Fostering Connections

Building Community
Who we are Why
Entrepreneurs need Mentors …
… Mentors need Entrepreneurs
They just have to FIND each other

What
MentorApp is a AI powered Tinder-like tool that connects the
Mentors and Entrepreneurs globally. MentorApp is vibrant
tech-environment that brings in the best elements of the
entrepreneurial ecosystem for a mutually beneficial interaction
that is both satisfying and remunerative.

How
AI powered platform using proprietary ML techniques and
deep mining the ecosystem. Selects the perfect match for what
the entrepreneur wants with the what mentors have to offer . It’s
a subscription based platform that lets subscribers effectively
monetise their interactions.
MENTORAPP
Fostering Connections
Building Community
Problem/Opportunity
CONTEXT PROBLEM ALTERNATIVES
When does the problemoccur? What is the root cause of the problem? What do customers do now tofix the problem?

Startup Startup Startup

• Right from starting up • Very nascent and have lack of entrepreneurial skills • Consult lawyers, CA’s, Business Consultants
• Mostly while searching for a co-founder, product- • Very young startup founding team and many have little experience after their graduation • Try to seek help from their network, professors of management, reliable friends/ family/relatives who
market fit validation, business model validation, • Peer-pressure to be part of the startup spree are doing their businesses
product development stage, financial planning, • Not enough networked • On-board mentors with limited knowledge skill in exchange of equity
marketing and promotion, growth predication, • Limited resources and perks to onboard fulltime mentors • Learn from entrepreneurship books, websites, blogs, articles, online courses, incubators, accelerators
raising funds • Lack of availability of mentors within personal network
• Only a few mentors are available through personal • Mismatch for startup and mentor
networks
• Whenever there is an immediate need Mentor
• Poor outcome/solution from the mentoring • Good visibility in ecosystem but limited personal branding
• Unorganised mentoring format
Mentor • No mentor-mentee tracking
• During mentor-mentee conversations • Low rewards and mostly pro-bono
• During scouting the right startups for mentorship • Difficult to scout right startups
• Usually when the mentor wants to monetize her • A lof of time is wasted
services • Mismatch of mentor and mentee startup
• Learning from personal experience

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVESHORTCOMINGS

Who has theproblem most often? How does the customerfeel? What are the disadvantages of the alternatives?
Startup Startup Startup
• Mostly very young and early stage • Confused, frustrated and sometimes lost • Lawyers and CA’s and business consultants are pricy
startups • Under confident • Mostly have domain-specific knowledge, sometimes outdated; may not be relevant right at the
• Revenue and growth stage too want • Over priced starting up phase.
business mentors • Lack of trust, respect and credibility due to poor outcomes or no outcomes • Sometimes too busy to provide meaningful time
• May be good for financial management but not for the business execution, strategies and growth
QUANTIFIABLE IMPACT • Books are time-consuming, mostly generic, not very updated
What is the measurable impact (include units)? • Articles, blogs, websites are too many, time-taking to search the right one, not able to provide
much-needed information
Startup
• Achieve more in less (less time, les money) Mentors
• Increase in sales more than double • Lack of proper platform for provide mentoring
• Survive for more than 5 years with faster access to external investment • Offline mentoring is time-consuming and costly
Mentor • Limited scope and less rewarding
• Provide focussed mentoring in just a few hourly slots
• Reduces search time to find the right startup by more than 50%
• Increased numbers of mentee connection requests
Entrepreneur Interview Results
Age-profile of Entreprneurs Interviewed Interview Mode

18 - 25 25- 35 35-45 Surveys Calls One-on-one conversations

Responses to the Interview

No. of entrepreneurs interviewed = 100

Word of Mouth:
• I struggle to get the right mentors”
• Fellow entrepreneurs also face a similar struggle – we try to help each other”
• I can’t tell you how many times I have called a mentor and explained my business, only to realize that s/he may not
be able to help me”
• I regularly exchange notes with other entrepreneurs if I feel a mentor is good or has too much hype”

We must have a solution to this problem

It would be good-to have a solution to this problem MENTORAPP
Asolution to this problem wouldn't matter to me Fostering Connections
Building Community
Mentor Interview Results
Age-profile of Mentors Interviewed Interview Mode

