Principle Steps in Sample Survey

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Principal steps in a sample survey:

The broad steps to conduct any sample surveys are as follows:

1. Objective of the survey:


The objective of the survey has to be clearly defined and well understood by the person planning to
conduct it. It is expected from the statistician to be well versed with the issues to be addressed in
consultation with the person who wants to get the survey conducted. In complex surveys, sometimes the
objective is forgotten, and data is collected on those issues which are far away from the objectives.

2. Population to be sampled:
Based on the objectives of the survey, decide the population from which the information can be
obtained. For example, the population of farmers is to be sampled for an agricultural survey, whereas
the population of patients has to be sampled for determining the medical facilities in a hospital.

3. Data to be collected:
It is important to decide which data is relevant for fulfilling the objectives of the survey without
omitting any essential data. Sometimes, too many questions are asked, and some of their outcomes are
never utilized. This lowers the quality of the responses and in turn, results in lower efficiency in the
statistical inferences.

4. Degree of precision required:


The results of any sample survey are always subjected to some uncertainty. Such uncertainty can be
reduced by taking larger samples or using superior instruments. This involves more cost and more time.
So it is very important to decide about the required degree of precision in the data. This needs to be
conveyed to the surveyor also.

5. Method of measurement:
The choice of measuring instrument and the method to measure the data from the population needs to
be specified clearly. For example, the data has to be collected through interview, questionnaire,
personal visit, a combination of any of these approaches, etc. The forms in which the data is to be
recorded so that the data can be transferred to mechanical equipment for easily creating the data
summary etc. are also needed to be prepared accordingly.

Sampling Theory| Chapter 1 | Introduction | Shalabh, IIT Kanpur Page 7


6. The frame:
The sampling frame has to be clearly specified. The population is divided into sampling units such that
the units cover the whole population, and every sampling unit is tagged with identification. The list of
all sampling units is called the frame. The frame must cover the whole population, and the units must
not overlap each other in the sense that every element in the population must belong to one and only
one unit. For example, the sampling unit can be an individual member in the family or the whole
family.

7. Selection of sample:
The size of the sample needs to be specified for the given sampling plan. This helps in determining and
comparing the relative cost and time of different sampling plans. The method and plan adopted for
drawing a representative sample should also be detailed.

8. The Pre-test:
It is advised to try the questionnaire and field methods on a small scale. This may reveal some troubles
and problems beforehand which the surveyor may face in the field in large scale surveys.

9. Organization of the fieldwork:


How to conduct the survey, how to handle business administrative issues, providing proper training to
surveyors, procedures, plans for handling the non-response and missing observations etc. are some of
the issues which need to be addressed for organizing the survey work in the fields. The procedure for
early checking of the quality of return should be prescribed. It should be clarified how to handle the
situation when the respondent is not available.

10. Summary and analysis of data:


It is to be noted that based on the objectives of the data, the suitable statistical tool is decided which can
answer the relevant questions. In order to use the statistical tool, a valid data set is required, and this
dictates the choice of responses to be obtained for the questions in the questionnaire, e.g., the data has
to be qualitative, quantitative, nominal, ordinal etc. After getting the completed questionnaire back, it
needs to be edited to amend the recording errors and delete the erroneous data. The tabulating
procedures, methods of estimation and tolerable amount of error in the estimation need to be decided
before the start of the survey. Different methods of estimation may be available to get the answer of the
same query from the same data set. So the data needs to be collected, which is compatible with the
chosen estimation procedure.

Sampling Theory| Chapter 1 | Introduction | Shalabh, IIT Kanpur Page 8


11. Information gained for future surveys:
The completed surveys work as a guide for improved sample surveys in future. Besides this, they also
supply various types of prior information required to use different statistical tools, e.g., mean, variance,
nature of variability, the cost involved etc. Any completed sample survey acts as a potential guide for
the surveys to be conducted in the future. It is generally seen that things always do not go in the same
way in any complex survey as planned earlier. Such precautions and alerts help in avoiding the
mistakes in the execution of future surveys.

Note that the ratio and regression methods are the methods of estimation and not the methods of
drawing samples.

Sampling Theory| Chapter 1 | Introduction | Shalabh, IIT Kanpur Page 9

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