he Academy ol Management EXECUTIVE, 1983, Vol II, No. 2.

pp 127-132

Successful vs. Effective Real Managers

Fred Luthans
University of Nebraska, Lincoln

W /hat do successful managers- those who have been

promoted relatively quickly-have in common with
effective managers -those who have satisfied, committed The Current View of
Managerial Work
subordinates and high performing units? Surprisingly, the
answer seems to be that they have little in common.
Success-
Through the years management has been defined as
ful managers in what we define as "real the famous French administrator and
writer Henri Fayol said,
organizations" by the functions of planning, organizing,
large and small mainstream organizations, mostly in the commanding,
mushrooming service industry in middle America-are not coordinating, and controlling. Only recently has this classical
view of managers been
engaged in the same day-to-day activities as effective man challenged.2 Starting
mark work of Henry Mintzberg, observational
with the land-
agers in these organizations. This is probably the most studies of
tant, and certainly the most impor- managerial work have found that the normative functions
intriguing,
hensive íour-year observational study of finding of a compre do not hold up. Mintzberg
charged that Fayol and others'
that is reported in a recent book managerial work classical view of what managers do was
merely "folklore."
by myself and two col- On the basis of his observations of five CEOs and their
leagues, titled Real Managers.1
The startling finding that there isa difference between mail, Mintzberg concluded that the manager'sjob consisted
of many brief and disjointed
successful and effective managers may merely confirm for episodes with people inside and
outside the organization. He discounted notions such as
many cynics and "passed over managers something
have suspected for years. They believe that they reflective planning. Instead of the five
Fayolian functions of
ers who are successtul
although manag management, Mintzberg portrayed managers in terms of a
(that is, rapidly promoted) may be typology of roles. He formulated three interpersonal roles
astute politicians, they are not necessarily effective.
Indeed, (figurehead, leader, and liaison); three informational roles
the so-called successful managers may be the ones who do
not in fact take care of people and
(monitor or nerve center, disseminator, and spokesman),
get high performance and four
from their units. decision-making roles (entrepreneur, disturbance
handler, resource allocator, and negotiator). Although
Could this finding explain some of the performance
problems facing American organizations today? Could it be
Mintzberg based this view of managers on
only the five
managers he observed and his search of the literature, he did
that the successful managers, the politically savwy ones who ask, and at least gave the beginning of an answer to,
are being rapidly promoted into responsible positions, may the
question of what managers really do.
not be the effective managers, the ones with satisfied, com The best known other modern view
mitled subordinates turning out quantity and quality per- of managerial
work is provided by John Kotter. His
formance in their units? is based on his study of 15 successful description of managers
This article explores the heretofore assumed equiva- general managers. Like
Mintzberg. Kotter challenged the traditional view by con-
lence of"successful managers" and "effective managers." cluding that managers do not so simply perform the
Instead of looking for sophisticated technical or governmen- functions, but rather spend most of their time Fayolian
tal approaches to the performance problems facing today's with others. In particular, he found his interactingg
organizations, the solution may be as simple as promoting spent considerable time in meetings
general managers
effective managers and learning how they carry out their information. Koter refers to these getting and giving
jobs. Maybe it is time to turn to the real managers themselves building." Networking accomplishes gel-togethers as"network
what Kotter calls a
for some answers.
manager's "agenda"- the loosely connected
And who are these managers? They are found at all plans addressing the goals and
levels and in all types of organjzations with titles such as relevant and neededmanagers
information
responsibilities. By obtaining
department head,general manager, store manager, market the effective general manager is
from his or her networks.
agenda. Like Minizberg. Kotter'sable implement his or her
to
or district man-
ing manager, oflice manager,theagency chiel,
to the performance conclusions are based on
ager. In other words, maybe answers
found in their
managerial work from a small sample of elite
problems facing organizations today can ba Nevertheless, his work represents a managers.
own backyards,
themselves
in the managers day-to- swering the question of what progressive step in an-
managers do.
day activities.

