Alien Dough

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The story goes that an alien named Doughdoo who owns one of the most famous doughnut stores

in the galaxy. He came upon Earthly doughnuts, but wasn't too satisfied, so he opened up Alien
Dough to serve otherworldly doughnuts to their new friends on our planet. After further
digging into Alien Dough, we totally believe the story. There are many flavours that we don't see
at your regular doughnut shop like red velvet, triple chocolate, and Havana coconut. Alien
Dough also serves quirky doughnuts like dark and white pearl doughnuts, cinnamon filling, and
pistachio.

Branches :
1- Open air mall madinty.
 Availability
2- City stars mall.  Sociability
3- Mall of Arabia.
Alien dough is perceived to be relatively new in the Egyptian market
But its new Idea make a great expansion and give him a competitive
Advantage in the doughnut market in addition to its unique flavours .
Strength Weaknesses
- Its new idea and the story of - Low branches number
the brand - Limitations in the offered
- Different and unique flavor food diversification. ( Only
- Appealing logo design. doughnuts and coffee ).
- Unique doughnuts designs . - Not all doughnuts’ flavors
- Good décor. are available all the time.
- Quick service. - Low heritage in the market.
- Children attraction for the
brand

Price
Prices :
Medium

Packaging :

Checklist :
- Heritage Low
- Quality High
- Popularity Medium
- Price point Medium
- Availability Low
- Menu diversification Medium
- Clientele profile Medium
- Service High

Brand personification :
-Is an imaginative child with an age averaged
between 4&8 years old.
- Dreamer
- Introvert child that can’t built a friendship
easily but if with the person that have the same
level of imagination, he will be most
welcomed to build it .
- His biggest dream to be an Astronaut when
he grows up .
References :-
https://www.foodtodayeg.com/Section-
106/%D9%85%D8%B7%D8%A7%D8%B9%D9%85/%D9%84%D9%88-
%D9%86%D9%81%D8%B3%D9%83-%D9%81%D9%8A-%D8%AF
%D9%88%D9%86%D8%A7%D8%AA%D8%B3-%D8%AC%D8%AF%D9%8A%D8%AF-
%D8%A8%D9%86%D9%83%D9%87%D8%A7%D8%AA-%D9%85%D8%AE%D8%AA
%D9%84%D9%81%D8%A9-%D8%AC%D8%B1%D8%A8-Alien-Dough-%D9%88-
Bombolini-16941
https://www.abnsinaa.com/2022/05/alien-dough.html?m=1
https://www.behance.net/gallery/140616269/ALIEN-DOUGH-Creative-Visuals-Packaging?
tracking_source=search_projects%7Cdough
https://sceneeats.com/Fresh/Alien-Dough-Makes-Doughnuts-from-Outer-Space
https://www.mat3am.net/restaurant/32685/Alien-Dough-Madinaty?lang=en

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