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    Ginger Gentile Marketing Strategy - Content Plan

    Uploaded by

    Ellie Mari
    The marketing strategy aims to increase brand awareness, leads, and sales conversions for Ginger Gentile Coaching. Key actions include developing brand guidelines, creating educational content for the website and landing pages, recording videos and developing lead magnets. The timeline outlines projects from September to December including content creation, keyword research, developing a client prospecting plan and focusing on client lifetime value. The content strategy utilizes engaging videos and graphics across channels to connect with audiences and showcase the company's perspective.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Ginger Gentile Marketing Strategy - Content Plan

    Uploaded by

    Ellie Mari
    23 views10 pages
    The marketing strategy aims to increase brand awareness, leads, and sales conversions for Ginger Gentile Coaching. Key actions include developing brand guidelines, creating educational content for the website and landing pages, recording videos and developing lead magnets. The timeline outlines projects from September to December including content creation, keyword research, developing a client prospecting plan and focusing on client lifetime value. The content strategy utilizes engaging videos and graphics across channels to connect with audiences and showcase the company's perspective.

    Original Title

    Ginger Gentile Marketing Strategy _ Content Plan

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    The marketing strategy aims to increase brand awareness, leads, and sales conversions for Ginger Gentile Coaching. Key actions include developing brand guidelines, creating educational content for the website and landing pages, recording videos and developing lead magnets. The timeline outlines projects from September to December including content creation, keyword research, developing a client prospecting plan and focusing on client lifetime value. The content strategy utilizes engaging videos and graphics across channels to connect with audiences and showcase the company's perspective.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    23 views10 pages

    Ginger Gentile Marketing Strategy - Content Plan

    Uploaded by

    Ellie Mari
    The marketing strategy aims to increase brand awareness, leads, and sales conversions for Ginger Gentile Coaching. Key actions include developing brand guidelines, creating educational content for the website and landing pages, recording videos and developing lead magnets. The timeline outlines projects from September to December including content creation, keyword research, developing a client prospecting plan and focusing on client lifetime value. The content strategy utilizes engaging videos and graphics across channels to connect with audiences and showcase the company's perspective.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    Ginger Gentile

    Coaching

    Marketing Strategy
    for Ginger Gentile - Coaching

    Curated for your brand | Prepared by: Dein C.


    STEPS TO REACHING PRIMARY OBJECTIVE:
    The key marketing objectives include increasing brand awareness (Coaching-focused), increasing the generation of
    leads, and improving sales conversion & email signups.

    Planning all the steps involved; making sure


    Present on the first 2 weeks, these are realistic but high return action points
    plan out and pencil in on the
    timeline provided Content creation to use for all
    channels (website, landing page, etc.)

    Implementation: everything from website


    conversion to getting signups
    Timeline: to follow
    Monitoring insights on each channel

    Optimization & Improvement of all activities


    ACTION POINTS:
    BUILD THE BRAND GUIDELINE

    DESIGN THE CONTENT

    GINGER TO RECORD AND SUBMIT


    VIDEOS, IMAGES, AND RELATED
    MARKETING PIECES TO USE FOR ALL
    CHANNELS

    CREATE LANDING PAGE

    CREATE THE LEAD MAGNETS

    CREATE THE WEBSITE FOR


    COACHING

    CREATE THE CONTENT TO PROMOTE


    COACHING
    CONVERSION PATH
    Shock value posting strategy:
    Make it easy for them to connect
    sharing tips/hacks to hook your Attention-grabbing videos
    with you: Q&A once every 2 weeks
    audience

    Human-centered posts: Lifestyle,


    Comment, and Respond to posts in Use the “Edu-tainment”
    sharing a bit about you & the
    same niche facebook groups Posting Strategy
    business

    From Social media Channels & search engine

    To website, landing pages

    Get as many emails as possible through promotion of lead magnets

    Offer lead magnets, newsletters, free challenge/webinars, clarity calls

    to paid courses & mentoring sessions with Ginger


    TIMELINE

    Source from Ginger:


    I would need a timeline of projects and your
    business goals for the rest of 2022. This
    screenshot is a sample of what I'm looking for.
    Just a simple outline of everything we will
    need to establish so I can have them planned
    from Sept-Dec, every for the next year.

    Project Timeline & checklist for Ginger Gentile


    GETTING YOUR AUDIENCE ENGAGED

    “A confused mind always says no.”

    Educate

    Create Connection + Trust


    Be Visible & Consistently Show up

    by sharing:
    Educational Content
    Story-Telling Content
    Edu-tainment Content
    KEYWORD OPTIMIZATION
    KEYWORD SEARCH TOOLS:

    KEYWORDS EVERYWHERE (CHROME EXTENSION) https://keywordseverywhere.com/


    GOOGLE TRENDS (SITE) https://trends.google.com/trends/
    ANSWER THE PUBLIC (SITE) https://answerthepublic.com/
    Keywords Using Google Autocomplete (SITE) https://keywordtool.io/

    Keywords: parental alienation, reuniting, erased parent, erased mom, erased dad, I can't see my kids,
    divorce, estrangement

    Target audience:
    Parents who, after divorce, are having trouble seeing their kids. It might be because the other parent
    is preventing them, or the kids have been poisoned against the parent or brainwashed to hate them.
    FROM FOLLOWERS TO RAVING FANS TO CLIENTS

    FOCUS ON CLIENT LIFETIME VALUE


    Get trust first of your potential clients

    SELLING A ROADMAP TO SUCCESS


    Get clients by providing your potential clients an overview of
    the your coaching PROCESS, and how easy it is to get
    started transforming their life.

    It gives them the confidence of working with you; that they'll


    be walking out with a changed mindset or any result they are
    looking for.
    CONTENT STRATEGY ON ALL CHANNELS
    Engaging, educational videos and graphics
    This showcases the company's valuable takes on related topics

    Express your perspective: Showcase the company culture & care about our clients
    People like seeing people, that's why storytelling is very effective in conveying valuable
    message

    Getting your audience engaged: we also want them to like/comment on the posts,
    so they will see more of your updates from the page

    Promote your service through lead magnets


    From guides to workbooks, these can catch your audience's attention
    PROSPECTING PLAN

    To follow

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