LEADING THE WAY IN THE NATIONAL

CORPORATE CAR RENTAL

 Leading The Way
In The National
Corporate Car Rental
TENTANG
KAMI
ASSA (PT Adi Sarana Armada Tbk) menyediakan
solusi transportasi untuk Penyewaan Kendaraan
Korporasi, Transportasi Logistik, Layanan
Pengemudi, Balai Lelang Otomotif, Car Sharing,
Jual Beli Kendaraan Online dan Layanan
Pengiriman Parsel. ASSA didirikan pada tahun
2003 dengan armada sejumlah 819 unit di bawah
nama Adira Rent.

Sejak Oktober 2010, perusahaan secara resmi

berganti nama menjadi ASSA. Sebagai komitmen
ABOUT US
terhadap kualitas layanan terbaik dan menjadi
ASSA (PT Adi Sarana Armada Tbk) is the leader in
"Trusted Partner in Transportation Services",
corporate transportation solution provider in Indonesia.
ASSA mengedepankan sistem manajemen
ASSA’s product lines include Vehicle Rent, Logistic
mutu,lingkungan, keselamatan dan kesehatan
Transportations, Driver Management, Automotive
kerja, yang direalisasikan melalui sertifikasi ISO
Auction, Car Sharing Services, Online Car Selling
9001, ISO 14001, dan OHSAS 18001.
Platform, and Parcel Delivery Services. ASSA was
founded in 2003 formerly known as Adira Rent with a
Saat ini ASSA mengelola lebih dari 23.000
fleet of 819 vehicles.
kendaraan dan 4.325 pengemudi, serta melayani
lebih dari 1.000 korporasi di Indonesia. ASSA telah
In October 2010, the company officially renamed to
memperluas wilayah layanan ke hampir semua
ASSA. We are committed in providing the best service
kota besar di Indonesia dengan lebih dari 877
quality and be the most "Trusted Partner in
bengkel perbaikan.
Transportation Services', by focusing on Quality
Management System, Environment, Health and Work
Safety, in accordance with ISO 9001, ISO 14001, and
OHSAS 18001 Certifications.

ASSA currently operates more than 23,000 vehicles,

employs 4,325 drivers nationwide with sales and
services to more than 1,000 Corporate Clients in
Indonesia. Our networks of infrastructure cover all major
cities and remote areas in Indonesia with more than 877
service workshops nationwide.
 Spirit of Unity
NILAI-NILAI
Perfection in all we do
PERUSAHAAN Emphatic communication
COMPANY VALUES
Enjoyable working environment
Discipline & Integrity

DEWAN DIREKSI
BOARD OF DIRECTORS

PRODJO SUNARJANTO
Direktur Utama | President Director
DEWAN KOMISARIS
BOARD OF COMMISSIONERS
HINDRA TANUJAYA
Direktur | Director

ERIDA G. DJUHANDI
JANY CANDRA Komisaris Utama | President Commissioner
Direktur | Director

IR. RUDYANTO HARDJANTO

TJOENG SUYANTO Komisaris | Commissioner
Direktur | Director

THOMAS HONGGO SETJOKUSUMO

ALEXANDER SUKANTA Komisaris Independen | Independent Commissioner
Direktur Tidak Terafiliasi | Non-Affiliated Director
VISI VISION
Menjadi perusahaan penyedia jasa To be the leader in integrated transportation and
transportasi & logistik terintegrasi logistics solution provider for corporations.
korporasi yang terbaik.

MISI MISSION
Mendedikasikan diri untuk memberikan We dedicate ourselves to provide the best
layanan terbaik dengan komitmen untuk service and committed to excel above
meraih pencapaian tertinggi dalam competitors in customer service quality,
kualitas pelayanan terhadap pelanggan, employee engagement and shareholder values.
hubungan antar karyawan & nilai
pemegang saham.
LAYANAN KAMI OUR SERVICES

SEWA JANGKA PANJANG LONG TERM RENTAL

ASSA Rent menyediakan sewa kendaraan ASSA Rent provides both monthly and yearly
bulanan maupun tahunan untuk vehicle rental services to better meet your
perusahaan Anda. company’s business needs.

SEWA JANGKA PENDEK SHORT TERM RENTAL

Pilihan tepat untuk solusi penyewaan The right solution for your daily and weekly
kendaraan harian dan mingguan dengan vehicle rental needs with a diverse selection of
berbagai pilihan sesuai kebutuhan Anda. fleet available.

