1

A FIELD WORK REPORT ON

“Analysis of Training Program at DOMINO’S Company”

Submitted to, Submitted by,

Dr Lakshmi R.B Sweta Rani Patel –
Assistant Dean and 22GIBSPGDM123
Head IRE Rishabh Shrivastava -
22GIBSPGDM119
GIBS, BANGLORE
Rishav Raj -
22GIBSPGDM120

Rishu Kumar Gupta-

22GIBSPGDM122
CONTENT
Salomi Dommati-
22GIBSPGDM122
 2

SERIAL NO PARTICULAR PAGE NO

1. Chapter 1 4-10
2. Chapter 2 11 - 16
3. Chapter 3 17 - 31
4. Findings
5. Suggestion
6. Conclusion

7.
 3

CHAPTER 1
INDUSTRY PROFILE
 4

HISTORY OF THE INDUSTRY

Pizza is the world’s favourite fast food. We eat it everywhere
– at home, in restaurants, on street corners. Some three
billion pizzas are sold each year in the United States alone, an
average of 46 slices per person. But the story of how the
humble pizza came to enjoy such global dominance reveals
much about the history of migration, economics and
technological change. People have been eating pizza, in one
form or another, for centuries. As far back as antiquity,
pieces of flatbread, topped with savouries, served as a simple
and tasty meal for those who could not afford plates, or who
were on the go. These early pizzas appear in Virgil’s Aeneid.
Shortly after arriving in Latium, Aeneas and his crew sat
down beneath a tree and laid out ‘thin wheaten cakes as
platters for their meal’. They then scattered them with
mushrooms and herbs they had found in the woods and
guzzled them down, crust and all, prompting Aeneas’ son
Ascanius to exclaim: “Look! We’ve even eaten our plates!”
But it was in late 18th-century Naples that the pizza as we
now know it came into being. Under the Bourbon kings,
Naples had become one of the largest cities in Europe – and
it was growing fast. Fuelled by overseas trade and a steady
influx of peasants from the countryside, its population
ballooned from 200,000 in 1700 to 399,000 in 1748. As the
urban economy struggled to keep pace, an ever greater
number of the city’s inhabitants fell into poverty.
 5

For a long time, pizzas were scorned by food writers.

Associated with the crushing poverty of the lazzarone, they
were frequently denigrated as ‘disgusting’, especially by
foreign visitors. In 1831, Samuel Morse – inventor of the
telegraph – described pizza as a ‘species of the most
nauseating cake … covered over with slices of pomodoro or
tomatoes, and sprinkled with little fish and black pepper and
I know not what other ingredients, it altogether looks like a
piece of bread that has been taken reeking out of the sewer.
When the first cookbooks appeared in the late 19th century,
they pointedly ignored pizza. Even those dedicated to
Neapolitan cuisine disdained to mention it – despite the fact
that the gradual improvement in the lazzarone’s status had
prompted the appearance of the first pizza restaurants.

INDIAN
Let’s bring India’s long, and often ignored, pizza history to light by first
going over the country’s ancient connections to pizza’s predecessors, as
well as the modern Day reinvention of pizza as a uniquely Indian food.

Date Key Moments In Indian Pizza History

8000 BCE First evidence of bread making in the Mesopotamia and the Middle East.

2500-1700 BCE Indus valley civilizations begin making bread products from wheat and barley.

2500 BCE Early evidence of cheese making in the Indus Valley.

Indian water buffalo are introduced into Italy and eventually used to make the first
c. 800 CE
mozzarella di bufala cheese

c. 1300 CE First mention of flat naan style bread making in India

c. 1889 CE First “margherita” pizza made in Naples, Italy

 6

Date Key Moments In Indian Pizza History

c. 1970s-1980s CE “Street pizza” makes appearance in major Indian urban areas

First Indian chains like Don Giovanni’s and Nirula’s begin serving American style
c. 1990s
pizza to the masses

Domino’s Pizza and Pizza Hut enter the Indian market and begin to dominate the
1995 CE
pizza industry.

India is the 2nd largest pizza market in the world with thousands of foreign and
Present
domestic pizza restaurants in operation in large and small Indian cities.

