UltimateVirtualEventRoadMap Elevate Experiences

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THE ULTIMATE

VIRTUAL EVENT
ROAD MAP

Copyright © 2020 Elevate Experiences, All rights reserved.


5 THINGS YOU NEED

1. TEAM
2. TECHNOLOGY
3. TALENT
4. TIMING
5. TOPIC

Copyright © 2020 Elevate Experiences, All rights reserved.


1. TEAM – Gather people that can follow a plan and execute at a high level, while
staying calm and flexible under pressure.

GPS / Navigator = Event Producer / Planner


DJ / Radio tuner = DJ
Passengers = Audience

2. TECHNOLOGY – Find the right virtual events streaming service, camera,


computers, lighting, and studio to stream a great event.

The Car = Cameras, lighting, virtual event streaming service, and studio.
The machine that will get you to your destination.

3. TALENT – Being on camera and in front of people can be intimidating. Make


sure you have the right person to host the event, as well as the right speakers to
deliver the message and energy you want to reach your audience.

The Driver = The host/emcee is the driver who will get you there and make the
road trip (virtual event) fun and engaging.

4. TIMING – Your event is competing with people’s work, kids, hobbies, and
favorite streaming TV shows (like Tiger King). Make sure your timing allows for
your ideal audience to pause their day and engage with your event.

Every road trip has a schedule. Some are more detailed than others, but you usually
at least have a departure time and an arrival time.

5. TOPIC – What will be communicated is just as important as how. Make sure


that you’re communicating a message clearly that has purpose, impact and vision
for your audience to rally behind.

Meals = The keynote speech, breakout sessions, and guest appearances.


Snacks = Information and comments people need to know like instructions, social
media handles, etc. Just enough to keep them going.
Scenic Overlook = Something that is worth posting about on social media.

Copyright © 2020 Elevate Experiences, All rights reserved.


THE 5 STEPS TO EXECUTING A REMARKABLE VIRTUAL EVENT

1. PICK THE PURPOSE


2. CREATE AN OUTLINE
3. REFINE THE PLAN
4. PREPARE WHAT YOU NEED
5. PRODUCE THE EVENT

Copyright © 2020 Elevate Experiences, All rights reserved.


1. PICK THE PURPOSE – Your audience will be asking themselves the
questions: “Why should I sign up?” and “What’s in it for me?”

Determining the “why” behind your event is crucial for them, for you, and for your
team that will help pull it off. A road trip starts with a destination in mind. Where do
you want to take your audience? Why would they get in the car with you?

2. CREATE AN OUTLINE – What route will you take to reach your destination?
You don’t have to know every little detail yet, like where to get gas or use the
restroom. An outline serves as a guide to give your event structure, just like pulling
up directions in a GPS. Focus on big details like date, time, and roles of the team.
Set the budget, block off big chunks of time, and talk about the technology needs.

3. REFINE THE PLAN – Narrow down all the details.


Assign tasks and responsibilities for your event, and gather more information and
the specifics. Think through pricing, narrow down timing minute by minute, and get
hyper-focused to gather important details.

4. PREPARE WHAT YOU NEED – The destination (your event day) is


approaching. It’s time to put the final preparations in place.

Go through checklists, gather what you need, make final arrangements, and double
check that people know what they need to know, where they need to be, and do
what they need to do. Then have a trial run for your event. Test everything the way
it will happen the day of the event.

5. PRODUCE THE EVENT – The destination is approaching. You can see it in


your sights.

As anticipation and excitement build, the lights will turn on, the cameras will roll,
music will play, and people will log in. Give yourself margin, stop to enjoy what is
happening, be flexible, and trust your process, preparation, and talent.

Copyright © 2020 Elevate Experiences, All rights reserved.


CREATED BY
ELEVATE EXPERIENCES
TO HELP YOU PUT ON
A VIRTUAL EVENT

Schedule a FREE
30-Minute Virtual
Event Strategy Call
with our Team

Copyright © 2020 Elevate Experiences, All rights reserved.

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