127
 We reduced the voluminous
data gathered fro
free observation logs into managerial activity
Determining What Real Managers Do Delphi technique. Delphi was develo l
using the
during
andu
the heyday of Rand Corporation's "Think Tan
The next step in discovering the true nature of and panel m
then the
panel offersindependentinputAfter
managerial work called for a larger sample that would allow are given composite leedbaCk.
several iterationsod
more meaningful generalizations. With a grant from the the 12 descrin
Office of Naval Research, we embarked on such an effort." proces, the data were reduced into
behavioral categories shown in Exhibit 1. These empiric
We used trained observers to freely observe and record in
detail the behaviors and activities of 44 "real" managers.
derived behavioral descriptors were then conceptually
lapsed into the four managerial activities of real manage
Unlike Mintzberg's and Kotter's managers, these managers
came from all levels and many types of organizations (mostly
in the service sector- such as retail stores, hospitals, corpo-
rate headquarters, a railroad, government agencies, insur-
ance companies, a newspaper office, financial institutions,
and a few manufacturing companies).

Exhibit 1

The Activities of Real Managers

Descriptive Categories Real Managers'

Derived from Free Observation Activities

Exchanging Information

Communication
Paperwork

Planning
Decision Making
Traditional Management
Controlling

Interacting with Outsiders

Networking
Socializing/Politicking

Motivating/Reinforcing
Disciplining/Punishing
Managing Conflict
Human Resource Management
Staffing
Training/Developing

128
 1. Communication. This
ing routine information and activity
consists of exchang-
After the
observed behaviors include processing paperwork. Its mined through thenature of
managerial
tions, answering procedural ques-
receiving and disseminating next phase of the
free observation of theactivity was
deter
44
conveying the results of requested information, study was to document managers, thee
tine information over themeetings, giving or receiving rouJ- quency of these activities. Data
on another
the relative fre-
reports, writing
phone, processing mail, reading managers (not the 44 used in the
set of 248
real
initial portion of this
reports/memos/letters,
reporting and bookkeeping, routine financial
and general desk work.
were
gathered. Trained
checklist based on the participation observers filled study)
2. Traditional
Management. This activity consists of once every hour
over
managerial activities at a randomout a

planning, decision making. and real two-week period. We

a time
behaviors include setting goals and controlling. Its observed managers spend not quite a third found that the
in of their time and effort
needed to accomplish objectives, defining tasks communication activities, about a third in
goals,
ing tasks, providing routine scheduling employees, assign- agement activities, a fifth in human traditional man-
instructions, defining activities, and about fifth in resource
management
handling day-to-day operational crises, problems, relative
a
frequency analysis basednetworking activities. This
developing deciding what to do,
large sample provides on
observational
new
procedures,
around inspecting the work, inspecting work, walking tion of what
a more data
definitive answer to the of a

and doing monitoring

preventive maintenance. performance data,
real
functions and the managers
do than the ques-
3. Human Resource limited sample of elite normative classical
tains the most behavioral Management. This activity con- Mintzberg and Kotter. managers used by
ing. categories: motivating/reinforc
disciplining/punishing, managing conflict, staffing, and
training/developing. The disciplining/punishing How the Difference Between Successful and
was
subsequently dropped from the category
Effective Real
not
generally permitted to be analysis because it was Managers Was Determined
behaviors for this activity include observed. The observed
asking for input, conveying8 allocating formal rewards, Discovering the true nature of
exploding some of the myths of the pastmanagerial work by
where due, listening to appreciation, giving credit and extending the
back, group suggestions, giving positive feed- work of Mintzberg and Kotter
nates,
support, resolving conflict
appealing to higher authorities orbetween subordi- our
knowledge of management.undoubtedly contributes to
However, of more critical
resolve a dispute, third parties too importance trying to understand and find solutions to our
in
developing job descriptions, reviewing current
performance
effective managers to problems
applications, interviewing applicants, is singling out successful
filling in where needed, see what
and
orienting employees, arranging for training. they really do in their day-to
day activities. The successful-versus-effective
coaching. mentoring. and walking subordinates clarifying roles,
consisted of analyzing the phase data
real managers of our
task. through a study
based on the existing
real managers.frequencies
of the observed activities
4.
Networking. This of the
politicking and interacting activity
consists of socializing/ We did not start off with
with outsiders.
behaviors associated with this The observed notions or hypotheses any preconceived
concerning the relationships
successful and effective between
related "chit chat"; informal activity include non-work- distinction seemed like managers. In fact,
making such a
rumors,
joking around; discussing words are so often used "splitting hairs" because the two
hearsay and the grapevine;
and putting others down; politickingcomplaining.
and
griping. decided to define success interchangeably. Nevertheless, we
gamesmanship;
dealing with customers, suppliers, and vendors; of operationally in terms of the speed
promotion within an organization. We determined a suc
external meetings; and attending cess index
events. doing/attending community service sample of the real managers in our study. It
on a
was calculated by
dividing a manager's level in his or her
These four activities are what real organization by his or her tenure (length of service)
do. They
include the classic notions of managers
some of Thus, a manager at the fourth level of there.
Fayol (the
management activities) as well as the more recenttraditional been with his or her management, who has
Mintzberg (the communication activities) and Kotterviews of organization
rated more successful than a
for five years, would be
(the
networking activities). As a whole, however, especially with has been there for 25 manager at the third level who
the inclusion of human years. Obviously, there are some
resource potential problems with such a measure of success, but for
view of real managers' activities is management activities, this our large
sample of managers this was an objective measure
previous sets of managerial work.
more
comprehensive than that could be obtained.
The definition and measurement of
even more elusive. The vast
effectiveness is
literature on managerial effec
tiveness offered litle
agreement on criteria or measures. 1 o
Overcome as many of the obstacles and disagreements as
possible, we used a combined effectiveness index for a
sample of the real managers in
our study that
represented
the twomajorand generally agreed upon criteria of
both management theory/research and practice: (1) getting
the done
job through high
quantity and quality standards of
perlormance, and (2) getting the job done through peopie
which requires their satisfaction and commitment