CURRENT POSITION OF THE INDUSTRY

This pizza market research report provides valuable insights
on the post COVID-19 impact on the market, which will help
companies evaluate their business approaches. Furthermore,
this report extensively covers pizza market  segmentation  by
type (non-vegetarian pizza and vegetarian pizza) and
geography (North America, Europe, APAC, Middle East and
Africa, and South America). The pizza market report also
offers information on several market vendors, including
Boston Pizza, California Pizza Kitchen Inc., CEC Entertainment
LLC, Chicago Pizza, CICI ENTERPRISES LP, Dominos Pizza Inc.,
FAT Brands Inc., Godfathers Pizza, Hungry Howie Pizza and
Subs Inc., Jets America Inc., Little Caesar Enterprises Inc.,
Marcos Franchising LLC, Mellow Mushroom Pizza Bakers,
MOD Super-Fast Pizza LLC, Papa John’s International Inc.,
Papa Murphy’s International, PepsiCo Inc., Pizza Capers, Pizza
Delight, Pizza Nova Take Out Ltd., Pizza Ranch, Pizza Express
Restaurants Ltd., Pizzica Italian Kitchen, Upper Crust Foods
Pvt. Ltd., and US Pizza among others.
 7

 The increasing consumption of pizza in developing

countries is notably driving the pizza market
growth, although factors such as fluctuation in the
prices of food commodities may impede the market
growth. Our research analysts have studied the
historical data and deduced the key market drivers and
the COVID-19 pandemic impact on the pizza industry.
The holistic analysis of the drivers will help in deducing
end goals and refining marketing strategies to gain a
competitive edge.
  The global pizza market as a part of the global packaged
foods and meats under the global food products
segment of the global food, beverage, and tobacco
market. Our research report has extensively covered
external factors influencing the parent
market growth potential in the coming years, which will
determine the levels of growth of the pizza market
during the forecast period.
 8

SWOT ANALYSIS

STRENGTH WEAKNESS
 Young Population  Land
 Cheap Labour  Infrastructure
 Potential Market  Resources
 Stable Government  Skill Development
 Democracy  Technology Import
 Entrepreneurship  Poor R&D
 Financing

OPPORTUNITY THREATS
 Revenue  Global Competition
 Employment  China Dominance
 Economic Growth  Cor reception
 R&D  Environment

 FDI
 Skill Development
 IPR

FUTURE OF THE INDUSTRY

 9

“Pizza Market” is the professional market analysis study by

360 Research Reports surrounding growth opportunities and
market expansion potential. The record breaks the market
period through amount and value, mainly based on
application, type, and geography. Similarly, the research also
provides information on the top players associated with the
Pizza market during the forecast period from 2022 to 2029.

COVID-19 can affect the global economy in three main ways:

- By directly affecting production and demand, by creating
supply chain and market disruption, and by its financial
impact on firms and financial markets. Our analysts
monitoring the situation across the globe explains that the
market will generate remunerative prospects for producers
post COVID-19 crisis. The report aims to provide an additional
illustration of the latest scenario, economic slowdown, and
COVID-19 impact on the overall industry. North America,
especially The United States, will still play an important role
which cannot be ignored. Any changes from United States
might affect the development trend of Pizza. The market in
North America is expected to grow considerably during the
forecast period. The high adoption of advanced technology
and the presence of large players in this region are likely to
create ample growth opportunities for the market.

o Europe also play important roles in global market, with

a magnificent growth in CAGR During the Forecast
period 2022-2029.
 10

o Pizza Market size is projected to reach Multimillion USD

by 2029, In comparison to 2022, at unexpected CAGR
during 2022-2029.

o Despite the presence of intense competition, due to the

global recovery trend is clear, investors are still
optimistic about this area, and it will still be more new
investments entering the field in the future.

