Unit - V
Unit - V
Unit - V
UNIT-V
Market
TIME AREA
COMPETITION
A market is the area where buyers and sellers contact each other and exchange goods and
services. Market structure is said to be the characteristics of the market. Market structures are
basically the number of firms in the market that produce identical goods and services. Market
structure influences the behavior of firms to a great extent. The market structure affects the
supply of different commodities in the market.
When the competition is high there is a high supply of commodity as different companies try to
dominate the markets and it also creates barriers to entry for the companies that intend to join
that market. A monopoly market has the biggest level of barriers to entry while the perfectly
competitive market has zero percent level of barriers to entry. Firms are more efficient in a
competitive market than in a monopoly structure.
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Some control
Differentiate over price
Monopolistic Many Large d (But, Close Small depending on Free Moderate
substitute) consumer’s
brand loyalty
Entry barriers
due to
Homogenous Considerable
dominance by
Oligopoly Few Large (or) Large control over
few firm (or)
differentiated prices
due to product
differentiation
Entry barriers
due to
Considerable dominance by
Duopoly Two Large Large Large control over few firm High
prices (or)due to
product
differentiation
Price determination is one of the most crucial aspects in economics. Business managers are
expected to make perfect decisions based on their knowledge and judgment. Since every
economic activity in the market is measured as per price, it is important to know the concepts
and theories related to pricing. Pricing discusses the rationale and assumptions behind pricing
decisions. It analyzes unique market needs and discusses how business managers reach upon
final pricing decisions.
It explains the equilibrium of a firm and is the interaction of the demand faced by the firm and its
supply curve. The equilibrium condition differs under perfect competition, monopoly,
monopolistic competition, and oligopoly. Time element is of great relevance in the theory of
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pricing since one of the two determinants of price, namely supply depends on the time allowed to
it for adjustment.
A Firm is a production unit; producing for sale; selling at a profit. With the objective of
maximizing the profit. It is a single unit of production and is a legal person. A group of firms
producing similar or identical goods are known as Industry.
Firm Industry
1.Firm refers to a single individual unit of 1. Industry refers to a group of firms doing the
business inside an industry same business.
2.It operates within an industry 2.Operates within an economy
3. There will be existence of one firm. 3.There can be many firms in an industry
4. No separate rules and regulations for a firm. 4.Rules and regulations are made specifically
for a particular industry
Perfect Competition:-
Meaning:-
A Perfectly competitive market is one in which the number of buyers and sellers is very large, all
engaged in buying and selling a homogeneous product without any artificial restrictions and
possessing perfect knowledge of the market at a time.
Definition
According to Mrs. Joan Robinson, “Perfect competition prevails, when the demand for the output
of each producer is perfectly elastic”.
The market is that all sellers are selling homogeneous (or) identical products.
In this market competition is that the firms are free to enter (or) leave the industry.
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It is the existence of perfect knowledge on the part of the buyers and sellers regarding the
market conditions.
2. Homogeneous Product
The product sold by all the sellers in the market is identical or homogeneous or perfect
substitutes. A buyer cannot differentiate between the products of one seller from the other. In
such a situation, all sellers can charge, individually, only one price, or the same price for the
particular product.
Eg., Ullazar sandi.taken individually.
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Perfect Competition:-
1) Existence of perfect knowledge on the part of the buyers and sellers regarding the market
conditions.
2) Perfect mobility of factors of production.
3) There are no transport costs.
4) There is only one price for the product.
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2) At the output OM, the short run average cost is MQ and SAR (Price) is ME. Therefore
loss per unit is MQ – ME, ie, EQ. Total output is OM. Therefore, firm incur loss PQES.
Then the firm is in equilibrium with loss.
Per unit is MQ – ME ie., EQ. Total output is OM. Therefore, the firm incurs loss, PQRS (the
shaded area). Thus, the firm is in equilibrium with loss.
A firm is in equilibrium in the long-run, when it has no tendency to change its output. If firms
are earning abnormal profits, new firms will enter into the Industry.
Hence, competition will occur and also supply increase. This will result in fall in prices and in
turn, the firms earn only normal profit.
In case, if firms incur loss, few firms may leave the industry and hence supply is reduced.