30-35 35-40 40-50 Surveys Calls One-on-one conversations

Responses to the Interview

No. of mentors interviewed = 50

Word of Mouth:
• “I have to spend a long time listening to entrepreneurs before figuring out if I can help them or
not”
• “I find it difficult to keep track of my conversations”
• “I face scheduling challenges”
• “I wish I could get I could also expand my network”
• “I want to take up mentoring full –time; but I am hesitant to ask struggling entrepreneurs for a
We must have a solution to this problem fee”

It would be good-to have a solution to this problem MENTORAPP

Asolution to this problem wouldn't matter to me Fostering Connections
Building Community
 Problem / Opportunity
Start-up:
• Do not have easy access to mentors and experts
• Have to rely on my network and hence may not be connected to the
best mentor for my problem areas
• Don’t have any reliable information on how helpful the mentoring
conversation would turn out to be

Mentor:
• The mentoring sessions are unorganized
• Mentor can’t follow through to see if the mentees actually took the
advice.
• Unable to showcase these sessions and establish credibility
• The time spent on these sessions is high; the sessions are generally
free; no tangible return on the time and effort expended.

MENTORAPP
Fostering Connections
Building Community
Market Size Estimation • 6M entrepreneurs are looking for
mentoring

• There are 0.6 M mentors. The mentor

market needs to develop and grow to meet
741 M 37 M the demand of the entrepreneurs.
6M
• Presently, there is dearth of structured
Total Popn 18 – 64 Estimated Entrepreneurs Total Addressable Market mentor development programs
(approx. 6% of the Popn ) (approx. 15% of the estimated Entr )

• At first, the market will be served by

getting these 0.6 M mentors on board.

• As the model matures, entrepreneurs

62 M would also become mentors and thus
0.6M keep feeding back to the mentor pool.

No. of Professionals on Estimated no. of Mentors

MENTORAPP Linkedin (India) (1% of the Professionals)
Fostering Connections
Building Community
Persona – Entrepreneur
Risk takers Self-motivated Passionate Motivations
Goals Growth

• Business Sustainability Fear

• Become the next-big thing Financial Security

• Receive investor interest and funding
• Secure financial future for self and family Recognition

Funding
Frustrations
I am in love – I eat, sleep and • Not receiving the desired level of customer traction
breathe my venture every • Lack of connection to mentors and experts
moment of the day. I will make it • Getting an audience with investors
happen.”
Age: 25 - 35 Bio
Work: Entrepreneur Krish has started his venture about a year ago. Presently, he is at POC stage and has some customers. The
Location: Sec A / Sec B venture has yet to achieve its breakeven. He needs to make the venture sustainable so that he can start
cities planning for funding to fuel his next level of growth.
Personality
Introvert Extrovert He believes the solution has an immense potential to carve out a niche for himself and might end up changing
the market dynamics. He is open to take guidance from the mentors, and experts to take his business to
Thinking Feeling success.

Sensing Intiution He attends different entrepreneurial seminars and tries to network with experts. He makes an effort to
discuss his business challenges with similar-minded people. At times, he becomes defensive and is unreceptive
Judging Perceiving
MENTORAPP
to strategic advice that is not conducive to his line of thought. At the same time, he is riddled with the fear of
losing personal financial security, unfavorable market feedback and lack of investor interest. Fostering Connections
Building Community
Value Proposition Canvas
Persona – Entrepreneur

I would LOVE it if:

 Access to Mentor’s Network (based on Mentor’s discretion)  I receive connects with industry – customers, suppliers, and service
 Perfect your Pitch Sessions with Pitch Mentors providers etc.
 Discussion Forum / Notice Board to post updates on your start-  I receive connects with Funding Agencies
up  I receive specific inputs on Pitching
 Access to market trends, data and analytics that the start-up  I receive data and intelligence on market trends and competitors
can use  Promote my events, success stories etc.

