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    Lesson 8 (10) - Media Convergence

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    Ronhielyn Albis
    Media convergence refers to the merging of different forms of media like print, broadcast, and digital media so that content can be accessed across multiple platforms. It allows media content to flow across different platforms like mobile phones, computers, and tablets. An example of media convergence is social media platforms like Facebook that allow users to create online communities and share information through a single, integrated system.

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    Lesson 8 (10) - Media Convergence

    Uploaded by

    Ronhielyn Albis
    37 views1 page
    Media convergence refers to the merging of different forms of media like print, broadcast, and digital media so that content can be accessed across multiple platforms. It allows media content to flow across different platforms like mobile phones, computers, and tablets. An example of media convergence is social media platforms like Facebook that allow users to create online communities and share information through a single, integrated system.

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    Media convergence refers to the merging of different forms of media like print, broadcast, and digital media so that content can be accessed across multiple platforms. It allows media content to flow across different platforms like mobile phones, computers, and tablets. An example of media convergence is social media platforms like Facebook that allow users to create online communities and share information through a single, integrated system.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views1 page

    Lesson 8 (10) - Media Convergence

    Uploaded by

    Ronhielyn Albis
    Media convergence refers to the merging of different forms of media like print, broadcast, and digital media so that content can be accessed across multiple platforms. It allows media content to flow across different platforms like mobile phones, computers, and tablets. An example of media convergence is social media platforms like Facebook that allow users to create online communities and share information through a single, integrated system.

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    Lesson 8: MEDIA CONVERGENCE

     Social Media – is a form of electronic communication (such as web sites) through which
    people create online communities to share information, ideas, personal messages, etc.
    o Facebook – is an example of social media also known as social network, which is a
    product of media convergence.
     Media Convergence – According to Chakavaneh and Bogen (2007), “It is a theory in
    communications where every mass medium eventually merges to the point where they
    become one medium due to the advent of new communication technologies." Therefore,
    media convergence is sum up as:
    o the co-existence of traditional and new media;
    o the co-existence of print media, broadcast media (radio and television), the Internet,
    mobile phones, as well as others, allowing media content to flow across various
    platforms;
    o the ability to transform different kinds of media into digital code, which is then
    accessible by a range of devices (e.g. from the personal computer to the mobile
    phone), thus creating a digital communication environment.

    Media Convergence as seen in different industries


    Media Convergence in: Platform Specific Example
    COMMUNICATION Social Network Facebook, Instagram
    EDUCATION Learning management
    Google Classroom, Edmodo
    system
    ADVERTISEMENT Product Advertisement Digitized print ads across
    different platforms
    NEWS News Agency A newspaper that still
    publishes through print and
    have online portal (website
    and apps) with multimedia
    contents
    ENTERTAINMENT Multimedia Personality A person who has a
    television show, publishes
    books, launches music
    record, appears in movies,
    endorses commercial
    products, promote product,
    has a digital multimedia
    game, and concerts.

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