Entre 10-12

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OPPORTUNITY SCREENING 6. REACH.

Opportunities that have good chances of


expanding through branches, distributorships,
• Is the process of cautiously selecting the best dealerships, or franchise outlets in order to attain
opportunity. rapid growth are better opportunities.
• It is important to come up with a short list of a few
very promising opportunities, which could scrutinized in 7. RANGE. The opportunity can potentially lead to a
detail. wide range of possible product or service offerings,
PERSONAL SCREENING thus, tapping many market segment of the industry.

• Do I have the drive to pursue this opportunity to the 8. REVOLUTIONARY IMPACT. If you think that the
end? opportunity will most likely be the “next big thing”
•Will I spend all my time, effort, and money to make the or even a game-changer that will revolutionize the
business opportunity work? industry, then there is a big potential for the chosen
• Will I sacrifice my existing lifestyle, endure emotional opportunity.
hardship, and forego my usual comforts to succeed in
this business opportunity 9. RETURNS. It is a fact that product with low costs of
production and operations but are sold at higher
THE 12 RS OPPORTUNITY
prices will definitely yield the highest returns on
1. RELEVANCE to Vision, Mission, and objective of the investments. Returns can also be intangible;
entrepreneur. The opportunity must be aligned with meaning, they come in the form of high profile
what you have as your personal Vision, Mission, and recognition or image projection.
objectives for the enterprise you want to set up.
10. RELATIVE EASE OF IMPLEMENTATION. Will the
2. RESONANCE to values. Others than Vision, Mission, opportunity be relatively easy to implement for the
and Objectives, the opportunity must match the entrepreneur or will there be a lot of obstacles and
values and desired virtues that you have or wish to competency gaps to overcome?
impart.
11. RESOURCES REQUIRED. Opportunities requiring
3. REINFORCEMENT OF ENTREPRENEURIAL fewer resources from the entrepreneur may be
INTERESTS. How does the opportunity resonate more favored than those requiring more resources.
with the entrepreneur’s personal interests, talents,
and skills? 12. RISKS. In an entrepreneurial endeavor, there will
always be risks. However, some opportunities carry
4. REVENUES. In any entrepreneurial endeavor, it is more risk than others, such as those with high
important to determine the sales potential of the technological, market, financial, and people risks.
products or services you want to offer. Is there a big
enough market out there to grab and nurture for
growth? Activity

5. RESPONSIVENESS to customer needs and wants If For your own point of view, how will you describe
the opportunity that you want to pursue addresses the “THE 12 RS OF OPPORTUNITY”?
the unfulfilled or underserved needs and wants of
customers, then you have a better chance of In long bond paper draw you’re your point of view,
succeeding. at the back of your activity explain your work.

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