The MentorApp is a AI powered platform GAIN GAINS

using proprietary ML techniques to CREATORS
match-make the specific needs of the I would WANT:
PRODUCT/
start-up and the profile of the Mentor/Expert
SERVICE JOBS  Easy and Convenient Access to Mentors and Experts
MentorApp tracks the progress of the start-  An opportunity to assess the credibility of the Mentor
up, provides reliable data on the efficacy of  An opportunity provide feedback on the efficacy
PAIN PAINS mentoring conversation
the mentoring conversations and sets up a
developmental journey for the Mentor.
KILLERS  To build my network – connect with other
entrepreneurs
 Share my story, my trials and tribulations
I would HATE it if:

 Perfect matchmaking with experts, mentors  If I am connected to experts, mentors who do not “get” me and my idea
 Exposure to the right kind of Investors  If I feel ‘obliged’ to follow advice
 My idea gets ‘stolen’

MENTORAPP
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Persona – Mentor
Eager to give back Knowledgeable Experienced Motivations
Goals Growth

• Build a brand for self Fear

• Give back to the community
• Expand my network Financial Security

Recognition
Frustrations
Funding
I love entrepreneurs – I am in awe of their • Non committed entrepreneurs
struggle and tenacity. I want to give back • Unorganized mentoring sessions
so that they can learn from my mistakes!

Age: 40-45 Bio

Work: Angel investor and
established entrepreneur Arijit is an established entrepreneur and is active in the start up ecosystem. He is a mentor to few
Location: Sec A / Sec B startups in India and SEA. He is eager to help committed entrepreneurs and take them to the next
cities level.
Personality
Introvert Extrovert
He is a TEDX speaker, loves to travel and network with people from across the globe. He has
Thi nki ng Feel i ng been able to allocate time to support the startup ecosystem.

Sens i ng Intuti on He genuinely believes that the new startups can avoid from expensive mistakes and heart-burn if
given the right advice at the right time. He gets the internal happiness and peace once the new
Judgi ng Percei vi ng startups inch towards success. MENTORAPP
Fostering Connections
Building Community
 Value Proposition Canvas
Mentor - Persona

I would LOVE it if:

 Exposure to start-ups in 15 developing economies
 Best practice sharing sessions with global mentors  I have exposure to international start-ups
 Recognition for efforts through a structured R&R Program  I receive recognition based on the actual results achieved by the start-ups
 Receive further development as Mentor  Further development as a Mentor
 Opportunity to become a mentor to mentors  Mentor aspiring mentors to achieve a multiplier effect

The MentorApp is a AI powered platform GAIN GAINS

using proprietary ML techniques to CREATORS I would WANT:
match-make the specific needs of the
PRODUCT/  Build a brand for self
start-up and the profile of the Mentor/Expert
SERVICE JOBS  Expand my network
MentorApp tracks the progress of the start-  Develop myself further as a Mentor
up, provides reliable data on the efficacy of PAIN PAINS  Give back to the community
the mentoring conversations and sets up a -Receive local and international recognition
developmental journey for the Mentor.
KILLERS  Receive attribution for my contribution to the start-up

I would HATE it if:

 Select committed start-ups  Start-ups are not committed

 Goal based mentoring connects  The intermediary organization does not conduct ‘structured mentoring sessions
 I have the option to choose the start-ups that excite me  I am bombarded with mentoring requests
 An NPS based feedback collection  There is an administrative overload
 There is no way to capture feedback after the mentoring conversation
MENTORAPP
Fostering Connections
Building Community
Solution
Tinder
Access to Mentors, Content and Connects through an AI-enabled tech platform Match
Air BnB
Rating
Exp exp.

Community
Linkedin

Prof.
MentorApp is an AI powered match-
Masterclasses with Experts | Curated
CONTENT ONE-ON-ONE making app | Subscription based
material on specific needs based on the
MENTORING model | Basic package: 10-hr
maturity of the start-up mentoring pack over 6 months

A well-defined mentor development A virtual watering-hole for Entrepreneurs

path with Rewards & Recognition and Mentors
MENTOR
DEVELOPMENT CONNECTIONS

MENTORAPP
Fostering Connections
Building Community
Solution

Benefits to the Entrepreneur Benefits to the Mentor

• MentorApp is a virtual watering hole for entrepreneurs and mentors. • MentorApp will provide Mentors structured guidance on
entrepreneurial mentoring - Mentor Development Path
• The app aims to use AI/ML to do perfect matchmaking between
mentors & entrepreneurs based on industry and specific business • Systematic rewards and recognition
issues.
• Reviews and Scores that they can showcase as evidence of the
• Tinder-like Swiping from both parties efficacy of their mentoring conversation

• A community share highs and lows - Entrepreneurs are encouraged • Stay connected to the start-up - Mentor would get automatic
to post on the progress of their ventures and write about significant alerts which would help them toe track the journey of the start-ups
events in their journey. they are mentoring.
• Reviews and ratings on mentoring conversations • A great place to grow your network
• A great place to grow your network