The organized pizza market in India is dominated by

players like Domino’s, Pizza Hut, Papa John’s, and
others. The market size is roughly about Rs 3,000-3,500
crore. Clearly, it’s a big pie and there is room for
differentiated brands to create their own market. In
fact, India can prove a huge platform for Pizza chains to
grow as the penetration of pizza consumption is still
low. There exists a tremendous growth opportunity for
the company in tier II and III cities, where the educated
middle class population is becoming more
sophisticated with respect to standardised food
consumption
 11

CHAPTER-2
COMPANY PROFILE

HISTORY OF DOMINO’S
 12

In 1960, Tom Monaghan and his brother, James, took over the
operation of Dominick’s, an existing location of a small pizza
restaurant chain that had been owned by Dominick DeVarti, at 507
Cross Street (now 301 West Cross Street) in Ypsilanti, Michigan, near
Eastern Michigan University. The deal was secured by a $500 down
payment, then the brothers borrowed $900 to pay for the store. The
brothers planned to split the work hours evenly, but James did not
want to quit his job as a full-time postman to keep up with the
demands of the new business. Within eight months, James traded his
half of the business to Tom for the Volkswagen Beetle they used for
pizza deliveries.
By 1965, Tom Monaghan had purchased two additional pizzerias; he
now had a total of three locations in the same county. Monaghan
wanted the stores to share the same branding, but the original
owner forbade him from using the Dominick’s name. One day, an
employee, Jim Kennedy, returned from a pizza delivery and
suggested the name "Domino's". Monaghan immediately loved the
idea and officially renamed the business Domino's Pizza, Inc. in 1965.
The company logo originally had three dots, representing the three
stores in 1965.Monaghan planned to add a new dot with the
addition of every new store, but this idea quickly faded, as Domino's
experienced rapid growth. Domino's Pizza opened its first franchise
location in 1967 and by 1978, the company had expanded to 200
stores. In 1975, Domino's faced a lawsuit by Amstar Corporation, the
maker of Domino Sugar, alleging trademark infringement and unfair
competition. On May 2, 1980, the Fifth Circuit Court of Appeals in
New Orleans found in favor of Domino's Pizza.
In 1998, after 38 years of ownership, Domino's founder Tom
Monaghan announced his retirement, sold 93 percent of the
company to Bain Capital, Inc. for about $1 billion, and ceased being
involved in day-to-day operations of the company. A year later, the
company named Dave Brandon as its CEO.
 13

Present
In 2004, after 44 years as a privately held company, Domino's began
trading common stock on the New York Stock Exchange under the
ticker symbol "DPZ". Industry trade publication Pizza Today magazine
named Domino's Pizza "Chain of the Year" in 2003, 2010, and 2011.
In a simultaneous celebration in January 2006, Domino's opened its
5,000th American store in Huntley, Illinois, and its 3,000th
international store in Panama City, Panama, making 8,000 total
stores for the system. In August 2006, the Domino's location in
Tallaght, Dublin, Ireland, became the first store in Domino's history
to hit a turnover of $3 million (€2.35 million) per year. As of
September 2006, Domino's has 8,200+ stores worldwide, which
totaled $1.4 billion in gross income. In August 2012, Domino's Pizza
changed their name to simply Domino's. At the same time, Domino's
introduced a new logo that removed the blue rectangle and text
under the domino in the logo, and changed the formerly all-red
domino to be blue on the side with two dots and red on the side with
one dot. This was done because the company wanted to "expand"
menu choices rather than simply rely on their traditional pizza. In
April 2022, Domino's Italy franchise operator EPizza Spa filed for
bankruptcy at a Milan court after two years of declining sales caused
by the COVID-19 lockdowns in Italy. In addition, Domino's Pizza faced
competition from local pizza chains and restaurants, which had
begun using food delivery app services such as Glovo, Just Eat and
Deliveroo. After the 90 day grace period expired in July 2022,
Domino's closed all its Italian stores on 20 July.
30-minute guarantee
Beginning in 1973, Domino's Pizza offered a guarantee to customers
their pizza would be delivered within 30 minutes of placing an order
or they would receive the pizza free. This guarantee was changed to
$3 off in 1987. In 1992, the company settled a lawsuit brought by the
 14

