Brand Identity Creation

and Positioning,
Website Design & Development
As requested by Mr. Amaresh
JULY 07, 2022

TM

Aashirwad Gupta
CHIEF CREATIVE OFFICER

Vinny Bhaskar
ENGINEERING DIRECTOR

218/B, SCHEME 134

INDORE – 452010, INDIA

10770 US HWY 19 N,
PINELLAS PARK, FL 33786, US

www.aarts.co.in
AGENDA

1. Introduction to Aarts 5 min

I. Journey

II. Facility

III. Experience

IV. Clients

2. Services 3 min

3. Team 2 min

4. Case Studies 25 min

5. Why Aarts 10 min

6. The Plan 15 min

2
Strategy Branding UI/UX Development
 Hello Amaresh,

It was wonderful speaking to you and learning about your vision for your branding
and website design and development for Vbites.ai. We have put together an initial
proposal based on your need.

Don't hesitate to reach out with any questions, or if you want to discuss any of
your ideas in depth.

Aashirwad Gupta
CHIEF CREATIVE OFFICER

4
OUR JOURNEY

Of all the journeys, the most beautiful are the ones with no
destination. We started one such in 2015, where we didn’t aspire
to become someone but just be, a better self everyday. For the
world doesn’t need messiahs but evolving beings, committed to
learn from experiences, understand problems through empathy,
solve them with creativity, and spread love to make world a
better place.

We are our 6 years have passed, and we are still on the same pursuit, just

better self.
more aligned with how the whole creation evolves. Exponential
and multidimensional. To solve bigger problems, to express true

Everyday. identities, to bring in the transformation the world needs.

Come join the changeless journey of change.

Evolve.

5
 What we bring out comes from what
we take in

Aarts is a serene place under the bright sunlight, green

trees, and flowing waters, where creativity comes out of
the beings naturally. A newfangled facility expressing the
identity of the brand through with the coherent interiors.
6
AARTS IN NUMBERS

The Rich Experience

14 16 178 155

COUNTRIES SERVED INDUSTRIES SERVED BRANDS TRANSFORMED DELIGHTED CLIENTS

Australia Agriculture 7Prosper Avisolar

Canada Consulting Archer Frost & Sullivan
India Education Arguta Patanjali Ayurveda
Kuwait Energy Baristii IIM Ahmedabad
Malaysia Fashion Botman IIM Indore
Maldives Finance/Fintech Dolce Vitto IIM Lucknow
Poland FMCG Giani’s People Combine Group
Saudi Arabia Food Global Platinum MySuprInn
South Africa Hospitality Health & Beyond Sabika Inc.
Singapore Healthcare and Wellness HeyChef Strawhill Inc.
Tanzania IT & Telecom Mere Agro Tanzanite
UAE Manufacturing SR Advisory Top ‘N Town
UK Real Estate The BBQ Co. + 113 more Vinfotech + 134 more
USA Research + 2 more

7
BRANDS EVOLVED WITH AARTS

Partial Client List

7Prosper Eggoganiic Patanjali Ayurved Ltd.
51 Rainbow Esquare Homes People Combine Group
Agrawal SSS Everett Watson Pinnacle Multimedia
Archer Communications FairPrice Pramila Multispecialty Hospital
Arguta International Frost & Sullivan Radiant Rocks
Ausmo Ganga Clothing Rawcubes
Avisolar Ginai’s Ice Cream Rekhas
Baked Stories Global Platinum Travels Rivera Foods
Balaji Marble Gravite Sabika Inc.
Balaji Rubber Products Health & Beyond Sensovision
Baristii HeyChef SR Advisory
Being Canna iCap Sweetzar
Botman Ninja IIM Ahmedabad Swami Vivekanand
CarA2Z IIM Indore Tanzanite
Carouser IIM Lucknow The Performance Project
Cokka India Cutest Kids The Pinnacle
CorpHomes Liquido The BBQ Co.
Crown Spices Loveaccino The Waffle Co.
Deepak Das Photography Maglife Top ‘N Town Ice Cream
Delhi Barbeque Makai Vaish Cosmetics
Devee Spices Manthan Academy Vinfotech
Dolce Vito Mere Agro Vita Sana
DP Pulverizer MobiCloudIT VNR
Dr Agrawal MySuperInn Westberry School
Dr Garima NSR Poltry Wizcon Digital

8
VERSATILITY

Some Good Names

7PROSPER

9
ACHIEVEMENTS

Awards and Coverage

10
 Our services and
capabilities

11
WHAT WE DO

We love solving the problems with solutions that are

precise, efficient and thus affordable. We do this across
multiple touch points to help you achieve your goals.