129 ,
 We obviously would have liked to use "hard meas-
ures" of effectiveness such as profits and quantity/quality of What Do Effective Real Managers Do?
output or service, but again, because we were working with
Once we answered the question of what successi
large samples of real managers from widely diverse jobs and managers do, we turned to the even more important que
organizations, this was not possible.
tion of what effective managers do. It should be emphasize i
once again that, in gathering our observational data for tt
What Do Successful Real Managers Do? study, we made no assumptions that the successful re
managers were (or were not) the effective managers. O
To answer the question of what successful real man- participant observers were blind to the research questio
agers do, we conducted severaltypes of analyses- statistical and we had no hypothesis concerning the relationshi
(using multiple regression techniques), simple descriptive between successful and effective managers.
comparisons (for example, top third of managers as meas- We used the relative strength of correlational rel
ured by the success index vs. bottom third), and relative tionship between the real managers' effectiveness index an
strength of correlational relationships. In all of these anal their directly observed day-to-day activities and found th.
yses, the importance that networking played in real manager communication and human resource management activiti
success was very apparent. Of the four real manager activi- made by far the largest relative contribution to real ma
ties, only networking had a statistically significant relation- agers' effectiveness and that traditional management and
especially- networking made by far the least relativ
ship with success. In the comparative analysis we found that
the most successful (top third) real managers were doing contribution.
considerably more networking and slightly more routine These results mean that if effectiveness is defined a
communication than their least successful (bottom third) the perceived quantity and quality of the performance of
manager's unit and his or her subordinates' satisfaction an
counterparts. From the relative strength of relationship anal-
commitment, then the biggest relative contribution to rea
ysis we found that networking makes the biggest relative manager effectiveness comes from the human oriente
contribution to manager success and, importantly, human
resource management activities makes the least
relative activities-communication and human resource manage
Contribution.
ment. A representative example of this effectiveness profile
that in this study of is found in the following manager's comments
What does this mean? It means
the measure of
real managers, using speed of promotion as
that successful real managers spent "Both how much and how well thigs get done
success, it was found
and effort socializing, politicking. and around here, as well as keeping my people loya
relatively m o r e time
than did their less successful coun and happy, has to do with keeping them in-
interacting with outsiders formed and involved. if I make a change in
terparts. Perhaps equally
important, the successful real man-
much time o r attention to the
traditional procedure or the guys upstairs give us a new
agers did not give decision making, and process or piece ol equipnent to work with, I get
ativities of planning.
management activities my people's input and give them the full story
human r e s o u r c e management
controlling or to the training/developing. and before lay it on them. Then I make sure they
of motivating/reinforcing. staffing. of this profile have the proper training and give them icedback
A representative example
managing conflict. 's prescription for success: on
howthey are doing When they screw up, 1 le
would be the following manager
them know it, but when they do a good job, I let
ahead around here is to them know about that too.
f i n d that the way to get
both inside and
be friendly with the righi people,of This manager, like our study of real
tired always talking managers in genera,
outside the firm They get found that the biggest contribution to eltectiveness
comnon interest-
with some came
shop, soI find a interact irom communicating and human resource
it s sports, with
ofthers it 's u r kifs -and management
that level The other formal slulf activities
wth them o n
but lreally work at
around he office is irnporlant
and have found t pays off
this informal side
time rolls around
when promotion

this rnanager and tor a signilcan1

In other words, for
w e sludied, networking
real managers
number of ihose
sucCess
s e e m s to be
the key to