Therefore, the firms earn normal profit instead of loss. Thus, the competition between the old
and new firms neutralizes the abnormal profit as well as loss of the firms. Hence the firm
neither expands nor contracts, its output. It just sells that output for which MC = MR and
there by maximize its profit in long run.
The first condition for equilibrium of a firm is that marginal cost must be equal to marginal
revenue and that the condition is the marginal cost curve should cut the marginal revenue from
below. The other condition is that average revenue or price should equal average cost. In short
run there are abnormal profits. These attract new firms.
In case of losses, some existing firms will quit business .this period of entry and exit by firms is
by itself long run. The process of entry or exit of firms continues till a profit becomes normal.
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The industry attains equilibrium when AR or price = AC. The price is equal to marginal revenue
and marginal cost.
The long-run equilibrium of the firm take place when, Price = LRMC = LRMR = LRAR =
LRAC
Monopoly
Meaning:-
The word monopoly is made up of two words, “Mono” and “poly”. Mono means “single‟
and “poly” means “selling‟. Thus monopoly means single seller of a product in the Market.
Definition:-
According to dearly, “Monopoly means the absence of competition and control of one
side or the other of economic process by a single person”.
Features of Monopoly:-
1. Under Monopoly, single seller controls the whole supply of a single commodity. It is a “Price
Maker”.
2. There is large number of buyers in the market.
3. The commodity produced has no close substitutes.
4. There is no freedom to entrepreneurs to enter and complete with existing
entrepreneurs having full control over the market.
5. In order to get maximum profit, the monopolist may use his monopolistic power in any
number.
Kinds of Monopoly:-
Private Monopoly:-
1. It is owned and operated by the private Individuals or organizations for the purpose of profit
maximization.
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A Public Monopoly is owned and operated by governments. It is created for the welfare of the
society. For ex:- The various public utility services, such as water supply, electricity, railways
etc.,
3. Pure Monopoly: -
It means a single firm which controls the whole supply of a commodity which has no
substitutes, not even a remote one. Pure Monopoly exists only in the public sector. For ex:-
Telephone Industry in India is the “Pure Monopoly” of the Government.
4. Simple Monopoly:-
It is a market situation in which a single producer produces a commodity having only a remote
substitute. It changes a single price for the product from all the consumers.
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5. Discriminating Monopoly:-
It means the charging of different prices from different consumers for the same Commodity at
the same time. It is also called as “Price Discrimination”.
6. Natural Monopoly:-
If the supply of a commodity is localized in a single place, then the Monopoly is known as
“Natural Monopoly”. For ex:- India possesses the monopoly of manganese.
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Legal Monopoly:-
When a firm is given the legal right to produce a unique commodity it is known as “Legal
Monopoly” For ex:- In India the right of note Issue has been granted to the RBI.
his profit by equating the marginal cost with the marginal revenue. The Monopolist will be in
equilibrium when he gets maximum profit.
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Explanation:-
X-axis represents output and Y axis represents revenue and cost. AR is Average Revenue
curve. MR is Marginal Revenue curve. AC is Average cost curve and MC is Marginal cost
curve. The Monopolist, comes to equilibrium at point “E‟ where MR = MC and produces
“ON” units of the commodity.
At this level of output, the Average Revenue (price) is “OP” (NQ) and Average cost is “NR”.
Therefore, profit per unit = NQ – NR ie., RQ. The total output is ON. Thus, the total profit
per unit of output multiplied by total output. ie., RQXSR (SR = ON). The total profit,
therefore, is “PQRS” (the shaded area)
Control of Monopoly:-
1. Monopoly may be controlled by legislative measures. Anti-monopoly legislations should be
enacted to check the growth of monopoly.
2. The Government may promotes measures of competition by giving licenses, permits etc.,
3. Establishments of consumer’s movement will effectively restrain monopoly.
4. The Government can also regulate a Monopoly through taxation.
5. Establishment of co-operative organizations will control monopoly in course of time.
6. Nationalization of harmful monopolies will put an end to the Monopoly.
Discriminating Monopoly (or) Price Discriminating:-
Meaning:-
Price Discrimination means the charging of different price from different consumers for the
same commodity at the same time. It is also called Discriminating Monopoly.