STRATEGY BRANDING UX UI

Brand Core Brand Name Package Design Research Design Prototyping

Brand Purpose Brand Name Consultancy Product Label Design Discovery Mid Fidelity Wireframes
Brand Vision Brand Name Creation Product Carton Design User Personas Interactive Prototypes
Brand Values Brand Name Availability Check Product Stand Design Competition Analysis High Fidelity Visual Design
Brand Positioning Brand Identity Template Set Ideation Design Systems/Style Guides
Target Audience Logo Design Social Media Posts Information Architecture
Market Analysis Logo Reasoning YouTube Thumbnail Brainstorming
Awareness Goals Logo Suitability Check Digital Ad User Flow
DEVELOPMENT
Brand Persona Visual Language Print Ad Storyboards
Brand Personality Brand Manual Blog User Journey Map Web Development
Brand Voice Brand Attributes PPT UX Design Mobile App Development
Brand Message Logo Usage Guide Video Low Fidelity Wireframing Cloud/Server Deployments
Core Message Fonts and Color Guide Brand Story Analysis Infrastructure Planning and Setup
Tagline Iconography 2D Explainer Video Usability Testing
Brand Imagery Advertisement Identify Improvements
Applications Guide Iterate Design
Brand Collaterals
Business Stationeries
Marketing Collaterals
12
Store Creatives
THE ANCHORS

Aashirwad Gupta
CREATIVE DIRECTOR

Meet the master of creative expressions – Designer,

Copywriter, Musician, Singer, Public Speaker, Film Editor,
Comedian, Dancer, Sketch Artist, Trainer, QA, and a
Consciousness Researcher.

An acclaimed Artist and a Computer Science Graduate

turned professional Brand Consultant by diligently
nurturing the gifted sense of brand communications. A
visionary with enhanced awareness, gained through
careful observations, and meaningful experiences.

A serial entrepreneur co-founded and established two

successful startups – Aarts and 7Prosper.

10 Yr Exp in Branding, 8 Yr in IT

Key Projects in last 6 years - Patanjali, Sabika Inc., Giani’s,

IIM A/L/I, Frost & Sullivan, Top ‘N Town and 100+ more
13
THE ANCHORS

Vinny Bhaskar
ENGINEERING DIRECTOR

A highly skilled full stack software engineer, designer and

Creative/Engineering Director at Aarts. With over two
decades of experience spanning creative, development and
engineering domains he is meticulous about the way a
product is crafted.

Prior to joining the team at Aarts, Vinny has been associated

with startups and has worked on several good ideas. Over
the years he has worked for companies such as Apple,
Viacom, VMware. He has also trained personals from
companies such as Cognizant, Deloitte, IBM to name a few.

Leads the technology team and is responsible for

overseeing web/app design, development, deployments
and server infrastructure.

Key Projects in last 5 years - Tillbilly, GetWorm, Clustrr, IIM L,

14 HeyChef, Being Canna, MySuprInn
Case studies
Giani’s
01
Repositioned a 60-year-old $10 M Brand in the National Market
Repositioned the brand in the national market of India with a completely new Brand Strategy. Revamped the
Brand Identity and all the brand touchpoints such as Packages, Website, Store Creatives, Collaterals. Created Click Here For the complete visual tour
a new marketing strategy and creatives for Print and Digital Media.

Duration – 8 Months | Impact – 50% Growth in 2 Years

Sabika
02
UX/UI Consultancy and Technology Services for a Direct Selling Jewelry Giant in the US Market
Helped Sabika Jewelry in continuously enhancing the user experience of their website that is their most important brand and
selling touchpoint. Provided UX/UI consultancy and technology services by refreshing their website on a monthly basis for last 3
years. Later migrated the whole website to a new platform for better operations.

