating the RFP or responding to an RFP, the process involves many departments throughout the
company working together to compile relevant questions or responses and supporting documentation. The team
must meet firm deadlines and either obtain sufficient information about a proposal to choose the best partner, or
draft a winning response and earn a customer’s future business. Microsoft Teams provides a chat-based
workspace in Office 365 designed to allow team members to move quickly from chats to content and tasks, with
context, continuity, and transparency to the entire team. This guide will help you successfully organize your team
activities as you prepare for RFP/proposal generation using Teams, the chat-based workspace.
Some typical team-based activities associated with RFP/proposal generation
might include:
▪ Project Management
▪ Proposal Deliverables
▪ Budget

Once your team owner invites you to join the RFP/Proposal Generation team in Teams, you can log in and
familiarize yourself with how it is organized. Your team owner may already have created a few channels, such as
the examples below, and added some content. Check under the Conversations and Wiki tabs to see if there are
any discussions that you need to participate in or questions that you need to answer for the team. There may also
be connectors to external content such as a third-party task management system (like Asana, Pivotal Tracker, or
Trello), Twitter feeds, or RSS news feeds.
The following examples are channels that your team owner may have created for your team ( Tip: Use the General
channel to suggest creating any other channels that may be helpful to the RFP/Proposal Generation team):

Project Management Channel

This channel is used to ensure that all the various departments and teams stay coordinated
on creating the RFP or response, so that it can be submitted in a timely and accurate
manner. You can use a Planner tab to track and assign tasks so everyone understands what
they are responsible for completing. Under Files, you can work with relevant documents
such as:
▪ Documents and deliverables requiring review
▪ Responsibility assignment matrix (Responsible, Approve, Consult, Inform – or RACI)

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 Using Microsoft Teams for Different Roles

Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.

Proposal Deliverables Channel

This channel is used to compile the different components and deliverables required for a
complete and accurate RFP or response. Under Files, you can work with relevant documents
such as:
▪ The RFP and/or response document
▪ Submission guidelines and deadlines
▪ Customer requirements (business and technical)
▪ Legal, contractual, and insurance documents
▪ Regulatory compliance or industry certifications (such as ISO), if applicable
▪ Information technology documentation (such as network diagrams, security policies,
disaster recovery and business continuity plans)
▪ Product or work samples
▪ Relevant case studies (for RFP responses)
▪ Approved customer success stories or references
▪ Company profile and leadership bios (for RFP responses)
▪ Company 10-K, 10-Q, and annual reports (for RFP responses)

Budget Channel
This channel is used for all budgeting activities associated with generating the RFP or
response. You can use Conversations to discuss the types of tasks that will need to be
accomplished, what resources will be required for the tasks, and pricing information for the
customer. You can also work with relevant information such as:
▪ A budget spreadsheet (displayed as a tab)
▪ Conversations (about the tasks needed to perform the work)
▪ Scheduling and resource information
▪ Historical budget information from similar projects (for reference)

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 Using Microsoft Teams for Different Roles

SALES - PREPARE AND MANAGE YOUR SALES PLANNING TEAM

ACTIVITIES
Sales activities such as sales planning, pipeline management, and business reviews include a broad cross section
of sales leadership, account managers, marketing, product specialists, product engineers, and research and
development. Microsoft Teams provides a chat-based workspace in Office 365 designed to allow team members
to move quickly from chats to content and tasks, with context, continuity, and transparency to the entire team.
This guide will help you successfully organize your team activities as you plan sales, manage your sales pipeline,
and review business using Teams, the chat-based workspace.
Some typical team-based activities associated with sales planning activities
might include:
▪ Annual Sales Meeting
▪ Quarterly Business Review
▪ Monthly Sales Pipeline Review
▪ Sales Playbook

Once your team owner invites you to join the Sales Planning team in Teams, you can log in and familiarize
yourself with how it is organized. Your team owner may already have created a few channels, such as the
examples below, and added some content.
Check under the Conversations and Wiki tabs to see if there are any discussions that you need to participate in
or questions that you need to answer for the team. There may also be connectors to external content such as a
third-party task management system (like Asana, Pivotal Tracker, or Trello), Twitter feeds, or RSS news feeds.
The following examples are channels that your team owner may have created for your team ( Tip: Use the General
channel to suggest creating any other channels that may be helpful to the Sales Planning team):

Annual Sales Meeting Channel

This channel can be used to plan, coordinate, track, and execute the annual sales meeting.
During the annual sales meeting, numerous simultaneous events will be happening at a rapid
pace, requiring real-time communications and collaboration between team members working
together to pull off a successful event. Team members will need to quick converse with one
another, and will need access to various resources and documents, which you can easily work
with under Files, such as:
▪ Meeting agendas and event schedules
▪ Presentations, brochures, and meeting materials

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 Using Microsoft Teams for Different Roles

▪ Vendor information
Tip: You can also add tabs that link directly to specific files. This may be helpful for files that will be frequently
referenced by the team.

Quarterly Business Review Channel

This channel is used to coordinate team activities preparing for the quarterly business review.
Team members will often need to provide updates on opportunities and deal closings up to
the last minute. You can work with relevant information in channel, such as:
▪ Forecast to actual sales information, as a PowerBI dashboard tab
▪ Team sales reports, in the Files tab
▪ The quarterly review schedule, can be in an Excel sheet, displayed as a tab

Monthly Sales Pipeline Review Channel

This channel is used to plan, track, and review monthly sales activity based on leads and
opportunities in the sales pipeline. Sales team members can easily communicate with each
other regarding important up-to-the minute information such as customer business news,
customer service issues (for example, that an account manager needs to be aware of prior to a
customer meeting), and lead status changes (hot/cold). You can work with relevant
information in this channel, such as:
▪ Reports for past month’s sales, as a PowerBI dashboard tab
▪ Sales team presentations, in the Files tab
▪ Opportunity plans for specific deals, posted in Conversations as opportunities and
automatically imported from CRM

Sales Playbook Channel

This channel is used to develop and collaborate on the creation of resources for the sales
playbook. Team members can discuss, for example, service offerings, competitor strategies,
and sales tips and advice. These conversations will be available from a mobile device using the
Teams App. Under Files, you can work with relevant documents such as:
▪ Positioning guides and battle cards
▪ Sales methodology and training presentations
▪ Marketing brochures
▪ Approved customer references and case studies

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