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    Adobe Scan Feb 14, 2023

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    Adhi
    The document provides strategies for marketing a social app targeted at young adults aged 18-25. It recommends focusing on gamers and offering premium subscriptions at a discounted price of Rs. 120. Key strategies include sponsoring top gamers, running social media campaigns, influencer marketing, paid user acquisition, email marketing, optimizing the app landing page and store listing. The goal is to attract new users through various paid and unpaid channels.

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    Adobe Scan Feb 14, 2023

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    Adhi
    14 views2 pages
    The document provides strategies for marketing a social app targeted at young adults aged 18-25. It recommends focusing on gamers and offering premium subscriptions at a discounted price of Rs. 120. Key strategies include sponsoring top gamers, running social media campaigns, influencer marketing, paid user acquisition, email marketing, optimizing the app landing page and store listing. The goal is to attract new users through various paid and unpaid channels.

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    The document provides strategies for marketing a social app targeted at young adults aged 18-25. It recommends focusing on gamers and offering premium subscriptions at a discounted price of Rs. 120. Key strategies include sponsoring top gamers, running social media campaigns, influencer marketing, paid user acquisition, email marketing, optimizing the app landing page and store listing. The goal is to attract new users through various paid and unpaid channels.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    14 views2 pages

    Adobe Scan Feb 14, 2023

    Uploaded by

    Adhi
    The document provides strategies for marketing a social app targeted at young adults aged 18-25. It recommends focusing on gamers and offering premium subscriptions at a discounted price of Rs. 120. Key strategies include sponsoring top gamers, running social media campaigns, influencer marketing, paid user acquisition, email marketing, optimizing the app landing page and store listing. The goal is to attract new users through various paid and unpaid channels.

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    SOCIALIZE

    In the covid times:


    the app that connects the people
    t h e app that makes entertainment
    lively interesting time

    career opportunities in gaming and others in your hand

    TARGETS TO BE CONSIDERED:
    Youngsters from the age of 18 to 22 must be the primary target as they
    hold bank accounts and online transaction ready and set to go.
    Secondary to the people of age category 22 to 25.
    There are some old aged people how wish to be in touch with people
    thus it can be also a targeted area.

    POSITIONING
    best
    The price for premium services
    T h e user friendly nature
    The multiple olatforms for different opportunities and talents
    Even the game become the earnings
    Guaranteed 60%off on subscription from Rs. 300 to Rs. 120.

    STRATEGIES TO BE USED
    1. Sponsoring the gamers
    The gamers who uses the app is awarded with small gifts and opportunities to play
    in all INDIA matches which will help to motivate other gamers to make the
    subscription.

    2. Low value with offer to high value


    The pre-defined subscription must be priced as RS.300 but it will show 60% off
    eventually showing Rs. 120

    3. Social media marketing


    As an app marketer, you can't afford to miss out on social media activity. Users will
    spend an hour and 22 minutes with social networks every day in 2020. It's smart to
    post regularly across your social media channels and use it for more than just
    raising awareness of your product. For example, social media is a great way to
    build a community and get feedback from users who wouldn't be incentivized to
    contact you in-app or through your website.

    4. Influencer marketing
    90% of shoppers say authenticity is an important part of their decision to support a
    brand. Influencer marketing is the use of influencers to reach new users and
    promote your brand. This app marketing strategy has taken the industry by storm in
    recent years, with a 65 percent increase for influencer marketing budgets this year.

    5. Paid user acquisition campaigns


    Paid user acquisition is the practice of bringing new users to your app through paid
    ads. This strategy requires you to set up campaigns and adjust your ad spend over
    time for best results. Its important to know the users you want to attract and the
    in-app actions you want them to complete.

    6. Email marketing
    Creating a mailing list is a great way to regularly update users and send
    promotional offers. This app marketing strategy can help you increase retention
    rates and generate revenue.

    7. Your app's landing page and blog


    Having a landing page is a critical mobile marketing strategy that allows users to
    learn more about your app on mobile web and desktop. This is a cost effective
    method where SEO (Search Engine Optimization) can be used to attract new users.

    8. App Store Optimization


    App Store Optimization (ASO) is the process of improving your app's visibility in the
    App Store and Google Play Store. This is critical to your user journey because even
    if your campaign directs a large number of
    potential users to the App Store, your
    app still needs to be well-presented to complete the install. ASO can also attract
    organic users without cost.

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