Entrepreneurship Development (22032)

Practical No: 1
Aim: - Submit a profile summary of a successful entrepreneur indicating milestone
achievements

Entrepreneur Name: - Larry Page

Lawrence Edward Page (born March 26, 1973) is an American business magnitude,

computer scientist and Internet Entrepreneur. He is best known for co-founding Google with
Sergey Brin. Page was the CEO (chief executive officer) of Google from 1997 until August
2001 (stepping down in favor of Eric Schmidt) then from April 2011 until July 2015 when he
moved to become CEO of Alphabet Inc. (created to deliver "major advancements" as
Google's parent company), a post he held until December 4, 2019. He remains an Alphabet
board member, employee, and controlling shareholder. Page is the co-creator and namesake
of PageRank, a search ranking algorithm for Google.[17] He received the Marconi Prize in
2004 with co-writer Brin.

Government Polytechnic, Arvi Page | 1

 Entrepreneurship Development (22032)

Early Life and Education:

Page was born on March 26, 1973, in Lansing, Michigan. His mother is Jewish; his
maternal grandfather later immigrated to Israel, though Page's household growing up was
secular. His father, Carl Victor Page Sr., earned a PhD in computer science from the
University of Michigan. BBC reporter Will Smale described him as a "pioneer in computer
science and artificial intelligence". Page's paternal grandparents came from a Protestant
background. Page's father was a computer science professor at Michigan State University and
his mother Gloria was an instructor in computer programming at Lyman Briggs College at
the same institution. Page was first attracted to computers when he was six years old, as he
was able to "play with the stuff lying around". first-generation personal computers that had
been left by his mother and father. He became the "first kid in his elementary school to turn
in an assignment from a word processor". His older brother Carl Victor Page Jr. also taught
him to take things apart and before long he was taking "everything in his house apart to see
how it worked". He said that "from a very early age, I also realized I wanted to invent things.
So I became interested in technology and business. Probably from when I was 12, I knew I
was going to start a company eventually."

Page attended the Okemos Montessori School (now called Montessori Radmoor) in
Okemos, Michigan, from ages 2 to 7 (1975 to 1979). He attended East Lansing High School,
graduating in 1991. In summer school, he attended Interlochen Center for the Arts at
Interlochen, Michigan, playing flute but mainly saxophone for two summers. Page received a
Bachelor of Science in a major in computer engineering with honors from the University of
Michigan in 1995 and a Master of Science in computer science from Stanford University in
1998. While at the University of Michigan, Page created an inkjet printer made of Lego
bricks (literally a line plotter), after he thought it possible to print large posters cheaply with
the use of inkjet cartridges Page reverse-engineered the ink cartridge and built the electronics
and mechanics to drive it. Page served as the president of the Beta Epsilon chapter of the Eta
Kappa Nu honor society, and was a member of the 1993 "Maize & Blue" University of
Michigan Solar Car team. As an undergraduate at the University of Michigan, he proposed
that the school replace its bus system with a personal rapid-transit system, which is
essentially a driverless monorail with separate cars for every passenger. He also developed a
business plan for a company that would use software to build a music synthesizer during this
time.

Government Polytechnic, Arvi Page | 2

 Entrepreneurship Development (22032)

Career:

Page focused on the problem of finding out which web pages linked to a given page,
considering the number and nature of such backlinks as valuable information for that page.
The role of citations in academic publishing would also become pertinent for the research.
Sergey Brin, a fellow Stanford PhD student, would soon join Page's research project,
nicknamed "BackRub." Together, the pair authored a research paper titled "The Anatomy of a
Large-Scale Hypertextual Web Search Engine", which became one of the most downloaded
scientific documents in the history of the Internet at the time. The entire Web was loosely
based on the premise of citation after all, what is a link but a citation? If he could devise a
method to count and qualify each backlink on the Web, as Page puts it "the Web would
become a more valuable place.

Page and Brin used the former's basic HTML programming skills to set up a simple
search page for users, as they did not have a web page developer to create anything visually
elaborate. They also began using any computer part they could find to assemble the necessary
computing power to handle searches by multiple users. As their search engine grew in
popularity among Stanford users, it required additional servers  to process the queries. In
August 1996, the initial version of Google, still on the Stanford University website, was made
available to Internet users. The comparison was also noted by the authors of The Google
Story: "Not since Gutenberg has any new invention empowered individuals, and transformed
access to information, as profoundly as Google. "Also, not long after the two "cooked up
their new engine for web searches, they began thinking about information that was at the time
beyond the web" such as digitizing books and expanding health information.

Government Polytechnic, Arvi Page | 3

 Entrepreneurship Development (22032)

Google Inc.

Google Inc is an American multinational technology company focusing on online

advertising, search engine technology, cloud computing, computer software, quantum
computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred
to as "the most powerful company in the world" and one of the world's most valuable brands
due to its market dominance, data collection, and technological advantages in the area of
artificial intelligence. Its parent company Alphabet is considered one of the Big Five
American information technology companies, alongside Amazon, Apple, Meta, and
Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while
they were PhD students at Stanford University in California. Together they own about 14%
of its publicly listed shares and control 56% of its stockholder voting power through super-
voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015,
Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Google is Alphabet's
largest subsidiary and is a holding company for Alphabet's Internet properties and interests.
Sundar Pichai was appointed CEO of Google on October 24, 2015, replacing Larry Page,
who became the CEO of Alphabet. On December 3, 2019, Pichai also became the CEO of
Alphabet.

