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    Business Name Brainstorming Workbook

    Uploaded by

    Birhane Gebreegziabiher
    The document provides guidance on brainstorming and selecting a business name. It outlines steps to understand the business, generate descriptive keywords, ideate potential names, and check names against best practices. The steps include answering questions about the business, creating a keyword tree, listing single-word, combined-word and metaphor-based name ideas, and verifying names for SEO, mission alignment and avoiding conflicts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Business Name Brainstorming Workbook

    Uploaded by

    Birhane Gebreegziabiher
    22 views8 pages
    The document provides guidance on brainstorming and selecting a business name. It outlines steps to understand the business, generate descriptive keywords, ideate potential names, and check names against best practices. The steps include answering questions about the business, creating a keyword tree, listing single-word, combined-word and metaphor-based name ideas, and verifying names for SEO, mission alignment and avoiding conflicts.

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    The document provides guidance on brainstorming and selecting a business name. It outlines steps to understand the business, generate descriptive keywords, ideate potential names, and check names against best practices. The steps include answering questions about the business, creating a keyword tree, listing single-word, combined-word and metaphor-based name ideas, and verifying names for SEO, mission alignment and avoiding conflicts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views8 pages

    Business Name Brainstorming Workbook

    Uploaded by

    Birhane Gebreegziabiher
    The document provides guidance on brainstorming and selecting a business name. It outlines steps to understand the business, generate descriptive keywords, ideate potential names, and check names against best practices. The steps include answering questions about the business, creating a keyword tree, listing single-word, combined-word and metaphor-based name ideas, and verifying names for SEO, mission alignment and avoiding conflicts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    Business

    Name
    Brainstorming
    Workbook
    Free CRM Software
    A free customer relationship
    management software to support
    your business from startup phase to
    enterprise success.

    Get the Free CRM


    Table of Contents

    ● Part 1: Understanding Your Business


    Answer a few questions about your business’s purpose, mission, competition, and uniqueness.

    ● Part 2: Descriptive Keywords Tree


    Choose a series of connected words to identify potential terms to use in your business name

    ● Part 3: Name Ideation


    With this new information in mind, list out a few potential name ideas in the example areas.

    ● Part 4: Naming Best Practices Checklist


    Before finalizing your name, run through this checklist for legal, SEO, and other purposes.
    Part 1: Understanding Your Business

    Business Mission Business Goals

    Value Proposition Target Audience


    Part 1: Understanding Your Business

    What product/service are you selling?

    What does your business stand for?

    What makes your business unique?


    Part 2: Descriptive Keywords

    Main Word

    Supporting Word Supporting Word Supporting Word

    Word Word Word Word Word Word Word Word Word


    Word

    Word

    Word

    Word
    Word

    Word

    Word

    Word

    Word

    Word
    Word

    Word

    Word

    Word

    Word

    Word

    Word

    Word
    Part 3: Name Ideation

    Single Words Combining Words/Names Metaphors

    ● HubSpot ● DharmesHalligan ● Efficiency Suite


    ● Hubs ● SpotHub ● Customer-Focus
    ● Spot ● CRMSuite ● User Insights Hub

    Company Founder Names Adding/Removing a Letter Acronyms

    ● Dharmesh & Halligan, LLC ● HubbSpot ● HBSPT


    ● Brian and Dharmesh’s CRM ● HBSPT ● HS
    ● B & D CRM
    Part 3: Naming Best Practices Checklist

    1 2 3
    Mission Conflict
    SEO
    Alignment Aversion

    ❏ Search volume exists ❏ Name does not ❏ Name is not taken by


    confuse/detract from another business
    ❏ Keyword difficulty is not business mission
    high ❏ Name is not too similar
    ❏ Name aligns with to competitive business’
    ❏ Search intent aligns with emotional intent of
    company business ❏ Name’s website is not
    assigned/unavailable
    ❏ Name isn’t trademarked

    To mark an item as complete, right click the box next to the task and click the check mark.

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