HIGHER EDUCATION PROGRAMMES

Academic Year 2022: July-December

Introduction to Business Management

Summative Assessment 2:
(HBMN102-1)

NQF Level, Credit: 5, 10

Weighting: 10%

Assessment Type: Research Essay

Educator: M. Nyathi

Examiner: L Carolus

Due Date 21 November 2022

Total 20 Marks

Instructions

1. Summative Assessment 2 (SA 2) must be handed in online before or on the day of the
Summative Assessment 1 (SA 1) sitting.

2. The essay must be a minimum of 500 (five hundred) words, and should not exceed 650 (six
hundred and fifty) words.

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 3. The essay structure must be as follows:
 Cover Page:

o Name
o Surname
o Student Number
o Name of your Support Centre (i.e. Boston, Braamfontein)
 Introduction: Tells the reader what the essay is about.
 Body / Main Content: Is based on research and relates to the essay question or topic that
has been set.
 Conclusion: Is a summary of what has been covered in the essay, it may also include
suggestions / recommendations.
 Reference list: (not included in the word count): the Harvard Referencing Method must
be adhered to with regards to in-text citations and the reference list. Please make sure
you have read and adhere to the NWU Referencing Guide, available in the HE Library
module on ColCampus, as well as The Beginners Guide to Plagiarism, available in the
HE Student Information module, also on ColCampus.

4. The essay must be typed, using the following format settings only:
 Font: Arial
 Font Size: 12
 Line Spacing: 1.5

HBMN102-1-July-Dec2022-SA2-LC-V2-13072022
 5. The following must be adhered to:
 You have been provided with one (1) academic source (see below), this source is
compulsory and must be consulted and referenced when answering the research
question.
 It is imperative to note that the compulsory source must be accessed using the
Library module on ColCampus.

Compulsory source to peruse:

Legner, C., Eymann, T., Hess, T., Matt, C., Böhmann, T., Drews, P., Mädche, A., Urbach, N.
and Ahlemann, F., 2017. Digitalization: Opportunity and Challenge for the Business and
Information Systems Engineering Community. Business & Information Systems Engineering,
[online] 59(4), pp.301-308. Retrieved from: <https://www.researchgate.net/profile/Nils-
Urbach/publication/318193215_Digitalization_Opportunity_and_Challenge_for_the_Busines
s_and_Information_Systems_Engineering_Community/links/5fa2c70b299bf10f73229920/Di
gitalization-Opportunity-and-Challenge-for-the-Business-and-Information-Systems-
Engineering-Community.pdf> [Accessed 4 March 2022].

6. You must make use of the Harvard Method of Referencing. Refer to the examples of
referencing below:

Book, single author:

Holt, D.H. 2017. Management principles and practices. Sydney: Prentice-Hall.

Book, 2 or 3 authors:
McCarthey, E.J., William, D.P. & Pascale, G.Q. 2017. Basic marketing, Cape Town: Juta.

Book, more than 3 authors:

Bond, W.R., Smith, J.T., Brown, K.L. & George, M. 2016. Management of small firms,
Sydney: McGraw-Hill.

Book, no author:
Anon. 2009. A history of Greece 1994-now. Sydney: Irwin.

HBMN102-1-July-Dec2022-SA2-LC-V2-13072022
 eBook:
Harris, C.A. 1917. How to write music: musical orthography, edited by M. Randall. New
York, NY: H. W. Grey. http://gutenbert.org/files/37281/37281-h/37281-h.htm. Date of
access: 31 August 2017.

Academic Journal article with one author:

Allan, J. 2017. Nurturing supportive learning environment in higher education through the
teaching of study skills: to embed or not to embed? International Journal of Teaching and
Learning in Higher Education, 19(2):64-76.

Academic Journal with 2 or more authors:

Glatt, M.M., Grindstone, C.H & Hult, C.J. 2019. The geographic expansion of Mexican
immigration in the United States and its implications for local law enforcement. Law
Enforcement Executive Forum Journal, 8(1):73-82.

Webpage, no author:
(use first few words of the page title) Improve indigenous housing now, government told.
2007. Available from: <http://www.architecture.com.au/i-cms?page=10220>. Date of
Access, 8 February 2016.

Website:
Australian Securities Exchange. 2019. Market Information. Available from:
<http://www.asx.com.au/professionals/market_information/index.htm> Accessed on 5
July 2019.

Web based image / table / figure:

The Lunar Interior. 2000. Available from:
http://www.planetscapes.com/solar/browse/moon/moonint.jpg 2 Accessed on 8
November 2016.

