Business Letter Format, Types, Sample and Examples

Business Letters are an essential requirement in today’s business world. Business letters are a type

of formal letter sent from one company to another, or between such organizations and their
customers, clients, or other external parties. A business letter is a permanent written record, and
may be taken more seriously by the recipient than other forms of communication

Business letters are a type of formal letter. A formal letter is a letter which is written for an official
purpose using a designated format and language.

What is a Business Letter?

A business letter is written to a business firm (or a particular person).

Business letters can be written for a variety of purposes. Some of the reasons for writing business
letters include

1. making an enquiry,

2. replying to an enquiry,

3. making a complaint related to a product/ service,

4. placing or cancelling orders,

5. getting information regarding order placed etc.

 
Why write Business Letters

1. Maintains and strengthens customer relationship

2. Ensures communication between businesses

3. Helps to gather feedback, complaints etc

4. Leads to increase in customer base and loyalty

5. Helps in exchange of relevant business information

 
Business Letter Format

Business Letter- Points to remember while making the format

1. Sender’s address is usually written in 3-4 lines

2. The subject of the letter should always be underlined

3. Salutations like “Dear Sir/Ma’am” or “Respected Sir/Ma’am” should be used

4. The introductory paragraph of body should highlight the purpose of the letter

5. The main paragraph of the body should contain details of the letter

6. The concluding paragraph should be a conclusion of the first two paragraphs

7. “Yours truly/faithfully” should be used as the complimentary close

 
Business Letter Useful Tips

1. Business letters should be to-the-point, clear and precise.

2. Simple language should be used.

3. Abbreviations and short forms must be avoided.

4. When placing orders, the description of items should be clearly mentioned.

5. Senders should inform about the desirable mode of payment/ transportation etc.

6. Appropriate language should be used.

 
Business Letter Samples
Business Letter Example 1: You manage the supply of books in the school library. Write a letter for
placing the order for the books to the Vikas Publishing House Ltd. (100-150 words)

Solution 1:
Delhi Public School
Sector 12, RK Puram
New Delhi- 110022

5 January 2023

To
Vikas Publishing House Ltd.
Darya Ganj, Central Delhi
New Delhi- 110002

Subject- Placing an order for books for the school library

Dear Sir

I would like to place an order with you for the following books.

English Grammar Class 8th 20 Copies

English Grammar Class 9th 30 Copies

Higher Mathematics Class 11th 10 Copies

Higher Mathematics Class 12th 20 Copies

The Story of My Life- Helen Keller Novel 15 Copies

Kindly ensure that the books are of the latest edition and in proper state. It is a request to deliver
these books latest by 5 January 2021 and bills for the same shall be cleared at the time of delivery.
Please offer a suitable discount on the purchase.

Thanking you
Yours faithfully
Vaibhav
Library Manager

Business Letter Example 2: Write a letter to the customer service manager of Ganesh Electronics
Pvt. Ltd. complaining about a defect in the music system purchased from the store. Sign yourself
as Gauri/Gaurav. (100-150 words)
Solution 2:

H.No.58 Block-D
Sector 26, Rohini
New Delhi- 110085

11 January 2023

To
Customer Service Manager
Ganesh Electronics Pvt. Ltd.
Rohini, New Delhi- 110085

Subject- Filing complaint for a defect in purchase no. MS-845/07/2020

Dear Sir

I hereby write to complain regarding the defect in the music system w.r.t bill no. MS-845/07/2020
purchased on 10 January 2023 from your store.

The music system worked properly for one month but it has not been functioning properly for the
past three days. The sound breaks whilst the songs are being played and the system hangs multiple
times. Coupled with this, the songs stop playing abruptly and require the system to be restarted.
Since the music system is still in the warranty period of six months, I wish to get it replaced at the
earliest.

I request you to look into this matter without any delay and provide a new working music system of
the same brand. I have enclosed a copy of the bill of purchase for your reference. Looking forward to
your early response.

