3-in-1 STYLUS

La Consolacion College –Caloocan 

496 A. Mabini St. 10th Ave., Caloocan City 
PAASCU Accredited Level III (GS) Level III (HS) 
 
 

Senior High School Department 

12-ICT
 
STYL3S
 
La Consolacion College - Caloocan
 
 
A Business Plan 
 
In Partial Fulfillment of the Requirement for the Subject  
 
ENTREPRENEURSHIP 
 
 
 

Submitted by: 
(Members of the Group) 

Junio, Rhayan Grace R.

Ablaza, John Benedict R.
Asistio, Chiel C
Canilao, Ais Justin B.
Linaban, James Louie C.
 
Submitted to: 
Mrs. Ma. Vanessa A. Asistio

December 2022

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Acknowledgement 
 
  The business proponents would like to thank the following individuals for their
assistance and participation in the preparation of this Business Plan in the thick of the epidemic.
First and foremost, _______________ graciously volunteered her time to motivate the business
advocates through lectures and examples she provided with them, as well as to provide them
with full encouragement to complete the business plan. Her shared ideas, opinions, and guidance
aided the business supporters in finishing the complete document. It also boosted the business
proponent's capacity to build a business strategy, particularly in the market area. 
 
Second, thank you to all of the responders who actively participated in this business plan
by filling out the survey, as well as their classmates who followed them to every class and
community activity. Finally, we express appreciation to our Almighty God, the greatest teacher,
and author of all time, for our plan would not be feasible without his benevolence. As the adage
goes, time is gold. Work relentlessly for your objectives and don't be scared to fail since your
efforts will be rewarded. 
 
 
 

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Table of Contents 
Chapter Contents 
Title Page  
Acknowledgement  
Table of Contents  
 
Chapter 1: Introduction 
Introduction                                                                                                                 
Nature of the Business and Business Model  
Name, Business Logo, and Tagline  
Vision/Mission Statements & Company Objectives  
Business Proponents: Capabilities and Contributions
 
Chapter 2: Market Study 
Future Outlooks and trends  
Market Analysis: Competitors, Survey Analysis and Target Market
 
Marketing Program  
PRODUCTS - Picture with description and with price. 
PRICE - Costing of price per products.
      
Chapter 3: Management and Organizational Plan 
Pre-operating Activities                                    
Legal Requirements: Necessary Papers to Secure & Local tax Rates  
Government Laws Applicable                          
Form of Ownership                                                                                                     
Manpower Requirements                                                                                            
GANNT Chart 
Organizational Chart                                                                                                   
Management Process: Standard Operating Procedures 

Chapter 4: Management and Organizational Plan 

 

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I. INTRODUCTION

NATURE OF THE BUSINESS

Styl3s is a business type that will be partaking in trading accompanied by a partnership

proprietary. The owners promote this simple and handy product that incites innovation and

creativity in everyone and to assist people in being more productive and simplifying their tasks.

A cheap pen that can hold your phone, a pen that can write on both paper and your touchscreen

device. The owners will serve as their guide in building their future through technology, with

utmost excellence and satisfaction. Customers will return and support the company with

certainty if they receive good services and products.

NAME OF THE BUSINESS

The name of our business is “Styl3s” pronounced as “sty-les”. Style is the french

translation of the word stylus, which is the product we are selling. We altered the “e” into the

number “3” because our product serves three functions. Those of which are a stylus, a phone

stand, and a regular pen.

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LOGO ANALYSIS

A fading light gradient of purple has been used on the background for contrast, making

the stylus pop out in the design. The product being sold is a stylus pen, hence its presence in the

central location of the logo. A cleverly designed silhouette beyond the pen gives an illusion of

the number "3", which signifies the 3-in-1 nature of our stylus. The font reflects the elegance and

delicate aura that our product exudes. This color scheme was chosen due to the aesthetically

pleasing combination that makes it easy on the eyes.

TAGLINE OF THE BUSINESS

Our tagline is "A pen that is mightier than the sword", for the reason that it stands true.

Mightily firm and bold, produced using durable materials that houses a long-lasting ink tube. It

serves many functions, such as being a phone standee, a pen for writing, and a stylus for your

touch screens. The tagline perfectly conveys the multifunctional sense and purpose of our

product.

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VISION/MISSION STATEMENT

VISION:

 To gain insight on how trading/merchandising businesses operate, along with gaining

experience in product retailing. There’s also the competitive side of how well we would

fare against the other company.