MENTORAPP
Fostering Connections
Building Community
Lean Canvas – Entrepreneur

MENTORAPP
Fostering Connections
Building Community
Lean Canvas – Mentors

MENTORAPP
Fostering Connections
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 Competitor Analysis
Benefits MentorKart MentorToGo Headstart MentorBox MentorApp
Offline Mentoring Offline Mentoring
Product App
program + App Program
App App

Rs. 1947 per

Pricing mentoring session
Pro-bono Pro-bono Rs. 449 Subscription

Specific App for AI

/ML powered match
making between
Career mentorship,
India’s first and start-ups and
It is an invite-only soft skill development
Hand-holding largest youth Mentors.
meetup that provides and strategic
UVP exclusively for mentoring
mentoring to select coaching to make our
Subscription based
entrepreneurs organization platform that lets
start-ups mentees career
subscribers
ready
effectively monetise
their interactions

Campus E-Cells
Social Media, Social Media, Social Media, Social Media,
Branding Channels Networks Networks Networks Networks
Social Media,
Networks

Market Review 3.2 4 No reviews found 4.9 -

MVP-1

MENTORAPP
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MVP-2
 MVP Validation
90/100 entrepreneurs who were surveyed at the beginning participated in
Entrepreneur the MVP validation and used the app for 15 days.

Qualitative Feedback
NPS 40 Good
# EASY TO CONDUCT ONLINE… 76 • The app layout is designed well and is easy to navigate
• The search for mentor option gives right mentors with right key words
# PEOPLE WHO INITIATED CHATS 64
# EASY TO CONNECT 98 Improvement
# CONTENT USEFUL AND ENGAGING 74 • The app is a bit slow sometime and stops working
# FOUND THE APP LAGGY 25 • The chat feature allows the user to share phone numbers etc. That
should be controlled.
# LIKED THE APP 87 • Expertise and domain-specific search will improve the overall search
0 20 40 60 80 100 120 and match making
• An inbuilt feature to record meetings will be helpful

50/50 mentors who were surveyed at the beginning participated in the

Mentor MVP validation and used the app for 15 days.

Qualitative Feedback
NPS 45 Good
• The app provides the right match making
# EASY TO CONDUCT ONLINE MEETINGS 38 • The design look good
# PEOPLE WHO INITIATED CHATS 12
Improvement
# EASY TO CONNECT 46
• The UX is not so good, it lags sometime and stops working
# CONTENT USEFUL AND ENGAGING 29 • Sector wise startup search should be present
# FOUND THE APP LAGGY 16 • An automatic email notification with calendar invite should be added

# LIKED THE APP 43

0 5 10 15 20 25 30 35 40 45 50
 Start-up Costs
Starting Costs

₹3,35,000
Explanation
• The basic starting cost is the website
Startup Cost
Business Registration fees ₹15,000
Product Development ₹95,000 design and development cost and the
Website Design ₹20,000 cost of office computers.
Website Development ₹55,000
• We haven't considered a fixed deposit
Computer Systems ₹1,50,000
₹2,50,000
for office space since they'll be working
Capital Work in Progress ( Fixed Asset )
₹2,50,000
out of college. The cost of a Chartered
Additional Workstation

₹4,15,000
Accountant company registration is
Starting Operations ( Budgeted )
Product Launch Expenses ₹1,25,000
taken into account.
Rental expenses ₹2,10,000 • The total startup investment is INR
Stationery and office supplies ₹10,000 10,00,000. Half of the amount is
₹75,000
Miscellanous
invested by founders and the other half
₹10,00,000
Start-up capital is interest-free loan from friends and
Share Captial (by Team) ₹5,00,000
family.
Loans (from Bank or Others) ₹5,00,000
 Forecast P&L
Profit & Loss Account ( Income Statement)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals
Sales
Cash Sales ₹ 5,00,000 ₹ 7,50,000 ₹ 10,00,000 ₹ 14,00,000 ₹ 19,00,000 ₹ 25,00,000 ₹ 32,00,000 ₹ 40,00,000 ₹ 47,00,000 ₹ 55,00,000 ₹ 62,50,000 ₹ 70,00,000 ₹ 3,87,00,000
No. of Units Sold 50 75 100 140 190 250 320 400 470 550 625 700 3870
Price Per Unit ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000
Other Cash Receipts
Total Sales ₹ 5,00,000 ₹ 7,50,000 ₹ 10,00,000 ₹ 14,00,000 ₹ 19,00,000 ₹ 25,00,000 ₹ 32,00,000 ₹ 40,00,000 ₹ 47,00,000 ₹ 55,00,000 ₹ 62,50,000 ₹ 70,00,000 ₹ 3,87,00,000