Thanking you
Yours truly
Gauri

Business Letter Example 3: You wish to do Spanish learning course from the institute ‘Learn a
Language’. Write a letter to enquire about course details, fees, duration etc. sign yourself as
Kritika/Kartik. (100-150 words)

Solution 3:

584, Defence Colony

Dehradun
Uttarakhand- 24801

21 February 2022

To
The Manager
Learn a Language
Connaught Place
Uttarakhand- 248001

Subject- Enquiring about Spanish learning course

Sir/ Ma’am

I wish to enquire about the Spanish learning course offered by your institute. Since I have basic
knowledge of Spanish language priorly, I wish to learn the language at an advanced level.

I request you to provide the following details relating to the advance level Spanish learning course-

1. fee of the course

2. duration of the course

3. Course material

4. Class schedule

5. batch size (if any) and;

6. other relevant details

Please attach the complete brochure along with the letter. I look forward to a quick response
regarding the enquiry.

Thanking you
Yours truly
Kritika

Business Letter Example 4: You are in-charge of purchase for Turbo Automobiles Ltd. Last week
you made an order which is still pending. Write a letter to the manager of ‘Tools & Spares’ for the
cancellation of the aforementioned order in less than 150 words.

Solution 4:

Turbo Automobiles Ltd.

Pahar Ganj, Central Delhi
Delhi- 110055

3 March 2022

To
The Manager
Tools & Spares
Delhi- 110065

Subject- Cancellation of order no. TS/948

Sir

I want to draw your attention to an order made with you on 6 February 2022 w.r.t order number
TS/948. I hereby make a kind request to cancel this order.

Our company had undertaken a project for which this order was made. However, we are no longer
doing the project and hence we do not require the items that we ordered from you. Since the order
cancellation request is made within 10 days of the order placement, it is in compliance with your
firm policies. No payment had been made and thus, there are no outstanding balances and the
accounts stand clear.
Please confirm the cancellation of the order at the earliest. I shall make the cancellation payment
after cancellation is confirmed. I have enclosed a copy of the original order receipt.

Thanking you
Yours faithfully
Sarvesh
Purchase in-charge

Business Letter Example 5: You went for a vacation with your family to Manali and stayed in hotel
Vikrant & Co. However, you are not satisfied with their service. Write a letter describing your stay
and providing relevant suggestions. You are Sudip/ Susheela Mishra. (100-150 words)
Solution 5:

H.No.32
Defence Colony
South Delhi
New Delhi- 110039
11 March 2022

To
The Hotel Manager
Vikrant & Co., Manali
Uttarakhand- 360087

Subject- Complaint and feedback letter

Dear Sir

I wish to inform you about my stay at your hotel from 02/03/2022 to 06/03/2022. I regret to inform
you that my family and I are quite unsatisfied with the stay at your hotel.

We came to know about your hotel from a travel site. Although the pictures and reviews were quite
decent, the actual experience didn’t conform to the standards. For instance, the bed sheets and
quilts were dirty; the staff was not cooperative and the room service was slow. We were made to
pay separately for the cab service even though the website mentioned that the accommodation
charges included a free cab.

I suggest you look into these matters carefully as they will help to improve your service and ensure a
better experience for the customers. Moreover, it would be better if you could mention the correct
information about the facilities, which you are willing to provide on the partner websites.

Thanking you
Yours truly
Sudip Mishra

Business Letter Example 6: You are the owner of Jatin & Brothers Ltd. You have received a lot of
orders from various customers. Write a letter to one of the customers informing them about delay
in fulfillment of their order in less than 150 words.

Solution 6:
Jatin & Brothers Ltd.
Lajpat Nagar
New Delhi- 110045

14 March 2022

To
The Manager
Krishna Production
Jaipur, Rajasthan- 450008

Subject- Regarding delay in order

Sir

We hereby write to inform you that your order no. 582/JPL which was due for delivery on 12 March
2022 would be late by a few days.