Kinds of Price Discrimination
Personal Discrimination:-
Personal Discrimination means that the Monopolist may charge different prices from different
consumers for the same commodity on the basis of their ability to pay. For ex: - The Doctor
may charge higher fees to the rich patient and charge lower to the poor patient for the same
service render.
Age Discrimination:
It means that the monopolist may charge different prices on the basis of the ages of buyers.
Usually, buyers are grouped into children and adults. For ex:- Railways may charge half a ticket
for children and full ticket for adults.
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Place Discrimination:
Place Discrimination means that the monopolist having different markets in different regions
may sell the same commodity at a lower price at one market at a higher price at another market.
For ex:- Hill stations produced goods are very low price, but in plain areas the prices are very
high.
Trade Discrimination:-
The Monopolist may change different prices for the some commodity on the basis of the uses of
the commodity. This is also called “Use Discrimination”.
For ex:- Electricity Board usually charges a higher rates for industrial purposes and cheaper
rates for domestic purposes.
(iii) In the third degree, the markets are divided into many sub-markets and each sub- market is
charged differently by the monopolist. The cost of producing a product is the same irrespective of
the price at which it will be sold; profits from price discrimination are larger as compared with
those that would be obtained from selling all the output at the uniform price.
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Meaning:-
“Duo” means “Two” and poly means “Selling”. Therefore, Duopoly refers to a market situation
in which there are only two sellers selling homogenous products. The two firms may either
resort to competition (or) collusion.
Duopoly is a special case of Oligopoly in which there are only two sellers. Both the sellers are
completely independent and no agreement exists between them.
A seller may assumed that his rival is unaffected by what he does In that case, he takes only his
own direct influence on the price.
Features of Duopoly:-
1. There are only two sellers in the market.
3. The consumers are indifferent between the two sellers and the same price must be
charged by both, in the long run.
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Diagram
Illustration/Explanation:-
DM is the total Demand curve of two sellers and MC and MR (as assumed) are zero.
Suppose ON = NM is the maximum daily output of each mineral spring. The total output of both
is (ON + NM) is equal to OM.
If the two producers produce the maximum Quality OM and is offered in the market. The price
will be zero. This is because the cost of production is assumed to be zero.
Cournot assumed that the first producer. Mr. X starts production before Mr. Y enters into the
field. Mr. X will produce ON (ie., ½ OM) Quantity and fix the price at OP.
Hence, the maximum profit would be “ONCP” as shown in Diagram. Now the second producer
Mr. Y enters into the field. He will produce NQ (ie., ½ NM) Quantity and fix the price at OP1.
Now, the total output of two sellers will be ON + NQ (ie., OQ). Which is ¾ of the total output of
the two springs (ie., ¾ of OM).
Since the second producer Mr. Y has fixed the price at OP1 which is less than the price fixed by
Mr. X (OP). Mr. X should also bring down the price from OP to OP1.
Hence cannot sell at a higher price (ie., OP), since the product is homogeneous.
Now the profit for the first producer. (Mr. X) is ONAP1 and profit for the second producer
(Mr. Y) is NQBA. From this, the anticipated profit for Mr. X has comes down ONCP to ONAP1
because of the second producer fixes the price at OP1. The Two producers will come to
equilibrium finally.
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Oligopoly:-
Meaning:-
“Oligo” means “a few” and “poly” means “selling”. Thus, oligopoly refers to a market situation
in which there are “more than two” or a “few” sellers selling either homogeneous products (or)
close substitute product but not perfect substitutes.
Definition:-
Prof. Stigler defines oligopoly as that, “Situation in which a firm bases its market policy in part
on the expected behavior of a few close rivals”.
Characteristics or Features of Oligopoly:-
1. There are more than two or few sellers in the market.
2.The sellers sell the homogenous products (or) products which are having close
substitutes.
3. The interdependence between the firms. That means, the price and output decisions of one
firm will affect the other.
4. There is indeterminate demand. That means, no firm is oligopoly can forecast the nature and
position of its demand. Because, it depends upon the price and output & decisions of other
firms.