COGS
Cost of Services ₹ 3,50,000 ₹ 5,25,000 ₹ 7,00,000 ₹ 9,80,000 ₹ 13,30,000 ₹ 17,50,000 ₹ 22,40,000 ₹ 28,00,000 ₹ 32,90,000 ₹ 38,50,000 ₹ 43,75,000 ₹ 49,00,000 ₹ 2,70,90,000

Cost Per Unit ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000
Gross profit ₹ 1,50,000 ₹ 2,25,000 ₹ 3,00,000 ₹ 4,20,000 ₹ 5,70,000 ₹ 7,50,000 ₹ 9,60,000 ₹ 12,00,000 ₹ 14,10,000 ₹ 16,50,000 ₹ 18,75,000 ₹ 21,00,000 ₹ 1,16,10,000

Fixed Expenses
Salaries ₹ 60,000 ₹ 60,000 ₹ 60,000 ₹ 60,000 ₹ 85,000 ₹ 85,000 ₹ 1,05,000 ₹ 1,05,000 ₹ 1,35,000 ₹ 1,35,000 ₹ 1,50,000 ₹ 1,50,000 ₹ 11,90,000
Marketing and Promotion ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 42,000 ₹ 5,04,000
Digital Marketing & Cust
Services ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 80,000 ₹ 9,60,000
Utilities (Electricity etc.) ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 15,000 ₹ 1,80,000
Office Supplies & Misc ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 1,20,000
Rent ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 4,20,000
Total Expenses ₹ 2,42,000 ₹ 2,42,000 ₹ 2,42,000 ₹ 2,42,000 ₹ 2,67,000 ₹ 2,67,000 ₹ 2,87,000 ₹ 2,87,000 ₹ 3,17,000 ₹ 3,17,000 ₹ 3,32,000 ₹ 3,32,000 ₹ 33,74,000

Result
Net Profit/Loss ₹ -92,000 ₹ -17,000 ₹ 58,000 ₹ 1,78,000 ₹ 3,03,000 ₹ 4,83,000 ₹ 6,73,000 ₹ 9,13,000 ₹ 10,93,000 ₹ 13,33,000 ₹ 15,43,000 ₹ 17,68,000 ₹ 82,36,000
Gross Profit Margin 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
Net Profit Margin -18% -2% 6% 13% 16% 19% 21% 23% 23% 24% 25% 25% 21%

Explanation
The products being sold are ‘One Hour of Mentoring’ for now. These are one on one sessions that are paid for my the mentee,
purchased in advance in size of 10hr packs . There could be additional revenues by way of in-line app advertising at a later
stage. Refer to the Financial statement sheet here.
 Forecast Cash flow