Due to the peak season, we have received orders in bulk. Some of these are urgent and need to be
completed without any delay. With reference to our previous conversation, we think you will not
have a problem with the delay since you do not have an urgency. We will update you regarding the
confirmed date of delivery soon, however, I assure you that it will be delivered to you before 20
March 2021.

We apologise for the inconvenience caused. Looking forward to your cooperation.

Thanking you
Yours truly
Jatin Sharma
Resignation Letter Format, Resignation Letter Sample, How is Resignation Letter Written
 

What is a Resignation Letter?

Purpose of a resignation letter

When you begin working with an organization, you enter into a contract of employment whereby
you agree to work with them on specified terms. Similarly, when you decide to leave the
organization, it is required that in order to end the contract, you write a resignation letter to
terminate your employment.

A resignation letter is a formal way of conveying your intent of termination to the employer and
the organization. Since the relationship is professional, it is good that you inform well in advance
and not just shoo away one day and never come back to work. There may be various reasons behind
your resignation like an unsuitable work environment, dissatisfaction, better opportunities, personal
reasons, early retirement, etc.

It is recommended that you give the notice at least two weeks before the calculated date of
cessation. Show your intention of completing all the pending assignments before you leave and offer
your help in training or mentoring your replacement in order to assist the company even after you
have left.

Point to be noted; no matter how unhappy you are with your colleagues, your boss, or the work
environment, it would be amateurish of you to mention the negative aspects especially when you
have already decided to leave. It would leave a substandard impression in the minds of everyone.
So, once you are determined to move on, it is imperative you stay on good terms with your peers
because it is the current employer’s reference that will lead you to your next job and besides, you
never know; you may fall in need of someone in the future.

Importance of a resignation letter

 Helps the employer in finding your successor on time.

 Symbolic of class and professionalism.

 Valuable evidence for future employer’s reference.

 Helps in building a whole network of people. Since you are leaving on a good note, you are
making friends and references for life.

 Legal evidence of your cessation of employment.

A letter of resignation must include the following-

 Reasons for termination

 Date

 Thank you note for the employer for the lessons learned and opportunities deployed

 Assurance of completion of the tasks already assigned

  An offer to help with the transition

Resignation Letter Format

The format of a resignation letter is the same as that of a formal letter. It should include the
following-
Sender’s address
Date
Receiver’s name and address
subject
salutations
body

complimentary closure
signature.

Or in some cases, it may be sent as an e-mail to the concerned authority.

Tips for writing a resignation letter

 It should be written with respect in a polite manner.

 It should have a formal and professional tone.

 It should be short, brief, and to-the-point.

 It is not necessary that you cite reasons behind your resignation because it is anyway going
to be asked from you at the time of your exit interview.

 Thank the employer and tell them what you learned during your time in the organization.
Mention all the positive aspects of working with them. It is advisable not to mention any
grudges since it derails the relationship off-track.

 It should be delivered to the superior quite early from your intended date of termination. At
least a month before you wish to leave the job.

Resignation Letter Samples

Here are a few examples of letters of resignation for you to look at-

SAMPLE 1- RESIGNATION LETTER NOT MENTIONING THE REASON

SENDER’s ADDRESS

DATE
RECEIVER’s NAME
RECEIVER’s ADDRESS

DEAR [NAME] OR Sir/Madam

Please accept this letter as a notice that I will be resigning from my job here at [company’s name],
three weeks from today’s date.
Thank you for the immense support and diverse opportunities you have provided me over the
course of the last six years. You and the team have created a climate that makes it pleasurable to
come here and work every morning. I will cherish our times together forever.
If I can do anything to help with your transition in finding and training my replacement, please let me
know.
Sincerely
[Sender’s name]

