Lesson 2 - The Generation PDF

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Generation by Definition

Group of People in this “birth Powerful clues showing


people born around group” exhibit similar where to begin
the same time characteristics, connecting with and
and raised around the preferences, and values influencing people of
same place over their lifetimes different ages
Why Study the Generations?
KNOW YOUR GENERATIONS
Greatest Generation
Born : 1928 - 1945
The Silent Generation / Traditionalist Age : 77 - 94
Born : 1946 - 1964
Baby Boomers
Age : 58 – 76 years old
Born : 1965 – 1980
Generation x / Baby Bust Age : 40 – 57 years old
Born : 1981 – 1996
Millennials / Gen Y
Age : 26 - 41 years old
Generation Z Born : 1997 - 2009
Age : 13 – 25 years old
Born : 2010 – 2025
Generation Alpha /
iGen Age : less than 13 years old
Generation by
Characteristics
Greatest Generation

Determined
Resilient

Disciplined
Silent Generation / Traditionalists

Patient Loyal Responsible


Baby Boomers

Sociable / Friendly Competitive Confident


Generation X / Baby Bust

Independent

Adaptable Skeptical
Millennials / Gen Y

Risk-taker Ambitious Self-centered


Generation Z

Creative Open-minded Sensitive


Differences in the Workplace
Silent Generation / Traditionalist
DEPENDABLE | STRAIGHT-FORWARD | TACTFUL | LOYAL

Motivated by : Respect, Recognition, Providing long-term value to the


company

Communication Style : Personal touch, handwritten notes instead of email

Worldview : Obedience over individualism, age equals seniority, advancing


through hierarchy

Employers should:

Provide satisfying work and opportunities to contribute; emphasize stability


Baby Boomers


This generation believes that their career is an adventure they •
will invest their time in during their younger years so they can
retire well later on.
Generation X / Baby Bust

• Adaptable to
change
• Results-Oriented
• Independent
• Seeks life balance

Gen X believes that a job is just that. They are adventurous


enough to look for a new job when something seems illogical or
unreasonable.
Millennials / Gen Y
• Enjoys work but more
work-life balance oriented
• Output-oriented
• Expects diversity,
technology, informality
and fun in a workplace
• Tech Savvy
• Creative and collaborative
• Socio-politically woke
They believe in contributing work rather than just individualistic
work. They are a carefree generation that moves on to the next
thing if one does not work out.
Generation Z
• Digital Natives
• Entrepreneurial
• Expecting their work
environment to cater
to them
• Adventurous
• Work-life balance
• Financially cautious
Little is still known about this generation when it comes
to their workplace behavior and ethics
How generations
communicate

How Each Generation Has Adapted To and Utilizes Technology


Baby Boomers
Baby Boomers
Gen X / Baby Bust
Gen X / Baby Bust
Gen Y / Millenials
Gen Y / Millennials
Gen Z / Centennials
Gen Z / Centennials
Alpha / iGen
End

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