Cash flow forecast

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Starting Cash Position 6,65,000 5,73,000 5,56,000 6,14,000 7,92,000 10,45,000 15,28,000 21,51,000 30,64,000 40,57,000 53,90,000 68,83,000
Cash Inflows
Total Sales 5,00,000 7,50,000 10,00,000 14,00,000 19,00,000 25,00,000 32,00,000 40,00,000 47,00,000 55,00,000 62,50,000 70,00,000
Cash Outflows
Cost Of Goods Sold 3,50,000 5,25,000 7,00,000 9,80,000 13,30,000 17,50,000 22,40,000 28,00,000 32,90,000 38,50,000 43,75,000 49,00,000
Operating Expenses 2,42,000 2,42,000 2,42,000 2,42,000 2,67,000 2,67,000 2,87,000 2,87,000 3,17,000 3,17,000 3,32,000 3,32,000
New Fixed Assets
Purchased 50000 50000 100000 50000
Loan Payments
Total 5,92,000 7,67,000 9,42,000 12,22,000 16,47,000 20,17,000 25,77,000 30,87,000 37,07,000 41,67,000 47,57,000 52,32,000
Result
Change during month -92,000 -17,000 58,000 1,78,000 2,53,000 4,83,000 6,23,000 9,13,000 9,93,000 13,33,000 14,93,000 17,68,000
Closing cash position 5,73,000 5,56,000 6,14,000 7,92,000 10,45,000 15,28,000 21,51,000 30,64,000 40,57,000 53,90,000 68,83,000 86,51,000
Forecast Balance Sheet Break-Even Analysis
Balance sheet forecast Break-even analysis
The numbers reflected on this Balance Sheet are computed as of: As of Dec 31st Average sales price per unit ₹ 10,000
Assets ₹ 92,36,000 Average cost of each unit ₹ 7,000
Current assets ₹ 86,51,000 Gross Profit Margin 30%
Cash in hand ₹ 86,51,000 Fixed costs for the year ₹ 33,74,000
Petty cash ( cash lying in office ) Sales required to break even ₹ 1,12,46,667
Accounts Receivable ( Debtors ) Number of unit sales to break even 1125
Stock on hand (Inventory)
Other Assets Gross Margin % of Sales
Fixed assets ₹ 2,50,000 Gross Profit for the year ₹ 1,16,10,000
Equipment for Quality Control ₹ 2,50,000
Total Sales for the year ₹ 3,87,00,000
Furniture
Capital Investment ( Startup Capital ) ₹ 3,35,000 Contribution Margin 30%
Gross Margin/Total Sales 30%
Liabilities ₹ 92,36,000
Current liabilities ₹ - Total Fixed Expenses
Accounts payable ( Creditors ) Operating Expenses ₹ 33,74,000
Interest payable
Breakeven Sales (Annual)
Any Other Amounts Owed
30%
Long-term liabilities ₹ 5,00,000 Gross Margin % of Sales
Loans from Bank ₹ 5,00,000 Total Fixed Expenses ₹ 33,74,000
Loans from Friends and Family Yearly Breakeven Amount ₹ 1,12,46,667
Networth of the Promoters ₹ 87,36,000 Monthly Breakeven Amount ₹ 9,37,222
Reserves & Surplus ( Retained Earnings) ₹ 82,36,000
Equity Share Capital ₹ 5,00,000
Unit Economics
Unit Economics Year 2022
P & L/ unit Year 2022 CAC ₹ 378
CLV ₹ 4,031
Revenue ₹ 10,000
ARPU ₹ 12,900
COGS ₹ 7,000
Gross Profit ₹ 3,000
Gross Profit Margin 30%
Operating Costs ₹ 7,872
Operating Profit ₹ 2128

The above is the Unit Economics for year 1 (year 2022). Refer to P&L statement for year 1 in slide 21.

​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​
Assumptions (Year 2022)
CAC (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin 3000 customers purchase 3780
ARPU subscriptions
Total revenue in specific period/Total number of customers during the same period (in currency terms)​
GROSS PROFIT Total revenue – Total COGS (In currency terms)​ Churn rate = 96% (A customer subscription
once and stays for only for 1 month)
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX) Depreciation and Amortization have been
assumed to be 0%
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
 Sales Funnel
Target Market: 6M Entrepreneurs & MARKET SEGMENT and
0.6M Mentors CHANNELS
• 6M entrepreneurs are looking for
LEADS: 600K Entrepreneurs mentoring
& 60K Mentors
• There are 0.6 M mentors. The
mentor market needs to develop
and grow to meet the demand of
PROSPECTS: 60K the entrepreneurs.
Entrepreneurs & 6K • Presently, there is dearth of
Mentors structured mentor development
programs

• At first, the market will be served

by getting these 0.6 M mentors on
board.
CUSTOMER: 6K
Entrepreneurs & 600 • As the model matures,
Mentors entrepreneurs would also become
mentors and thus keep feeding
back to the mentor pool.

