Consumer Behaviour Assignment Semester 3

CONSUMER BEHAVIOUR ASSIGNMENT
COURSE- MBAxWX (BM) 3RD SEMESTER

ANSWER TO QUESTION 1
Yoga has a uniquely serene and quiet sensa on. Tech has simplified our lives and Yoga is ed
in with accomplishing that ideal involvement in the right equilibrium and stance.
One can't disregard the truth that innova ve mixed yoga things have a massive effect on the
training as the en re is helpful. Tech Yoga is a compelling word that makes numerous people
seek yoga since help is con nually accessible.
Numerous people quickly endeavor to balance a trend-se ng innova on world and the
tranquility of a daily existence focused on mindfulness and cognizance. Luckily, it is the me
of the hole in old, great prac ces and present-day propels in yoga.
The en re course of accomplishing an extraordinary harmony between occupied metables
and yoga has been made extremely straigh orward by innova ons like IoT and man-made
reasoning.
USE OF TECHNOLOGY TO TARGET CUSTOMERS TO EXERCISE YOGA
Science and mechanical advances have impacted numerous aspects of our lives and have
brought about gigan c changes in our lifestyles. While individuals frequently stress over the
unfavorable effects of ongoing age, the posi ve things they possess done are not adequate
energy for the screen.
It has brought about various extraordinary things in yoga and the unobtrusive way it has
changed according to the act of yoga.
Technology-enabled yoga garments
A decent mix of Yoga and innova on implies intui ve garments. To make yourself mindful of
your body and situa ng, winding around sensors in customary ar cles of clothing, for
example, Yoga Jeans, Shirts, and even Shoe Addi ons are planned to be joined with the
important programming on your cell phone or tablet, which gathers and deciphers the
informa on for your u liza on. Nadi X, wearable yoga pants made by Wearable X, offers a
gentle vibra on over the span of your yoga prac ce, to educate you regarding your
arrangement.
Wearable accessories innova on
The wellness business mushrooms through innova ve pa erns with new organiza ons and
well-being drives. With a requested working life, various mechanically determined
arrangements assist people with keeping sound and fit. One such well-known specialized
hack is a wearable applica on or a wearable contrap on. It empowers clients to screen
wellness, sports, pulse, circulatory strain, and the calories that have been sung in an ac vity.
We'll talk about such an old wellness and well-being yoga prac ce. Wearable contrap ons
and other innova on redesigns have benefited significantly from this shape. We gather the
benefits, highlights, and capability of the innova on in connec ng your business to
mechanical advancement when you are an expert yoga teacher or a yoga founda on and are
searching for yoga in the execu ve’s programming. Minus any addi onal obliga ons, how
about we get in it.
Mobile applica ons that keep basic track

There is various yoga the execu ves programming especially made for the administra on of
understudies or faculty assignments. This guides to make on the web and disconnected
training and working environment work smooth and proficient. See a por on of its benefits.
Benefits: -
● It permits ge ng to programming over an organiza on associa on.
● Killing the cost of recrui ng an extremely durable representa ve
● Complete func onali es are overseen effec vely through the product
● To find the present world mechaniza on of manual errands is vital:
For your situa on, it requires the execu ves, proficient staff, programs, deals, stock of sound
merchandise, data for understudies, and the associa on of wellness exercises in your home.
Drawn-out exercises were customary ways, yet programming advancement permits you to
mechanize tedious tasks, for example, informa on contribu on to deal with different
regions like exposure, online deals, and substan ally more.
There are other significant errands, for instance:
● Membership, crossing out of enlistment
● Subtle es of classes and courses
● Installment assortment and a holding-up list
● No ce of Client Correspondence and Review
Interac ve yoga mats
The most thrilling innova on for yogis in the future might be savvy yoga mats. Once more,
these things may fundamentally further develop your yoga prac ce in the event that you use
sensors synchronized to your cell phone or tablet.
Many forward-looking organiza ons are a emp ng to deliver a yoga mat that won't just
help you in your yoga stream but will likewise fix your equilibrium and stance dispari es.
Albeit a large number of them are s ll "working," you could find them sooner than you
expect in your neighborhood yoga class.
This Yoga innova on will empower people to screen their Yoga prac ce, upgrade it, and
further develop it. SmartMat is a delicate, movement-detec ng yoga mat giving cri cism on
your concordance and equilibrium con nuously.
Improved as "the main clever yoga mat on the planet," the SmartMat is built with touchy
sensors interfacing with your Cell phone or tablet. Smart Mat’s adaptability gives you a more
customized yoga.
Conclusion
New innova on is giving this well-established prac ce a cu ng-edge turn, which has urged
much more individuals to check it out. Yoga is training to quiet the brain, body, and soul a
great deal.
Everything is accessible from innova on, whether you are star ng to further develop
adaptability, a compe tor wishing to expand sports accomplishment, a more established
resident who a empts to increment invulnerability, a pregnant lady looking for pre-birth
yoga benefits, or a hec cally drawn in mother searching for quick energy supporters.
Mechanically enlivened yoga changes the game as addi onal people are a racted to yoga. It
is truly rousing to have help with these extraordinary things and to ensure that the yoga
stream is kept up.
By suppor ng yoga prac ce, we could see significantly more innova ve advancement. While
these advances may not be equipped to the ordinary strategies for yogic life, these ideas
may before long be made accessible to a bigger crowd through innova on.
ANSWER TO QUESTION 2
Trio of Needs
These necessi es can each be subsumed inside Maslow's need progressive system; thought
about exclusively, notwithstanding, each has an extraordinary per nence to purchaser
inspira on.
Power
The power need connects with a singular's longing to control their current circumstance. It
incorporates the need to control different people and different ar cles. This need seems, by
all accounts, to be firmly connected with the inner self need, in that numerous people
experience expanded confidence when they prac ce control over items or individuals.
Example:- Taking Smartwatch as an example and influencing customers to buy a
smartwatch.
Rahul is a child from a well-done family and always desires to keep himself more equipped
with resources as compared to other children. Shubhit a friend of Rahul bought the latest
smartwatch recently launched in the market. Shubhit used to flex all me in front of Rahul
about his new smartwatch. Rahul, an egoist person, demanded the same smartwatch from
his parents and told Shubhit that he had the same one.
So, using this as an example we can clearly understand “power” in the Trio of Needs.
Affilia on
This need recommends that conduct is firmly impacted by the craving for companionship,
for acknowledgment, for having a place. Individuals with high connec on needs will
generally be socially subject to other people. They frequently select products they feel will
meet with the endorsement of companions. Teens who hang out at cheap food stores
frequently do so something else for the fulfillment of being with others than for making a
buy.
Example:- Raghuvansh belongs to a lower middle-class family and has a friend group that is
of high status. Raghuvansh’s parents cannot afford the newly launched smartwatch in the
market so can his friends. To get along with his friends he always tries to match their status
just in fear of being boyco ed by his friends. so he forcibly demanded a smartwatch from his
parents which they cannot deny.
so this example we can clearly interpret “affilia on” in the Trio of Needs.
Achievement
The accomplishment need is firmly connected with both the prideful need and the
self-actualiza on need. Individuals with a significant requirement for accomplishment will
quite o en be more fearless, appreciate going ahead with reasonable courses of ac on,
effec vely research their surroundings, and be worth cri cism.
Example:- Samay another friend in the group belongs to a middle-class family and is not in
need of the smartwatch as it doesn't appeal much to him and makes him feel like a waste of
money. but as soon as his friends Rahul, Shubhit, and Raghuvansh get their watch makes he
feels disappointed and there arises the thought of buying the smart watch. he too insisted
his parents for the watch and get himself a smart watch.
ANSWER TO QUESTION 3 (A)
JUST NOTICEABLE DIFFERENCE(JND)
The DIFFERENCE THRESHOLD frequently alluded to as JUST NOTICEABLE DIFFERENCE (JND),