130
 the
Equally important, however, was the finding that
to real managers' effectiveness
least relative contribution
from the networking activity. This, of course, is in stark
Implications of the Successful versus Effective
came Real Managers Findings
contrast to Our results of the successtul real manager analysis.
Networking activity had by far the strongest relative relation- If, as our study indicates, there is indeed a
ship to success, but the weakest with effectiveness. On the between successful and effective real difference
other hand, human resource management activity had a managers, what does it
mean and what should we do about it? First
of all, we need to
strong relationship to effectiveness (second only to com-
pay more attention to tormal reward systems to ensure
munication activity), but had the weakest relative relation- that
effective managers are promoted. Second, we must learn
ship to success. In other words, the successful real managers how effective managers do their
do not do the same activities as the effective real managers day-to-day jobs.
The traditional assumption holds that
in fact, they do almost the opposite). These contrasting based on performance. This is what the formal promotions are
profiles may have significant implications for understanding personnel
policies say, this is what new management trainees are told
the current performance problems facing American organi- and this is what every management textbook states should
zations. However, before we look at these implications and happen. On the other hand, more "hardened" (or perhaps
suggest some solutions, let's take a look at those real manag more realistic) members and observers of real organizations
ers who are both successful and effective. (not textbook organizations or those featured in the latest
best sellers or videotapes) have long suspected that social
and political skills are the real key to getting ahead, to being
What Do Managers Who Are Both Successful and successful. Our study lends support to the latter view.
The solution is obvious, but may be virtually impossi-
Effective Do?
ble to implement, at least in the short run. Tying formal
The most obvious concluding question is what those rewardsand especially promotions-to performance is a
who were found to be both successful and effective really must if organizations are going to move ahead and become
do. This "combination" real manager, of course, is the ideal more productive. At a minimum, and most pragmatically in
and has been assumed to exist in American management the short run, organizations must move to a performance-
over the years. based appraisal system. Managers that are effective should
Since there was such a difference between successful be promoted. In the long run organizations must develop
and effective managers in our study, we naturally found Cultural values that support and reward effective perform
relatively few (less than 10% of our sample) that were both ance, notjust successful socializing and politicking. This goes
among the top third of successful managers and the top third hand-in-hand with the current attention given to corporate
of effective managers. Not surprisingly, upon examining this Culture and how to change it. An appropriate goal for cul-
special group, we found that their activities were very similar tural change in today's organizations might simply be to
to real managers as a whole. They were not like either the make effective managers successful.
successful or effective real managers. Rather, it seems that Besides the implications for performance-based
real managers who are both successful and effective use a appraisals and organizational culture that came out of the
fairly balanced approach in terms of their activities. In other findings of our study is a lesson that we can learn from the
words, real managers who can strike the delicate balance effective real managers themselves. This lesson is the impor
between all four managerial activities may be able to get tance they give and effort
they devote to the human
ahead as well as get the job done. oriented activities of communicating and human resource
Important is the fact that we found so few real man- management. How human resources are managed-keep-
agers that were both successful and effective. This supports ing them informed, communicating with them,
our findings on the difference between successfuland effec. paying
attention to them, reinforcing them, resolving their conflicts,
tive real managers, but limits any generalizations that can be training/developing them --all contribute directly to
made about successful and effective managers. It seems that managerial effectiveness.
more important in explaining our organizations' present The disparity our study found between successful
performance problems, and what to do about them, are the and effective real managers has important implications foor
implicationsof the wide disparity between successful and the
effective real managers.
performance problems facing today's organizations.
While we must move ahead on all fronts in our search for
solutions to these problems, we believe the activities basic tc
the effective real managers in
and human resource
ourstudy-communication
attention.
management deserve specia

131