SAMPLE 2-RESIGNATION LETTER CITING BETTER OPPORTUNITIES

SENDER’s ADDRESS

DATE

RECEIVER’s NAME
RECEIVER’s ADDRESS

DEAR [NAME] OR Sir/Madam

Please accept this letter as notice of my resignation from the position of [job title] at
[company’s name]. I would like to tell you that I was recently offered a new opportunity with
a company headquartered very close to my home and I have decided to take their offer.
As per the terms of my employment contract, I will continue to work for the company for the
next month, completing my employment on [intended date].
I have enjoyed being a part of the team and I am thankful for the opportunities you have
given me during my time here. If there are any areas in particular you would like me to focus
on during my notice period, please let me know.
I hope that I can rely on your for a positive future reference.
Thank you
Yours sincerely
[Your name]

SAMPLE 3: RESIGNATION LETTER CITING PERSONAL REASONS

SENDER’s ADDRESS

DATE

RECEIVER’s NAME
RECEIVER’s ADDRESS

DEAR [NAME] OR Sir/Madam

I am writing to provide you with my formal notice of resignation from the company. My last
day will be [intended date].
This was not an easy decision to make but personal reasons necessitate that I vacate my
position and focus on improving my situation at home. I appreciate your support over the
course of my employment at the company that has really shaped my career thus far. I truly
value the experience, training and knowledge I gained over the past 5 years. It has been a
pleasure working with you and the team.
I will do whatever necessary to ensure a smooth transition after I move on. I have several
team members in mind who I believe would be strong candidates for a promotion to my
position. I wish you all the best as the company continues to grow.
Thank you for understanding
Sincerely
[Your name]

Resignation Letter Template

[Your Name]

[Your Street Address]

[Your City, State/Province, Country]

[Your Phone Number]

[Your Email Address]

[Today’s Date]

[Employer Contact Name]

[Employer Title]

[Employer Company Name]

Dear/Respected [Employer Contact Name],

[First paragraph: I am writing to provide you with my formal notice of resignation from The
Company.  My last day will be January 19, 2023, two weeks from today.]

[Second paragraph: This was not an easy decision to make, and I appreciate your support over the
course of my employment at The Company.  I truly value the experience, training, and knowledge I
gained over the past 5 years. It has been a pleasure working with you and the team.

[Third paragraph: Please let me know how I can help during this transition. I wish you all the best as
the company continues to grow.]

Sincerely,

[Signature]
 Letter to Government, Format, Samples and Examples

Letter to government is a type of formal letter. A formal letter is a letter which is written for an
official purpose using a designated format and language.

Letter to Government

A letter to the government is a type of formal letter.

1. It is written to inform the government (specifically to a government official) about a

particular situation or

2. make a request

3. or any other official purpose

Letter to the Government Important Topics

1. Helps the public to reach out to the government

2. Helps the public to avail public services

3. Helps the public to provide suggestions

4. Bridges the gap between the government and the public

  

Letter to Government Format

Sender’s Address

Date

Receiver’s Address

Subject Heading

Salutation

Body of the letter

Complimentary Close

Letter to the Government Points to remember while making the format

1. Sender’s address is usually written in 3-4 lines

2. The subject of the letter should always be underlined

3. Informal salutations like “Dear” or “My dear” should not be used

4. The introductory paragraph of body should tell the purpose of the letter
 5. The main paragraph of the body should contain details of the letter

6. The concluding paragraph should enclose the action required or request made

7. “Yours truly/faithfully/sincerely” should be used as the complimentary close

Letter to Government Tips

1. The authority should be addressed properly in a formal way.

2. The problem/ issue should be mentioned clearly and precisely.

3. A request should be made for the required action to be taken.

4. Proper format should be followed.

5. Remember to use formal language.

6. Unnecessary or irrelevant details should not be provided.

7. The letter should be short, crisp and not lengthy.

Phrases to use for writing a formal Letter to the Government

1. “I am writing to bring to your attention”

2. “I respectfully request your assistance in”

3. “I would be grateful if you could provide information on”

4. “I kindly request that you consider the following matter”

5. “I am writing to express my concern regarding”

6. “I kindly request your prompt attention to this matter”

7. “I look forward to your positive response”

8. “I would be honored if you could arrange a meeting to discuss”

