Communication: A Hands-On Approach
Communication: A Hands-On Approach
Communication: A Hands-On Approach
A
Hands-on Approach
Edition: 3rd Edition
Publication date:
Author/Editors: Cleary, S (Editor)
ISBN: 9781485130925
Format: Soft Cover
Number of Pages: 448
Retail price: R466.00 (incl. VAT, excl.
delivery.)
Website Link: juta.co.za/pdf/28288/
The third edition of Communication: A Hands-on Approach focuses on different forms of communication, emphasizing
writing as a communication tool, particularly within the business environment. To support this, each chapter contains
numerous exercises to enable the student to practice the skills learnt in that chapter and to assist lecturers in
reinforcing content covered in class.
The evolution of technology and its use in the business environment has been taken into account and for this edition,
the chapter on digital media has been expanded and updated to take into account the advent of the Fourth Industrial
Revolution and disruptive approaches to education.
A new chapter on intercultural communication has been included to prepare students to communicate for diversity.
Key Features
Learning objectives for students to judge how successfully they have engaged with the topics covered in the different
chapters
Updated exercises and application activities at the end of each chapter
Highlighted guidelines, making the examples a practical learning tool
A chapter devoted to some of the more difficult areas of English grammar, specifically for those
who speak English as an additional language
Guidelines on how to use social media in the workplace, including the appropriate use of
Facebook and Twitter, effective business blogging and the use of Pinterest as a tool to enhance
business communication
A chapter on Communicating for Diversity
New editions only: Main updates
Chapter on small-group communication now includes negotiation skills
Chapter on oral communication includes new sections on telephone skills, impromptu speaking and how to be an
audience
Business correspondence chapter has been updated to remove or summarise more dated
correspondence styles
Chapter on digital media received an extensive revision to include relevant social media
Chapter on academic writing has been simplified
Information literacy and referencing chapter has been updated with most recent referencing
conventions and additional referencing sources eg thesis and government documents to be
included
Chapter on report writing has been reviewed to bring it in line with current report writing
practices.
Support material
Interactive questions
Model answers set in MS Word
PowerPoint presentation, customised
Case studies in MS Word
Multiple choice questions (MCQs)
PDFs
Animations (graphs etc)
Contents Include:
Table of contents
Chapter 1: Communication Theory
New Chapter 2: Self/Sender
New Chapter 3: Communicating for Diversity
Chapter 2: Small-group Communication
Chapter 3: Reading and Note-taking
Chapter 4: Listening
Chapter 5: Audience and Purpose
Chapter 6: Oral Communication
Chapter 7: Written Communication
Chapter 8: Business Correspondence
Chapter 9: Shorter Business Messages
Chapter 10: Digital Media
Chapter 11: Business Career: Employment Procedures
Chapter 12: Academic Writing
Chapter 13: Information Literacy and Referencing
Chapter 15: Report Writing – review to bring in line with current report writing practices.
Chapter 16: Meetings
Chapter 17: Grammar in Use
Undergraduate students at university and university of technology who wish to gain a grounded understanding of the
the communication process in the workplace.