 Our primary desire is to supply everyone with a multifunctional tool that is useful in

more ways than one, as well as to acquire a generous profit in the duration of foundation

week to complete our assigned performance task.

MISSION:

 To be a provider of high standard styluses, with the benefit of excellent quality

accompanied by the cheapest prices available to those who are inside the school

premises. Students and teachers will have access to our products for a finite

amount of time

COMPANY OBJECTIVES

 To make use of this opportune situation to increase our personal funds.

 To meet the needs and desires of customers in a specific area.

 To develop new and affordable products that are appealing to customers.

 To be professional in preparing products and providing quality services.

 To encourage everyone to be innovative and creative using our product.

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HISTORICAL BACKGROUND

Style3s started with the idea of combining three functions in one pen for an affordable
price. We came up with the concept while doing schoolwork. We thought of something that can
enable us to visualize something without needing an eraser and wasting paper. Hence, the stylus
at the other end of the ballpoint pen. We've also thought about a simple and compact way into
having a cellphone stand, which we implemented on the pen itself for added convenience. The
reason why we called it "Styl3s" is because it is a stylus pen with three functions. For the
location, we chose near schools and workplaces because a lot of people there, like students,
might need pens. And why not offer them a pen that has not just one function, but three?

STATEMENT OF CONFIDENTIALITY
Every business has the right to keep their important information confidential about our
business. Here at Styl3s, we value our customers' privacy as much as our own. We also based
our product on what people would want in a pen. All concepts in our product were focused on
providing convenience to the people. The information we have gathered will not be disclosed to
anyone else and it will not be used for any malicious intent

Respectfully from our team, STYL3S

 
                    NAME     NAME  

 
                     NAME                                                                   NAME 
 
 
    

                                               
NAME
 

Business Proponents: Capabilities and Contributors

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This company was built upon Ms. Rhayan Grace Junio's efforts. Who also came up with
the idea to retail the 3-in-1 stylus, as well as the tagline of the company. She is the brain of the
company and frequently comes up with brilliant ideas. Greatly knowledgeable in terms of
technological innovation and excellently utilizes creativity. She forms a connection between all
the company members using her great leadership, ensuring that everyone is having fun despite
the looming pressure.

The logo and design of our product were spearheaded by Mr. John Benedict Ablaza,
which helps the target market gain a deeper scale of understanding of the essence and value of
our products. Well-versed in graphics design and the use of layouts, he is the backbone of the
company's advertisement and design construction.

The man in charge of managing the products is Mr. Ais Justin Canilao. He formulated the
Nature of Business and is the guide for the growth of our company, in addition to holding contact
with the manufacturer. He is fluently expressive, allowing him to have a way with words that
makes him skilled in written communication.

Mr. Chiel Asistio is a pillar who established the Business Concept/Model, serving as the
starting direction of the company. His management of our ideas, strengths, and possible
outcomes forms a strong vision for the company. He is highly organized when it comes to
smoothing and handling business affairs.

Our company's Mission and Objectives were constructed by Mr. James Louie Linaban.
His role is to identify our goals, not as an individual, but together as a tightly-knit company. His
efficient use of vocabulary alongside his confident communication skills placed him in rightful
charge of the business talks.

CHAPTER II

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I. MARKET STUDY

FUTURE OUTLOOK AND TRENDS  

The owners distinguished the factors involved in the business. We also conducted a
survey to know what the possible strengths and weaknesses of our business and its target market
are. 

7 P’s OPPORTUNITIES THREAT

 There are many possible  Shipping fees can be
Product
suppliers of our products. costly.
 More product variety.  The delivery of the
product can take quite
some time.
 The price is reasonably  Existing competitors
Price affordable. may offer lower
prices.
 People might think the
product is of low
quality due to the
price.
 The location of the stall is  Outsiders might not
Place inside the school. have any access inside
the school premises.
 Most of the nearest  Other customers
People customers within the might find it
proposed location of a uninteresting.
school are students and
teachers who frequently
use pens to write.

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 In promotion, we’ll use  It might take a lot of

Promotion both physical and digital time and effort to
mediums which can attract attract customers.
many customers.
 Easy to prepare.  The stall is on-site
Process only, we cannot
provide a delivery
service to customers.
 The packaging is easy to  The packaging is
Packaging open for the customers’ difficult to prepare.
convenience.

DIRECT/INDIRECT COMPETITORS

DIRECT COMPETITOR - the businesses are competing for some potential market with the
same product. 
INDIRECT COMPETITOR - in contrast with direct competitors, there are business entities
that serve the same category of goods but are different product lines. 

