Western Mindanao State University: Mass Communications Department
Western Mindanao State University: Mass Communications Department
Western Mindanao State University: Mass Communications Department
Learning Objectives
Introduction
ARTS are very important in our lives. It constitutes one of the oldest
and most important means of expression developed by man. Wherever men
have lived together, art has sprung up among them as a language charged with
feeling and significance. The desire to create this language appears to be
universal. As a cultural force, it is pervasive and potent. It shows itself even in
primitive societies.
Art is derived from the Latin word “ars”, meaning ability, or skill. Art
embraces the visual arts, literature, music, and dance – those areas of artistic
creativity that seek to communicate beauty primarily through the senses. It
is in the humanities course where appreciation of the arts can be strengthened
because the artist conveys thoughts, beliefs, values, and feelings through the
visual arts, literary arts, dance, and music.
Art concerns itself with the communication of certain ideas and feelings
by means of medium like, color, sound, bronze, marble, words and the like.
These medium is fashioned into a symbolic language marked by beauty of
design and coherence of form. It appeals to our mind, arouses our emotions,
kindles our imagination, and enchants our senses.
Properties of Color
1. HUE – the identity or name of the color, such as red, yellow or blue.
Example: When we say the flower is yellow, we are naming its hue.
Hues can be warm or cool. A hue is warm when red or yellow is
dominant. Cool colors suggest calmness, restfulness and depression, like
blue, blue-green, green-violet and blue-violet. They suggest distance.
2. VALUE – the term for describing the relative lightness or darkness of
a color. White represents the highest value, black has the lowest. When you
look an object, you will observe the play of values on its surface. The part
exposed to more light is light, and that which less exposed appears dark.
3. INTENSITY – (Chroma) simply means the brightness or dullness of a color.
It gives color strength. Two colors may be both blue but one is more intense
than the other.
Classification of Colors
1. PRIMARY – blue, red and yellow – they are known as primary hues, because
of other colors are produced by combing any of the two colors.
2. SECONDARY – orange, green and violet – by mixing equal parts of the
primary hues.
3. INTERMEDIATE – yellow-orange, red-orange, red-violet, blue-violet, blue-
green and yellow-green – by mixing equal amounts of primary and secondary
colors.
4. TERTIARY – orange-yellow, violet-green and orange green – by
combing equal mixture of any two secondary colors.
Color Harmonies
Botticelli’s La Primavera
Italian Renaissance artist Sandro Botticelli painted La Primavera
(Spring) about 1478 for the Medici family. It now hangs in the Uffizi Gallery
in Florence, Italy. The painting’s visual appeal lies in a sensual interplay
of shape, color, and rhythm, but interpretations of its meaning derive
from Neoplatonic philosophy and Renaissance symbolism.
Kinds of Perspective:
1. Linear Perspective – is the representation of an appearance of distance by
means of converging lines. Objects become smaller as they recede to the
distance.
2. Aerial Perspective – is the representation of relative distances of objects by
gradation of tone and color. Objects become fainter in the distance due to the
effect to the atmosphere.
6. VOLUME
Refers to the amount of space occupied in three dimensions. It
therefore refers to solidity or thickness. We perceive volume in two ways:
by contour lines or outlines, or shapes of objects and by surface lights and
shadows.