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    conor farrell

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    of 1
    5 Customer engagement | 5.1 Marketing strategies | Exercise 1 8 Someone wno Is well- 9. When we say that thereis more than meets fi their steeve, it means that they nave aplan they have not, yet announced i out another, it can correct the first action or make it neutral, ° 7 Complete the text with suitable words and phrases from Exercises 5 and 6. Asa marketer, my job is to make sure that customers 1__ the ideas, products and services being sold By understanding something about human psychology and behaviour, it is easier to be and convince customers that we are selling what they need. Products that promote the >____of customers by using buzzwords and listing the benefits of a product make it easier to * the shoppers’ need to. convince themselves that they have a balanced diet. Itis clear to us, and probably to the customer, that a healthy snack will not ® the unhealthy ere of sweet treats, for example, but itis stilla we can use to our advantage. Customers may be’, to buy an item we have called a ‘superfood’, but they are not forced to buy it. Some may feel that it was our intention to® the customer deliberately through the description, but everyone is free to choose for themselves. > °° Work in pairs. What might influence your purchasing decisions? apps with suggestions of products or services + point-of-sale (POS) displays in shops in-store product demonstrators and/or samples + other Teacher's resources: : extra activities

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