DIRECT COMPETITORS

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Online Shopping z Location Price

Online shopping has its own

apps like Lazada, Shopee, and
other online shops where the
(On the
sellers can post their products. ₱ 20.00 +
internet)
They also sell some different
school products that are very
easy to buy by students
without going to their stores,
they will just deliver them to
their doorstep.

INDIRECT COMPETITORS

Indirect Competitors Description Location Price

The school supplies in LCCC is
School Supplies in La located on the ground floor
Consolacion College – near the canteen. The prices 496 A. Mabini
Caloocan there are not expensive and St, Dagat-
cheap for the students. They Dagatan, ₱ 10.00 +
sell some pens that are very Caloocan,
cheap that are in demand by Metro Manila
students, but sometimes some
products there are not
available.

The National Bookstore is Marcelo H Del

National Bookstore available at any branch of the Pilar St, 003
SM store. They also have their Samson Rd,
₱ 25.00 +
own branches nationwide. They Sangandaan,
sell all kinds of products for Caloocan,
school especially pens, paper, 1408 Metro
coloring materials, etc. Manila

SURVEY ANALYSIS

TABLE 1 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO AGE.

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  FREQUENCY  PERCENTAGE 
14YRS. OLD TO 16 YRS. 14 22.2%
OLD
17 YRS. OLD TO 18 YRS. 39 61.9%
OLD  
19 YRS. OLD TO 20 YRS. 6 9.5%
OLD  
21 YRS. OLD TO 22 YRS. 1 1.6%
OLD  
23 YRS. OLD AND 3 4.8%
ABOVE  
TOTAL   63 100%

Table 1 displays the age ranges of the 63 respondents in our survey. Here you can see that
majority of those who answered the google forms are respondents of ages 17-18, taking up
61.9% of the total participants. Whilst our next majority group of 22.2% contains respondents
aged 14-16. Followed by 9.5% aged 19-20, and 4.8% aged 23+. The overall minority of this
survey are those of ages 21-22, coming in at only 1.6%.

TABLE 2 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO GENDER.

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  Frequency  Percentage 
MALE   31 49.2%
FEMALE   32 50.8%
TOTAL   63 100%

Table 2 shows the gender of the 63 respondents to our survey. The majority of
respondents are females which totaled 50.8% and the remaining 49.2% are males.

TABLE 3 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO OCCUPATION

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  FREQUENCY  PERCENTAGE 
STUDENT   59 93.7%
OFFICE WORKER   1 1.6%
UNEMPLOYED 1 1.6%
Others 2 3.2%
TOTAL   63 100%

Table 3 shows the profession of the 63 respondents to our survey. The majority of

respondents are students which totaled 93.7%, 1.6% are office workers, 3.2% for others, and
1.6% for unemployed.

TABLE 4 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO THE PEN THEY NORMALLY USED

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  FREQUENCY  PERCENTAGE 
BALLPOINT PEN 31 49.2%
FOUNTAIN PEN   4 6.3%
FRICTION PEN 1 1.6%
SIGN PEN 22 34.9%
Others 5 8.0%
TOTAL   63 100%

Table 4 shows the types of pens that are normally used by the 63 respondents. The
majority of the respondents use a ballpoint pen which is 49.2% as a type of pen that the
respondents normally use, followed by a sign pen 34.9%, fountain pen 6.3%, friction pen 6.2%,
and the remaining uses other types 8.0%.

TABLE 5 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO THEIR PREFERRED WAY OF WRITING

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  FREQUENCY  PERCENTAGE 
TRADITIONAL 44 69.8%
DIGITAL 19 30.2%
TOTAL   63 100%

69.8% of our respondents prefer the traditional way of writing instead of writing
digitally, which is 30.2%.

TABLE 6 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO THEIR FREQUENTLY USED INK COLOR

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  FREQUENCY  PERCENTAGE 
BLACK 55 87.3%
BLUE   7 11.1%
PURPLE 1 1.6%
TOTAL   63 100%

As you can see in the table, there are 87.3% of the 63 respondents that uses black ink
pens most frequently. The next one is blue, taking up 11.1% of the total, and purple with a
measly 1.6%.