Government Polytechnic, Arvi Page | 4

 Entrepreneurship Development (22032)

Awards Recognition :

 Google the Technical Excellence Award in 1999.

 Webby Award in 2000.

 People’s Voice Award for technical achievement in 2001.

 Entrepreneur of the Year, EY in 2003.

 World Economic Forum Global Leader for Tomorrow in 2002.

 Elected Fellow, American Academy of Arts and Sciences in 2005.

 “Businessperson of the Year,” Fortune in 2014.

  Forbes  World’s Billionaires List in 2022.

 Golden Plate Award, American Academy of Achievement in 2004.

 Honorary Doctorate, the University of Michigan in 2009.

 “America’s Most Popular Chief Executive,” Forbes in 2015.

Conclusion: -

Therefore, I successfully prepared and submitted the profile summary of a successful

entrepreneur of World Mr. Larry Page the founder of Google Inc. including milestone
achievements.–

Dated signature of
Marks Obtained
Teacher

Process Related (10) Product Related (15) Total (25)

Government Polytechnic, Arvi Page | 5

 Entrepreneurship Development (22032)

Practical No: 2
Aim: - Undertake SWOT analysis to arrive at your business idea of a product/service.

What is a SWOT analysis?

SWOT analysis is a framework for identifying and analyzing an organization's

strengths, weaknesses, opportunities and threats. These words make up the SWOT acronym.
The primary goal of SWOT analysis is to increase awareness of the factors that go into
making a business decision or establishing a business strategy. To do this, SWOT analyzes
the internal and external environment and the factors that can impact the viability of a
decision.

Businesses commonly use SWOT analysis, but it is also used by nonprofit

organizations and, to a lesser degree, individuals for personal assessment. SWOT is also used
to assess initiatives, products or projects. As an example, CIOs could use SWOT to
help create strategic business planning template or perform a competitive analysis.

Government Polytechnic, Arvi Page | 6

 Entrepreneurship Development (22032)

The SWOT framework is credited to Albert Humphrey, who tested the approach in
the 1960s and 1970s at the Stanford Research Institute. SWOT analysis was originally
developed for business and based on data from Fortune 500 companies. It has been adopted
by organizations of all types as a brainstorming aid to making business decisions. SWOT
analysis is a strategic planning tool used to identify and evaluate the strengths, weaknesses,
opportunities, and threats of an organization or project.
Here's a brief overview of each component of SWOT analysis:
 Strengths: These are the internal positive attributes of the organization or project,
such as unique capabilities, resources, or expertise.
 Weaknesses: These are the internal negative attributes of the organization or project,
such as lack of expertise, resources, or capabilities.
 Opportunities: These are external positive factors that the organization or project can
take advantage of, such as emerging market trends or new technologies.
 Threats: These are external negative factors that could potentially harm the
organization or project, such as competitors, regulatory changes, or economic
downturns.
 By analyzing each of these components, organizations can better understand their
internal and external environments, identify areas for improvement, and develop
effective strategies to achieve their goals.

The SOWT Analysis of Byju’s Educational Service.

Strengths:
 First Mover Advantage - Byju's has a first-mover advantage in a number of
segments. It has experimented in various areas of Strategy. The Strategy & Execution
solutions & strategies have helped Byju's App in coming up with unique solutions to
tap the un-catered markets.
 Diverse Products – Byju’s offers different varieties of products. Content is available
in all types of formats like stories, visuals and theories as well. Also available in
regional languages. They provide a wide variety of options to students.
 Strong Finance – The company’s balance sheet shows a strong financial position.

Government Polytechnic, Arvi Page | 7

 Entrepreneurship Development (22032)

 High Customer Retention – Byju’s is great for student engagement in any study
material. Research proves that on average a student spends a minimum of 40 mins
once they open Byju’s App.
 Acquisition of competitor – Byjus has acquired White Hat Jr. for $300 million &
Aakash Institute for $1 Billion.
 Customer Loyalty – Customers are loyal to the company because of the good quality
products and services.

Weaknesses:

 Low Return On Investment – Even when the company has a strong balance sheet,
the return on investment is low due to the high expenses which it has to incur.
 Bad Reviews – There are two sides to each coin. So, along with positive reviews,
there are also negative reviews by many customers who are not satisfied with the
service and find it expensive.
 Inventory Management – The company faces challenges with proper inventory
management.
 Less US Children Enrollments – The company wish to grow in the International
market but the number of US Children enrollments is declining.