5. The large number of amount has to spend a expenditure as selling cost incurred by
competing firm.
6. There is price rigidity, which means the prices in oligopoly are constant.
7. Sometime a firm takes up leadership in fixing the price of the product.
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An Oligopoly is said to be pure (or) perfect when it sells homogenous product. Ex:- Ullavar
Sandi (Vegetable Market). Oligopoly is Imperfect (or) Differentiated when it sells different
products. Ex:- Gas cylinder and Electric stove.
2. Open Oligopoly and Closed Oligopoly
Open Oligopoly refers to the market situation in which the new firms are free to enter into the
market and complete with the existing firm. Ex: - All types of washing soap.
Closed Oligopoly refers to the market situations in which the new firms cannot enter into the
market. Ex: - Reserve Bank of India.
An Oligopoly in which firms have agreement or collusion regarding price and output is called as
collusive oligopoly. Ex: - Electricity generation from windmill between government and
privatization charges per unit).
Which firms have no such agreement (or) collusion is called Non-collusive (or) competitive
oligopoly. Ex:- Private college fee and Government college fee for students.
A Partial Oligopoly is one which is dominated by the price leader. Ex:- U.S.A is fixing crude oil
price for supplying whole world.
Fuel Oligopoly is one which has no such price leader. Ex:- Multiplex cinema theatre is fixing a
price for five screen show, same price, at same time
Syndicated oligopoly refers to the market situation in which the firms sell their products through
a centralized syndicate. Ex: - LED Samsung T.V SET is selling a same price all over states
expect union territories.
In Ration shop (or) the products are charging through public Distribution system. Organized
oligopoly is one in which the firms organized themselves in a central organization for
fixing prices, output and Quotas.
Ex: - While we getting a Job in government side, they allotted Quotes, pay scale structure, and
grade of Appointment.
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Prof. Paul. M. Sweezy has rushed the „Kinked Demand Curve”, to explain price rigidity under
oligopoly. This model represents a condition in which the firm has no incentive either to increase
(or) to decrease the price, but keeps the price rigid.
This is because, the firm fears that if the firm increases the price, it will lose its customers and if
the price is decreased, the rival firms will decrease the price and hence profits of all firms would
be reduced. Hence, the firm sticks on the present price, until a drastic change in its demand and
cost conditions.
Diagram
Explanation:-
DD1 is the demand curve and MRMR is the marginal Revenue curve. The demand curve has a
kink at the point ‟p‟. QP is the price at which the firm is selling OQ units of the products. The
anticipated demand of the firms is DP. That is, above the point. The Demand curve DP is elastic.
This shows that if the firm increases the price above QP while all the other firms maintain QP
price, it will lose its customers. Hence, the demand for the product of the firm would fall and
consequently the total revenue and profit of the firm would be reduced.
So, the firms keep the price rigid at QP. Below the price QP, the anticipated demand of the firm
will be PD1 which is in elastic. It is in elastic, because if the firm reduces the price, that price
will be followed by other firms and hence the profits of all firms would be reduced. Hence, the
firm sticks on the present price QP.
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At this level, the MR curve is negative thus, when the demand curve is DP, MR is positive and if
the demand curve is PD1, MR is negative. So the firm keeps the price rigid at QP. The firm has
no scope of better profit in either way.
There is a gap or discontinuity (AB) in the MR curve below the kink point i.e., between MR and
MR1. The gap depends upon the elasticity of demand above and below the kink. The gap will be
greater if the elasticity is greater above the kink and in elasticity is greater below the kink.
Monopolistic Competition:-
Meaning:-
Monopolistic Competition refers to the market situation in which there are many producers‟
products which are close substitutes.
Definition:-
According to Joe S. Bain, “Monopolistic Competition is found in the Industry where there is a
large number of small sellers selling differentiated but close substitute products.”