*This sales funnel is for one year

Marketing and Sales
MARKET SEGMENT and
Brand Logo POSITIONING STATEMENT
CHANNELS

For Entrepreneurs and Mentors, who

want to connect with each • Market Segments
other, MentorApp is an AI-powered Customers:
Tinder-like tool that connects Early Adopters:
Mentors and Entrepreneurs globally. • Entrepreneurs who are in
MentorApp is a vibrant tech need of Mentors
environment that brings in the • Mentors who are willing
best elements of the to devote time and share
entrepreneurial ecosystem for a their expertise in
mutually beneficial interaction that is
both satisfying and
• Channels:
remunerative. Unlike a few existing
• Entrepreneur and Mentor
platforms, with its unique AI-
Community on LinkedIn and
Fostering Connections powered platform using
Facebook closed groups
Building Community proprietary ML techniques and
• Startup India web page
deep mining ecosystem, it selects the
tagging
perfect match for what the
• Sponsor to Entrepreneurship/
entrepreneur wants with what
Startup Networking Events
mentors have to offer. It’s a
subscription-based platform that lets
subscribers effectively monetize their
Funding Plan & Projections
Year 1 Year 2 Year 3 Year 4 Year 5
Number of sales 3870 4650 5580 6700 8000
Value of each sale (Contribution) ₹ 3,000 ₹ 3,000 ₹ 4,000 ₹ 4,000 ₹ 5,000
Average Price per unit ₹ 10,000 ₹ 10,000 ₹ 12,000 ₹ 12,000 ₹ 13,000
Average Cost per unit ₹ 7,000 ₹ 7,000 ₹ 8,000 ₹ 8,000 ₹ 8,000
Total revenue ₹ 3,87,00,000 ₹ 4,65,00,000 ₹ 6,69,60,000 ₹ 8,04,00,000 ₹ 10,39,96,800
Gross Profit ₹ 1,16,10,000 ₹ 1,39,50,000 ₹ 2,23,18,326 ₹ 2,67,97,990 ₹ 4,00,00,000

Capital costs
Land and building N.A. N.A. N.A. N.A. N.A.
Equipment ₹ 2,50,000 ₹ 10,00,000 ₹ 18,00,000
Product development costs ₹ 95,000 ₹ 5,00,000 ₹ 7,00,000 ₹ 10,00,000
Others ₹ 3,35,000
Total ₹ 6,80,000 ₹ 15,00,000 ₹ 7,00,000 ₹ 18,00,000 ₹ 10,00,000

Expenses (Annual)
Salaries ₹ 11,90,000 ₹ 13,09,000 ₹ 14,39,900 ₹ 15,83,890 ₹ 17,42,279
Marketing and Promotion ₹ 5,04,000 ₹ 5,54,400 ₹ 6,09,840 ₹ 6,70,824 ₹ 7,37,906
Digital Marketing & Customer Services ₹ 9,60,000 ₹ 10,56,000 ₹ 11,61,600 ₹ 12,77,760 ₹ 14,05,536
Utilities (electricity etc.) ₹ 1,80,000 ₹ 1,98,000 ₹ 2,17,800 ₹ 2,39,580 ₹ 2,63,538
Office Supplies ₹ 1,20,000 ₹ 1,32,000 ₹ 1,45,200 ₹ 1,59,720 ₹ 1,75,692
Rent ₹ 4,20,000 ₹ 4,62,000 ₹ 5,08,200 ₹ 5,59,020 ₹ 6,14,922
Total ₹ 33,74,000 ₹ 37,11,400 ₹ 40,82,540 ₹ 44,90,794 ₹ 49,39,873

Earnings (EBITDA) ₹ 82,36,000 ₹ 1,02,38,600 ₹ 1,82,35,786 ₹ 2,23,07,196 ₹ 3,50,60,127

Note: A 20% YoY linear growth in sales is projected.

Funding Plan & Projections

Funding Needed For Market Expansion and Product

Development for the next 5 years
Current Equity Capital of Founders The Founders have put in paid up capital of
INR 0.5M , they also have a debt of INR 0.5M
from family and friends which will be converted
into equity at par. Total Capital is INR 1M
Potential Funding Sources Angel Networks , Seed Funds , HNI’s

Current Valuation of Company The company is seeking a current valuation of

INR 70M based on comparables of 12 P/E on a
5 year projection based on current sales
Target Fund Raise The company is seeking to raise INR 20M

WIIFM for Investors 26% equity in the company and a seat on the
board
Future Fund Raise Series A from marquee VC Firms
Team Commitment
Edward John (CEO)
The Visionary – MentorApp has been Edward’s idea. The problem is one that is ‘close
to his heart’.

Priyanca Jain (CTO)

The Hacker – Priyanca comes with coding skills par excellence. She already has 2 apps
to her credit

Farhan Ahmed ( CMO)

The Hustler – Farhan is a born salesman. He is a mobilizer and has connects with
campuses across the country through their e-cells
Thank You!