family of an Indiana woman who had been killed by a speeding

Domino's delivery driver, paying the family $2.8 million. In another
lawsuit in 1993, a woman who was injured when a Domino's delivery
driver ran a red light and collided with her vehicle was awarded
nearly $80 million by a jury, but accepted a payout of $15 million.
The half-hour guarantee was dropped that year because of the
"public perception of reckless driving and irresponsibility", according
to then-CEO Tom Monaghan. In December 2007, Domino's
introduced a new slogan, "You Got 30 Minutes", alluding to the
earlier pledge, but stopping short of promising delivery in half an
hour. The company continues to honors the 30-minute guarantee for
orders placed in its stores located in Colombia, Vietnam, Mexico,
China, and India. The 30-minute guarantee is subject to the terms
and conditions applied in the respective country.
VISION
Our vision is to lead the internet of food in every neighbourhood.
MISSION
Our mission is to redefine convenience by creating inspired food,
picked up in three minutes or safely delivered in 10.
VALUES
 Treat people as you'd like to be treated.
 Produce the best for less.
 Measure, manage and share what's important.
 Think big and grow.
 Incentivise what you want to change.
 Set the bar high, train, never stop learning.
 Promote from within.
We are not ordinary, we are exceptional
 15

PRODUCT PROFILE
It provides pizza delivery and carryout services as well as dine-in
services through its restaurants. Domino's offers its customers a
wide range of pizzas products with varying crusts and sizes, pasta-
based dishes, chicken wings, boneless chicken, oven-baked
sandwiches, bread side items, soft drinks, and desserts.
Their purpose is to deliver a better future through food people love.
For our customers, this means going above and beyond on quality
and great value. We aim to innovate and consistently deliver a better
food experience, while bringing people together to share in their
love for Domino's.
Tring Policy followed by the company
Training and development – current or future skills: Domino's provides a
range of optional learning programs, in line with its objective of giving its
employees the ability to continually learn and grow. These are given by a
combination of hands-on and online training that acclimatizes new workers
to the products and equipment of Domino and further enable steam
members to succeed in their chosen roles. For team members who wish to
move to a leadership position, In areas such as store security, staff training,
customer service and performance management, a management training
program called Pizza College' offers a series of short courses. Additional
training programs are provided to executives and members of the corporate
team who want to develop and advance their career with Domino's. The
Multi-Unit Manager curriculum helps executives to become effective multi-
unit managers by developing their coaching, business management and
problem-solving Training and development – current or future skills:
Domino's provides a range of optional learning programs, in line with its
objective of giving its employees the ability to continually learn and grow.
These are given by a combination of hands-on and online training that
acclimatizes new workers to the products and equipment of Domino and
further enable steam members to succeed in their chosen roles. For team
members who wish to move to a leadership position, In areas such as store
security, staff training, customer service and performance management, a
management training program called Pizza College' offers a series of short
courses. Additional training programs are provided to executives and
 16

members of the corporate team who want to develop and advance their
career with Domino's. The Multi-Unit Manager curriculum helps executives to
become effective multi-unit managers by developing their coaching,
business management and problem-solving.
 17

CHAPTER 3
DATA ANALYSIS AND INTERPRETATION
 18

Series Table Name Page

Number

1 Table 1. 1(Table showing size of organisation) 20

2 21
TABLE 1.2(showing people working in different department in
Pizza shops)

3 TABLE 1. 3 (Qualification of People Working in Pizza store) 22

4 Table 1. 4(showing Year of experience of people) 23

5 Table 1.5(showing conduction of training Program) 24

6 Table 1.6(showing salaries of people) 25

7 TABLE 1.7 (Showing Frequency of training program ) 26

8 TABLE 1.8 (SHOWING TYPE OF TRAINING PROGRAM CONDUCTED) 27

9 TABLE 1. 9(showing mode of training program 28

conduction)

10 TABLE 1. 10(showing duration of training 29

program)

11 TABLE 1. 11( showing the type of trainer for training program) 30

12 TABLE1. 12(Showing employees response towards 31

effectiveness of training program)
 19

Series CHART NAME PAGE NO

CHART1.1 (showing size of
1 20
organisation)
2 21
CHART1.2(showing
people working in different
department in Pizza shops)

3 CHART 1. 3 (Qualification of 22
People Working in Pizza store)

4 CHART1. 4(showing Year of 23

experience of people)
5 CHART 1.5(showing conduction 24
of training Program)

6 CHART 1.6(showing salaries 25

of people)
7 CHART 1.7 (Showing 26
Frequency of training
program)

8 CHART 1.8 (SHOWING TYPE OF 27

TRAINING PROGRAM
CONDUCTED)
9 TABLE 1. 9(showing mode of 28
training program conduction)

10 CHART 1. 10(showing duration 29

of training program)