Blog:

HBMN102-1-July-Dec2022-SA2-LC-V2-13072022
 Newton, A. 2007. Newcastle toolkit. 16 January 2007. Angela Newton: Blog. Available
from: <https://elgg.leeds.ac.uk/libajn/weblog/> Accessed on 23 February 2014.

Facebook and Twitter:

Smith, P. 2012. Social networking group, (Facebook), 6 October. Available from:
http://facebook.com Accessed on 29 October 2012.

Newspaper, print:
Wolhuter, T. 2011. How to read food labels. Star. 26, 2 Mar 2011.

Newspaper, electronic database:

Hans, B. 2011. Cosatu slams Swazi loan. The mercury, 15 Aug.
http://www.iol.co.za/mercury/cosatu-slams-swazi-loan-1.1117816 Date of access: 1 Sep.
2012.

7. Plagiarism occurs when a writer duplicates another writer's language or ideas, and then calls
the work his or her own. Simply put, plagiarism is theft. This includes the ‘copy and paste’ of
work from textbooks, study guides, journal articles. The Plagiarism Declaration, included in
this brief, must be signed and attached to the front of your essay. Refer to the Plagiarism
Information Sheet in your Course Outline for further information.

8. Academic sources:
Not all sources can be classified as an academic source. To judge whether a source is an
academic source, take the following criteria into account:
 The author should be identifiable
 The source should be published by a credible publisher (In an Academic Textbook or
Academic Journal)
 A list of references should be provided

Wikipedia is not a credible academic source. There is no author identifiable, and editing an
article on this site is very easy. Also, blog posts often provide valuable information, but this is
not academically sound.

9. To obtain maximum results, please consult the rubric included in this brief to ensure that you
adhere to and meet all the given criteria.
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HBMN102-1-July-Dec2022-SA2-LC-V2-13072022
Question (20 Marks)

You are a business analyst. You are currently conducting research on how digitalisation within
businesses can impact future operations. Present your findings in the form of an academic research
essay.

In your research essay, be sure to provide the following:

 Introduction
 An overview of digitalisation in businesses
 Difference between digitisation and digitalisation
 Key areas that companies need to transform when seeking to go digital.
 Conclusion
 Referencies

Compulsory source to peruse:

Legner, C., Eymann, T., Hess, T., Matt, C., Böhmann, T., Drews, P., Mädche, A., Urbach, N. and
Ahlemann, F., 2017. Digitalization: Opportunity and Challenge for the Business and Information
Systems Engineering Community. Business & Information Systems Engineering, [online] 59(4),
pp.301-308. Retrieved from: <https://www.researchgate.net/profile/Nils-
Urbach/publication/318193215_Digitalization_Opportunity_and_Challenge_for_the_Business_and
_Information_Systems_Engineering_Community/links/5fa2c70b299bf10f73229920/Digitalization-
Opportunity-and-Challenge-for-the-Business-and-Information-Systems-Engineering-
Community.pdf> [Accessed 4 March 2022].

The following Learning Outcomes are assessed in this assessment:

 Explain market segmentation and apply the approaches and criteria used in successful
market segmentation to a hypothetical scenario.
 Discuss the role and importance of marketing management in an organisation.
 Analyse the elements of the marketing mix.

HBMN102-1-July-Dec2022-SA2-LC-V2-13072022
 Criteria Exceptional Satisfactory Developing Unsatisfactory Total
Overview of Topic comprehensively The research topic was The student did not completely The research topic was not
digitalisation in understood sufficiently understood, understand the question. understood.
businesses. however some key issues
Excellent overview missing. The student did not read/use the
Overview of Adequate overview of compulsory article.
digitalisation in digitalisation in businesses
businesses provided. provided. Overview of digitalisation in
businesses provided merely
5 -4 3-2 outlined. 1 0
Difference Student discussed Student discussed or Student discusses or higlights one Student did not provide any
between digitalisation highlighted any two. of either digitization, digitalization, valid discussions or
digitisation and Student discussed or only the difference between the differences between
digitalisation digitisation two. digitisation and digitalisation.
Student highlighted the
differences

3 2 1 0

Key areas that Key areas that companies Key areas that companies Key areas that companies need to Key areas that companies
companies need need to transform when need to transform when transform when seeking to go need to transform when
to transform seeking to go digital seeking to go digital clearly digital clearly presented. At leat seeking to go digital clearly
when seeking to clearly presented. At leat presented. At leat four three provided. presented. Less than 2
go digital. five provided. provided. provided
10 8 6 4–0
Bibliography and Exceeds number of Minimum relevant sources Some sources quoted, but None
References relevant sources (2+). met. irrelevant.
Compulsory source Correct Harvard Incorrect referencing or No
consulted referencing resources quoted
Correct Harvard
referencing

2 1 0 0 /20

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