Duration – 3 Years and Continued | Impact – Enhanced UX and Customer Engagement

HeyChef
03
Brand Positioning and WebApp Development for a Startup in UAE
Successfully positioned the brand in the UAE market with an effective Brand Strategy. Created the Brand Identity
and all the brand touchpoints. Designed and Developed an intuitive web application for chef booking. Click Here For the complete visual tour

Duration – 6 Months | Impact – Successful positioning and accelerated growth, Thick edge over the
competitors
A Holiday Booking Brand*
04
UX/UI Consultancy and Services for a Global Holiday Brand
Helped a Global Holiday Planner brand in redefining the way they interacted with their users. Restructured the user
flow and redesigned the complete UI for seamless booking experience.

Duration – 4 Months | Impact – Enhanced User Engagement and Experience

* Identity of the brand hidden due to the NDA

Cliona
05
Repositioning a UK based brand studio
A UK based brand studio faced challenge with its sales because of the brand name sounded as the Pandemic
(Carona). Consulted the studio and repositioned it with a completely new brand name and identity – Cliona. Click Here For the complete visual tour
Designed the full range of brand touchpoints such as Business Stationeries, Collaterals, and the Website.

Duration – 4 Months and continued | Impact – Acceptance of the brand in the UK market
Why Aarts?
WHY AARTS

Not because
✓ We are among top 5 companies by leading review portals

✓ We have received not a single negative review since our inception

✓ We are a laser focused boutique studio taking each project cautiously

✓ We have worked with startups to multi-million-dollar giants across 14 countries

✓ We are an emerging leader with more than 100% growth every year

22
WHY AARTS

But because we board the same boat that you are on.

No matter how evolved an organization is. Ultimately, you are handing over your brand to a few
individuals who can break it or make it. Thus, it becomes important for you to work with people who
invest in you on a personal level. Who own the project and feel responsible towards it to make it
successful.

At Aarts, we have taken a conscious effort in hardwiring this in our core value system.

Yes, we are a bunch of insanely creative people, but that is because of the value that we inherit –
Empathy, that makes us feel your problem as ours, and gives us a strong motivation to solve it in
most creative ways.

23
The Plan:
Brand Identity Creation and Positioning
Brand Strategy
1.1 Brand Strategy

Discovery: Online Calls (2 Sessions, 60 mins each)

The brand strategy document is built through detailed discovery sessions where we understand and define the brand and lay the
groundwork for the rest of processes. With help of a Brand Strategy Document, facilitated meetings with the stakeholders to:

1. Brand Core
An effective brand identity starts with knowing who you are. It involves understanding :
a. Brand Purpose
b. Brand Vision
c. Brand Values

2. Brand Positioning
Position your brand and create your unique impression. It involves understanding:
a. Target Audience
b. Market Analysis

3. Brand Persona
Create a persona, that brings your company to life. It involves understanding:
a. Brand Personality
b. Brand Voice

4. Formalizing the Statements

Formalizing the statements, that defines your brand. It involves understanding:
a. Purpose Statement
b. Vision Statement
c. Positioning Statement
d. Brand Story/Tagline/Motto
Identity Creation
1.2 Logo Design
We design a logo qualifying on inevitable parameters such as scalability, timelessness, story encapsulation, brand recall and
aesthetics, with our signature 7-step evolved process as defined below. We sketch several designs, however, curate and present to
you only the qualified ones (up to 3).

a. Identifying the Key Elements

To represent the brand story established in the discover phase
b. Exploring Manifestations
Of the key elements through various shapes and typographies in free flow sketches
c. Integrating the Pieces
Arranging the key elements together to derive possible logos and shortlisting for benchmark qualification
d. Minimizing the Design
By applying creative concepts of negative space, minimalism, abstraction etc. to convey more meaning in less design
e. Normalizing the Geometry
Of the qualified logos to make them scalable and simpler
f. Balancing the Parameters
As set for the benchmark to make the logo qualify on all the four aspects
g. Testing the suitability
Of the logo on various implementations through mockups

1.3 The Reasoning Doc

A detailed document narrating the complete story of:
a. How the logo is derived
b. What was the complete thought process
c. Mockups
Brand Essentials
1.4 Brand Style Guide

The Brand Style Guide will be a document containing:

a. Various versions of the logo (Logomark, Logotype, Monogram, App icon etc.)
b. Logo usage (Allowed and Not-Allowed Versions)
c. Primary and secondary font specification
d. Color palate
e. Brand patterns
f. Clear space
g. Common errors
The Plan

- Website Design and Development

Website Designing and Development (Static)
2.1 Website Information Architecture
A bird's eye view of the content structuring for the Website. The goal of information architecture is to classify the content in a clear
and understandable way and arrange it according to relations between the content pieces.