is the base measure of progress expected to be recognized in an improvement. The idea was
first proposed by German clinician Ernst Heinrich Weber (1795-1878).
KEY POINTS
● The DIFFERENCE THRESHOLD is the base contrast in the power of two improvements
important to recognize they are unique. For instance, two lights might be
enlightened simultaneously. The dis nc on edge is reached when an onlooker can
see that one is more splendid than the other.
● Frequently characterized as the dis nc on for which the level of right segrega ons is
75%, however, different rates are some of the me u lized.
● The DIFFERENCE THRESHOLD permits exploratory clinicians to figure out the
connec on between the actual force of an upgrade and an individuals or creatures'
view of that boost. The more modest the dis nc on limit, the more delicate
somebody is to changes in the amount portrayed by it.
● DIFFERENCE THRESHOLD is separated from outright limits in that the previous
alludes to the li lest contrast that can be recognized between two improvements,
while the last op on alludes to the base measure of progress expected to iden fy an
upgrade.
WEBER’S LAW
Weber’s law, also called Weber-Fechner law, historically important psychological law
quantifying the perception of change in a given stimulus. The law states that the
change in a stimulus that will be just noticeable is a constant ratio of the original
stimulus. It has been shown not to hold for extremes of stimulation.
The law was originally postulated to describe research on weight lifting by the
German physiologist Ernst Heinrich Weber in 1834 and was later applied to the
measurement of sensation by Weber’s student Gustav Theodor Fechner, who went
on to develop from the law the science of psychophysics. By stating a relationship
between the spiritual and physical worlds, the law indicated to Fechner that there is
really only one world, the spiritual. To others, the law meant the possibility of
scientific, quantitative psycology. The combined work of Weber and Fechner has
been useful, especially in hearing and vision research, and has had an impact on
attitude scaling and other testing and theoretical developments.
ANSWER TO QUESTION 3 (B)
If you gave the 3 Litre pressure cooker a 200 Rupee discount.

If we assume that people with lower incomes are more price conscious, incentives of
Rs. 200 for the 3 litre pressure cooker, Rs. 300 for the 5 litre pressure cooker, and
Rs. 400 for the 6.5 litre pressure cooker would wake them up, make them aware of
the discount, and encourage them to buy the pressure cooker. Without being so
significant as to imply that the company is losing money as a result, this reduction
would be significant enough to attract the target market's attention. The JND (Just
Noticeable Difference) concept can be used to advocate for a product's price to be
lowered in order to appeal to consumers with lower incomes. They would be
motivated to rise up and take note of the deal if you offered a discount of Rs. 200 for
the 3 Litre pressure cooker, Rs. 300 for the 5 Litre pressure cooker, and Rs. 400 for
the 6.5 Litre pressure cooker. As a result, people would be more inclined to purchase
pressure cookers.

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CONSUMER BEHAVIOUR ASSIGNMENT

COURSE- MBAxWX (BM) 3RD SEMESTER

Technology-enabled yoga garments

Mobile applica ons that keep basic track

ANSWER TO QUESTION 3 (A)

JUST NOTICEABLE DIFFERENCE(JND)

The DIFFERENCE THRESHOLD frequently alluded to as JUST NOTICEABLE DIFFERENCE (JND),

ANSWER TO QUESTION 3 (B)

If you gave the 3 Litre pressure cooker a 200 Rupee discount.

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