Opportunities:

Increased Trend of Online Education – With the increase of e-commerce in India, the
trend of education has also increased over the last few years. Everyone wants the comfort
of being anywhere for studying.
 Education due to Covid -19 – The education sector has been adversely affected due
to Covid-19. It has given a great opportunity to Byju’s to increase its market as more
and more people are dependent on online education.
 NEP 2020 encourages online education – The New Education Policy has laid great
emphasis on online education and the Govt. is completely supporting it.
 Introduce Professional Courses – Currently, Byjus is only providing classes for
school students and preparation for competitive exams like JEE and CAT. Further, it

Government Polytechnic, Arvi Page | 8

 Entrepreneurship Development (22032)

can provide classes in technical and professional courses, extracurricular activities,

coding, etc.
 Untapped Semi-Urban and Rural India – Byju’s still had opportunities for
targeting major segments of India i.e. Rural and Semi-Urban. These people are also
adapting to the new trend.

Threats :
 Business Model can be imitated – Byju’s business model can be imitated by new
entrants quite easily. So, this is a threat to the company.
 Data Privacy – Data privacy is very essential for companies like Byju’s.
 Competitors – This being an era of online education, more and more companies are
coming into this sector. So, there is always a threat from competitors and their
strategies.
 Economic Recession – This is also the time of economic recession. People are
willing to spend low amounts of money and also on essential products. So, they might
not afford online classes for their children along with the school going on.

Conclusion

Dated signature of
Marks Obtained
Teacher

Process Related (10) Product Related (15) Total (25)

The SWOT analysis of Byju’s Educational Service highlights several key strengths,
weaknesses, opportunities, and threats that the company faces in the highly competitive
education industry. Byju’s strengths include its innovative digital learning platform, strong
brand image, and extensive reach across India and several other countries. However, the
company also faces weaknesses such as limited course offerings and high subscription fees
that may deter some potential customers.

Government Polytechnic, Arvi Page | 9

 Entrepreneurship Development (22032)

Practical No: 3
Aim: - Generate business ideas for entrepreneurial support through
brainstorming.

Entrepreneur :

An entrepreneur someone who has an idea and who works to create a product or
service that people will buys, as well as an organization to support that effort. An
entrepreneur takes on most of the risk and initiative for their new business, and is often seen
as a visionary or innovator.

Brainstorming:

Brainstorming is the method of generating ideas and sharing knowledge to solve a

particular commercial or technical problem. In which participants are encouraged to think
without interruption. Brainstorming is a group activity where each participant shares their as
soon as they come to mind. Brainstorming is a group creativity technique by which efforts are
made to find a conclusion for a specific problem by gathering a list of ideas spontaneously
contributed by its members.

Government Polytechnic, Arvi Page |

10
 Entrepreneurship Development (22032)

Business ideas for entrepreneurship:

1.Electronics repair

Most of us use multiple electronic devices at home

and work. Even a slight issue in the functioning of an
everyday gadget, such as a cell phone, causes a significant
inconvenience. Instead of visiting an electronics shop, it
would be much more convenient to receive help right at the
doorstep. If you have a degree in electronics and technology,
you can provide door-to-door electronics repair services.

2.Blogging as a small business

The advent of the internet has opened up several

business opportunities, blogging being one of them.
Initially used for recreational and informative purposes,
blogging has of late emerged as a lucrative new business
idea.
You can choose your fields of interest and expertise to start
blogging and generate income via affiliate marketing,
sponsored blogging, etc. You can create your own blogging business with a small investment
amount. The business idea brings significant earning opportunities over time.

3. Educational mobile apps

If you’re interested in creating teaching aids,

mobile apps are a promising avenue for you. You must
have expertise in the subject matter and either outsource
the technical development or do it yourself. Apps related
to general knowledge, mathematics and overall
development are highly sought after and can help you
create a substantial business.

Government Polytechnic, Arvi Page |

11
 Entrepreneurship Development (22032)

4. CCTV and surveillance

CCTV and surveillance are increasingly becoming

one of India's most profitable business ideas with increasing
consciousness towards personal security. Surveillance
solutions offer improved security along with counter-
measures against theft or similar incidents at residential and
professional dwellings.
With more people opting for personalized CCTV surveillance systems, the demand
for such advanced technology is rising. Although initiating such a business of offering
holistic security solutions requires considerable investment, it is a highly profitable venture.

5. Automobile repairs

Car and bike users have to visit expensive service centres and wait for days to get
their vehicle fixed. However, this practice is soon changing with doorstep repair services.
If you are a skilled mechanic, you can start a mobile
auto repair business with a few simple tools and
invest in specialised equipment.
Advertise online by taking a business loan to
offset marketing costs and use a smartphone app to
approach customers within a specific radius.

6.Event Planning
Event planning is the art (and sometimes
science) of event ideation, planning, coordination
and operation. When a big, important event
needs to go smoothly, it's time to call an event
planning service or coordinator. Event planners
are key service providers who can ensure event
production and execution happens smoothly. They perform these duties for trade shows,
senior events, nonprofit galas and much more.

Government Polytechnic, Arvi Page |

12
 Entrepreneurship Development (22032)

Conclusion

Thus, I have generated some business ideas for entrepreneurial support through
brainstorming like Automobile repairs, Blogging as a small business and CCTV and
surveillance etc.

Dated signature of
Marks Obtained
Teacher

Process Related (10) Product Related (15) Total (25)

Government Polytechnic, Arvi Page |

13