Basics of Cosmetics
Basics of Cosmetics
Basics of Cosmetics
to
Cosmetic Formulating
Perry Romanowski
Element 44 Inc 2020
Get your Free Gift!
• 100+ pages
• Formulation tips
• Product evaluation
• Unique advice
• Cost savings ideas
• Resources section
My mission
http://chemistscorner.com
Almost everything I learned about
formulating, I learned on the job
and from other formulators…
not in college
You don’t need chemistry degree to
learn to formulate…
• Low stress
• Inventing
• Creative
• Learning
• Fun!
• Actual Impact
The Cosmetics Industry
Knowing the industry will help you
start your career, get formulation
ideas, & help you innovate
Skin Products
Hair Products
• Sunscreen
• Antiperspirant
• Skin lightening
• Psoriasis treatments
• Wart Removers
• Anti-acne products
• Toothpaste (with fluoride)
• Anti-microbial products
• Topical Analgesics
Top
Cosmetic
1. L’Oréal $30.8 billion
Companies
2. Unilever $23.6 billion
3. Estée Lauder $14.9 billion 2019*
4. Procter & Gamble $12.4 billion
5. Shiseido $9.9 billion
6. Coty $9.3 billion
7. LVMH $6.9 billion
8. Beiersdorf $6.7 billion
9. J&J $6.3 billion
10. Kao $5.7 billion
* https://www.beautypackaging.com/heaps/
view/6459/1/
Strongest Personal Care Brands
• 1) L’Oreal Paris • 9) Estee Lauder
• 2) Colgate • 10) Pantene Pro V
• 3) Gillette • 11) Olay
• 4) Lancome • 12) Crest
• 5) Nivea • 13) Shiseido
• 6) Garnier • 14) Oral-B
• 7) Clinique • 15) Head and Shoulders
• 8) Dove
Emulate Formulas
From these brands when you
Create Products
Cosmetic Raw Materials
Knowing the raw materials is
essential information for you to
make cosmetic formulas
Cosmetic Raw Materials
• Functional
• Aesthetic
• Claims / Marketing
● Cleansers
● Conditioning Agents
● Colorants
● Fragrances
● Active ingredients
● Film formers
Aesthetic Raw Materials
• Solvents
• Adjusters
• Thickeners
• Fragrance
• Fillers
• Special Effects
• Delivery Systems
• Preservatives
Claims Ingredients
• Added to support a marketing story
• Vitamins
• Botanical Extracts
• Proteins
• Anti-Aging
• Advanced technology
Types of Cosmetic Formulas
Knowing the formula types will
allow you to create products that
consumers want to use
8 Formulation Types
● Solutions
● Creams
● Lotions
● Ointments
● Powders
● Gels
● Sticks
● Aerosols
6 Steps to
Creating a cosmetic formula / product
• Getting set up
• Picking a benchmark
• Starting formulas
• Raw materials
• Making prototypes
• Testing
To formulate you need to
Have the right equipment
Essential Lab equipment
• Containers
• Weighing equipment
• Mixers
• Heating & Cooling
devices
• Lab supplies
• Testing equipment
Step 2 – Picking a Benchmark
• Performance characteristics
• Aesthetics
• Market Popularity
• Matches your
consumer expectations
Using a benchmark
● Quantify how it works
● Use the product
● Note performance
● Do lab tests
● Characteristics
● Foam
● Feel
● Odor
Step 3 – Finding a Starting Formula
Where to get Starting Formulas
● Chemical suppliers
● Patents
● Books
● Trade journals
● Ingredient lists
LOIs
http://bit.ly/NluE3l
Step 4 - Cosmetic Raw Materials
Learning about Raw Materials
• INCI Dictionary
• Buyer’s Guide
– Happi.com
– PCPC buyers guide
• Aggregators
– ulprospector.com
– knowde.com
– chemberry.com
• Trade shows
Get in-depth information about
How, when & why to use specific
cosmetic ingredients
https://bit.ly/PCF-raw-materials
Getting Raw Materials
● QC / QA
● pH
● Viscosity test
● Odor check
● Appearance check
● Stability testing
● Microbial testing
● Performance testing
6 Steps to Formulating
1. Getting Set Up
2. Picking a Benchmark
3. Starting formulas
4. Get raw materials
5. Make prototypes
6. Testing / refining
https://www.fda.gov/Cosmetics/ResourcesForYou/Industry/ucm388736.htm
Introduction Cosmetic Formulating
• Cosmetic Industry
• Types of ingredients
• Types of formulas
• Developing formulas
• Testing formulas
http://chemistscorner.com/forum
Contact
Email: [email protected]
LinkedIn: PerryRomanowski
Twitter: Chemistscorner
Phone: 708-207-7642