CAR POOLING CAR POOLING

Layanan manajemen kendaraan dengan Vehicle Management Service through
sistem car pooling memudahkan karyawan Innovative Car Pooling System that enables for
dalam satu perusahaan untuk berbagi Cost-Effective vehicle sharing for employees of
kendaraan. Analisa dan laporan pemakaian the same company. Analysis and usage reports
akan dikirimkan ASSA setiap bulannya. of Car Pooling Service will be provided monthly
by ASSA.

KENDARAAN KOMERSIAL COMMERCIAL CAR

Jasa sewa kendaraan angkutan barang, ASSA also provides Logistics Transportation
seperti Blind Van dan truk dengan masa Services, facilitated by a fleet of Blind Van units
sewa bulanan sampai tahunan. and Trucks with rental duration from monthly
up to yearly rental periods.

ASSA Logistics menyediakan layanan ASSA Logistics provides corporate logistic transportation
transportasi logistik yang mencakup: services that includes:
• Transportasi berbasis jumlah perjalanan • Trip-based transportation services
• Manajemen distribusi barang, yang dapat • Goods Distribution Management, customizable to our
disesuaikan dengan kebutuhan pelanggan untuk customer’s requirements and suitable for various
berbagai jenis industri. industries..
ASSA Driver Services menyediakan tenaga ASSA Driver Services provides professional, reliable and
pengemudi profesional, andal dan terlatih. Siap highly trained drivers. Ready to drive you safely and
mengantar Anda dengan aman dan nyaman comfortably to your destination.
sampai ke tujuan.

VISITOR

PT Adi Sarana Lelang (BidWin) dan PT JBA PT Adi Sarana Lelang (BidWin) and PT JBA Indonesia
Indonesia (JBA) resmi menjadi satu di bawah (JBA) officially became one company under a new entity
bendera JBA (JBA BidWin Auction) mulai tanggal as JBA (JBA BidWin Auction) on February 15th 2019. JBA
15 Februari 2019. JBA meningkatkan standar brings professional standards to a new level above
profesional ke skala lebih tinggi dengan tetap competitors while maintaining its focus on sales of
fokus pada penjualan berbagai unit otomotif various automotive units enabled by auction events that
dengan sistem lelang yang dilakukan secara are regularly conducted in all major cities in Indonesia.
reguler di kota-kota besar di Indonesia.

Share Car adalah aplikasi online untuk Share Car is fast and hassle-free mobile car rental
penyewaan kendaraan dengan layanan yang application. Share Car offers flexible rental options with
cepat dan anti ribet. Share Car menyajikan a minimum of one hour and operates 24/7.
periode penyewaan yang fleksibel minimum satu
BUY

jam dan dapat digunakan 24/7.

onl
ine
CAR
SEL
LING

Caroline adalah situs jual beli mobil yang dapat Caroline is an online car selling platform that brings
mempertemukan pembeli dan penjual mobil buyers and sellers together at transparent and
secara online dengan harga yang transparan, dan competitive price. We ensure our platform has the
kualitas yang terpercaya. Kami memiliki hasil highest and most comprehensive quality of vehicle
inspeksi dengan standar tinggi dan detail. inspection and conforms to the industry standards.

Anteraja adalah Perusahaan pengiriman barang Anteraja is a parcel delivery company with focus on
yang menyediakan kepastian, kemudahan dan reliability, ease of use and convenience shipping
kenyamanan dalam pengiriman parsel. Anteraja experience. Anteraja is powered by an integrated
menggunakan sistem logistik dan infrastruktur logistics system and transportation infrastructure
transportasi terintegrasi untuk menghubungkan connecting all regions of Indonesian market.
berbagai destinasi di seluruh Indonesia.
 PENCAPAIAN ASSA
ASSA MILESTONES

Listed on Indonesia Stock Exchange.

Launches Galeri Mobil as a sub-business.

Awards & Achievements:

- “Best Car Rental Company in Indonesia” -
Indonesia’s Most Admired Company (IMAC) for 2
consecutive years.

- “Corporate Car Rental and Logistics Transporter

Company with the Highest & Fastest -”Growth
Record in the Past 3 Years” - Rekor Bisnis (ReBi).

Renamed the
company from Adira
Rent to ASSA.