9. “I would like to bring to your attention the following issue”

10. “Thank you for your time and consideration”

Letter to the Government Examples

Letter to Government Example 1: Write a letter to the Municipal Commissioner of your city
regarding the poor quality and inadequate supply of the municipal water. You are the President of
HWA of Gulmohar Colony, Bhopal, Madhya Pradesh. (100-120 words)

Solution 1:
Street 5, H.No.432
Gulmohar Colony
Bhopal, MP- 450158

8 September 2022

To
Municipal Commissioner
Bhopal
Madhya Pradesh

Subject- Poor quality and inadequate supply of municipal water

Sir

I, on behalf of all the residents, write to draw your attention towards the poor quality and
inadequate supply of municipal water in the area of Gulmohar Colony. We have been facing this
inconvenience since a week now.

Earlier, there was regular supply of municipal water throughout the day. But now the situation is
worrisome. The water is rarely available and the quality too, has deteriorated. It is pale in colour and
has a foul smell. Due to this, it has become unfit for drinking and can neither be used for any other
activity. The situation has become so bad that we are compelled to purchase bottled water or even
consume ground water at times.

I hereby humbly request you to look into the grave issue and take the necessary action required to
restore adequate supply of clean water in the area. I look forward to your cooperation at the
earliest.

Thanking you
Yours truly
Meera
President, HWA

Letter to Government Example 2: Write a letter to the Municipal Commissioner of your city
regarding the need for construction of pavement for the ease of pedestrians. You are a resident of
Mysore District, Karnataka. Sign yourself as Hanish/ Hanisha. (100-120 words)

Solution 2:

Mysore District
Mysore
Karnataka- 570028

9 September 2022

To
Municipal Commissioner
Mysore District
Karnataka

Subject- Regarding the need for construction of pavement

Respected Sir/ Ma’am

I would like to draw your attention towards the rising traffic in the city and hence the need for
pavement for pedestrian walking.

It is clearly evident that the traffic in the city is rising exponentially everyday. In such a situation,
pedestrian walking is no less than a daring task as it exposes the people on foot to a lot of risk .
Especially during the rush hours, it becomes really difficult to walk on roads. Moreover, the fact that
side-walkers also include children and people of old age can not be ignored..

I agree that some parts of the city have well-constructed pavements but other areas have either
been left out or have half-constructed pavement. Thus, I request you to look into this matter for the
sake of safety and security of the citizens. I look forward to your cooperation and support at the
earliest.

Thanking you
Yours truly
Hanisha

Letter to Government Example 3: You are the PR Manager of a NGO that aims for skill development
in youth. Write a letter to the appropriate ministry asking for funds for a new project in less than 120
words. Sign yourself as Neeraj/Neerja.

Solution 3:

NGO Daksh
8 Prithvi Raj Road
New Delhi- 110001

7 September 2022

To
Hon’ble Minister
Ministry of Skill Development and Entrepreneurship

Subject- Requesting for funds for project ‘Seekho aur Badho’

Respected Sir

I would like to bring to your notice that our NGO named Daksh is aiming to develop skills amongst
youth, especially focusing on the economically weaker sections.

Our aim is to develop and inject skills into the developing youth in order to make them self-sufficient
and self-reliant. We strive to provide the young minds a chance to learn and upgrade their skills
along with their basic education. It is not only necessary for them but for the economy as well
because the youth of a country decides its future. Hence, I would like to make a kind request to
provide us with the necessary funding required to undertake our new project. It has a budget of 6
lakhs.

I am positive that you would support us in the best possible manner for such a noble cause. I assure
you that we would make the best use of the funds provided. I look forward to hearing from you.
Thanking you
Yours sincerely
Neeraj
PR Manager- NGO Daksh

Letter to Government Example 4: Your driving license is about to get expired in a month. Write a
letter to the appropriate authority to renew your license. Sign yourself as Lakshay/Lakshita. (100-120
words)

Solution 4:

639 Kamrup District

Guwahati
Assam- 781001

10 September 2022

To
The Licensing Authority
Department of Transport
Assam

Subject- Renewal of driving license no. GK-15-06-Q

Respected Sir

I hereby make a request to renew my driving license numbered GK-15-06-Q which is due for
expiration on 20 October 2020.

