Econo
Econo
Econo
2. insurance company
3. monetary policy
4. interest rate
5. central bank
6. securities
7. shareholder
8. dividend
9. commission
DEPOSITS
1 Deposits are a key element in defining what a bank firm does and what critical roles it really plays in the
economy. The ability of management and staff to attract transaction (checkable) and saving deposits from
businesses and consumers is an important measure of a depository institution's acceptance by the public.
Moreover, deposits provide much of the raw material for making loans and, thus, may represent the 2
ultimate source of profits and growth for a depository institution. Important indicators of management's
effectiveness are whether or not funds deposited by the public have been raised at the lowest possible cost
and whether sufficient deposits are available to fund all those loans and projects management of a bank or
thrift wishes to pursue.
This last point highlights two key issues that every depository institution must deal with managing the
public's deposit: (1) Where can funds be raised at lowest possible cost? and (2) How can management
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ensure that the institution always has enough deposits to support lending and other services the public
demands? Neither question is easy to answer, especially in today's competitive marketplace. Both the cost
and amount of deposit that depository institutions sell to the public are heavily influenced by the pricing 3
schedules and competitive maneuverings of other financial institutions offering similar services, such as
share accounts in money market mutual funds and credit unions, cash management accounts offered by
brokerage firms and insurance companies, and interest-bearing investment accounts offered by many
securities firms.
The number and range of deposit services offered by depository institutions are impressive indeed and
often confusing customers. Deposit plans are designed to attract customer funds today come in different
features to closely match business and household needs for saving money and making payment for goods 5
and services. These types of deposits include transaction (payments or demand) deposits, non-transaction
(savings or thrift) deposits and retirement savings deposits. Each of the different type of deposits carries a 6
different interest rate. In general, the longer maturity of a deposit, the greater the yield that must be
offered to depositors because of the time value of money and the frequent upward slope of the yield
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curve. In addition, other factors playing an important role in shaping deposit interest rate are the size and
perceived risk exposure, the marketing philosophy and goals of the offering institutions.
Source: Bank Management and Financial Services, Peter S. Rose and Sylvia C. Hudgins (2010),
McGraw-Hill Irwin Press, Eighth Edition.
Questions:
V. WRITING:
1. Imagine that you have an amount of cash worth VND 100,000,000. Write a short
report (about 100 words) explaining how you would spend that money. (For
example: spending, saving, investing, ...)
2. Write an email to a customer. Answer the customer’s questions in the box. The
answers are in brackets. Use the template below to write your letter.
You also asked about safety deposit boxes. (3) You cannot rent a safety deposit box for three
months; the shortest __________________________________________________________
You had a question about standing orders and direct debits. (4) You can change a standing order
______________________________________________________________________
(5) Direct debit is better when __________________________________________________
You were also interested in investments, online banking and overdrafts. (6) You can talk to
__________________________________________________________________________
(7) You need _______________________________________________________________
(8) The overdraft is __________________________________________________________
I hope this is helpful and look forward to hearing from you.
Yours sincerely,
Robert Jones