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    Defining Trends: Advanced Culinary Techniques Theory - Advanced Course

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    Zoran Stojanovic
    This document discusses trends in the food and beverage industry. It begins with an agenda covering trend definitions, recognizing trends, and a class activity on industry trends. It then defines a trend as a general development or change according to dictionaries. Examples given include downward or upward trends in sales or housing. The document discusses trendsetters who influence trends versus followers and the advantages of each. It also covers recognizing trends related to operations, cuisine, products, facilities, decoration, service, and atmosphere. Students are asked to research past, present and future industry trends to discuss in a later session. Useful links on the topic are also provided.

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    Defining Trends: Advanced Culinary Techniques Theory - Advanced Course

    Uploaded by

    Zoran Stojanovic
    63 views11 pages
    This document discusses trends in the food and beverage industry. It begins with an agenda covering trend definitions, recognizing trends, and a class activity on industry trends. It then defines a trend as a general development or change according to dictionaries. Examples given include downward or upward trends in sales or housing. The document discusses trendsetters who influence trends versus followers and the advantages of each. It also covers recognizing trends related to operations, cuisine, products, facilities, decoration, service, and atmosphere. Students are asked to research past, present and future industry trends to discuss in a later session. Useful links on the topic are also provided.

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    This document discusses trends in the food and beverage industry. It begins with an agenda covering trend definitions, recognizing trends, and a class activity on industry trends. It then defines a trend as a general development or change according to dictionaries. Examples given include downward or upward trends in sales or housing. The document discusses trendsetters who influence trends versus followers and the advantages of each. It also covers recognizing trends related to operations, cuisine, products, facilities, decoration, service, and atmosphere. Students are asked to research past, present and future industry trends to discuss in a later session. Useful links on the topic are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    63 views11 pages

    Defining Trends: Advanced Culinary Techniques Theory - Advanced Course

    Uploaded by

    Zoran Stojanovic
    This document discusses trends in the food and beverage industry. It begins with an agenda covering trend definitions, recognizing trends, and a class activity on industry trends. It then defines a trend as a general development or change according to dictionaries. Examples given include downward or upward trends in sales or housing. The document discusses trendsetters who influence trends versus followers and the advantages of each. It also covers recognizing trends related to operations, cuisine, products, facilities, decoration, service, and atmosphere. Students are asked to research past, present and future industry trends to discuss in a later session. Useful links on the topic are also provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 11

    DEFINING TRENDS

    Advanced Culinary Techniques Theory – Advanced Course


    VET BY EHL – EHL Advisory Services SA – all rights reserved
    AGENDA

    • Trend, definition and general


    information
    • Discussions related to trends and fads
    • Recognising Trends in F&B
    • Class activity “Trends in the F&B
    Service Industry”

    2
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    Recognize F&B Trends and
    LEARNING their impact on customers’
    OBJECTIVE needs and expectations

    3
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    DEFINING A “TREND”

    What is a trend?

    4
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    DEFINING A “TREND”

    According to the Cambridge


    Dictionary a trend is: “a general
    development or change in a situation
    or in the way that people are
    behaving”.
    Examples in other fields include:

    • Surveys show a trend away from


    home-ownership and toward
    rented accommodation.

    • There's been a downward/upward


    trend in sales in the last few years.
    5
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    TRENDSETTER OR FOLLOWER?

    Activity:
    Partner interview then Round-Table
    exchange
    In pairs find answers to the questions
    below then share in round-table
    statements
    Questions:
    What is Trendsetter?
    What do we mean by following a
    trend?
    What are the advantages of being a
    trendsetter versus the advantages of
    following a trend?
    6
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    RECOGNISING TRENDS IN FOOD & BEVERAGE

    Trends may be related to:


    • Type of operation
    • Type of cuisine
    • Fashionable food and beverage
    products
    • Facilities and furnishings (including
    the restrooms)
    • Decoration
    • Service related
    • General atmosphere intangible
    7
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    CONCLUSION

    You now are familiar with:


    • the definition of a trend
    • how trends are established
    • the term trendsetter or follower or being trendy in
    general terms.
    • trends in the F&B industry related to:
    o Type of operation
    o Type of cuisine
    o Trendy food and beverage products
    o Intangibles such as atmosphere created by
    ▪ Decoration and facilities
    ▪ Extraordinary Service
    • assessing trends to use them for a competitive 8
    VET BY EHL – EHL Advisory Services SA – all rights reserved advantage
    TRENDS AND THE F&B INDUSTRY: GROUP WORK

    Your Group Task


    Defining Trends
    Research information on:
    • past, present and future trends in
    the F&B Industry
    • For sharing and discussion in next
    session
    • Worksheet with details of this task
    on LMS

    Any Questions?

    9
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    BLENDED LEARNING EXERCISE, USEFUL LINKS

    Useful links on F&B Trends:


    https://hospitalityinsights.ehl.edu/food-and-
    beverage-industry-trends
    https://www.glimpsecorp.com/restaurant-
    industry-trends/
    https://costa-verde.com/en/gastronomic-trends-
    2020/
    https://www.forbes.com/sites/bridgetshirvell/2019
    /10/21/10-food-trends-to-look-for-in-
    2020/#32c4f1667711
    https://www.businessinsider.com/popular-foods-
    everyone-will-be-eating-in-2020?r=US&IR=T

    10
    VET BY EHL – EHL Advisory Services SA – all rights reserved
    Thank You

    11
    VET BY EHL – EHL Advisory Services SA – all rights reserved

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