Sir, as my license is going to expire next month, I request you to kindly renew it before the due date.
Otherwise, it will be troublesome for me as I use my vehicle to travel to the workplace. I have
attached the copy of the original license and other necessary documents for the purpose of renewal.

I have already submitted the renewal form and made necessary payment for the renewal of license,
the receipt of which is enclosed with the letter. Looking forward to your response.

Thanking you
Yours sincerely
Lakshita

Letter to Government Example 5: You are the president of HWA of your locality. There was heavy
rainfall in your city due to which a tree fell down in your locality. Write a letter to the Municipal
Corporation of your city to safely remove the tree in less than 120 words.

Solution 5:

Rajasthali Apartments
Pitampura
New Delhi- 110034

9 September 2022
To
The Municipal Commissioner
Municipal Corporation
New Delhi

Subject- Requesting for removal of a fallen tree

Respected Sir

I hereby write to draw your attention to a tree that fell down in the locality the day before yesterday
due to the heavy rainfall in our area.

A tree has fallen down in the society and is restricting a lot of our daily activities. Children of our
society are unable to play as the tree is covering a lot of area. Moreover, we are unable to park our
vehicles properly or even take them out. Lastly, the vendors are unable to move around in the
locality. I kindly request you to safely remove the tree from the place, for the ease of the residents.

I am positive that you would look into this matter and will take the necessary action. I look forward
to your cooperation at the earliest.

Thanking you
Yours sincerely
Pankaj Khandelwal
HWA President

Letter to the Government Example 6: You live in Saharanpur, Uttar Pradesh. In your locality, the
street lights are not well functioning and thus it gets really dark in the evening. Write a letter to the
Municipal Corporation of your city regarding this problem. (100-120 words)

Solution 6:

112-3B Wing
Prem Nagar
Saharanpur
UP- 247100

9 September 2022

To
Municipal Commissioner
Municipal Corporation
Saharanpur

Subject- Regarding the need for street lights

Sir

I would like to draw your attention towards the immediate need of street lights in the locality of
Prem Nagar.

Sir, there are a very few functioning street lights in our locality. Majority of the street lights are
either non-operational or not working properly. As the evening approaches, it gets really dark on the
streets which makes walking an uphill task. Moreover, it makes the locality more prone to thievery
and poses a danger to the safety of residents.

Therefore, I request you to look into the matter and make the facility of street lights available in our
locality on a priority basis. Looking forward to your prompt response.

Thanking you
Yours truly
Advit Garg

 
What is a sales letter?
A sales letter is a written pitch to attract potential customers to a product or service. The goal of a
sales letter is to show a customer how your business will benefit them. When a consumer thinks
about meeting their needs, they are less focused on the idea of a business transaction, which can
lead to a sale.

Businesses use sales letters in both online and print formats. Sales letters are a form of direct
marketing that can be effective if they are composed using persuasive techniques and strong
content. They allow businesses to make a personal connection with current or prospective
customers.

How to write a sales letter

A potential customer needs a reason to purchase. A sales letter gives that reason and backs it up
with examples and information. This will help sell the reader on the idea of the product or service a
business offers.

Here are the parts of a sales letter you should include to maximize your chances of making a sale.

1. Write a catchy headline that grabs your customer's attention.

Tell potential customers what they need in one sentence. Make it memorable-this may be the only
thing they see.

Example: Grass Roots Web Optimizer can help you double your customer base without spending
money on digital ads.

2. Hook the reader by identifying what they need and why.

Addressing the unspoken needs of the sales prospect will connect them to your product. If you can
explain why this product or service will benefit them, your potential customer will pay more
attention to your words.