Founded as Adira Rent, 2011 2013

with a fleet of 819
vehicles.
2012

2008 2010

Reaches a record of 30% growth Operates over 12,600 vehicles nationwide.

from 2010 to 8.894 vehicles.
2003 Obtaines ISO 9001, ISO 14001, OHSAS 18001
Obtaines ISO 9001:2008, ISO & UKAS Certifications.
14001: 2004 & OHSAS 18001:2007
Certifications. Awards & Achievements:
- “Best Car Rental Company in Indonesia” -
Top Brand 2013.

- “Indonesia Best Corporate

Transformation 2013” - (SWA and Win
Solution)
Adira Rent achieves a milestone
of 85% growth rate to a total of - “Contact Center Service Excellence
4.158 vehicles. Award (Contact Center SEA) 2013 for call
center category”.

- “Indonesia Good Corporate Governance

Award 2013” (SWA and IICG).
 Grows almost two fold in fleet size to over 20.800
vehicles from 2015

Expands to a total 44 operational networks

nationwide in 2017 (Launches three new Service
Points in Pangkal Pinang, Tanjung, and Kediri).
Launches BIDWIN as an Automotive
Auction subsidiary. Awards & Achievements:
- The Best Contact Center Indonesia 2017
Awards & Achievements: (Gold Category for Best Reporting Team).
- “Indonesia Good Corporate Governance
Award 2013” (SWA and IICG). - Service Quality Award for Car Rental Category 2017.

- Service Quality Award 2014 for Car Rental - Indonesia Digital Popular Brand Award 2017.
Category.
- Indonesia Most Powerful Companies Award.
- “Corporate Image Award 2014, Car Rental
Category” - (Tempo & Frontier).

- The Best Contact Center Indonesia 2014

(Platinum Category for Supervisor) – ICCA.
2018
- The Best CEO 2014 Prodjo Sunarjanto,
ASSA Rent - SWA & Dunamis.

- Social Media Award 2014 for Car Rental

Category – Frontier.

2017
2015-2016

Awards & Achievements:

- Indonesia Digital Popular Brand Award 2018 in
Car Rental Category - Tras n Co Indonesia.

2014 - Service Quality Award (SQA) 2018 in Car Rental

Category - Marketing and Service Excellence
magazine.

Awards & Achievements: - The Best Contact Center Indonesia 2018 (Gold
- "Top Brand Award" for Car Rental Category for 2 consecutive Category for The Best Smart Team) - ICCA.
years (2015 - 2016)
- 500 Brand Champions Award in Best Performing
- Annual Report Award 2015 Big Four nominees in Company Category - Tras n Co Indonesia
Non-Financial Private Listed Company Category (Otoritas
Jasa Keuangan). - Best of The Best Award in Top 50 Best
Performing Publicly Listed Companies in Indonesia
- “Contact Center Solution Award 2016” in Car Rental - (Service Category. - Forbes Magazine.
Excellence & Carre – CCSL).
- The Winner of The Most Inspiring Business
- Indonesia Digital Popular Brand Award 2016. Partner to Support Fleet Safety - HM Sampoerna
Fleet Vendor Program (HeRoad) 2018.
- Corporate Image Award 2016 in Car Rental (Frontier).
Launches Share Car, an industry first on-demand
- Environmental, Health, Safety and Security Award mobile car rental application that offers ease of
category fleet safety - Sampoerna Supplier Conference use and flexibility.
2016.

- Long Term Service Award category operation - Sampoerna

Supplier Conference 2016.
JENIS KENDARAAN VEHICLE TYPES
ASSA Rent menyediakan pilihan kendaraan beragam yang memudahkan perusahaan untuk memilih
kendaraan sesuai dengan kebutuhan transportasi kantor.

ASSA RENT operates a diverse selection of vehicles to better meet corporate transportation needs and requirements.

Model Jenis Kendaraan Kapasitas Fitur Khusus

Model Vehicle Type Capacity Special Features

MPV 7-8 Penumpang Kabin luas

(Multi Purpose
Vehicles) 7-8 Passengers Spacious cabin

Sedan/ 4-5 penumpang Penampilan mewah

City Car
4-5 Passengers Luxurious and elegant design

Penggerak roda empat untuk

SUV 4-5 Penumpang kemampuan on-road & off-road
(Sports Utility
Vehicle) 4-5 Passengers Four wheel drive for on-road & off-road conditions

Truk muatan ringan dengan area

2 Penumpang muatan terbuka
Pick Up
2 Passengers Light duty truck with open cargo area

Area belakang konvertibel yang dapat

2 Penumpang digunakan untuk penyimpanan
Blind Van
2 Passengers Spacious middle and rear area perfect for storage
and moving

Kendaraan berat untuk mengangkut

2 Penumpang muatan
Truck 2 Passengers Heavy duty vehicle for transporting goods
TATA KELOLA PERUSAHAAN
GOOD CORPORATE GOVERNANCE

ASSA berkomitmen untuk melaksanakan Tata Kelola Perusahaan yang

berkesinambungan di lingkungan perusahaan demi meningkatkan transparansi
dan akuntabilitas. Prinsip Tata Kelola dikenal dengan nama "TARIF"
(Transparansi, Akuntabilitas, Responsibilitas, Kemandirian, Kewajaran dan
Kesetaraan).

