10/27/21, 1:07 AM Grow Your Agency

Plug & Play

Finding Leads for eCommerce

Links Before you start:

Before you start:
What you’ll need:
MyIP.ms
MyIP.MS
Instagram Account
Department Stores,
Amazon
Facebook Account

Media, Awards
MyIP.ms
Instagram
MyIP.MS is a website database that allows you to search websites via a number of
Facebook Ad Library filters including host, visitors, location and site name.

KickStarter As Shopfiy is the most popular ecommerce platform, this allows you to search via this
filter to find ecommerce businesses.

Use the following filter settings:

Top Level Host: Shopify

Popularity (visitors per day): 300-3000

Full/ Part Website Name: within the niche Search for your niche or popular names

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You can then export these leads as a spreadsheet using this:

Department Stores, Amazon

Department stores websites - or even Amazon - are great sources for leads who also
offer direct-to-consumer sales via eCommerce.

For example, in the UK, you could go to Selfridges andsearch for ‘Vegan’ or on
Amazon andsearch for ‘Smart Watches’ .

Media, Awards
This is a handy technique both for lead sourcing, and for outreach.

Search on Google for:

Best *** Companies in the UK/ USA etc., 2021

Fastest Growing *** Companies 2021
New *** Companies 2021

Take a look atthis example :

Even though this is a low yield, you have an easy angle to email these companies: let
them know where you found them (i.e. the article): this shows them you have an
organic reason for reaching out.

Instagram
The Instagram algorithm is almost always spoken about negatively but this simple
method allows you to use it for your benefit.

Start by going to the Instagram account of a company that you would like to work
with - or one which is similar. This doesn’t mean you should go to Nike’s page if you
want to work with a small start-up (try and pick a smaller brand that’s more similar to
the type you want to go after).

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For example, Will’s Vegan Shoes. If you’re looking to work with ethical retailers, there
are larger examples: like Stella McCartney but these are mega brands which are
nearly impossible to sign.

Head over to their Instagram page:

When you click ‘follow’, a bar will appear above the Story Highlights:

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Click ‘See All’ and Instagram will provide you with a list of similar businesses based off
similar followers:

Facebook Ad Library
TheFacebook Ads Library now allows you to search by keyword.

For example, you may search ‘dog’ and be served with thousands of potential leads:
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When you hover over the Facebook page, it will display the number of likes. This will
allow you to steer clear of mega brands.

Next, click through to the Facebook page and perform an audit as you would usually.

KickStarter
KickStarter is an incredible database of fully-to- partially-funded businesses which you
can filter by industry.

Take a look attechnology products which have been fully-funded.

Again, this is a natural angle for outreach.

Go to their search function , choose your category, and filter by ‘>100% funded’ to see
complete projects.

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