Example: Your website is an information portal for current and potential customers. You want to
attract web browsers to find and stay on your page. Spending hundreds of dollars on digital
campaigns may not result in a big sales increase. Grass Roots Web Optimizer software engages more
organic traffic on your website without the expense.

3. Include bullet points with key information.

A bulleted list will help readers see the information you want to highlight. Use this list to build on
your headline and hooks.

Example: We offer three ways to increase sales through online engagement.

 We produce relevant content that attracts readers.

 We use 20% more SEO-focused topics than the average digital marketing agency.

 Our optimized web pages track clicks and send you customized daily, weekly, and monthly
reports.

4. Use testimonials or statistics.

A sales letter should show readers the value of your product. Include testimonials and statistics in
your bullet points so readers who scan can quickly see valuable information that helps sell your
product.

Example: "When I started using Grass Roots, I found their analysis so helpful. It showed me where
customers were clicking on my page so I knew what was attracting the most attention to my
products." -Cindy Beck, Owner of Lighting Source

5. Give readers a call to action.

Your readers need to be motivated to move beyond the page and do something to act on your offer.
Help them by presenting a clear, actionable step in your letter. If you are using email, a direct link or
action button should be included. In print marketing, use graphics and font to call attention to the
action.

Example: Enter your email and website here and we'll send you a free analysis of SEO organic traffic.

6. Offer something to the customer that is limited in time or quantity.

An effective sales technique is to heighten the immediacy or make the need feel greater for a
potential customer by introducing a timeline for a deal. This technique is also used by limiting the
number of items available for the offer. Giving the consumer a timeframe to take action is more
motivating in this type of sales pitch.

Example: Set up your annual Grass Roots Web Optimizer software campaign in the next 30 days and
your first month of digital optimization is free.

7. Use a postscript (p.s.) to add a guarantee or personal address.

Using a postscript is another way to connect with customers and make your letter feel more
personal. It's also another way to emphasize your offer in a scannable way.

Example: P.S. I hope you'll take advantage of this chance to grow your organic traffic and increase
sales. Our goal is to help companies like yours thrive.

How can you make a sales letter more effective?

As you compose your sales letter, consider these ideas to improve your content.

 Use informal language. Brief, clear sentences and short paragraphs make you sound more
human. A natural tone will help customers connect to your message and take the focus off
of selling.

 Keep the customer in mind. Write with the mindset of what you as a customer would like to
hear. Make sure your words answer the question: "What's in it for me?"

 Organize your content. Make sure your ideas flow from beginning to end. The format of
your letter should include an introduction, a body and a conclusion.

 Include exciting visuals. Graphic design is an important feature of your letter aside from the
written content. One should complement the other. Keep designs simple and relevant to
current trends.
Sales Letter Example

Grass Roots Web Optimizer can help you double your customer base without spending money on
digital ads.

[Customer Name]
[Customer Address]

Dear Customer,

Your website is an information portal for current and potential customers. You want to attract web
browsers to find and stay on your page. Spending hundreds of dollars on digital campaigns may not
result in a big sales increase. Grass Roots Web Optimizer software engages more organic traffic on
your website without the expense.

We offer three ways to increase sales through online engagement.

 We produce relevant content that attracts readers.

 We use 20% more SEO-focused topics than the average digital marketing agency.

 Our optimized web pages track clicks and send you customized daily, weekly, and monthly
reports.

"When I started using Grass Roots, I found their analysis so helpful. It showed me where customers
were clicking on my page so I knew what was attracting the most attention to my products." -Cindy
Beck, Owner of Lighting Source

Our mission is to help businesses increase their online influence to retain and attract new
customers. Enter your email and website here and we'll send you a free analysis of SEO organic
traffic.

Set up your annual Grass Roots Web Optimizer software campaign in the next 30 days and your first
month of digital optimization is free.

Sincerely,

Jim Hudson
Customer Service Manager
Grass Roots Web Optimizer

P.S. I hope you'll take advantage of this chance to grow your organic traffic and increase sales. Our
goal is to help companies like yours thrive.