Characteristics (or) Features of Monopolistic Competition:-
1. There should be a large number of sellers.
2. The products produced by the producers have close substitutes.
3. The producer has to incur selling cost.
4. There is freedom of entry and exist of firms into the Industry.
5. Different firms produce different varieties of product i.e., Product Differentiation
6. It depends upon imperfections in the knowledge of the buyers.
7. The firm has a price policy, and he is a price market
8. It is the “Non-price competition”.
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In the Diagram Equilibrium point “E”, where MR = MC. The price (Average Revenue) is MQ
(OP), Average cost is MR and output is OM. Super Normal profit per unit of output is difference
between AR and AC. Therefore, RQ is the super normal profit per unit of output. The total
output is OM. Therefore, total super normal profit is PQRS (shaded area) i.e., Total output
multiplied super normal profit per unit of output.
Diagram:-
In the Diagram the equilibrium point is “E”, where MR = MC. Average Revenue is MQ and
average cost is also MQ. Therefore, AT (i.e., price) is equal to AC and therefore no super normal
profit, but only normal profit, which included in the cost of production.
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Selling Cost
Meaning:-
Chamberlin has introduced the concept of selling cost in the theory of the firm. Literally selling
cost means the cost of selling a product in the market.
It includes the cost (expenses) incurred on advertising and publicity, commissions and salaries of
sales manager and other staff and margins granted to dealers in order to push up the sales of the
product.
Definition:-
E.H. Chamberlin defines selling cost as, “Cost incurred in order to alter the position of the shape
of the demand curve for a product”.
Production Cost (or) Cost of Production:-
Production cost refers to all the expenses incurred in producing a product. It includes the cost of
raw materials, salaries and wages to the workers, power, packing, transporting the commodity to
market etc
How selling cost affect Demand?
It affects the demand of the consumers by the following two ways.
Advertisements included the old buyers to buy more and also attract the new buyers. This
means, an increase in demand. The new demand curve representing an increasing in demand
due to the selling cost will be above the old demand curve.
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Section –A
Choose the correct Answer
1. Homogeneity of goods is a characteristic of _____ market
(a) Perfectly competitive (b) Monopoly (c) Monopolistic (d) Duopoly Ans (a)
2. The monopolist charges different prices from different buyers called ___ discrimination
(a) Personal (b) Place (C) Time (d) Product Ans (a)
3. Few sellers is a feature of _____
(a) Monopoly (b) Oligopoly (C) Perfect competition (d) Monopolistic Competition Ans (b)
4. Market which has two firms is known as _______
(a) Oligopoly (b) Duopoly (c) Monopoly (d) Bilateral monopoly Ans (b)
5. There is a single seller of a commodity which has no close substitutes can be termed as __
(a) Pure monopoly (b) Duopoly (c) Monopoly (d) Pure monopoly Ans (c)
6._____ prices are statutorily determined by the govt.on commodities like petroleum, steel
(a) Administered (b) Differential price (c) Cost plus (d) Marginal cost Ans (a)
7. Price rigidity is one of the features of ______
(a) Oligopoly (b) Duopoly (c) Monopolistic (d) Monopoly Ans (a)
8. Under which competition the individual firm is price taker _____
(a) Perfect competition (b) Discriminating monopoly (c) Monopolistic competition Ans (a)
9. When there are the large number of buyers and sellers the market structure is called ___
(a) Perfect competition (b) Monopoly (c) Monopolistic (d) Oligopoly Ans (a)
10. Monopolistic competition comes under ____ competition
(a) Perfect (b) Imperfect (c) Pricing (d) Cost Ans (b)
11. In perfect competition a firm increases profit when ___ exceeds the ____
(a) TC,TR (b) MC,MR (c) AR,AC (d) TR,TFC Ans (b)
12. In a monopolistic competitive market the number of firm is ___
(a) One (b) two (c) few (d) Very large Ans (d)
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Section –B
Answer the following question
17. Write the features of prefect competition
18. Describe the market structure
19. Explain the features of monopoly
20. Discuss the kinds of monopoly
21. Examine the features of monopolistic competition
22. Write the types of oligopoly
23. Define the features of oligopoly
Section –C
Answer the following question
24. Briefly explain the price and output determination under short run and long run perfect
Competition.
25. Write the price and output determination under monopolistic competition
26. Illustrate the kinked demand curve of oligopoly
27. Elaborately discuss the cournot model of duopoly
28. Examine the price and output determination under monopoly.
29. Discuss the discriminating monopoly
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