Ap. - Lesson 2 - NOTES
Ap. - Lesson 2 - NOTES
Ap. - Lesson 2 - NOTES
Objectives:
A. Introduction
What does it cost you to see a two-hour movie? If you are thinking of “cost” as the money you must pay for a movie ticket,
then you are leaving out a lot. Economics would encourage you to consider everything you must give before deciding to go
to a movie. And since each time you choose to do something, you also choose not to do many other things you could be
doing, you must find some way of diving up or allocating your scarce resources among different activities.
We have establish in the previous chapter that scarcity requires people to make choices and every choice inloves trading
off one thing for another. Consider your own situation. Because your own resources money and time are scarce, each time
you choose to do something, you also choose not to do something else. For example, when you choose to see a movie, you
choose to use your money to buy a movie ticket and not busy something else. You also choose to use your time to see a
movie and not do something else.
When you choose to use your money o buy a movie ticket, you give up the opportunity to buy something else that you
value perhaps a book or a new pair of socks. And when you choose to use your time to see a movie, you give up the
opportunity to do something else that you value perhaps exercising or studying for an upcoming exams.
So the true cost to you seeing a movie is the value you place on what you would otherwise have been able to obtain with
your money and time. This cost is called the opportunity cost of the choice because you give up the opportunity to obtain
other things that you value. As long as you have alternative uses for your money and time, an opportunity cost is incurred
every time you use your money and time to do something.
B. Lesson Proper
The opportunity cost of any choices we make is the value we place on on the best opportunity that will have be
given up if that action is taken.
If an action requires the sacrefice of a valuable opportunity, then it costs something to take the action. We hasten to add
that only individual taking the action can identify the most attractive opportunity sacrified. Opportunity cost is subjective; it
depends on the perpective of the person taking the action.
A choice is a trade off exchanging one thing for something else or exchanging more of one thing for less of something else.
So far we have considered only choices about whether we should or should not do something. For example, you make a
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choice abouh whether you should or should not see a movie. You also make a choice about whether you should or should
not this chapter.
Economists however argue that many choices are “made at margin.” That is to say, many choices are about to do a little
more or a little less of something. For example, you make a choice about whether you should read his chapter for another
hour after you have already spent, say, one hour reading it . In this case, you o not think about the total (opportunity) cost of
reading this chapter. Rather, you think about the “ marginal” (opportunity) cost of reading for another hour.
Economics in Action
Opportunity Cost and Business Opportunities
Many entrepreneurs, perhaps without then realizing it, make use of the idea of opportunity costs when anticipating what
products will be profitable to produce in the futur. For example, the rise in the opportunity cost of preparing home cooked
meals affected eating patterns, stimulating entrepreneurs to think about new products and new technology.
Preparing meals “from scratch” requires a lot of time. Time is a valuable commodity for two worker families families in which
both husband and wife work. A natural result of the growth of the two-worker family was shift toward time-saving ways to
prepare meals. There’s money to be made in descovering time-savig solutions making meals. This has stimulated some
entrepreneurs to offer frozen foods and microwave ovens in the market. All in all, the opportunity cost of doing houseworkis
rising . Devixes such as a robotic vacuum cleaner are being developed in response to higher opportunity cost of doing
housework. And entrepreneurs continue to lookfor areas in which opportunity cost is rising to get some ideas about new
products and new technology. There’s money to be made in being able to understand how changes in opportunity cost
affect people’s buying patterns.
Conclusion
This chapter builds on the basic idea discuss in the previous chapter scarcity forces us to something else. In fact, what we
choose not to buy or do leads to the economic way of thinkingabout cost. When economists use the term cost, they mean
opportunity cost, th value we place on the best alternative that we forgo, or give up, when we make a choice. Opportunity
costs arise because resources are scarce.
Because resources are scarce, production of any good uses up some of the society’s resources, rendering such no longer
available to produce other goods we want. As long as societies have altenative uses for its resources, there would be need
for some way of determining who gets what of the available resources, goods, and services. The price system serves this
purpose in a market economy an economy in which resources are allocated by markets.
Much of economics and much of the succeeding chapters is about how to notion of opportunity cost could be used to guide
our own decisions or to understand and analyze the decisions of others, how markets allocate resources, and how
governments modify the outcomes of market allocation.