ASSA is committed to apply continuous and consistent Good Corporate Governance in its
workplace environment by leveraging transparency and accountability. Our GCG Culture is
also known as 'TARIF' short for: Transparency, Accountability, Responsibility, Independency
and Fairness.
KELEBIHAN ASSA
ASSA COMPETITIVE EDGES

DUKUNGAN TEKNOLOGI YANG CANGGIH ADVANCED TECHNOLOGY SUPPORT

Dengan menggunakan SAP, sistem operasional ASSA Powered by Industry Leader SAP ERP Technology, ASSA's
terhubung dan terintegrasi dari kantor pusat ke operational system is fully automated and integrated from
kantor cabang dan perwakilan, sehingga top to bottom organizational levels and business units and
memudahkan interaksi dan akses terhadap data di between head office and branches, that enables easy
seluruh Indonesia secara real time. communication and fast data exchange and access across
all regions of Indonesia in real time.

AQUCARE AQUCARE

AQUCARE (Penampilan, Tanggapan yang cepat, AQUCARE (Short for Appearance, Quick response,
Mengerti pelanggan, Keramahtamahan, Akurasi, Understanding customer, Courtesy, Accuracy, Right solution,
Solusi Terbaik dan Kemudahan Akses) sebagai and Easy to access) as the foundation of our Corporate Service
budaya layanan ASSA demi memberikan kualitas Culture to ensure best service quality for the customers is the
layanan prima bagi pelanggan. main focus of all levels of ASSA.
ASURANSI KENDARAAN RELIABLE VEHICLE INSURANCE

Seluruh kendaraan ASSA dilindungi oleh asuransi All vehicles are protected by Vehicle Insurance for your
demi kenyamanan dan keamanan Anda. convenience and safety.

EMERGENCY ROAD ASSISTANCE 24/7 EMERGENCY ROAD ASSISTANCE 24/7

Kami menyediakan dukungan bantuan darurat di Emergency Road Assistance that operates 24 hours 7
jalan yang tersedia 24 jam 7 hari seminggu. days a week and ready to support you.

ASSA MOBILE SERVICES ASSA MOBILE SERVICES

Kami menyediakan jasa perawatan kendaraan di We provide on-site vehicle maintenance and repair
tempat Anda oleh teknisi yang ahli dan services at your door step with qualified and experienced
berpengalaman. technicians.

SOLUTION CENTER 1500-369 SOLUTION CENTER 1500-369

Pusat layanan pelanggan kami dapat dijangkau Our Solution Center is always ready to serve you 24/7.
kapan pun. ASSA menerapkan teknologi The Solution Center is powered by Internationally
berstandar internasional dari Avaya untuk Certified and Industry Standard Avaya Technology to
memberikan layanan terbaik bagi pelanggan. ensure the best service delivery to ASSA’s customers.
JARINGAN OPERASIONAL
OPERATIONAL NETWORK

KANTOR PUSAT Jakarta

HEAD OFFICE PT ADI SARANA ARMADA TBK T. (021) 6530 8811
Gd. Graha Kirana Lt. 6 F. (021) 6530 8822
Jl. Yos Sudarso No. 88, Sunter E. [email protected]
Jakarta Utara 14350 - Indonesia Solution Center: 1500 369