11 CHART1.11(showing the type 30

of trainer for training
program)

12 CHART1. 12(Showing 31
employees response
towards effectiveness of
training program)
 20

1. Industry type
 Service
 Manufacturing
Response – All the people responded is as service industry

2. What is the size of your company (Total number of Employees)

 50>
 50 – 100
 100 – 200
 200 <
SIZE NO OF RESPONDENT PERCENTAGE
50> 11 52.4
50 - 100 3 14.3
100 - 200 7 33.3
200 < 0 0
TOTAL 21 100
Table 1. 1(Table showing size of organisation)
Analysis – table showing size of organisation and shop
140

120

100

80

60

40

20

0
50> 50 - 100 100 - 200 200 < Total

No of Respondent Percentage

CHART 1.1 (showing size of organisation)

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3-Department

DEPARTMENT NO. OF PERCENTAGE

RESPONDENT

DELIVERY 6 28.6

SERVICE 10 47.6

OPERATION 4 19.1

SELLING 1 4.8

TOTAL 21 100

TABLE 1.2(showing people working in different department in Pizza

shops)

Analysis – The table above shows the people working in different department
in Pizza Stores. there are 6 department in pizza store where specific no of
people is assigned according to the need of that department.
NO. OF RESPONDENT PERCENTAGE

47.6

28.6

19.1

10
6
4

DELIVERY SERVICE OPERATION

CHART 1.2 (showing people working in different department in Pizza shops )

 22

4. QUALIFICATION
 10th
 PUC
 GRADUATION
 MASTER
 PHD
QUALIFICATION NO OF RESPONDENT PERCENTAGE
TH
10 2 9.5
PUC 4 19
GRADUATION 14 66.7
MASTER 1 4.8
PHD 0 0
TOTAL 21 100
TABLE 1. 3 (Qualification of People Working in Pizza store)
Analysis – The table shows people having different level of qualification in the
pizza shop. As most of the people i.e.66.7% are Graduate level.
120

100

80

60

40

20

0
10th PUC GRADUATION MASTER PHD Total

NO OF RESPONDENT PERCENTAGE

CHART 1.3(Showing Peoples qualifications)

 23

5. Year of Experience

 0-2
 2–5
 More than 5

YEAR OF EXPERIENCE NO OF RESPONDENTS PERCENTAGE

0-2 12 57. 1
2-5 6 28.6
5< 3 14.3
TOTAL 21 100
Table 1. 4(showing Year of experience of people)

Analysis – The table shows year of experience of people working in

Dominos shop with maximum people having year of experience between 0-
2.
120

100

80

60

40

20

0
02-May 5< Total

No of Respondents 12 Percentage 57. 1

TABLE 1. 4(chart showing experience of people)

 24

6. Does your organization conduct training program?

 Yes
 No

CONDUCT TRAINING NO OF RESPONSE PERCENTAGE

PROGRAM
YES 21 100
NO 0 0
TOTAL 21 100
Table 1.5(showing conduction of training Program)
Analysis – Table showing peoples response about whether the organisation
conduct training program or not.

Chart Title
140

120

100

80

60

40

20

0
yes No total

No of Response Percentage

CHART 1.5(chart showing about conduction training program in the

organisation)
 25

7.Salary per month

 Rs. 15000 to Rs. 25000
 Rs 25000 to Rs 35000
 Rs 35000 <

AMOUNT NO OF RESPONDENT PERCENTAGE

15000 TO 25000 15 71.4
25000 TO 35000 4 19
35000 < 2 9.5
TOTAL 21 100
Table 1.6(showing salaries of people)

Analysis – Table shows salaries of people working in the pizza shops

Chart Title
140

120

100

80

60

40

20

0
Amount 15000 to 25000 25000 to 35000 35000 < Total

Series1 Series2

CHART 1.6(Showing salaries of people)

 26

8-How frequently is it conducted?

 Once a year
 Twice a year
 More than 3 time a year
 Monthly
 Every week
FREQUENCY NO OF RESPONDENT PERCENTAGE
ONCE A YEAR 11 52.4
TWICE A YEAR 4 19
MORE THAN 3 TIME A 4 19
YEAR
MONTHLY 1 4.8
EVERY WEEK 1 4.8
TOTAL 21 100
TABLE 1.7 (Showing Frequency of training program)

Analysis – The table is representing the frequency of training program

conducted in a year. As most people responded as it is conducted once a year.