TABLE 7 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO FACTORS THEY CONSIDER IN BUYING A PEN

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  FREQUENCY  PERCENTAGE 
DESIGN 33 52.4%
MULTIFUNCTIONALITY   37 58.7%
DURABILITY 45 71.4%
LONG LASTING INK 37 58.7%
AFFORDABILITY 46 73%

You will see what factors our 63 respondents are looking for in a pen. The biggest one is
affordability, which 73% of our respondents are looking for. Next is durability, which is 71.4%.
The same amount of people are looking for the multifunctionality of it and how long will the ink
will last, 58.7%. Lastly, only 52.4% are into looking for a pen's good design and appearance.

TABLE 8 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO THEIR KNOWLEDGE ABOUT STYLUS PEN

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  Frequency  Percentage 
YES 54 85.7%
NO 9 14.3%
TOTAL   63 100%

85.7% of respondents, or the majority, have already heard of the stylus pen, while 14.3%,
or the minority, haven't.

TABLE 9 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO THEIR KNOWLEDGE ABOUT STYLUS PEN WITH STANDEE

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  Frequency  Percentage 
YES 23 63.5%
NO 40 36.5%
TOTAL   150 100 %

Table 9 shows that 63.5% of respondents have never heard of a stylus pen with a standee,
while 36.5% have already heard of it.

TABLE 10 FREQUENCY AND PERCENTAGE DISTRIBUTION OF RESPONDENTS

ACCORDING TO THEIR WILLINGNESS TO BUY A 3-IN-1 STYLUS

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  Frequency  Percentage 
YES 48 76.2%
NO 15 23.8%
TOTAL   150 100%

Overall, 76.2% of the respondents seem interested in the concept of our product. The
remaining 23.8% however, speaks quite the contrary.

MARKETING PROGRAM 

ITS USERS:

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Such examples of this product's target demographic are students, teachers, journalists, and office
workers. The target market are those already familiar with the usage of technology and uses a
pen for their everyday activities or interests.

ITS USES:
The stylus specializes in being a jack of all trades due to its multi-functional nature, coupled with
its insanely affordable price makes it effortlessly desirable. The clip allows it to be carried easily,
which allows you to utilize its assets. The stylus tip on one end is used for your touchscreen
gadgets. A little twist makes a pen tip for your paper needs appear out of the opposite end. Lastly
is the indented design of the body, which is a slot for your phone to be used as a phone stand.

PLACE
The location of the stall will be at 496 A. Mabini St, Dagat-Dagatan, Caloocan, Metro Manila
alongside the stalls of other strands. Specifically at the quadrangle of La Consolacion College
Caloocan, as respectfully assigned by our performance task providers.

PRICE
Our product is very reasonably priced, coming in at only ₱24.99. Providing 3 separate functions
as one, it stands to reason that it will have a higher value than a simple pen but lower than all
separate features combined. Yet it is my pleasure to state that it will still be of excellent
condition and quality.

PRODUCT PROMOTION
The promotion of Styl3s will be handled through both physical and digital mediums. Instances of
such are posters/flyers, brochures, and social media advertisements. Methods of circulation like
these will help us gain recognition, further increasing the possibility of sales.

PRICE - Costing of price per product 

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Styl3s Size: Tall (Height 9in)

PENS QUANTITY UNIT UNIT COST TOTAL COST

Silver 10 pc ₱12.00/pc ₱120.00
Gold 10 pc ₱12.00/pc ₱120.00
Green 10 pc ₱12.00/pc ₱120.00
Blue 10 pc ₱12.00/pc ₱120.00
Orange 10 pc ₱12.00/pc ₱120.00
Pink 10 pc ₱12.00/pc ₱120.00
Violet 10 pc ₱12.00/pc ₱120.00
Black 10 pc ₱12.00/pc ₱120.00
TOTAL ₱960.00

PACKAGING
Colored Paper (Assorted) 50 pc ₱2.00/pc ₱100.00
Folder (Long) 20 pc ₱12.00/pc ₱240.00
Sticker 50 pc ₱5.00/pc ₱250.00
(Business name + Logo)
TOTAL ₱590.00
TOTAL COST OF PRODUCTION ₱1,550.00
ADD: MARK UP (n%)
SELLING PRICE PER PC. ₱24.99

PRODUCT DESCRIPTION
 

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A stylus for touch screen gadgets that can be also used in writing for papers, and will also
serve as a phone standee.

PACKAGING

The owners created packaging using folders and colored paper to demonstrate their
creativity and to entice customers who are interested in owning our item. The packaging has a
slot in the middle to hold the pen and make the product visible. The simple packaging is easy to
open and will shield the item from damage.

The packaging size is ideal for our product: it is small, lightweight, and handy. The
packaging has a print of the business name and logo outside.

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