KANTOR CABANG Bandung

BRANCH OFFICES Jl. Soekarno Hatta No. 478
(022) 751 1188
Medan
Semarang
Jl. Gatot Subroto No. 197
Jl. Walisongo Km 9
(061) 845 3636
Kel. Tambak Aji Kec. Ngaliyan
Pekanbaru (024) 761 2333
Jl. Soekarno Hatta No. 88, Arengka 1
Solo
(0761) 587 000
Jl. Adi Sucipto No. 99, Karang Anyar
Padang (0271) 788 9399
Jl. Batang Anai No.1 Rimbo Kaluang
(0751) 442 222 Surabaya
Jl. Raya Prapen No. 63
Palembang (031) 847 6363
Jl. Letjen Harun Sohar No. 170
Tanjung api-api Malang
(0711) 571 0888 Jl. Tenaga No. 2, Gg. Buntu,
Kecamatan Blimbing
Lampung Malang - Jawa Timur
Jl. Pangeran Emir M. Noer No. 57 (0341) 406 363
Bandar Lampung
(0721) 471 111 Bali
Jl. Sunset Road No. 999 A,
Jakarta 1 Kuta Badung
Jl. Tipar Cakung 8 (0361) 756 999
Jakarta Utara
(021) 441 8888 Banjarmasin
Jl. Ahmad Yani Km 16,75
Jakarta 2 Kec. Gambut Kab. Banjar
Jl. Saiman No. 14 RT. 004/01 Kalimantan Selatan
Pondok Pinang, Kebayoran Lama (0511) 673 0999
Jakarta Selatan
(021) 7581 1818 Balikpapan
Jl. M.T. Haryono 100 RT. 16
Jakarta 3 Kel. Gn. Samarinda Baru
Landmark Center Tower Lt. 16 Kec. Balikpapan Utara
Jl. Jend. Sudirman No. 1 (0542) 733 358
Setiabudi - Jakarta Selatan
(021) 2598 3599 Makassar
Jl. Tun Abdul Razak No.1
Bekasi (0411) 880 010
Jl. Sultan Hasanudin KM. 42
Tambun, Tambun Selatan
Kabupaten Bekasi, Jawa Barat
(021) 8952 5555
KANTOR PERWAKILAN Jember
REPRESENTATIVE OFFICE Jl. Brawijaya No. 38
Jubung - Kec. Kaliwates
Banda Aceh (0331) 488 234
Jl. Punge Blang Cut No. 14
(0651) 48251 Kediri
Jl. Suparjan Mangun Wijaya No. 39
Pematangsiantar RT 36/ RW 12 Kel. Mojoroto, Kec.Mojoroto
Jl. Medan Km 8 No. 6 (0354) 452 0333
(0622) 29600
Pontianak
Batam Jl. Arteri Supadio KM. 16
Jl. Komp. Tanah Mas No. A-9, Kabupaten Kubu Raya
Sei Panas (0561) 672 7222
(0778) 426 001
Satui
Bengkulu Jl. Provinsi No. 100
Jl. Kapten P. Tendean KM 6 No. 29 A Desa Sungai Cuka
(0736) 732 2454 (0512) 206 2037

Pangkalpinang Samarinda
Jl. Soekarno Hatta Jl. Harun Nafsi,
Kel. Bukit Besar, Kec. Girimaya Kel. Rapak Dalam, Kec. Loa Janan Ilir,
(0717) 9111 539 Kota Samarinda - Kalimantan Timur.

Jambi Mataram
Jl. Pangeran Hidayat No. 26 Jl. Ade Irma Suryani No. 53
Kelurahan Pall 5 Kecamatan Kota Baru Monjok - Mataram
(0741) 3042 145 (0370) 634 968

Cirebon Manado
Jl. Raya Sunan Gunung Jati No. 91 Jl. Yos Sudarso No. 43
Pasindangan Paal Dua
(0231) 833 6336 (0431) 868 899

Yogyakarta
Jl. Raya Magelang Km 5,5
(0274) 550 456

KANTOR PELAYANAN Surabaya

SERVICING OFFICES Jl. Raya Surabaya - Malang
KM 63 Pucang Sari
Jakarta (0343) 614 300
Gd. Graha Kirana
Jl. Yos Sudarso No. 88, Sunter Medan
Jakarta Utara 14350, Indonesia Jl. Gatot Subroto No. 197
(021) 6530 8811 (061) 845 3636

Anteraja Caroline
Kuningan City Mall, 6-7th Floor Jl. Saiman No. 14
Jl. Prof. Dr.Satrio Kav 18, Setiabudi, 12940 Pondok Pinang, Kebayoran Lama
Jakarta, Indonesia Jakarta Selatan.
T: 021 - 5060 3333 T: 021 -7581 19999
WA : 0856 961 03333 WA: 0817 6558 809
E: [email protected] / [email protected]
PT ADI SARANA ARMADA TBK
Graha Kirana Lt. 6
Jl. Yos Sudarso No. 88
Jakarta Utara 14350, Indonesia

T. +62-21 6530 8811

F. +62-21 6530 8822
E. [email protected]

www.assarent.co.id