2.2 Ideation and Design

Idea, idea, idea! This phase is all about collective brainstorming between Aarts team members to develop creative and stunningly
beautiful design concepts for the website. Providing up to 2 design options presented through 2 different homepages, in
subsequent rounds, based on your feedback on the initial. During this phase, when the UI is being designed, there can be a
maximum of 2 revisions.

2.3 Implementation
Embodiment of the design in code. This is where the website begins to come to life with all the custom design implementation.
Once the website is moved into development, no changes will be made to its design.

2.4 Testing and QA

Rigorous testing and quality checks right before the Website is delivered to the stakeholders.

2.5 Deployment
We deploy the Website to the state-of-the-art scalable infrastructure at Aarts or deploy it on your servers to take the website
public and start accepting traffic.

2.6 Consultancy
We consult you throughout the process via various sessions, for discovery, brainstorming, feedbacks, and explanations.

2.7 Add-ons (optional)

Strategy analysis and planning, Hosting, Devops, Feature enhancements etc. to be estimated separately as per actuals.

• No. of unique pages to be designed for the website is capped at 5. Cost of additional pages to be estimated separately.
Understanding the plan
2.1 Specifications

Platform: Webflow/Wordpress

Total number of unique page designs: Up to 5

Unique pages are design layouts of a page that are considerably distinct from one another in terms of their layout and design.

Customized icons: Up to 15
We shall design/source up to 15 icons for the website and use them over multiple pages.

Stock images: Up to 15
Consultancy/Reviews
Consultancy/Review Session (12 Sessions, 60 min each) Included

We consult you throughout the process via various sessions, for discovery, brainstorming, feedbacks, and explanations. Additional
consultancy at the rate of $50 per hour.
Estimated Timelines

W1 W2 W3 W4 W5 W6 W7

Brand Identity DISCOVERY SESSIONS &

STRATEGY
LOGO DESIGNING BRAND STYLE GUIDE

Website Design & WEBSITE IDEATION,

Development INFORMATION ARCHITECTURE DESIGN, AND
DEVELOPMENT

Approx Timeline. While we strive to meet the timeline, the timelines may be influenced by any unforeseen complexities/challenges arising during design or development phase.
Estimated Timelines

W8 W9 W10 W11 W12 W13 W14

Brand Identity

Website Design & WEBSITE IDEATION, DESIGN, AND DEVELOPMENT TESTING AND QA DEPLOYMENT
Development

Approx Timeline. While we strive to meet the timeline, the timelines may be influenced by any unforeseen complexities/challenges arising during design or development phase.
 Meet your new team

34
YOUR NEW TEAM – BRANDING

Shailza Gangwar
ILLUSTRATOR EXPERT

Naveen Parik
You SR. DESIGNER – IDENTITY, DESIGN
OUR DEAR CLIENT ☺
LEAD

35

Aashirwad Gupta
MENTOR
YOUR NEW TEAM – WEB

Pratiksha Sahu
WEB LEAD/DEVELOPER

You Nilay Nishit Suresh Kumar

OUR DEAR CLIENT ☺ UI DESIGNER
UI DESIGNER, SPOC

36
Vinny Bhaskar
MENTOR
Branding
INR 3,20,000 + GST

Website Design & Development

Cost
INR 4,20,000 + GST

Total Project Cost

INR 7,40,000 + GST
Project Cost & Payment Milestones

Total Project Cost

First Payment (35%)

1. At the start of the project

Second Payment (35%)

1. After the brand strategy process is complete

2. After the logo is designed
3. After the IA is designed

Third Payment (30%)

1. After the brand style guide is complete

2. After the website is designed and developed

The open files will be shared as soon as the respective payment milestone is received.
 Thank you.

39