Chart Title
140

120

100

80

60

40

20

0
Once a year Twice a year More than 3 Monthly Every week Total
time a year

No of respondent Percentage

CHART 1. 7(Showing Frequency of training program)

 27

9-What kind of training programs are conducted?

 Skilled based
 Personality based
 Both

TRAINING TYPE NO OF RESPONDENT PERCENTAGE

SKILL BASED 14 66.7

PERSONALITY BASED 0 0

BOTH 7 33.3

TOTAL 21 100

TABLE 1.8 (SHOWING TYPE OF TRAINING PROGRAM CONDUCTED)

Analysis – from the table we can analyse that the organisation conducts mostly
skill-based training program.

140

120

100

80

60

40

20

0
Skill based Personality based Both total

no of respondent percentage

CHART1.8 (showing type of training conducted in the organisation)

 28

10-What mode is the training program conducted?

 Online
 Ofline
 Hybrid

TYPE NO OF RESPONDENT PERCENTAGE

ONLINE 10 47.6
OFLINE 6 28.6
BOTH 5 23.8
TOTAL 21 100
TABLE 1. 9(showing mode of training program conduction)
Analysis – the table represent that highest no of training program are
conducted in online mode.

Chart Title
120

100

80

60

40

20

0
online ofline both total

no of respondent percentage

CHART 1. 9(showing mode of training program with percentage)

 29

11.What is the usual duration of the training program?

 Less than a day
 One day
 Two Day
 More than 2 Day
DURATION NO OF PERCENTAGE
RESPONDENT
LESS THAN A DAY 9 42.9
ONE DAY 10 47.6
TWO DAYS 2 9.5
MORE THAN TWO DAY 0 0
TOTAL 21 100
TABLE 1. 10(showing duration of training program)
Analysis – from the table we can analyse that mostly the training program last
for one day.

Chart Title
120

100

80

60

40

20

0
Less than a day One day Two days More than two Total
day

NO OF RESPONDENT PERCENTAGE

CHART 1. 10(showing duration of training program)

 30

12.Usually who is the trainer?

 Reporting manager
 Trainer from outside
 Both
TRAINER NO OF RESPONDENT PERCENTAGE
REPORTING MANAGER 9 42.9
TRAINER FROM 5 23.8
OUTSIDE
BOTH 7 33.3
TOTAL 21 100
TABLE 1. 11( showing the type of trainer for training program)
Analysis- from the above table we can see that most of the time the reporting
manager is the trainer.

Chart Title
120

100

80

60

40

20

0
REPORTING TRAINER FROM BOTH TOTAL
MANAGER OUTSIDE

NO OF RESPONDENT PERCENTAGE

CHART 1.11 (showing about the trainer for training program)

 31

13.Does the training program conducted helps you to better perform in

your job?
 Yes
 No
 Maybe
RESPONSE NO OF RESPONDENT PERCENTAGE
YES 16 76.2
NO 0 0
MAYBE 5 23.8
TOTAL 21 100
TABLE1. 12(Showing employees response towards effectiveness of training
program)
Analysis – here we can see that most of the employee feels that the training
program are helpful.

Chart Title
120

100

80

60

40

20

0
YES NO MAYBE TOTAL

NO OF RESPONDENT PERCENTAGE

CHART 1. 12(Showing employee response towards training program)

 32

Findings-
From the Research we found that:-
 Training programs are very helpful for the organisation
and to improve their employee skills.
 Pizza industry is one of the fastest growing industries.
 In many of the pizza stores most of the employees are
Graduate level.
Suggestions: -
When we were visiting the pizza shops the employee were
very rude and not communicating well. So we thing there
could be an improvement in term of communications.
 33

Conclusions-
The Domino’s Pizza Team is hard working, committed to
excellence and serious about having fun. The employee are
very friendly and good at customer service when you go for
having pizza. And they told that the training program conducted
by the company is very helpful for them is improve their skills.

Bibliography
https://indiaretailing.com/
https://www.myhouseofpizza.com/the-
history-of-pizza-in-india/
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